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Pros & Content Brief

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI.

In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. 

In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content.

Learn more at https://www.knotch.com/podcast

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Last Episode Date: 10 January 2024

Total Episodes: 97

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10 January 2024
Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

In this episode, join our host Anda Gansca, CEO of Knotch, as she delves into the captivating personal journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background as a developer to the dynamic realm of Chief Marketing Officer. Krishnaraj share...

38 min
21 September 2023
Workshop: How to be Both Distinct and Relevant in the AI Content Arena

In this insightful panel discussion, content leaders dive into the world of AI in content creation. Explore the opportunities and concerns of language generation, discover how AI can redefine quality and efficiency, and learn how to create unique and memorable brand content....

55 min
29 August 2023
Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

Discover the blend of creativity and data-driven marketing in the modern era with Chantel Rapport, CMO of Upstart. As a leader at a pioneering AI company, Rapport delves into the role of AI in personalizing marketing strategies, the balance between creativity and data, and t...

34 min
1 August 2023
Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson CMO CrowdStrike (Data-Driven Marketing Leader Podcast)

Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the mar...

32 min
11 July 2023
Lisa Marcyes, Head of Social Media, Cohesity (Data-Driven Marketing Leader)

Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting peop...

31 min
6 June 2023
Khalid El Khatib, Chief Marketing Officer, Stack Overflow (Data-Driven Marketing Leader)

Khalid El Khatib, CMO at Stack Overflow, explores the dynamics of content and community marketing, AI's future role, and the rapid evolution of the marketing landscape. He emphasizes communication's importance, the optimistic influence of AI on efficiency, and the necessity ...

37 min
4 May 2023
Udi Ledergor, Chief Evangelist, Gong (Data-Driven Marketing Leader)

In this episode of the Data-Driven Marketing Leader Podcast, host Andrew Bolton interviews Udi Ledergor, Chief Evangelist at Gong. They discuss Udi's marketing journey, the importance of building a marketing team with potential and adaptability, and the crucial alignment bet...

39 min
11 April 2023
Wendy Wu, Chief Marketing Officer, SailPoint (Data-Driven Marketing Leader)

In this episode of the Data-Driven Marketing Leader, host Anda Gansca interviews Wendy Wu, the CMO of SailPoint, about aligning data teams and business teams, creating content that resonates with customers, and understanding the customer journey. Wu emphasizes the importance...

30 min
28 March 2023
Meagen Eisenberg, Chief Marketing Officer, Lacework (Data-Driven Marketing Leader)

In this episode, Meagen Eisenberg, CMO at Lacework, discusses marketing in the cybersecurity industry. She emphasizes understanding engineers' needs, creating high-quality content to build trust and nurture leads, and balancing creativity and data-driven approaches. Eisenber...

24 min
7 March 2023
Shiv Singh, Chief Marketing Officer, LendingTree (Data-Driven Marketing Leader)

Shiv Singh joined Anda Gansca to discuss his global upbringing and how that helped shape his career, building buy-in with your management team on a full-funnel marketing strategy, and looking at your job scope like a portfolio when deciding where and when to take risks.See P...

47 min
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