Print to Pixel

Hosted by Postalytics

Business MarketingInterviews guests

Website RSS feed

Episodes

Latest episode

Mar 2026

Language

About the show

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

Listen to episodes

47 recent

March 6, 202641 min

How Gundir's Solutions Are Shaping the Future of Marketing with Lindsay Weisgerber #47

In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing. Chapters: 00:00 Intro 02:28 Lindsay Weisgerber's Career Journey 11:14 Understanding Gundir's Unique Approach 14:36 The Evolution of Direct Mail Marketing 17:26 Gundir's Solutions for Diverse Client Needs 24:29 Success Stories from Gundir's Clients 30:31 The Importance of Testing and Attribution 34:12 Trends to Watch in 2026 Get in Touch with Lindsay: LinkedIn Resources: Gundir Website Postalytics More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

January 9, 202641 min

The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46

In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t. The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy. Chapters: 00:00 Intro 06:23 Josh Gold's Journey in Direct Mail 11:44 The Resurgence of Direct Mail 18:03 Effective Strategies for Direct Mail 25:29 The Humor Behind Pre-Sorted Bullshit 33:34 Integrating Direct Mail with Omnichannel Marketing Get in touch with Josh: Josh's LinkedIn Mentions: Pre-Sorted Bullsh*t Rick Rappey RPM Direct Marketing More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

December 5, 202531 min

Harnessing AI for Marketing Success with Susan Frew #45

In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing. Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies. Chapters: 00:00 - Intro 02:09 - Susan Frew's Unique Journey 06:33 - The Role of AI in Business 10:53 - Understanding Vibe Marketing 14:03 - The Importance of Direct Mail 21:57 - Leveraging AI for Marketing 29:58 - Get in Touch with Susan Get in Touch with Susan: Susan's LinkedIn Susan's Website More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel

October 16, 202542 min

Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44

In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns. The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity. Chapters: 00:00 - Intro 01:47 - Introducing Chas Rubino 02:47 - Gabe Petersen's Career Journey 08:03 - The Role of Global Director of Field Strategy 10:40 - Overview of Calix and Its Offerings 11:38 - Collaboration in the Rural Telco Space 12:59 - The Importance of Engagement in Marketing 17:58 - The Partnership Between Postalytics and Calix 26:27 - Market Trends and Customer Engagement Strategies 34:00 - The Importance of Brand in a Competitive Landscape 37:45 - Calix ConneXions Conference 2025 Calix ConneXions Conference 2025 Mentions: Zack Kilgore Ashley Gustafson Verizon Brightspeed allO

October 10, 202552 min

Building a Brand in a Competitive Broadband Market with Jarie Bolander #43

In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies. The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem. Chapters: 00:00 - Intro 02:14 - Jari Bolander's Unique Journey 07:15 - Transitioning to Marketing and Storytelling 09:13 - Understanding Decision Counsel and Subscriber 14:00 - Challenges in the Broadband Service Provider Industry 22:09 - The Importance of Differentiation in Marketing 29:55 - Cutting Through the Noise of Digital Advertising 38:32 - The Importance of Partnerships in the Broadband Industry 44:06 - Understanding Marketing Standards and Best Practices 49:44 - Get in Touch with Jarie Get in Touch with Jarie: Decision Counsel Website Mentions: Gary Halbert Decision Counsel Calix ConneXions 2025

September 9, 202552 min

Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42

In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology. The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters: 00:00 - Intro 01:45 - Derric's Accidental Journey to Leadership 05:18 - The Growth and Evolution of DickersonBakker 10:20 - The Mission and Success Factors of DickersonBakker 15:03 - Client Engagement and the Consulting Model 18:21 - Transitioning to a Holistic Consulting Approach 23:41 - The 2024 Nonprofit Leaders Study Overview 36:07 - Thoughts on Omnichannel Marketing Strategies 47:09 - The Importance of Data and Personalization in Fundraising 51:33 - Get in Touch with Derric Get in Touch with Derric: DickersonBakker Website Mentions: Clark Dickerson Andrew Olsen Terry Linhart Simon Sinek Cargill Associates Duke University More About Postalytics: Postalytics Website LinkedIn YouTube

August 19, 202538 min

Building Community in Marketing Ops with Mike Rizzo #41

In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza. The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies. Chapters: 00:00 - Intro 04:51 - Mike Rizzo's Journey into Marketing Operations 10:48 - The Birth of a Community and Its Challenges 18:21 - A Community Led Event Called Mopsa Palooza 22:46 - Research Insights on the Future of Marketing Operations 29:21 - Integrating Offline and Online Marketing Strategies 36:44 - Get in Touch with Mike Get in Touch with Mike: Mike's LinkedIn MarketingOps Website More About Postalytics: Postalytics Website LinkedIn YouTube

July 25, 202540 min

Fundraising with Omni-Channel Marketing with Greg Warner #40

In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations. Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts. Chapters: 01:35 - Greg Warner's Journey and MarketSmart's Foundation 06:39 - Understanding Major Donors and Engagement 11:18 - MarketSmart's Approach to Donor Engagement 20:55 - Using Engagement Scores in Fundraising 27:06 - Greg's Take on Direct Mail in Omnichannel Marketing 35:30 - Free Tools and Resources for Nonprofits 39:11 - Get in Touch with Greg Get in Touch with Greg: MarketSmart Website Greg's LinkedIn Books: Engagement Fundraising by Greg Warner More About Postalytics: Postalytics Website LinkedIn YouTube

July 24, 202545 min

Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39

In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention. Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age. Chapters: 00:00 - Intro 02:25 - Wendy's Journey in Nonprofit Fundraising 08:45 - Exploring Peer-to-Peer Texting 16:24 - Implementing Texting Programs for Nonprofits 28:54 - The Role of Direct Mail in Omnichannel Strategies 40:57 - Future of Peer-to-Peer Texting and Best Practices 43:05 - Get in Touch with Wendy Get in Touch with Wendy: Wendy's Email - whusman@mwdagency.com Mal Warwick Donordigital Website 2025 Bridge Conference Mentions: Evan Tighe Kate Mucci Companies/Organizations: Student Conservation Association Semper Virens Fund Trust for Public Land NTEN Great Small Works

July 17, 202528 min

Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38

In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts. She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts. Chapters: 00:00 – Introduction to Omnichannel Marketing and Nonprofits 01:42 – Colleen Carroll's Journey into Nonprofit Work 04:08 – Understanding Double the Donation's Mission 07:29 – Colleen's Role in Community and Events 12:01 – The Importance of Employer Matching Gifts 15:51 – Success Stories from Double the Donation 19:37 – Omnichannel Marketing Strategies for Nonprofits 23:33 – Preview of the Bridge Conference Presentation 26:22 – Get in Touch with Colleen Get in Touch with Colleen: Colleen's LinkedIn Colleen's Email Double The Donation Website Mentions: Sara Murphy San Diego Humane Society Michael J. Fox Foundation Lehigh University Save the Children US More About Postalytics: Postalytics Website LinkedIn YouTube