Profit Producer Podcast

Hosted by DeKesha Williams

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Mar 2026

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About the show

Welcome to Profit Producers podcast where we talk business but the journey of entrepreneurs. We are here to bring you strategy, tactics and hope that you can use to succeed in business. Be sure to tune in every week for Profit Producing tips!!!

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33 recent

March 19, 202626 min

The 5 Business Systems Every Entrepreneur Needs (But Nobody Talks About)

Host: DeKesha Williams, MBA — Webinar Strategist & Business Operations ExpertEpisode SummaryIf you've been told you need "systems and processes" in your business but nobody ever explained what that actually means — this episode is for you. DeKesha breaks down the five essential business systems that separate entrepreneurs with consistent revenue from those riding the revenue roller coaster. Spoiler: it's not your pricing, your content, or your confidence that's the problem.What You'll Learn✅ The real definition of a business system (hint: it has to work without you in the room) ✅ The 5 non-negotiable systems every established entrepreneur needs ✅ How DeKesha's LinkedIn outreach strategy generated 822+ conversations and closed 3 clients since October 2025 ✅ Why collecting leads means nothing if you don't have a nurture journey ✅ The one question that reveals whether you have a real business or just a busy seasonThe 5 Systems Breakdown1. Lead Generation System: A documented, repeatable process that converts content activity into actual leads in a database — with or without you posting. Includes: traffic source, lead magnet, opt-in page, and a CRM that captures contacts automatically. Ask yourself: If you disappeared for two weeks, would new leads still come in?2. Nurture & Email Marketing System What happens after someone enters your ecosystem? Your nurture system should be a 90-day (or longer) client journey that moves people from cold lead → warm contact → ready buyer through consistent, intentional communication.3. Client Enrollment System This is the system that determines whether your revenue is consistent or a roller coaster. Whether it's a webinar, workshop, challenge, or application — the vehicle matters less than having a documented, repeatable process. DeKesha ran the same workshop 9 times in 2025 and enrolled more clients than ever before.4. Delivery & Fulfillment System What happens the moment a client says yes? Contracts, welcome emails, onboarding, access, and communication should all be systematized. This system protects your referrals, your reputation, and prevents chargebacks and refunds.5. Money & Metrics System You cannot scale what you don't measure. Know your MRR, cost per lead, and conversion rate. DeKesha reviews her metrics monthly (she calls it "throwing the red flag") so she never wastes time on strategies that aren't working.Key Quotes"A system is a documented, repeatable process that delivers a consistent result — with or without you in the room.""Leads don't go cold because of timing. They go cold because nobody followed up.""Money plus metrics tell you one thing: do you have a business, or do you have a busy season?"Resources & Links Mentioned🔗 Done-for-you systems support: www.youroutsourcingclub.comSupport the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

May 29, 2025Episode 223 min

The $69,000 Secret: How I Generated Multiple 5-Figures with ONE Program

EPISODE TITLE:The $69,000 Secret: How I Generated Multiple 5-Figures with ONE ProgramEPISODE DESCRIPTION:What if I told you that ONE signature program could generate $69,000 in just seven months and completely transform your business?In this episode, I'm sharing the behind-the-scenes story of how my Webinar Success Blueprint went from a $697 program to generating multiple five-figures through the power of recurring revenue.You'll discover: ✅ Why I was working for FREE and how a challenge changed everything ✅ The exact strategy behind my $10K, $24K, and $35K launches ✅ Why focusing on ONE program is more profitable than multiple offers ✅ How to create predictable recurring revenue (Netflix vs. Blockbuster model) ✅ The ascension model that turns $697 clients into $6K+ clientsIf you're tired of income inconsistency and want to build a signature program that creates predictable revenue, this episode is for YOU.🎯 Ready to create your own signature program? Join my FREE workshop: "How to Enroll More Clients in Your Signature Program" Register: https://go.dekeshacwilliams.com/10k-workshop Connect with DeKesha: Website: www.vizionsconsulting.com Instagram: @de_kesha LinkedIn: DeKesha C. Williams Facebook: www.facebook.com/dekeshaEPISODE TAGS:business strategy, signature program, recurring revenue, webinar marketing, coaching business, online business, entrepreneur, passive income, business growth, revenue generation, mastermind, course creation, business coaching, six figures, program launchRESOURCES MENTIONED:Webinar Success Blueprint (DeKesha's signature program)FREE Workshop: "How to Enroll More Clients in Your Signature Program"Five-day webinar challenge strategyClient ascension model frameworkLISTENER TAKEAWAYS:Focus on ONE signature program rather than multiple offers for maximum impactCreate recurring revenue streams for predictable incomeUse challenges and systematic marketing to build your audienceDevelop an ascension model to increase client lifetime valuePackage your existing knowledge into a high-value programSupport the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

May 24, 2025Episode 115 min

Breaking the $10K Barrier: Overcoming Revenue Killers

SummaryIn this episode of the Profit Producers Podcast, DeKesha Williams discusses the common revenue challenges faced by entrepreneurs, particularly those struggling to break the $10,000 monthly income barrier. She identifies three main revenue killers: underpricing, lack of lead generation systems, and absence of business systems. DeKesha emphasizes the importance of perceived value over pricing, the necessity of consistent lead generation, and the implementation of efficient systems to scale a business. She also invites listeners to a free workshop aimed at helping them overcome these challenges and achieve financial success.TakeawaysIf you're making $2,000 to $3,000 a month, this episode is for you.Many entrepreneurs struggle with underpricing their services.People buy based on perceived value, not just price.A consistent lead generation system is crucial for success.The average person needs to consume seven hours of content before buying.You need multiple touchpoints across different platforms to convert leads.Automating processes can help scale your business effectively.Identifying revenue killers is the first step to fixing them.Implementing systems can prevent burnout and improve efficiency.A free workshop is available to help eliminate revenue killers.Chapters00:00 Introduction to Revenue Challenges02:30 Identifying Revenue Killers08:56 The Importance of Systems11:23 Transforming Your Business with Proven Strategies13:33 New Chapter14:07 Invitation to the Free WorkshopRegister for the upcoming workshop - How To Enroll More Clients In Your Signature Program Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

March 27, 202545 min

How to Use Webinars to Generate Leads

Hey there! In this episode, we’re joined by DeKesha Williams, the Webinar Queen, to talk about how webinars can help you generate leads and grow your business.DeKesha shares her expert tips on:How to attract and engage the right audience with webinarsWhy 67% of potential clients are open to learning more—but need the right approachWhen to automate your webinars (and when to wait!)How to handle no-shows and keep people engagedShe also shares a free webinar checklist to help you optimize your next event!Ready to make webinars work for your business? Tune in now!Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

March 11, 202519 min

Why Your Launches Aren't Working

Hey there, it's DeKesha C. Williams! In this episode, I’m diving into why your launches might not be working and, most importantly, how to fix them.I break down the three biggest mistakes I see entrepreneurs make:Lack of consistent lead flow – If you're not constantly bringing in new leads, your launch will struggle before it even starts.Unclear sales system – If you're not confident in what you're selling, your audience won’t be confident in buying from you.Premature automation – Automating before testing your process can lead to a failed launch.I also share a personal story about how I went from having just $20 in my bank account to making nearly $2,000 in one night—just by having the right systems in place!The key takeaway? Successful launches require planning, lead nurturing, and a strong runway. I introduce my 12-Week Launch Blueprint to help you map out every step and maximize your results.Tune in, take notes, and let’s make your next launch your best one yet!Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

June 20, 202419 min

My First $25K Launch - The Journey and Strategies

Hey there, it's DeKesha Williams! I'm thrilled to share with you the story of my very first $25K launch back in 2018. It was an incredible journey, and I want to take you through the strategies and tools that made it all possible.In this episode, I discuss the power of webinars and live streaming, which were game-changers for my launch. I also discuss how nurturing leads and meticulous planning played a crucial role in our success.One key takeaway from this episode is the importance of distinguishing between a general launch list and warm leads. Effective follow-ups with warm leads can make all the difference in achieving your goals.I also share a personal anecdote that still blows my mind: how I went from having just $20 in my bank account to $2,000 in one afternoon, all thanks to my automated systems. It's a testament to the power of the right strategies and tools in your business.Remember to join my upcoming masterclass, where I'll teach you how to use challenges to generate leads and revenue. You won't want to miss it!Tune in, take notes, and let's make magic happen together.Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

June 6, 202424 min

How to Collect Pre-Qualifying Data on Leads for Webinars and Virtual Summits

Episode Description: Welcome! Today, I want to discuss how to collect pre-qualifying data on your leads before hosting your next webinar or virtual summit. By the end of this episode, you'll have a clear understanding of how to pre-qualify leads using targeted questions on different platforms. This process ensures you're engaging with your ideal clients, saving time, and increasing your chances of a successful webinar.Listen to the full episode to hear:Strategies for collecting pre-qualifying data on leads.How to identify your ideal client through targeted questions.Practical examples of pre-qualifying questions for webinars.Tips on organizing your questions to better understand your leads.Insights on using pre-qualifying questions in your calendar booking system and during discovery calls.FREE Resources to Generate Consistent Leads:If want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsAre you ready to launch your next program - Watch my FREE Masterclass - 4 Steps To A Profitable Product Launch https://www.vizionsconsulting.com/launches Work with DeKesha Williams:Apply for $100K Mastermind: 10K Mastermind - www.vizionsconsulting.com/10kmastermind Get your online business started with Get Ish Done Tribe: The Tribe https://www.vizionsconsulting.com/introducing-tribe Learn more about DeKesha: www.VizionsConsulting.comFollow DeKesha on Linkedin: https://www.linkedin.com/in/dekesha/ Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

April 24, 202442 min

Unlocking Online Visibility: Expert SEO Insights with Akilah Thompkins

SEO strategist Akilah Thompkins Robinson, an author and tech influencer with over 15 years of IT experience. Akilah shares her journey from web design to specializing in SEO, inspired by noticing clients' struggles with website traffic. Learn about the basics of SEO and its importance in improving online visibility and driving organic traffic to businesses. Importance of content quality and keyword optimization. The episode concludes with Akilah directing listeners to her website, girlgetvisible.com and her podcast, "Girl Get Visible," where they can access more insights and tips on SEO and visibility strategies. Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

April 17, 202429 min

Mastering PR Strategies for Business Success: Insights from Dr. Pam Perry on Amplifying Your Brand

In this captivating episode of the Profit Producers podcast, Dr. Pam Perry, a renowned communications specialist and publisher of Speaker Magazine, shares her inspiring journey spanning over 25 years in the entrepreneurial realm. From her early career in mass media to founding Ministry Marketing Solutions, Dr. Perry offers insightful anecdotes and valuable lessons learned. Highlighting the importance of staying abreast of industry trends and the pivotal role of effective PR strategies in enhancing visibility and business success, she delves into the nuances of earned media. Dr. Perry offers invaluable tips on preparing for media appearances, stressing the significance of media training, polished presentation, and compelling story pitches. Listeners gain invaluable insights into harnessing the power of PR to elevate their brands and navigate the ever-evolving media landscape, making this episode a must-listen for entrepreneurs seeking to amplify their impact and presence in the digital age.Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe

January 31, 202421 min

Unleashing Entrepreneurial Liberation: Tai Goodwin's Journey from Coaching to Quiz Marketing Mastery

In this captivating episode of the Profit Producers podcast, Tai Goodwin, recognized as the Liberated CEO, shares her entrepreneurial journey, offering a wealth of insights from coaching and social media marketing to her current focus on harnessing the power of quizzes as an impactful marketing strategy. Tai delves into the key moment when a quiz propelled her email list growth and underscores the significance of tailoring quizzes for diverse stages of the customer journey. She provides a valuable profit-producing strategy, stressing the need for a well-constructed email sequence for active lead follow-up. The discussion touches on setbacks in business, with Tai candidly discussing challenges in hiring and a notable financial setback, sharing valuable lessons learned. The episode concludes with a rapid-fire round, unveiling Tai's background in fashion design, her current reading choices, and exciting projects for the year, including an intuitive messaging card deck. Listeners are encouraged to join the Liberated CEO community on Facebook for weekly insights. Tai generously shares two special gifts: "151 Quiz Ideas" and "What Type of Quiz is Right for Your Business."Support the showFREE Resources to Generate Consistent Leads:If you want to learn the three tactics to generating consistent leads in your business grab this free resource - Create Consistent LeadsHow to Sell Out Your Signature Offer — Even If You Hate Selling! : Masterclass Work with DeKesha Williams:Apply for $10K Mastermind: 10K MastermindGet your online business started with Get Ish Done Tribe: The Tribe