Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/
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60 recent
August 19, 20264 min
Before Fall: What Should Your Clinic Actually Work on Next?
Not sure what your clinic should actually be working on next? In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most. Plus, get the details on SEO Summer School , starting August 24, 2026. Save your spot: https://propelyourcompany.com/go/ Send in your questions. ❤ We'd love to hear from you! Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
August 18, 2026Episode 17720 min
Before You Write Another Blog Post, Fix This First
Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
August 13, 20264 min
SEO Summer School Is Coming: Build Your 90-Day SEO Plan
Not sure what your clinic should actually be working on next when it comes to SEO? In this episode, get a preview of SEO Summer School for Clinics , a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search. By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most. SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyourcompany.com/go Send in your questions. ❤ We'd love to hear from you! Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
August 11, 2026Episode 17620 min
Why Your SEO Isn’t Working and What to Fix First
Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
August 6, 202611 min
Acupuncture SEO Basics: What to Fix First for Better Rankings
Want more acupuncture patients from Google without feeling salesy? This episode breaks down a calm, practical SEO plan to help your practice show up in local search and turn visibility into booked appointments. You’ll learn what to optimize first, which website pages to build, how to improve your Google Business Profile, and a simple content strategy that supports rankings without becoming a full-time content creator. Episode webpage: https://propelyourcompany.com/acupuncturist-seo-strategy Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
August 4, 2026Episode 17520 min
What Really Matters for Your Google Business Profile (And What Doesn't)
Your Google Business Profile is one of the most important marketing assets your clinic has, but many clinic owners spend their time focused on the wrong things. In this episode of the Clinic Marketing Podcast, you'll learn what actually matters when it comes to improving your Google Business Profile, what doesn't, and how to build a profile that earns more trust from both Google and potential patients. Episode webpage, blog, and show notes: https://propelyourcompany.com/what-really-matters-for-your-google-business-profile/ Rather than chasing the latest ranking hacks, this episode explains how Google evaluates clinics today, why consistency matters more than big bursts of activity, and how your website, reviews, photos, and Google Business Profile all work together to influence local search and AI-powered search results. You'll also learn why your Google Business Profile is becoming an increasingly important source for AI tools like Google's AI Overviews and ChatGPT when recommending local healthcare providers. In this episode, you'll learn: Why Google is focused on trust, not checklists The biggest Google Business Profile mistakes clinic owners make How your website and Google Business Profile should reinforce one another Why consistency beats making dozens of updates all at once What Google can learn from your patient reviews How often you should add new photos and updates Why chasing Google Business Profile "hacks" usually backfires How AI search is changing the importance of your Google Business Profile A simple Google Business Profile checkup you can do today Whether you're a chiropractor, physical therapist, acupuncturist, dentist, med spa, or another healthcare clinic owner, you'll walk away with practical strategies to strengthen your online presence, improve your local SEO, and position your clinic to be recommended in both traditional and AI-powered search. Ready to improve your clinic's SEO? Join our free SEO Summer School and learn practical strategies to help your clinic get found in Google, Google Maps, and AI search. Visit https://propelyourcompany.com/go to save your spot. Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
July 30, 202615 min
Your MedSpa Can Rank #1 on Google: Here's How | Medical Spa SEO
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books. Episode webpage: https://propelyourcompany.com/med-spa-seo/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
July 28, 2026Episode 17412 min
AI SEO for Chiropractors: How to Get Recommended in AI Search Before Your Competitors
AI is changing the way patients find chiropractors, but that doesn't mean traditional SEO is dead. It means the rules are evolving. In this episode, you'll learn what AI Search Optimization really is, how it differs from traditional SEO, and what chiropractors can do today to improve their chances of being recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, Perplexity, Microsoft Copilot, and Grok. We'll cover why authority matters more than ever, the trust signals AI looks for before recommending a clinic, common mistakes chiropractors make with their websites, and practical strategies to help your practice stay visible as search continues to evolve. Whether you're just starting to explore AI search or looking to stay ahead of your competition, this episode will help you prepare your practice for the future of online visibility. Episode webpage and blog post: https://propelyourcompany.com/ai-seo-for-chiropractors/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
July 23, 202613 min
How to Leverage FAQs to Improve Website SEO & AI Search
In this episode, we break down how frequently asked questions (FAQs) can do more than just save your staff time. When used strategically, FAQs can help your clinic show up in Google search results, improve your local SEO, and even increase your visibility in AI-powered search tools like ChatGPT, Google AI Overviews, Gemini, and more. We talk about why search behavior is shifting toward full questions instead of keywords, how AI platforms use your website content to generate answers, and why answering real patient questions in plain language can give your clinic a competitive edge. You will also learn where FAQs should live on your website, how to write answers that actually help patients and rank, and how to turn everyday questions into blog posts, videos, and other content that keeps working for you long after the conversation ends. If you want a simple, practical way to improve your website, attract more patients, and stay ahead of where search is heading, this episode is a great place to start. Episode page, blog & show notes: https://propelyourcompany.com/faq-seo/ Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
July 21, 2026Episode 17312 min
Blog Post or Website Page? Stop Guessing and Start Ranking
On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/ We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engines can read your site properly. We’ll go over: What your fixed website pages are used for What fixed website pages should be on your site and why How your main website pages and sub-pages differ What your blog posts are used for How to write a traffic-worthy blog post Send in your questions. ❤ We'd love to hear from you! SEO Summer School for Clinics Build Your 90-Day Plan to Improve Your Visibility in Google, Google Maps, and AI Search Save your spot: https://propelyourcompany.com/go A free 5-day online training for clinic owners and their teams August 24–28, 2026 Short on-demand lessons will be released Monday - Thursday, followed by a live planning session and Q&A on Friday. Replays available. Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)
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