The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Hosted by Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design

Business Marketing Education

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Episodes

257

Latest episode

Aug 2026

Language

EN-US

About the show

Are you a chiropractor, physical therapist, acupuncturist, or clinic owner looking to attract more patients and grow your practice? Whether you run a multidisciplinary clinic, med spa, therapy practice, or a gym and clinic hybrid, this podcast is designed to help you get found and chosen online. The Clinic Marketing Podcast breaks down what is actually working right now in SEO, local search, website strategy, and AI-driven search so you can increase your visibility, bring in more of the right patients, and grow your business without relying on paid ads. Hosted by Darcy Sullivan of Propel Marketing & Design, each episode delivers clear, actionable strategies you can implement without needing to be a marketing expert. You’ll learn how to improve your rankings in Google Search and Google Maps (Google Business Profile), optimize your website to convert visitors into patients, and create content that shows up in both traditional search results and AI-powered tools. Topics include local SEO, Google Business Profile optimization, website design and conversion strategy, content marketing, branding, AI tools, and how search behavior is evolving. You’ll also learn how to adapt your marketing so your clinic stays competitive as more people turn to AI to find answers and choose providers. If you want practical, straightforward marketing strategies that help your clinic stand out, get picked, and grow, you’re in the right place. New episodes are released every Tuesday, with popular replay episodes, called Propel Playbacks, dropping on Thursdays. Learn more at: https://propelyourcompany.com/

Listen to episodes

60 recent

September 10, 20267 min

SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients

Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy. 🎉 Grab your FREE Physical Therapy SEO Quickstart Guide We’re going over: What SEO is Why SEO is crucial to your success The three pivotal SEO steps every physical therapist needs to take What to know about your Google Business Profile And more Episode website and blog post : https://propelyourcompany.com/seo-for-physical-therapists/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

September 8, 2026Episode 18010 min

Google Rankings Still Matter, But Are You Measuring Them the Right Way?

Where does your clinic really rank on Google, and is the ranking you see the same one potential patients see? In this episode, we’re breaking down why healthcare SEO rankings can vary from one search to another, why a single Google search doesn’t tell the whole story, and why ranking movement still matters. Episode webapge & blog: https://propelyourcompany.com/healthcare-google-rankings/ You’ll learn what can cause Google rankings to fluctuate, why local rankings can look different depending on where someone searches, and how to tell whether your clinic’s SEO is actually improving. We’ll also cover the bigger picture beyond rankings, including Google Search Console data, Google Maps visibility, website traffic, calls and appointment requests, plus the growing role of AI-powered search. Whether you’re marketing a chiropractic office, physical therapy practice, acupuncture clinic, med spa, dental practice, therapy practice, or another healthcare clinic, this episode will help you better understand what your Google rankings are really telling you. Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

September 2, 202612 min

How One Chiropractor Moved Up 30+ Google Positions, and How You Can Too

One chiropractor moved up more than 30 positions on Google for an important local keyword phrase. It wasn’t because they tried every SEO tactic they could find or spent hours every week creating content. It came from focusing on the right SEO priorities, in the right order, one step at a time. In this episode, we’re breaking down what this result can teach clinic owners about improving visibility in Google Search, Google Maps, and AI-powered search, and why knowing what to work on first can make such a big difference. You’ll also learn about Ready. Set. Rank! and the Ready. Set. Rank! Accelerator, including the difference between the two and how they can help you turn your SEO priorities into an actionable plan. If you joined us for SEO Summer School, this is your opportunity to keep the momentum going. If you missed Summer School but know your clinic’s SEO needs a clearer strategy, you can still take advantage of the current special offers. Ready. Set. Rank! gives you the SEO training, tools, templates, and resources. Accelerator adds personalized guidance, prioritization, and accountability to help you put it all into action. Special promotion ends September 8, 2026. See the current Ready. Set. Rank! + Accelerator options at https://propelyourcompany.com/rank/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 31, 2026Episode 17910 min

5 SEO Priorities Your Clinic Should Be Looking at Right Now

Are you focusing on the SEO work that will actually make a difference for your clinic? In this episode, we’re breaking down five SEO priorities clinics should be paying attention to right now, including how your website and Google Business Profile work together, why more content isn’t always the answer, how AI search is changing clinic visibility, and why a focused 90-day plan can be more valuable than an endless SEO to-do list. You’ll learn how to identify the gaps and opportunities that deserve your attention so you can spend less time guessing what you “should” be doing and more time working on the right SEO priorities. Missed SEO Summer School? For a limited time, you can get FREE access to all five training replays plus the SEO Summer School workbook. Work through the exercises and build your clinic’s own 90-day visibility plan. Get free replay access at: PropelYourCompany.com/go Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 27, 202611 min

Should Doctors Have a Personal Google Business Profile and a Location Google Business Profile?

Should doctors have their own Google Business Profile, or should your clinic rely on one practice listing? This episode explains Google Business Profiles for doctors and healthcare practices, including when a separate practitioner profile can help your local SEO and Google Maps visibility, and when it can lead to duplicate listings, split reviews, and patient confusion. You’ll also learn what to do when a doctor leaves your practice, but their Google Business Profile still shows your address, plus how to protect your clinic’s primary listing and strengthen your overall healthcare SEO. Episode webpage, show notes, and blog post: https://propelyourcompany.com/should-doctors-have-a-personal-google-business-profile-and-a-location-google-business-profile/ Book a Google Business Profile Audit: https://propelyourcompany.com/google-business-profile-audit/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 25, 2026Episode 17817 min

Healthcare SEO vs. Google Ads: Where Should Your Clinic Invest First?

Should your clinic invest in healthcare SEO, Google Ads, or Meta Ads? Learn how each strategy can help attract new patients, why building organic visibility matters, and how healthcare SEO can help your clinic get found across Google, Google Maps, ChatGPT, and other AI-powered search platforms. Episode webpage: https://propelyourcompany.com/healthcare-seo-vs-google-ads/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 19, 20264 min

Before Fall: What Should Your Clinic Actually Work on Next?

Not sure what your clinic should actually be working on next? In this episode, learn how to identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search, so you can stop adding to your to-do list and start focusing on what matters most. Plus, get the details on SEO Summer School , starting August 24, 2026. Save your spot: https://propelyourcompany.com/go/ Send in your questions. ❤ We'd love to hear from you! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 18, 2026Episode 17719 min

Before You Write Another Blog Post, Fix This First

Publishing more blog posts doesn’t automatically mean better SEO. In this episode, learn how to identify the website content that deserves your attention first, improve high-value pages, and use blogs more strategically to support your clinic’s visibility in Google and AI search. Episode webpage, blog post, and show notes: https://propelyourcompany.com/before-you-write-another-blog-post/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 13, 20264 min

SEO Summer School Is Coming: Build Your 90-Day SEO Plan

Not sure what your clinic should actually be working on next when it comes to SEO? In this episode, get a preview of SEO Summer School for Clinics , a free five-day training designed to help you identify your biggest opportunities across your website, Google Business Profile, local SEO, and AI search. By the end of the week, you'll have a clear 30-, 60-, and 90-day SEO plan based on what YOUR clinic needs most. SEO Summer School runs August 24–28, 2026. Save your free spot at https://propelyourcompany.com/go Send in your questions. ❤ We'd love to hear from you! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)

August 11, 2026Episode 17619 min

Why Your SEO Isn’t Working and What to Fix First

Not sure what your clinic’s SEO needs next? This episode breaks down the red flags that can signal your SEO plan isn’t working, from stalled traffic and poor rankings to attracting the wrong visitors. Learn what to look for, what may be holding you back, and how to decide where to focus your SEO efforts next. Episode webpage, blog, and shownotes: https://propelyourcompany.com/seo-red-flags/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search , Google Maps , AI-driven search results , and get more new patients . >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! ⚡ FREE Limited-Time Training ⚡ How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot: https://propelyourcompany.com/register-clinic-seo-workshop/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube >> Get Started with Clicky - https://clicky.com/66422350 (Google Analytics Alternative / Marketing Website Analytics)