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Predicting The Turn w/ Dave Knox

Predicting the Turn is a podcast dedicated to equipping business leaders with the tools they need to navigate today’s ever-changing business landscape.


Our host, Dave Knox, is a global thought leader in digital transformation, an international public speaker, and an award-winning author with experience in the worlds of both Fortune 500 companies and startups.


Through this podcast, you will learn how to meet your industry's inevitable disruption head-on.

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Last Episode Date: 14 October 2024

Total Episodes: 166

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14 October 2024
How Bezel Is Redefining The Luxury Watch Market Through Technology

In a world where luxury and technology intersect, few are pioneering the fusion as deftly as the founders of Bezel. I sat down with Quaid Walker, a tech veteran turned watch enthusiast, to discuss how his team is reshaping the high-end watch market by marrying cutting-edge technology with timeless craftsmanship. In this interview, Walker reveals the challenges they’ve overcome, their unique approach to blending digital and physical experiences, and the passion driving their innovation in a niche industry.

25 min
16 September 2024
Reviving Tradition, Innovating Modern Mexican Soda: The Tepache Tale with Alex Matthews of De La Calle

The allure of Mexican traditions meets modern innovation in the vibrant world of tepache, a drink with ancient roots and a fresh, contemporary twist. I sat down with Alex Matthews, founder of De La Calle, to discuss his journey from curiosity to creation, bringing the authentic flavors of Mexico to the U.S. market. We delve into the challenges of introducing tepache to American consumers, the evolution of the brand, and the strategic decisions driving its future growth.

25 min
2 September 2024
From Thai Villages to Global Success: How Yellow Leaf Hammocks is Revolutionizing Relaxation

What started as a serendipitous discovery on a remote island in Thailand has blossomed into a mission to revolutionize how the world relaxes.  I sat down with Joe Demin, co-founder and Chief Relaxation Officer at Yellow Leaf Hammocks, to learn about the inspiring journey behind the brand.  We discussed the company’s humble beginnings, the challenges of scaling a socially conscious business, and the innovative strategies that are bringing comfort into homes and beyond.

16 min
12 August 2024
How Wondercide Helps Families Protect Their Pack

Founded on a mission of fierce love by Stephanie Boone, Wondercide has evolved over 15 years to offer plant-powered pest control solutions to help families to “protect their pack.” I sat down with Brad Locke, who joined the company in 2023 as President.  We discussed maintaining the brand's core values, navigating market expansions, and the strategic importance of self-manufacturing in ensuring product quality and innovation.

27 min
1 August 2024
How PepsiCo’s Greg Lyons Support His Team’s Challenger Mindset

PepsiCo is transforming how we think about beverages, pushing boundaries beyond the bottle. Greg Lyons, Chief Marketing Officer of PepsiCo's Beverages North America Portfolio, shares his insights on driving this innovation. In this interview, Lyons discusses embracing a challenger mindset, navigating the COVID-19 pandemic, and expanding into new categories like functional and enhanced beverages.

23 min
15 July 2024
From Scrambled Eggs to Global Success: The Story of Ember's Entrepreneurial Journey

The story of Ember began with a simple observation over breakfast: cold scrambled eggs. Fueled by his background in thermal science engineering and a penchant for innovation, Ember Founder and Chairman Clay Alexander embarked on a mission to revolutionize the way people eat, drink, and live. I sat down with Clay to learn more about his journey launching the world’s first temperature-controlled coffee mug, the global expansion of the business in partnership with Starbucks and Apple, and why he believes so strongly in entrepreneurs protecting their ideas.

28 min
1 July 2024
How the Operators and Founder of KIND Snacks Are Redefining Consumer Growth-Stage Investing

In a dynamic landscape where consumer brands navigate ever-evolving markets, Camino Partners has emerged as a beacon of innovation and collaboration. I sat down with Elle Lanning, President of Camino Partners and veteran of KIND Snacks, to discuss the firm’s pioneering approach to investing and incubating emerging brands. From leveraging operational experience to championing values-driven partnerships, Lanning shared what inspired Camino to take a differentiated approach to consumer investment, guided by a commitment to sustainable growth and strategic innovation.

23 min
12 June 2024
Nori’s Journey from DTC Startup to Clothing Care Industry Disruptor

In a landscape dominated by established brands, Nori emerged as a disruptor in the ironing industry.  Where others saw a commodity, Nori pioneered innovation where few dared to venture. I sat down with Nori CEO and Co-Founder, Courtney Toll, to delve into her journey from launching Nori despite investor skepticism to navigating the complexities of hardware manufacturing and retail distribution.

17 min
3 June 2024
How Sunday’s Customer-Centric Approach Revolutionized Direct-to-Consumer Lawn Care

In the competitive landscape of direct-to-consumer brands, Sunday's innovative approach to lawn care is setting it apart. By focusing on a seamless end-to-end customer experience, Sunday has redefined how consumers interact with and care for their outdoor spaces. This strategy not only ensures high customer retention but also positions Sunday as a leader in integrating technology with traditional products. I sat down with Coulter Lewis, CEO and Founder of Sunday to learn more about how Sunday’s unique model is revolutionizing the lawn care industry.

18 min
21 May 2024
How Coconut Cult Blends Innovation and Community in the Yogurt Aisle

From humble beginnings in a kitchen, Coconut Cult has become a pioneering brand in the world of functional foods. I sat down with the Coconut Cult leadership team including founder Noah Simon-Waddell and CEO Ari Raz to learn more about their journey. We discussed the challenges and opportunities of self-manufacturing, how they have fostered community engagement, and the plans for an upcoming brand refresh.

27 min
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