The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Hosted by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Business Marketing Education

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Episodes

272

Latest episode

Oct 2026

Language

EN-US

About the show

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

Listen to episodes

60 recent

October 29, 202613 min

How to Use Patient Stories to Boost Your SEO and Build Trust

Patient stories and case studies can do more than just build trust, they can help your clinic show up in search results and attract the right patients. In this episode, we break down how to use patient stories ethically, what to avoid, and how to turn one story into multiple SEO-driven assets across your website, blog, and Google Business Profile. You’ll learn how to structure case studies so they feel natural and relatable, how to incorporate them into your service and condition pages, and how to use reviews and simple visuals to strengthen your online presence without creating more work. If you’re looking for a simple, repeatable way to improve your SEO and make your content more effective, this is a strategy worth implementing. Episode webpage: https://propelyourcompany.com/patient-stories-for-seo/ Canva (graphics tool mentioned in the episode): http://partner.canva.com/PropelYourCompany Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 27, 2026Episode 18722 min

2 Google Business Profile Settings Every Clinic Should Review Today (Plus a Free Tool)

There are two Google Business Profile settings every clinic should check this week to make sure their listing reflects the care they actually provide today. When was the last time you reviewed yours? Even if you’re collecting reviews and adding photos, these overlooked settings could be giving prospective patients an outdated impression of your practice. In this episode of The Clinic Marketing Podcast, we explore what to look for, why adding more isn’t always better, and how a free tool can help you review your options. Read the matching blog post and show notes: https://propelyourcompany.com/google-business-profiles-settings/ Explore the free Google Business Profile Category Finder for Clinics: https://propelyourcompany.com/gbp-category-finder-for-clinics/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 22, 202610 min

Website Photos and SEO: Stock vs. Unique Images and How Google Ranks Them

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity. Are you ready to unlock the secrets of SEO with images? Let’s do it. Episode Webpage: https://propelyourcompany.com/photos-for-seo/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 20, 2026Episode 18614 min

Who Really Owns Your Clinic’s Website and Content? 5 Checks Before You Need Them

Your marketing company could own your website, and you might not find out until you try to leave. If your web person, agency, or the employee who “handles the Google stuff” disappeared tomorrow, could you still log in to your own domain, website, and Google listing? Many clinic owners assume the answer is yes. Then they switch providers and discover the domain is in someone else’s account, the website can’t be moved, the content they paid for stays behind, and their Google Business Profile belongs to a former employee. In this episode, we walk through 5 access checks every clinic owner should make before they need them. Plus, you’ll get a simple 30-minute account inventory you can work through this week. Send this episode to whoever manages your website or marketing. It’s an easy checklist to go through together. 📖 Read the blog post and get the checklist: https://propelyourcompany.com/your-clinic-website/ 📞 Want help figuring out what your clinic actually owns? Book a discovery call: https://calendly.com/propelyourcompany/discovery-call Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 15, 202620 min

Preventive Care Marketing Ideas That Bring in Long-Term Patients

In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts. If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral. You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert. If you want to build a steady stream of patients who value consistency and long-term progress, this is for you. 💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/ ⚡Book a discovery call, and we’ll Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 13, 2026Episode 18518 min

Your Website’s Role in Google Maps Rankings: What Most Clinics Miss

Your Google Business Profile is set up, but other clinics still show up ahead of you in Google Maps. The website connected to your profile may be part of the reason. In this episode, we cover how your website and profile work together. You’ll learn to check where your website button leads, match your services and contact details across both, and fix the gaps that confuse patients. You’ll also get a simple 15-minute check you can run today. Episode webpage & show notes: https://propelyourcompany.com/websites-role-in-google-maps-rankings/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 8, 202614 min

Why Your Clinic Website Gets Traffic but Not Appointments

Your clinic website may be getting traffic but not appointments. Learn the biggest conversion mistakes and how to improve bookings from Google and AI search. Episode webpage, blog & show notes: https://propelyourcompany.com/why-patients-leave-your-website-without-booking/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 6, 2026Episode 1848 min

Want AI Search to Recommend Your Clinic? Start Here

AI search is changing how patients find and choose clinics, but improving your visibility doesn’t have to be complicated or technical. In this short episode, learn what really matters for AI visibility, what clinics should focus on now, and why you shouldn’t chase every new AI ranking tactic you hear about. Ready to improve your clinic’s AI visibility? For a limited time, you can watch the free training, Fix Your Clinic’s AI Visibility: 7 Non-Technical Upgrades Any Clinic Can Do . You’ll walk away with seven practical updates you can start making this week. Get free access to the replay now at PropelYourCompany.com/fix . Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

October 1, 202617 min

How to Optimize Your Social Media Profiles for Local SEO and AI Search

Most clinic owners think of social media as a branding or engagement tool, but social media profiles are becoming increasingly important for local SEO, Google Business Profile visibility, and AI-powered search. Google is pulling more information from social platforms. AI systems are using social profiles to verify business information and better understand what businesses do. And patients are often checking social media before booking an appointment. In this episode, you'll learn how to optimize your clinic's social media profiles to support local SEO, improve online visibility, and strengthen your presence in AI search results. >> Episode webpage, blog, and show notes: https://propelyourcompany.com/optimize-social-media-profiles-for-local-seo-and-ai-search/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

September 29, 2026Episode 18317 min

Google Business Profile’s New 4-Day Deadline: What Clinics Need to Know | Important Google Maps Update

Google may give you just four days to review certain suggested edits to your Google Business Profile. Is your clinic prepared to catch them? Google has clarified how it handles suggested edits to Google Business Profiles, including a four-day window to accept or reject certain changes. If you don't respond, Google may publish the change when it can verify the information through other sources. In this episode, you'll learn what clinic owners need to know about this update, what information could potentially change, why your website matters when Google verifies business information, and what you should be checking regularly. Episode Webpage + Blog Post: https://propelyourcompany.com/google-business-profiles-4-days/ Send in your questions. ❤ We'd love to hear from you! Free Live Training: How AI Is Redefining Search for Clinics — and What You Must Do Next 🎉 https://propelyourcompany.com/ai-search ⚡ FREE Limited-Time Training ⚡ Is your clinic showing up in AI search? Discover the visibility gaps that could be keeping your clinic from being recommended by ChatGPT, Google AI, and other AI-powered search tools. In this free training , you’ll learn 7 simple, non-technical updates you can make to improve your clinic’s AI visibility. Get the free training: https://propelyourcompany.com/fix/ 📞Book a Discovery Call: https://calendly.com/propelyourcompany/discovery-call Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics) ...

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