Profitable Women

Hosted by Sheila Hansen

BusinessInterviews guests

Website RSS feed

Episodes

Latest episode

Dec 2025

Language

About the show

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do. As profitable women we are in this together! Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

Listen to episodes

60 recent

December 25, 20256 min

Honoring the Season I'm In

As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again.Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours.In this episode, I cover: An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m inThe importance of aligning our lives and businesses with our intuition and natural seasonsMy heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

December 18, 202543 min

Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand.We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity.Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement.In this episode, we cover: How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic selfPractical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagementsHow embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie:Follow on Instagram @style.decodedFollow on LinkedInCheck out her websiteListen to her podcast Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategyResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

December 11, 202534 min

Starting a Business in College: Harmony Media's Story with Makenna Campbell

In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events.We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow.From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring.In this episode, we cover: How a college internship led to Makenna starting a business in collegeThe unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a businessWhy authenticity is critical to sustainable business growthThe freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons Connect with Makenna:Follow on Instagram @harmonymedia_Follow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college Resources & Links:Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s StoryJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

December 4, 202532 min

Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling

In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024. Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy. Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on what truly matters in both business and life.In this episode, we cover: How the rise of AI in writing inspired a new calling toward helping families manage their aging parents' financesThe hesitations some parents face in opening up about their finances to their adult children, and the pervasive feelings of shame and guilt associated with financial illiteracyThe critical role of financial planning, especially in preparing for the eventual passing of a parent Connect with Janet:Follow on Instagram @fireflyfinancialorganizingFollow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/janet-berry-johnson Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

November 27, 202510 min

Flowers and Farts Featuring the Hansen Kids

Today, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or excitement. And then we have farts, those less pleasant, maybe a little more on the negative side, for the day. So we go around the table and share our flowers and farts for the day. Today, the kids are sharing their flower and fart of mom owning a business.  In this episode, I cover: A special family exercise where we share the best and worst parts of our day, called flowers and fartsThe kids give us their honest opinion of entrepreneurship, sharing both the joyful flowers and the challenging farts that come with having a mom who runs her own businessOur sincere Thanksgiving wishes to all our listeners Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/flowers-and-fartsResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

November 20, 202534 min

Perspective Shifts: Finding Beauty and Creating Community with Ariel Panowicz

In today's episode, I am joined by Ariel Panowicz, a talented photographer and creative director from Omaha, Nebraska, who shares her inspiring journey in the creative field. Ariel's work is renowned for its vibrant portrayal of people and places, finding beauty in ordinary moments and transforming them into extraordinary memories. She discusses her passion for creating community, which led her to establish Luli's Creative House, a dynamic, community-focused space dedicated to empowering individuals through events and photo shoots. Hear how Ariel's innovative approach to photography emphasizes finding beauty in the mundane and challenges conventional notions of perfection, encouraging us all to find beauty in the overlooked details of life. As both a mother and business owner, Ariel opens up about the importance of self-forgiveness and prioritizing what truly matters in both family and business life. We also discuss how authenticity can attract the right community and lead to personal fulfillment, and reflect on the valuable lessons our children learn from witnessing our pursuits.In this episode, we cover: How Ariel's passion for creating community led to the creation of Luli's Creative House, a space dedicated to empowering individuals through unique events and stunning photo shootsThe challenges of juggling a business while raising a familyThe necessity of finding beauty in the mundane and the importance of self-forgiveness and prioritizationWhy authenticity is key in attracting the right audience and achieving genuine fulfillment Connect with Ariel:Follow on Instagram @arielpanowiczFollow on Facebook Learn more about Luli’s: Follow on Instagram @lulicreativehouseFollow on Facebook Check out the website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/finding-beauty-and-creating-community Resources & Links:The Moth podcastJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

November 13, 202516 min

Burnout: Is It Time to Shed?

In this episode, we're diving into something really close to my heart: dealing with burnout in entrepreneurship. I'm learning so much more about energy, moons, astrology, and how that energy plays into this. This year, specifically 2025 going into 2026, there is a transition to shedding and letting go of what's no longer serving us, so that in 2026, we can take action on what's really meant for us. I'm wondering whether there is a correlation between this burnout topic coming up now, as people are entering or learning to do this shedding and moving towards a more aligned, more sustainable business going forward. I invite you to join me; let's learn about this evolution together! In this episode, I cover: The intriguing influence of energy, astrology, and personal evolution in shaping our business journeysHow the burnout phase can affect us deeply, particularly in service-based industries where our identity is closely tied to our workThe question of whether there are clients or offers that it's time to let go of or shed for the possibility of what's coming Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/time-to-shed-burnoutResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

November 6, 202528 min

From Solo Designer to CEO: Building a Thriving Luxury Design Firm with Courtney Otte

I'm thrilled to welcome one of my longtime clients, Courtney Otte, to the podcast today. Courtney is a powerhouse juggling life as a mom of three young kids, a military wife, and the creative force behind Modern Hive Interior Design in Omaha, Nebraska.In this episode, we dive into how Courtney built a luxury design firm all while growing a family amidst military deployments. We chat about the importance of adapting to life's various seasons, the art of effective delegation, and why adaptability is essential for navigating the dual roles of a business owner and a parent.In this episode, we cover: The necessity of adapting to life's ever-changing seasons and mastering delegation to ensure both your family and business flourishThe power of understanding business and personal life cycles, which can lead to confident decision-making and sustainable growthHow Courtney's personal growth and professional achievements, like building a thriving design firm, are deeply interconnected Connect with Courtney:Follow on Instagram @themodernhiveFollow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/solo-designer-to-ceoResources & Links:ClickUpJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

October 30, 202514 min

Stepping Away to Step Forward: What Changed After 10 Days Off

In this episode, I'm sharing what I learned from stepping away from my business. You'll hear how this break revealed aspects that were misaligned with my values and my plans for integrating more regular downtime into my schedule. The time away reinforced the importance of trusting my team and the systems we've built, demonstrating that my business can thrive even when I need to step away. I discovered that stepping away didn't mean compromising on my business's integrity or success. As I move forward, I'm committed to better separating work and personal communications and embracing the lesson that constant connectivity isn't necessary for effective business management.In this episode, I cover: Strategies for reassessing workflows, effective planning, and the peace of mind that comes with knowing your business can sustain itself if you're stepping awayThe benefits of trusting your team and the systems you've put in place, revealing how stepping away can offer a fresh perspective on what truly aligns with your valuesEmbracing regular downtime can enhance productivity, boost profitability, and lead to a more fulfilled life Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/stepping-awayResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

October 23, 20259 min

I Left My Business for 10 Days... And It Didn’t Burn Down!

For those of you who have been on the edge of your seat week by week, waiting to find out how it went when I left my business for ten days… Guess what? We survived! Not only did we survive, but I think we thrived!In this episode, I share the journey of how I left my business for ten days and the preparation it took to make this break successful. From handing off tasks to team members, setting clear expectations, and communicating with clients, I explore the logistics and mindset shifts necessary to create a sustainable business that thrives even in my absence.In this episode, I cover: The story of stepping away for ten days, a dream made possible by meticulous planning, redefining my pricing strategy, and finding the right team dynamicsThe power of setting boundaries and trusting your team, ensuring that your business can thrive in your absenceAn invitation to reimagine how you balance personal well-being with professional success Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/I-left-my-businessResources & Links:Episode 76: I Am Leaving My Business… For 10 Days!Join our weekly newsletter, Millionaire MindsetLearn more about our Services