Profitable Women

Hosted by Sheila Hansen

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Aug 2026

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About the show

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do. As profitable women we are in this together! Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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60 recent

September 3, 202618 min

Your Energy Is A Business Resource

What if the way you work isn’t just about how much time you have, but how much energy you have available? In this episode of our capacity series, we’re talking about energetic capacity and what it looks like to build a business that works with your natural energy instead of constantly asking you to push through it. We’ll explore: Why time and energy aren’t the same resource How your energy naturally shifts from day to day and season to season Why paying attention to your body can change the way you work How feminine cycles can offer insight into your energy The role Human Design can play in understanding how you’re wired to work Why rest and recovery are part of your business strategy How to become more curious about what gives you energy and what drains it Instead of assuming you should be able to show up with the same energy every day, what if you started paying attention to the patterns that are already there? Your energy is a resource in your business. And the more you understand how to work with it, the more intentionally you can decide where that resource goes. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

August 27, 202617 min

What If You're Not Actually Behind?

What if you’re not actually behind? What if the math around your time is simply wrong? In this episode of our capacity series, we’re talking about time capacity and what it looks like to build a schedule around the fact that you’re a human—not a machine. We’ll explore: Why “I’m behind” isn’t always true How urgency contributes to overwhelm Why knowing how long your work actually takes matters The importance of transition time and space in your calendar How your schedule can impact your nervous system Why empty space isn’t wasted capacity How to create room for future growth Instead of asking, “Do I have capacity for that?” consider asking: “What would need to change for me to have capacity for that?” Because the goal isn’t to squeeze more productivity out of every available minute. It’s to build a business you can actually sustain. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

August 20, 202619 min

Can Your Business Hold What You Want?

Welcome Back to Profitable Women: Let’s Talk About Capacity Profitable Women is back. After taking some time away, I’m returning with a new perspective on business growth and a question I’ve been thinking about a lot: Do we have the capacity to hold what we say we want? In this episode, I share what I’ve been exploring over the past year—from systems and structure to time, energy, finances, and nervous system safety. We talk about: Why belief matters, but isn’t the whole equation How systems and structure can actually create more freedom The difference between time, energetic, and financial capacity Why growth isn’t always about adding more How understanding your numbers can create more safety and confidence Why your current capacity doesn’t have to be your future capacity Maybe the question isn’t, “Do I have the capacity for what I want?” Maybe it’s, “What capacity do I need to build to hold what I want?” This is the direction we’ll be exploring in the next chapter of Profitable Women—money, profit, pricing, and cash flow, alongside the time, energy, systems, and support required to build a business that truly supports your life. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

December 25, 20258 min

Honoring the Season I'm In

As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again. Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours. In this episode, I cover: An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m in The importance of aligning our lives and businesses with our intuition and natural seasons My heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season Resources & Links: Explore the upcoming round of Profit Shift Join our weekly newsletter, Millionaire Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

December 18, 202545 min

Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand. We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity. Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement. In this episode, we cover: How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic self Practical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagements How embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie: Follow on Instagram @style.decoded Follow on LinkedIn Check out her website Listen to her podcast Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategy Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

December 11, 202536 min

Starting a Business in College: Harmony Media's Story with Makenna Campbell

In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events. We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow. From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring. In this episode, we cover: How a college internship led to Makenna starting a business in college The unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a business Why authenticity is critical to sustainable business growth The freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons Connect with Makenna: Follow on Instagram @harmonymedia_ Follow on Facebook Check out her website Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college Resources & Links: Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story Explore the upcoming round of Profit Shift Join our weekly newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

December 4, 202534 min

Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling

In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024. Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy. Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on what truly matters in both business and life. In this episode, we cover: How the rise of AI in writing inspired a new calling toward helping families manage their aging parents' finances The hesitations some parents face in opening up about their finances to their adult children, and the pervasive feelings of shame and guilt associated with financial illiteracy The critical role of financial planning, especially in preparing for the eventual passing of a parent Connect with Janet: Follow on Instagram @fireflyfinancialorganizing Follow on Facebook Check out her website Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/janet-berry-johnson Resources & Links: Explore the upcoming round of Profit Shift oin our weekly newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

November 27, 202510 min

Flowers and Farts Featuring the Hansen Kids

Today, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or excitement. And then we have farts, those less pleasant, maybe a little more on the negative side, for the day. So we go around the table and share our flowers and farts for the day. Today, the kids are sharing their flower and fart of mom owning a business. In this episode, I cover: A special family exercise where we share the best and worst parts of our day, called flowers and farts The kids give us their honest opinion of entrepreneurship, sharing both the joyful flowers and the challenging farts that come with having a mom who runs her own business Our sincere Thanksgiving wishes to all our listeners Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/flowers-and-farts Resources & Links: Explore the upcoming round of Profit Shift Join our weekly newsletter, Profitable Women Mindset Learn more about our Services

November 20, 202536 min

Perspective Shifts: Finding Beauty and Creating Community with Ariel Panowicz

In today's episode, I am joined by Ariel Panowicz, a talented photographer and creative director from Omaha, Nebraska, who shares her inspiring journey in the creative field. Ariel's work is renowned for its vibrant portrayal of people and places, finding beauty in ordinary moments and transforming them into extraordinary memories. She discusses her passion for creating community, which led her to establish Luli's Creative House, a dynamic, community-focused space dedicated to empowering individuals through events and photo shoots. Hear how Ariel's innovative approach to photography emphasizes finding beauty in the mundane and challenges conventional notions of perfection, encouraging us all to find beauty in the overlooked details of life. As both a mother and business owner, Ariel opens up about the importance of self-forgiveness and prioritizing what truly matters in both family and business life. We also discuss how authenticity can attract the right community and lead to personal fulfillment, and reflect on the valuable lessons our children learn from witnessing our pursuits. In this episode, we cover: How Ariel's passion for creating community led to the creation of Luli's Creative House, a space dedicated to empowering individuals through unique events and stunning photo shoots The challenges of juggling a business while raising a family The necessity of finding beauty in the mundane and the importance of self-forgiveness and prioritization Why authenticity is key in attracting the right audience and achieving genuine fulfillment Connect with Ariel: Follow on Instagram @arielpanowicz Follow on Facebook Learn more about Luli’s: Follow on Instagram @lulicreativehouse Follow on Facebook Check out the website Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/finding-beauty-and-creating-community Resources & Links: The Moth podcast Explore the upcoming round of Profit Shift Join our weekly newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

November 13, 202518 min

Burnout: Is It Time to Shed?

In this episode, we're diving into something really close to my heart: dealing with burnout in entrepreneurship. I'm learning so much more about energy, moons, astrology, and how that energy plays into this. This year, specifically 2025 going into 2026, there is a transition to shedding and letting go of what's no longer serving us, so that in 2026, we can take action on what's really meant for us. I'm wondering whether there is a correlation between this burnout topic coming up now, as people are entering or learning to do this shedding and moving towards a more aligned, more sustainable business going forward. I invite you to join me; let's learn about this evolution together! In this episode, I cover: The intriguing influence of energy, astrology, and personal evolution in shaping our business journeys How the burnout phase can affect us deeply, particularly in service-based industries where our identity is closely tied to our work The question of whether there are clients or offers that it's time to let go of or shed for the possibility of what's coming Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/time-to-shed-burnout Resources & Links: Explore the upcoming round of Profit Shift Join our weekly newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.