Profitable Women

Hosted by Sheila Hansen

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Oct 2026

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About the show

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and business mentor who supports female business owners to make confident financial decisions. In addition to solo episodes, we will hear from other expert female guests who are out there supporting women with the work they do. As profitable women we are in this together! Find more resources at hansenllc.net and be sure to follow Sheila on IG @Sheila.Hansen.CPA [Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forms do not constitute individual tax or accounting advice. This content is designed to provide education and awareness of financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Sheila or Sheila Hansen, LLC]

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60 recent

November 5, 202643 min

Building a Business That Doesn't Depend on You with Ashley Connell

What if your business didn't need you to be involved in every decision, solve every problem, or hold all the pieces together? In this episode of Profitable Women , I'm joined by Ashley Connell, founder of Prowess Project , to talk about what it looks like to move from being the person who carries the entire weight of the business to building systems, structure, and a team that can support it. We're exploring the practical side of creating more capacity through delegation, documenting processes, and bringing in operational support. But we're also digging into the emotional side of that transition. Because when you've spent years being the person everyone relies on, learning to let go can bring up some unexpected questions about your identity, your value, and what your role actually is. I'll also share my own experience of bringing an Online Business Manager (OBM) into my business and how that shift has created more space for me to focus on the work I love. Connect with Ashley: Follow on Instagram @hireprowess Check out our website https://prowessproject.com Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

October 29, 202647 min

What Happens When We Stop Holding It All In? with Terryn Drieling

What happens when we spend years pushing through, suppressing our emotions, and ignoring what our bodies are trying to tell us? In this episode of Profitable Women , I'm joined by my friend and returning guest, Terryn Drieling, for a conversation about emotional capacity, nervous system awareness, and learning to feel our feelings instead of holding on to them. After experiencing the unexpected loss of her father and navigating a breast cancer diagnosis, Terryn began a deeply personal journey of reconnecting with her body and understanding her emotions. She shares what she's learned about befriending grief, recognizing anger, and creating space for emotions to move through rather than continuing to carry them. We also explore how this work expands our capacity to show up in relationships, parenting, and business, especially when we begin recognizing what's ours to carry and what belongs to someone else. This conversation is an extension of our capacity series, exploring another resource we don't always recognize: the emotional capacity available to us when we create space to feel, process, and release what we've been carrying. Connect with Terryn: Follow on Instagram @Terryn.Drieling Check out our website https://terryndrieling.com/ Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services Mentioned in this episode: Profit Shift Fall 2026 Are you tired of trying to force your business into one-size-fits-all financial formulas? It’s time to stop chasing someone else’s version of success and build a business that actually supports your life. In this segment, we dive into Profit Shift—a program designed for business owners who want to understand their numbers without being trapped by rigid, boilerplate rules.

September 24, 202636 min

Redefining Success Beyond Salary, Titles, and Career Growth with James Begley

What happens when the definition of success you’ve been working toward no longer feels like the one you want? In this episode of Profitable Women , I’m joined by James Begley, founder of BrightBurst Strategies, to talk about his transition from corporate America into entrepreneurship and the identity shifts that can come when you start questioning what you actually want your life and work to look like. James and I have lived very different lives, and our relationship has given both of us a front-row seat to another way of approaching work, responsibility, freedom, and success. This conversation is about getting curious about the paths we’ve followed, the definitions we’ve inherited, and what becomes possible when we give ourselves permission to choose differently. We’ll explore: Redefining success beyond salary, titles, and career growth The identity shift that happens when you leave a role that has defined you Choosing work you genuinely enjoy, even when it changes the financial equation The difference between doing what you want and doing what you think you’re supposed to do What our very different life experiences have taught each of us Trusting yourself enough to explore a different path Success doesn’t have to look the way it used to. Sometimes the next chapter starts by slowing down long enough to ask: If I truly had the choice, would I still choose this? Connect with James: Follow on Instagram @brightburst_strategies Check out his website Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

September 17, 202612 min

Not all Rainbows and Unicorns, Expanding Your Identity

What if growth doesn’t always look like confidence, clarity, and forward momentum? Sometimes, it looks like noticing the moment you want to shut down, retreat, or fall back into an old pattern and choosing to respond just a little differently. In this episode, Sheila shares from the messy middle of a difficult week. Rather than waiting until everything felt polished and resolved, she reflects on the patterns that surfaced, including her tendency to freeze when things feel uncomfortable or overwhelming. This conversation expands the idea of capacity beyond time, energy, and money. It explores the internal capacity required to hold growth, navigate discomfort, and step into a new version of yourself. We’ll explore: How protective patterns can keep us feeling safe while also keeping us stuck What the freeze response can look like in everyday life The power of becoming curious instead of judging your reaction How to honor what your body needs without completely retreating Why growth often requires us to stretch our identity How small changes in the way we respond can help us reclaim our power The connection between personal growth and how we lead our businesses You don’t have to immediately become a completely different version of yourself. You may not be operating as version 2.0 yet, but choosing to show up as version 1.1 still matters. The next time you feel yourself wanting to shrink or avoid something, pause and ask: How do I want to show up in this moment? That small moment of awareness may be the beginning of expanding your capacity to hold what comes next. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

September 10, 202615 min

Can The Business Afford The Life You Are Building?

What does your business actually need to financially support the life, growth, and opportunities you want to create? In this episode of Profitable Women , we’re continuing our conversation about capacity by looking at financial capacity and why it’s about so much more than simply asking, “Can I afford it?” We’ll explore: Why financial capacity goes beyond revenue How profit, cash flow, reserves, taxes, owner pay, and predictable revenue all impact what your business can hold Why “Can I afford it?” can quickly become an emotional question instead of a financial one How your numbers can give you information without becoming a judgment or report card Why financial capacity creates more choice and less urgency How money, time, and energy all work together Using your current numbers as a starting point, not a limitation on what’s possible Asking, “What needs to become true?” instead of assuming the answer is no Your current financial capacity doesn’t determine what’s possible for your future. It simply shows you where you are today—and the gap between where you are and where you want to go becomes your roadmap. The goal isn’t to build more capacity just so you can cram more into your life. It’s to intentionally build capacity for the things that matter: creativity, impact, wealth, rest, family, and the life you’re building outside of your business. Because ultimately, your business is the vessel. It’s not the destination. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

September 3, 202616 min

Your Energy Is A Business Resource

What if the way you work isn’t just about how much time you have, but how much energy you have available? In this episode of our capacity series, we’re talking about energetic capacity and what it looks like to build a business that works with your natural energy instead of constantly asking you to push through it. We’ll explore: Why time and energy aren’t the same resource How your energy naturally shifts from day to day and season to season Why paying attention to your body can change the way you work How feminine cycles can offer insight into your energy The role Human Design can play in understanding how you’re wired to work Why rest and recovery are part of your business strategy How to become more curious about what gives you energy and what drains it Instead of assuming you should be able to show up with the same energy every day, what if you started paying attention to the patterns that are already there? Your energy is a resource in your business. And the more you understand how to work with it, the more intentionally you can decide where that resource goes. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

August 27, 202615 min

What If You're Not Actually Behind?

What if you’re not actually behind? What if the math around your time is simply wrong? In this episode of our capacity series, we’re talking about time capacity and what it looks like to build a schedule around the fact that you’re a human—not a machine. We’ll explore: Why “I’m behind” isn’t always true How urgency contributes to overwhelm Why knowing how long your work actually takes matters The importance of transition time and space in your calendar How your schedule can impact your nervous system Why empty space isn’t wasted capacity How to create room for future growth Instead of asking, “Do I have capacity for that?” consider asking: “What would need to change for me to have capacity for that?” Because the goal isn’t to squeeze more productivity out of every available minute. It’s to build a business you can actually sustain. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://hansenllc.net/ Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

August 20, 202617 min

Can Your Business Hold What You Want?

Welcome Back to Profitable Women: Let’s Talk About Capacity Profitable Women is back. After taking some time away, I’m returning with a new perspective on business growth and a question I’ve been thinking about a lot: Do we have the capacity to hold what we say we want? In this episode, I share what I’ve been exploring over the past year—from systems and structure to time, energy, finances, and nervous system safety. We talk about: Why belief matters, but isn’t the whole equation How systems and structure can actually create more freedom The difference between time, energetic, and financial capacity Why growth isn’t always about adding more How understanding your numbers can create more safety and confidence Why your current capacity doesn’t have to be your future capacity Maybe the question isn’t, “Do I have the capacity for what I want?” Maybe it’s, “What capacity do I need to build to hold what I want?” This is the direction we’ll be exploring in the next chapter of Profitable Women—money, profit, pricing, and cash flow, alongside the time, energy, systems, and support required to build a business that truly supports your life. Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services

December 25, 20256 min

Honoring the Season I'm In

As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again. Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours. In this episode, I cover: An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m in The importance of aligning our lives and businesses with our intuition and natural seasons My heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season Resources & Links: Explore the upcoming round of Profit Shift Join our weekly newsletter, Millionaire Mindset Learn more about our Services

December 18, 202543 min

Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand. We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity. Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement. In this episode, we cover: How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic self Practical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagements How embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie: Follow on Instagram @style.decoded Follow on LinkedIn Check out her website Listen to her podcast Connect with Sheila: Follow on Instagram @sheila.hansen.cpa Check out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategy Resources & Links: Explore the upcoming round of Profit Shift Join our newsletter, Profitable Women Mindset Learn more about our Services