The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Hosted by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Business Marketing Education

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Episodes

235

Latest episode

Jun 2026

Language

EN-US

About the show

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

Listen to episodes

60 recent

June 16, 2026Episode 1689 min

5 Google Review Mistakes Clinics Make And How To Fix Them

Most clinic owners know they need Google reviews.What many don't realize is that a few small mistakes in how they ask for, collect, and manage reviews may be limiting their visibility, hurting patient trust, and even impacting how Google and AI platforms understand their business.>> Episode webpage: https://propelyourcompany.com/google-review-mistakes/In this episode, you'll learn five common Google review mistakes clinics make and what to do instead. From asking for reviews at the wrong time to collecting vague feedback that doesn't help your SEO, these simple changes can improve your online reputation, local search visibility, and Google Business Profile performance.Whether you're a chiropractor, physical therapist, acupuncturist, med spa owner, or another healthcare provider, this episode will help you get more value from the reviews you're already earning.Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

June 11, 202614 min

Apple Business For Clinic Owners With What To Do First

Most clinics are still putting nearly all of their attention on Google. And while Google is still critical, it’s no longer the only place patients are searching. Apple has quietly rebuilt its entire business platform, and that shift is changing how clinics show up across Apple Maps, Siri, and iPhone search. If your clinic hasn’t looked at Apple Business recently, or ever, there’s a good chance you’re missing visibility opportunities that are easier to capture than Google right now. Let’s break down what Apple Business actually is today, what changed, and how to use it without overcomplicating your marketing.📌 Episode webpage & blog post: https://propelyourcompany.com/apple-maps-seo/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

June 9, 2026Episode 16718 min

Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too)

Opening a clinic or planning a rebrand? Discover the marketing foundations that help attract patients, improve visibility, and support long-term growth.⭐ Episode guide and blog post: https://propelyourcompany.com/launching-a-clinic-marketing-priorities/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

June 4, 202613 min

How to Manage Google’s Suggested Changes Before They Hurt Your Visibility

Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready.👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

June 2, 2026Episode 16623 min

Google and Bing Just Told Us How AI Search Works for Clinics

Google and Microsoft Bing have been sharing more details about how AI-powered search works, and the advice may surprise you. Despite all the hype around AI, the fundamentals of strong local SEO still matter.In this episode, you'll learn what Google and Bing are saying about AI search, how Google Business Profiles, websites, reviews, social media, and authority-building influence visibility, and what clinics should focus on right now to improve rankings in Google Search, Google Maps, ChatGPT, Perplexity, and other AI-powered platforms.If you're wondering how AI is changing SEO for chiropractors, physical therapists, acupuncturists, med spas, and other healthcare businesses, this episode will help you separate fact from fiction and focus on the strategies that are actually moving the needle.Episode webpage: https://propelyourcompany.com/how-ai-search-works-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

May 28, 202616 min

How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO

Let’s say your clinic is based in one city, but many of your patients are willing to drive 20 or even 30 miles to see you. They know it’s worth traveling for high-quality care. The challenge is that when those same people search online, they often aren’t typing in your city’s name. They’re looking for services closer to where they live or work.So how can your clinic show up in those searches and attract new patients from surrounding cities or suburbs?That’s what we’re exploring today: how to expand your local SEO reach the right way. We’ll cover how Google determines local relevance, the strategies that actually help you appear in nearby city searches, and what to avoid so you don’t hurt your visibility.By the end, you’ll have a clear roadmap for building a stronger local presence that helps patients in your wider area discover your clinic and book appointments with confidence.Episode webpages, blog, & show notes: https://propelyourcompany.com/rank-in-nearby-cities-local-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

May 26, 2026Episode 16515 min

Missing Google Reviews? Here's What Clinic Owners Need to Know

Missing Google reviews can be frustrating, especially when patients tell you they left a review and it never appears, or when reviews suddenly disappear from your Google Business Profile.In this episode, we break down the most common reasons Google reviews go missing. You'll also learn what steps to take when reviews disappear, when it makes sense to contact Google Support, and how to build a review strategy that helps protect your clinic's reputation over time.If you've ever wondered why reviews vanish or what you can do about it, this episode will help you separate temporary issues from real problems and keep your focus on what matters most: consistently earning authentic patient feedback.Episode webpage, resources, and show notes: https://propelyourcompany.com/missing-google-reviews/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

May 21, 202612 min

5 quick AI hacks to improve your Google Business Profile & "near me" searches

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. (popular episode replay)Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

May 19, 2026Episode 16415 min

Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design

Is your clinic website actually outdated, or does it just need better SEO, content, and conversion strategy? Many clinics spend thousands redesigning websites when the real problem was SEO all along. Here’s how to tell what your clinic actually needs. Episode webpage, blog & show notes: https://propelyourcompany.com/redesign-your-website-or-seo/Book a FREE discovery call: https://calendly.com/propelyourcompany/discovery-callSend in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...

May 14, 202613 min

The Outdated Website Tactics Clinics Need to Stop Using

Your website might not need more pages; it may need a cleanup. This “remove list” walks clinic owners through what to delete, replace, or rewrite on their website to improve SEO, trust, and conversions, including outdated content, generic messaging, weak calls to action, and slow elements that hurt mobile performance. Episode webpage, checklist, & shownotes: https://propelyourcompany.com/what-to-delete-or-rewrite-on-clinic-websites-now/Send in your questions. ❤ We'd love to hear from you!Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)Save your spot: https://propelyourcompany.com/june/** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 🎉 LIVE Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now(And Easy Fixes You Can Start Making This Week)Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 👉Save your spot: https://propelyourcompany.com/june/ 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.https://propelyourcompany.com/ Let's Stay Connected:Website - https://propelyourcompany.com/Free SEO Training 🎉 - https://propelyourcompany.com/learnInstagram FacebookYouTube>> Get Started with C...