PR Matters - The Public Relations Podcast

Hosted by Beverley Steele

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May 2026

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About the show

Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experienced former journalist, Beverley Steele, this show is your essential guide to understanding the PR industry. In series 1&2,we embark on a journey to the core of PR by asking the fundamental question, 'What is PR?' Our mission is to demystify this complex field and present it in a straightforward and approachable way. Join us for insightful discussions with distinguished guests who bring gravitas.

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33 recent

May 18, 2026Episode 1232 min

The PR in Texas S2 E12

Welcome to PR Matters – The Public Relations Podcast! Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you absolutely won’t want to miss!In this episode we are delighted to welcome Kathleen Lucente, Founder and CEO of Red Fan Communications, based in Texas, USA.Kathleen delivers a mesmerizing insight into the firm's 'Positioned to Win' methodology which is behind billions in client transactions, trusted by the CMOs, investment banks, and Private Equity firms. Kathleen explains their approach built on proximity, data, and senior execution; one that embeds into business, diagnoses, and builds a strategic roadmap to close the gap.Check them out, they are a truly superb agency! Austin B2B Tech PR Firm | M&A, IPO & Growth Comms | Red FanThis is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now so we can keep bringing you content. Your regular host is Beverley Steele (nee Walkden) founder of Steele Public Relations, a UK PR and Marketing agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire with clients across London, Birmingham, the Midlands and Yorkshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

April 16, 2026Episode 1116 min

The Automated PR S2 E11

Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights.We get straight to the heart of a matter; no fluff, no adverts.In this episode I explore automation for PRs, marketeers, and anyone else who wants to do their own promotion. There are lots of repetitive tasks we can - and must - stop doing, so take a chill and and listen to my insights and think about the tasks you can automate. Whether you're a business owner, freelancer or simply passionate about compelling storytelling, this episode promises insights you won’t want to miss!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now! Afterall it's free! And your support and any feedback will help us keep creating this free content. Your regular host is Beverley Steele, founder of Steele Public Relations, a UK PR and Marketing agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight in this episode as we take you on a completely FREE VIP press trip across the world - with some stops in between - to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory communications and marketing service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

March 19, 2026Episode 1018 min

The PR Broadcast Report S2 E10

Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights.We get straight to the heart of a matter; no fluff, no adverts.In this episode I talk to broadcast expert Phil Caplin of Broadcast Revolution agency. He shares his insights and casts light on why a broadcast strategy is an essential part of any successful PR and marketing plan Phil points us to his recent 'The Many Waves of Broadcasting' 2026 Report (downloadable here):Specialist Broadcast PR Agency: Broadcast RevolutionSit back, relax and listen to Phil's fabulous energy and passion for why a broadcast strategy is a clear signal for success. Think the Post Office scandal; how TV drama became powerful PR. Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you won’t want to miss!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now! Afterall it's free!Your regular host is Beverley Steele founder of Steele Public Relations, a UK PR and Marketing agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

January 3, 2026Episode 915 min

The PR in 2026 S2 E9

Welcome to PR Matters – The Public Relations Podcast! Happy New Year to all of you, my listeners. I really look forward to bringing you some brilliant podcasts as the year gets into full swing. In this episode I take a reflective look back over the past 12 months, as an industry leader in communications and marketing, and talk about key areas for next year, such as AI, project management disciplines and CRM systems. Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you won’t want to miss!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now!Your regular host is Beverley Steele (nee Walkden) founder of Steele Public Relations, a UK PR and Marketing agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

November 23, 2025Episode 813 min

The PR Recruiter New Zealand S2 E8

Welcome to PR Matters – The Public Relations Podcast! In today’s episode, we're thrilled to introduce Paul Patton as guest podcast host along with his guest, Kate Williams, a senior recruitment consultant from New Zealand firm Momentum. Paul takes the reigns from usual podcast host, Beverley Steele, to mix it up a bit! He shines a light on comms recruitment in New Zealand and asks 'What are employers looking for?'Tune in as Kate shares the inside secrets of PR success in New Zealand, her invaluable advice for candidates striving to grow, stand out, and thrive in a competitive industry. Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you won’t want to miss!Paul Patton is a well-known PR professional in New Zealand working for Government officials and private companies. Don't miss it!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now!Your regular host is Beverley Steele (nee Walkden) founder of Steele Public Relations, a UK PR and Marketing agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

August 10, 2025Episode 718 min

The PR in London S2 E7

Welcome to PR Matters – The Public Relations Podcast! In today’s episode, I’m thrilled to introduce Francesca Gamble (Donnellan), the dynamic founder of 29 London, a leading independent creative communications agency. 29 London is renowned for elevating brands, forging powerful connections, and achieving measurable client success through innovative PR, strategic partnerships, influencer collaborations, and VIP relations. Tune in as Francesca shares the inside secrets of PR success, the agency’s journey at the forefront of culture and community, and her invaluable advice for businesses striving to grow, stand out, and thrive in a competitive world. Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you won’t want to miss!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.It's all designed to help you - our listeners - so please show your appreciation and subscribe now!I’m your host Beverley Steele (nee Walkden) and I'm the founder of Steele Public Relations, a UK PR agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

May 31, 2025Episode 632 min

The PR in USA: S2 E6

Welcome back to the second series of PR Matters - The Public Relations Podcast. This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services.I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - so please show your appreciation and subscribe now!In this episode we're speaking with Alexandria Hammond, of BrandNews PR Consulting, based in New Jersey, America. What a force of nature! Check her out: Alexandria Hammond | LinkedInAlexandria is a seasoned storyteller with expertise in event coordination, red carpet and media tour management, and seamless collaboration with executives, athletes, authors, clients, and brands of all sizes. You'd be mad to miss out on her PR & marketing advice in this episode. I’m your host Beverley Steele (nee Walkden) and I'm the founder of Steele Public Relations, a UK PR agency that builds brands and provides strategic growth solutions for public and private sector clients. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner who would like to join us as an Associate, or an ambitious business or public sector organisation in need of transformative PR & Marketing. Get in touch!Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

April 14, 2025Episode 523 min

The PR in Bali: S2 E5

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing landscape. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - so please show your appreciation and subscribe now!In this episode we're speaking with Flora Cowie who has moved to Bali for a new life working in PR and marketing. So, why did she move to Bali? What's it like living and working in a third world country? What's the best bit, the downsides? We explore these questions and much more, so stay with us.Flora says: "Moving to Bali has been full of unexpected twists so far. When I first arrived, I had big dreams and high hopes, but quickly found myself facing a serious health setback that left me feeling completely unwell. It’s been tough, there’s no denying that. But, in the midst of the struggle, I've learned so much about resilience and the importance of patience."To follow flora's journey : (5) Flora Cowie | LinkedInTo get in touch with her: ⁠floracowie@hotmail.com⁠.I’m your host Beverley Steele (nee Walkden) and I'm the founder of Steele Public Relations, an agency that builds brands and provides strategic growth solutions for the public and private sectors. What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner, business or public sector executive. Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

March 24, 2025Episode 417 min

The PR in New Zealand: S2 E4

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing landscape. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - so please show your appreciation and subscribe now!In this episode we're speaking with Paul Patton, Steele PR Associate who currently works for the public sector out in New Zealand. A former agency owner in Manchester, Paul gives us great insight into his life now after the moving out there as a PR 15 years ago. How did he secure a job? What's it like working in the sunshine? Does he miss home?Paul will also be a Guest Host on future podcasts so watch this space!I’m your host Beverley Steele (nee Walkden) and I'm the founder of Steele Public Relations, an agency that builds brands and provides strategic growth solutions for the public sector and wider.What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner, business or public sector executive. Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk

March 17, 2025Episode 333 min

The PR and AI: S2 E3

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing landscape. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - so please show your appreciation and subscribe now!In this episode we're speaking with Andrew Bruce-Smith, who leads Escherman, a digital communications consultancy that remains at the forefront of effective marketing programmes across 3000 organisations, including government departments, NGOs, and global brands, on topics such as AI (artificial intelligence), digital PR, analytics, SEO, and social media.I’m your host Beverley Steele (nee Walkden) and I'm the founder of Steele Public Relations, an agency that builds brands and provides strategic growth solutions for the public sector and wider.What can I say! Hold tight as we take you on a completely FREE VIP press trip across the world to meet some of the best in the business. Subscribe now and don't miss a single episode.Steele Public Relations Ltd is ideally positioned at the centre of the UK, in Cheshire. We're a strategic advisory service as well as a delivery partner. Call for a free half hour consultation about how you can take your PR and marketing to the next level, whether you're a PR practitioner, business or public sector executive. Mob: +(44) 07591 745 742Email: beverley@steelepr.co.uk