Profitability Playbook: The Simple Numbers Podcast

Hosted by Carr, Riggs and Ingram

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Aug 2026

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About the show

From CRI Simple Numbers, this is “Profitability Playbook: The Simple Numbers Podcast,” a podcast hosted by Mike Maxson and Brandon Gray for those championing market growth and anchoring the nation’s economy, small businesses, and entrepreneurs. This podcast is intended for informational and educational purposes only. For more info, visit: https://www.criadv.com/disclaimer/

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60 recent

September 3, 2026Episode 3227 min

S3:E32 - The Breaking Point: Is Your Business Built to Last?

Market pressure and sudden economic shifts test every company, but resilient businesses are built to bounce back. In this episode, we explore what it takes to protect your long term value and build true operational readiness. We walk through the five core indicators that reveal whether your business is genuinely healthy or vulnerable to market disruption. You will learn how to spot hidden weaknesses in your operations, evaluate risk, and make stronger strategic decisions that safeguard your growth. Tune in to discover how to future proof your business and build resilience for the long haul! Learn more at simplenumberscri.com Register at simplenumberssummit.com

August 27, 2026Episode 3131 min

S3:E31 - Where Did the Cash Go? Understanding Trade Capital

In this episode, we unpack Trade Capital: the key metric that shows exactly what happens to your cash as your business grows. Learn how to calculate Trade Capital and discover practical moves to improve it starting today. Hit play now to elevate your financial strategy! For more visit: https://www.simplenumberscri.com Use code SOCIAL26 for the Simple Numbers Summit! https://www.simplenumberssummit.com

August 20, 2026Episode 3037 min

S3:E30 - Media Mash: How Entrepreneurs Should Respond to Current Headlines

What do the latest market signals really mean for your bottom line? We are breaking down the biggest forces driving the economy right now, giving you a clear picture of what is happening behind the headlines. Tune in as we analyze consumer spending, inflation pressure, the latest jobs report, and the growing economic impact of artificial intelligence. Stream the episode now for practical takeaways to guide your financial strategy! To learn more: https://www.simplenumberscri.com https://www.simplenumberssummit.com

August 13, 2026Episode 2927 min

S3:E29 - The Scaling Trap with Aaron Keith

What does a CEO really need to focus on to manage scaling business growth? Aaron Keith from Buildify Systems joins us to share his practical system for architecting a scalable company. We walk through his framework covering the seven primary business departments, from finance and marketing to operations, production, and quality assurance. Stream the episode now to learn how to build a business that scales smoothly! For more and to register for The Simple Numbers Summit: https://www.simplenumberscri.com https://www.thesimplenumberssummit.com

August 6, 2026Episode 2841 min

S3:E28 - Making an IMPACT with Bob Ruffolo

What does it take to turn a web design agency into an industry-leading coaching empire? This week, IMPACT Founder and CEO Bob Ruffolo joins us to share the story behind scaling his business and adapting to massive industry shifts. We dive into the game-changing market trends redefining modern business, how client behavior is shifting, and what your company must do right now to keep your sales and marketing strategies ahead of the curve. Hit play to get practical, high-impact strategies to navigate market friction and accelerate your growth! Learn more: https://www.simplenumberscri.com https://www.simplenumberssummit.com https://www.impactplus.com/

July 30, 2026Episode 2734 min

S3:E27 - Can Your Business Afford to Grow?

Growth creates momentum, but it also tests your liquidity and operational limits. Picking up from our last episode, we unpack the hidden friction points of scaling up, from team capacity and Labor Efficiency Ratio (LER) to facility changes and rising operating expenses. Most importantly, we examine trade capital requirements and evaluate whether you can scale using only your existing cash. Listen today to get clear on the numbers behind your next big expansion. For more visit SimpleNumbersCRI.com Register here for the Simple Numbers Summit.

July 23, 2026Episode 2628 min

S3:E26 - Growth Mistakes That Cost More Than You Think

Growth creates momentum, but it also tests your operational limits. In this episode, we unpack the unexpected friction points that arise when expanding your business footprint. Join us as we analyze team capacity and Labor Efficiency Ratio, shifting facility needs, operating expense changes, and capital requirements. Listen today to discover how top performing companies prepare for the hidden costs of scaling up. To learn more visit SimpleNumbersCRI.com Register today for the Simple Numbers Summit !

July 16, 2026Episode 2530 min

S3:E25 - Marketing, Margins, and Momentum

Stop treating marketing like a black box! In this episode we analyze how top tier organizations build plans and measure true marketing returns. We cover essential metrics including Gross Growth Margin, revenue per dollar, and the trickiness of lagging spend. Plus we break down the three key buckets every budget needs: awareness, action, and experimentation. Listen now to learn the exact strategies the best companies are using to scale their margins. Learn more about CRI Simple Numbers here . Register for the Simple Numbers Summit here .

July 9, 2026Episode 2431 min

S3:E24 - Why Aren't You Growing?

Tracking pipeline data is critical, but knowing how to diagnose a breakdown in your funnel is what saves a business. In this episode, we tackle the best ways to monitor lead flow and how to identify whether you are facing a true lead generation issue or a deeper operational bottleneck. We break down current market trends surrounding days-to-close timelines, analyze what a healthy closing ratio looks like today, and share actionable best practices for each metric. Tune in to discover exactly what strategic pivots to make when your numbers aren't hitting the mark. Learn more at SimpleNumbersCRI.com Register now for the Simple Numbers Summit!

July 2, 2026Episode 2335 min

S3:E23 - What You Need To Know To Grow

Growth is the ultimate goal for most entrepreneurs, but without the right foundation, rapid scaling can easily break a business. In this episode, we break down the critical operational, financial, and strategic blind spots every business owner needs to understand before scaling up. Tune in to learn how to prepare your leadership team and infrastructure for what comes next, ensuring your growth path leads to long-term value rather than avoidable disruption. Learn more at SimpleNumbersCRI.com Register now for the Simple Numbers Summit !