Priority Pursuit

Hosted by Treefrog Marketing

Business Marketing

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Episodes

180

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Dec 2024

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About the show

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.

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60 recent

December 3, 20244 min

"Priority Pursuit” Is Taking a Break

We’d like to let you know that Priority Pursuit is taking a break. But don’t worry—there’s more to come, and we’re not going anywhere permanently! After three years of weekly episodes, we’re taking a hiatus to refocus on our priorities and plan a fresh, meaningful direction for Priority Pursuit. With the podcast set to return in Q2 of 2025, we’ll still be sharing valuable insights, resources, and coaching tools through Treefrog Marketing . In the meantime, please share your feedback, ideas, and even a review on Apple Podcasts to help us improve and reach new listeners. Thank you for being part of Priority Pursuit, and we can’t wait to return in 2025! Other Mentioned Links & Resources Explore Treefrog’s Done-for-You SEO Service https://treefrogmarketing.com/seo-services-small-businesses Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

November 26, 2024Episode 17222 min

7 Reasons Your Website Isn't Converting (& How to Fix It) with Angel Tobey

Why is your website traffic high, but sales aren’t? If you're frustrated with visitors who don’t convert, this episode breaks down exactly what's holding them back—and what you can do to change it. In today’s episode, we chat with Angel Tobey, the content director at Treefrog Marketing, about why your website might not be pulling its weight. Angel reveals seven common reasons why site visitors don’t convert and shares specific ways to turn things around. We discuss what makes users click away, the role of clear messaging, and how improving your website’s structure can make all the difference. We also cover how simple updates can help build trust and keep potential customers engaged. Listen in to learn what changes will make the biggest impact on your conversion rates. Specifically, this episode highlights the following themes: Mistakes that lower website conversion rates Actionable steps to enhance user engagement How to make your website more trustworthy for visitors Other Mentioned Links & Resources Episode 161: 3 Types of Content to Boost Your SEO https://treefrogmarketing.com/types-content-boost-seo Episode 107: How to Write Website Copy for Your Small Business https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages Get this free PDF guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers https://treefrogmarketing.com/8-things-every-small-business-website-should-include Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Use this coupon code to try Showit for FREE https://www.treefrogmarketing.com/showit-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

November 19, 2024Episode 17130 min

Kelly Rice on "Marketing Made Simple": Secrets to Dominating Local Search Results

We all know SEO is essential, but figuring out how to do it right can be overwhelming. This week, we're switching things up a bit to share Kelly’s recent interview on The Marketing Made Simple Podcast, StoryBrand’s podcast . Kelly discusses how StoryBrand’s framework can boost visibility in search results and help businesses stand out in their local markets. She walks through a four-step plan for building a local SEO foundation and explains how businesses can attract more customers without getting bogged down by jargon or complexity. Listen to this episode to learn how you can enhance your SEO and connect with local customers. And don’t forget to share this with other business owners who’d benefit from these tips! Specifically, this episode highlights the following themes: Using StoryBrand to clarify your messaging and make it customer-focused Building a strong SEO foundation with strategic, optimized content Promoting your content to boost engagement and drive traffic Other Mentioned Links & Resources Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Learn more about StoryBrand: https://storybrand.com Listen to The Marketing Made Simple Podcast: https://podcasts.apple.com/us/podcast/marketing-made-simple/id1569923210 Explore Treefrog’s Done-for-You SEO Service: https://treefrogmarketing.com/seo-services-small-businesses Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Use this coupon code to try Showit for FREE: https://www.treefrogmarketing.com/showit-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram: https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram: https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

November 12, 2024Episode 17036 min

The Key to Better Google Rankings as a Small Business: Improve E-E-A-T with Angel Tobey

Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence. Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel explains why these elements matter for SEO and offers practical tips on improving them. We also discuss content strategies that small businesses can implement, how to earn valuable backlinks, and why consistent branding and messaging can make a big difference. Tune in now to start making simple changes that can improve your rankings and help your business grow. Specifically, this episode highlights the following themes: The importance of E-E-A-T for SEO Practical content strategies for improving credibility How consistent branding affects search rankings Other Mentioned Links & Resources Episode 161: 3 Types of Content to Boost Your SEO: https://treefrogmarketing.com/types-content-boost-seo Episode 107: How to Write Website Copy for Your Small Business: https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram: https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram: https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

November 5, 2024Episode 16951 min

A Case Study – How SEO Helped Arielle Peters Grow Her Small Business

Being visible to the right audience is crucial for growing a small business, and that's exactly what SEO did for Arielle Peters. In this episode, we explore how a few strategic changes helped her land luxury clients and transform her business. Arielle, a luxury wedding photographer, credits SEO as a key factor in growing her business. As both an SEO coaching student and a Done-for-You SEO client, Arielle leveraged SEO to narrow her focus to luxury weddings. She now books an average of $12,000 per wedding while taking on fewer projects to maintain a better work-life balance. Arielle also shares how she first focused on local SEO in South Bend and then shifted to target Chicago's competitive market. If you’ve been wondering how SEO could impact your small business, Arielle’s story offers a perfect example. Be sure to tune in to hear the full conversation and take notes on actionable SEO tips! Specifically, this episode highlights the following themes: How SEO drives targeted traffic to your website. Evolving your SEO strategy to match business growth. The impact of SEO on breaking into new markets. Other Mentioned Links & Resources Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters https://treefrogmarketing.com/building-your-business-through-vendor-relationships-arielle-peters Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters https://treefrogmarketing.com/balancing-entrepreneurship-motherhood-arielle-peters Learn more about Arielle Peters: https://ariellepeters.com Follow Arielle Peters on Instagram: https://www.instagram.com/arielle.peters Learn more about Arielle Peters Photography Workshop: https://ariellepeters.com/education Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Explore Treefrog’s Done-for-You SEO Service https://treefrogmarketing.com/seo-services-small-businesses Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Use this coupon code to try Showit for FREE https://www.treefrogmarketing.com/showit-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

October 29, 2024Episode 16821 min

How to Choose the Right Keywords for SEO as a Small Business

Are you struggling to make sure your small business pops up in Google search results? If so, understanding the power of keywords may change the game for your marketing strategy. In this episode, I show you why quality of content matters more than stuffing your website with keywords. We explore what keywords actually are, why they’re so crucial for getting seen, and how they help Google understand what your content is all about. I also share some tips on how to think like your ideal client to discover the best keywords for your business. And, I introduce you to some handy tools that make keyword research a breeze. I promise this episode will help you make your SEO work for your small business. So hit play and let’s get started! Specifically, this episode highlights the followin g themes: The importance of quality content over keyword stuffing How to brainstorm and research strategic keywords The difference between head keywords and long-tail keywords Other Mentioned Links & Resources Episode 167: Is SEO Worth It for Small Businesses? https://treefrogmarketing.com/seo-worth-small-businesses Explore Treefrog’s Done-for-You SEO Service: https://treefrogmarketing.com/seo-services-small-businesses Choose the right keywords with Google’s Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner Discover Trends on Answer The Public: https://answerthepublic.com Boost Your Rankings with Moz Explorer: https://moz.com/explorer Explore Keywords on Ubersuggest: https://neilpatel.com/ubersuggest Listen to The Priority Pursuit Podcast SEO Episodes: https://treefrogmarketing.com/category/seo-website Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

October 22, 2024Episode 16713 min

Is SEO Worth It for Small Businesses?

SEO might seem technical, often relegated to the back burner, but it's one of the most powerful marketing tactics you can employ. In this episode, I break down why SEO should be a top priority for your small business. I discuss its cost-effectiveness, how it drives organic traffic, its role in reaching ready-to-purchase customers, and how it can significantly boost your local business visibility and credibility. If you're feeling unsure about where to begin, I also provide simple steps and helpful resources to get you started. Tune in for practical advice on making SEO a key part of your marketing strategy! Specifically, this episode highlights the following themes: The cost-effectiveness of SEO for small businesses How SEO helps you reach active and ready-to-buy customers Building credibility and gaining long-lasting results with SEO Other Mentioned Links & Resources Episode 153: The 5 Most Effective Things You Can Do to Improve Your Small Business’s SEO https://treefrogmarketing.com/most-effective-things-improve-small-business-seo Explore Treefrog’s Done-for-You SEO Service https://treefrogmarketing.com/seo-services-small-businesses/ Listen to The Priority Pursuit Podcast SEO Episodes https://treefrogmarketing.com/category/seo-website Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

October 15, 2024Episode 16618 min

What the Google Antitrust Trial Means for Small Businesses: How to Be Successful on All Search Engines

Google’s recent antitrust trial just shook up the digital world. If you’re a small business owner, this could mean big changes for your SEO and online visibility. In this episode, I break down the key verdict details and explore how these changes might reshape the search engine landscape. It’s time to think beyond Google for your SEO strategy. I also share practical tips to help boost your rankings. Don’t ignore these shifts in the search landscape. Tune in to learn all about making your business easy to find, no matter the search engine. Specifically, this episode highlights the following themes: The impact of the Google antitrust trial on small businesses How to optimize for different search engines beyond Google Tips for creating quality content that ranks well everywhere Other Mentioned Links & Resources Episode 083: The First Step in Marketing: Writing Your Marketing Guiding Statements https://treefrogmarketing.com/first-step-marketing Read Building a StoryBrand by Donald Miller: https://amzn.to/3MDUUqW Learn how to submit your sitemap to search engines: https://yoast.com/help/submit-sitemap-search-engines Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO: https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo Get a Free PDF Guide: The Most Effective Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://treefrogmarketing.com/most-effective-marketing-strategy-small-businsses Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

October 8, 2024Episode 16535 min

Marketing Overload? Identify Your Next Marketing Move for Small Business Growth

When you feel overwhelmed by the never-ending to-dos in marketing, it’s easy to miss what matters most. Let's cut through the noise and focus on simple, actionable steps to grow your small business. In this episode, we break down the key steps you need to take to create effective marketing for your small business. We talk about why it's crucial to focus on clear, customer-focused messaging first, how a strategic website can make all the difference, and the importance of SEO. Tune in to this episode for practical tips that'll help your marketing efforts finally pay off. And if you like what you hear, share it with someone you know who could use some marketing clarity! Specifically, this episode highlights the following themes: Importance of customer-focused messaging and how to create it Essential elements of a lead-generating website The role of SEO in driving traffic to your website Other Mentioned Links & Resources Episode 106: How to Optimize Your Website for Search Engines https://treefrogmarketing.com/how-optimize-your-website-search-engines Episode 114: How to Build a Sales Funnel as a Small Business https://treefrogmarketing.com/how-build-sales-funnel-small-business Episode 119: A Simple Social Media Strategy for Small Businesses https://treefrogmarketing.com/simple-social-media-strategy-small-businesses Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Learn how to write your Marketing Guiding Statements: https://treefrogmarketing.com/how-write-marketing-guiding-statements Get a Free PDF Guide: 8 Things Every Small Business’s Website MUST Include to Convert Visitors into Paying Customers:| https://treefrogmarketing.com/8-things-every-small-business-website-should-include Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn

October 1, 2024Episode 16440 min

How to Juggle Being a Mother & Building a Business with Brooke Greening

When you’re a mom and trying to build a business, balance can seem like an elusive dream. But it’s totally possible. In this episode, I’m chatting with Brooke Greening, a Fractional Sales Leader & Marketing Consultant, and co-owner of Building Momentum Resources . She shares how she juggles her packed family schedule, involves her kids in her entrepreneurial journey, and carves out time for herself and her husband. We also touch on the importance of self-care, proactive planning, and the grace to accept imperfection in our journey. Brooke's story is relatable and inspiring, especially if you've ever felt overwhelmed by the daily grind. So don’t miss Brooke’s insights on balancing motherhood and entrepreneurship. Tune in to catch all her practical tips and inspiring stories. Specifically, this episode highlights the following themes: Balancing business and family responsibilities Self-care routines and mental health Giving yourself grace & practical advice for moms Other Mentioned Links & Resources Get to know more about Brooke Greening: https://www.linkedin.com/in/brooke-greening Access Brooke’s Daily Five Guide https://buildingmomentum.info/priority Visit Building Momentum https://coaching.buildingmomentum.info Learn More About Treefrog’s Small Business Marketing Resources & Services: https://www.treefrogmarketing.com Receive 50% Off Your First Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-code Save $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-code Book a Strategic Marketing Coaching: https://treefrogmarketing.com/marketing-consulting-small-businesses Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow or DM Treefrog Marketing on Instagram https://www.instagram.com/treefroggers Follow or DM Kelly Rice on Instagram https://www.instagram.com/treefrogkelly Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn