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Profitable Performance Marketing

Jamie Birch, a 20 year veteran of the affiliate marketing space, talks to industry experts on all sides of the marketplace, affiliates, advertisers, networks and vendors. Discussions around affiliate marketing, incremental sales and anything related to running a profitable affiliate channel. If you are an advertiser with an affiliate program or thinking of starting one, this podcast is for you. We recently created a downloadable guide on Affiliate Marketing strategies to Survive and Thrive. Download these 20 strategies and tactics at https://jebcommerce.com/strategies/
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Last Episode Date: 10 April 2024

Total Episodes: 99

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10 April 2024
Affiliate Marketing's Tools, Trends, and Tactics with Parrish Essell

In this episode, Jamie Birch sits down with Parrish Essell, the Agency New Business Manager at ShareASale, for a deeper look into the evolving landscape of affiliate marketing, how consumer awareness impacts brands and program management, and the significance of attribution ...

55 min
3 April 2024
Versatility, Leadership, and Self-Awareness in Marketing with Sal Conca

Join host Jamie Birch in a captivating conversation with Sal Conca, CEO of AmazingAds, as they delve into over two decades of industry collaboration and insights. From their co-marketing endeavors at 1800Flowers and Coldwater Creek to leadership reflections, affiliate market...

74 min
27 March 2024
5 Things Networks and Advertisers Are Doing to Stifle Innovation

Join Jamie Birch in a candid discussion about some of the frustrations and challenges stifling innovation in affiliate marketing. From inaccessible advertiser contact information to network approval hurdles, Jamie sheds light on several key obstacles hindering affiliate grow...

18 min
20 March 2024
Then and Now: Martech Record's Impact and Affiliate B2B with Michael McNerny

Join us as we catch up with Michael McNerny, the founder of Martech Record, the first objective industry publisher in the affiliate space. Three years after its launch, we delve into the developments and the future of AI in reviews, along with various topics surrounding B2B ...

52 min
13 March 2024
The Quickest Way to Increase New Customer Acquisition in the Affiliate Channel

Join Jamie as he delves into the secrets of quickly improving new customer acquisition in your affiliate channel. With decades of experience in affiliate marketing, Jamie shares actionable strategies to boost your program's performance.In this episode, Jamie explores various...

11 min
6 March 2024
Purpose and Intentionality in Digital Marketing with Kevin Strawbridge

In today's episode, Jamie Birch engages in a candid conversation with industry veteran and digital marketing pioneer, Kevin Strawbridge. With a career spanning every facet of the affiliate channel, from managing affiliate marketing at JCPenney to leading as CEO of ClickBank ...

69 min
28 February 2024
5 Key Strategies for Newcomers

In this episode, Jamie Birch, Founder of JEBCommerce, shares invaluable insights for newcomers to the affiliate marketing space. He emphasizes the importance of building relationships, dispels the misconception of the "build it and they will come" mentality, and highlights e...

12 min
21 February 2024
Marketing As An Act of Love and Other Concepts with Nick Charrow and Emma Wolff of Princess Cruises

In this episode, Jamie Birch, Founder of JEBCommerce, welcomes special guests Nick Charrow, Director of Marketing, and Emma Wolff, Digital Marketing Manager at Princess Cruises. Together, they explore their unique origin stories and a myriad of marketing topics. From delving...

50 min
14 February 2024
The Importance of Affiliate Channel Alignment and Equipping Your Publishers

In this episode, Jamie Birch delves into the critical aspect of alignment and tools for affiliates. Whether aiming for new customers, maximizing revenue, or prioritizing profit margins, providing affiliates with essential tools is paramount. Jamie covers key categories inclu...

20 min
7 February 2024
From DC to Park City - An Affiliate Marketing Journey with Vanessa Isaacson

Today's episode features a conversation with Vanessa Isaacson, Director of Account Development at AvantLink. Vanessa has one of the most interesting origin stories in affiliate marketing, you definitely need to hear it.Jamie and Vanessa cover trends in the space, the popular...

56 min
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