PR in your pocket: get your business in the media with Jenna Farmer

Hosted by Jenna Farmer

Business Marketing

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109

Latest episode

Oct 2026

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About the show

Journalist and PR Jenna Farmer shares her top tips for getting your business featured in the media in PR in your pocket.

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60 recent

October 26, 202622 min

How to get PR when you're a neurodivergent founder with Meg Porter, founder of Unfold.

This week I'm joined by Meg Porter, founder of Unfold, an app for neurodivergent minds. We chat about how we can get PR as a founder when the thing we want to promote hasn't actually launched yet, and how neurodivergent founders can put adaptations in place to make sure the PR journey actually works for them. Sign up to the waitlist for media in 15 (coming v soon!) https://jennafarmerpr.kartra.com/page/15waitlist Connect with Meg Join the waitlist for Meg's app Unfold: https://getunfold.app/ Follow Unfold on Instagram: https://www.instagram.com/_unfoldapp_ Follow Meg on LinkedIn: https://uk.linkedin.com/in/megporter Connect with me, Jenna: 🌐 Website: ⁠https://jennafarmerpr.co.uk⁠📸 Instagram: ⁠https://instagram.com/jennafarmerpr⁠ 📘 Facebook Community: ⁠https://www.facebook.com/groups/731957705019820⁠📬 Email: ⁠hello@jennafarmerpr.co.uk ⁠📖 Substack: ⁠https://prinyourpocket.substack.com⁠ 🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 ⁠https://jennafarmerpr.kartra.com/page/perfectpitch⁠ 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 ⁠https://jennafarmerpr.kartra.com/page/publications⁠ Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this

October 12, 2026Episode 619 min

How to target your ideal client when it to comes to PR with Helen Tudor.

This week I'm joined by Helen Tudor, who helps business owners find their expert identity and ideal client. This episode is packed with advice for anyone wanting to get more visible and understand exactly who they're targetting with PR. And of course, how to step into their expert identity! Connect with Helen Follow Helen on Facebook, https://www.facebook.com/helenctudor Follow Helen on LinkedIn, https://uk.linkedin.com/in/helentudor Helen's ideal client attraction book, https://www.amazon.co.uk/Ideal-Client-Attraction-Spiritual-Practice-ebook/dp/B0FS73SQB9 Connect with me, Jenna: 🌐 Website: ⁠https://jennafarmerpr.co.uk⁠📸 Instagram: ⁠https://instagram.com/jennafarmerpr⁠📘 Facebook Community: ⁠https://www.facebook.com/groups/731957705019820⁠📬 Email: ⁠hello@jennafarmerpr.co.uk⁠📖 Substack: ⁠https://prinyourpocket.substack.com⁠🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 ⁠https://jennafarmerpr.kartra.com/page/perfectpitch⁠ 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 ⁠https://jennafarmerpr.kartra.com/page/publications⁠ Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this

October 5, 202617 min

Al Ferguson on creating Dadsnet, pitching parenting stories+ the new way of pitching the media.

This week I'm joined by Al Ferguson, founder of Dadsnet. This episode is packed with insight into creating your own publication and exactly what the platform is looking for from pitches to the media. Al's journey to growing such a huge platform is seriously impressive! We also chat about how voicenotes could be the key to get round journalist's crowded inboxes (although I'm not sure I'm brave enough to try it yet!) Connect with Al https://dadsnet.com/ Follow Al on LinkedIn, https://www.linkedin.com/in/al-ferguson-2829bb98/ Pitch Al, Al@dadsnet.com Instagram, https://www.instagram.com/ajfergusonofficial/ Connect with me, Jenna: 🌐 Website: ⁠https://jennafarmerpr.co.uk ⁠📸 Instagram: ⁠https://instagram.com/jennafarmerpr⁠ 📘 Facebook Community: ⁠https://www.facebook.com/groups/731957705019820 ⁠📬 Email: ⁠hello@jennafarmerpr.co.uk ⁠📖 Substack: ⁠https://prinyourpocket.substack.com⁠ Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 ⁠https://jennafarmerpr.kartra.com/page/perfectpitch⁠ 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 ⁠https://jennafarmerpr.kartra.com/page/publications⁠ Test your pitch against my new pitch scorecard and see if it's ready to send: momentummediaclub.lovable.app/scorecard Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

September 28, 202625 min

How to speak on stages, make sales from your PR+ more with Amy Atkinson, The Fempreneur

This week I'm joined by Amy Atkinson, The Fempreneur, who helps business owners figure out their sales strategy, ideal client and more. This episode is packed with advice for anyone wanting to get more visible and make more sales. We chat about how to get on stages and how to use all kinds of PR to make more sales and attract your ideal client with PR. Join my free 3 day media accelerator here to get on stages, podcasts and in the media: https://jennafarmerpr.kartra.com/page/theaccelerator Connect with Amy Get Amy's free ideal client guide: https://thefemtrepreneur.mykajabi.com/ICA Follow Amy on Facebook, https://www.facebook.com/amylizatkinson Follow Amy on Instagram, https://www.instagram.com/thefemtrepreneur/ Connect with me, Jenna: 🌐 Website: ⁠https://jennafarmerpr.co.uk⁠📸 Instagram: ⁠https://instagram.com/jennafarmerpr⁠📘 Facebook Community: ⁠https://www.facebook.com/groups/731957705019820⁠📬 Email: ⁠hello@jennafarmerpr.co.uk⁠📖 Substack: ⁠https://prinyourpocket.substack.com⁠🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 ⁠https://jennafarmerpr.kartra.com/page/perfectpitch⁠ 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 ⁠https://jennafarmerpr.kartra.com/page/publications⁠ Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

September 21, 2026Episode 324 min

How to get a product into mainstream media with Emma Bullivant, The Anti-Diary

This week I'm joined by Emma, creator of The Anti-Diary. What do you do if you've got a great product but never done PR before? Let's find out! This episode is packed with advice for product businesses. Join my free 3 day media accelerator here to get on stages, podcasts and in the media: https://jennafarmerpr.kartra.com/page/theaccelerator Buy the anti-diary: https://theantidiary.com/ Follow Emma on Instagram, https://www.instagram.com/the_anti_diary/ Connect with me, Jenna: 🌐 Website: ⁠https://jennafarmerpr.co.uk⁠ 📸 Instagram: ⁠https://instagram.com/jennafarmerpr⁠ 📘 Facebook Community: ⁠https://www.facebook.com/groups/731957705019820⁠ 📬 Email: ⁠hello@jennafarmerpr.co.uk⁠ 📖 Substack: ⁠https://prinyourpocket.substack.com⁠ 🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 ⁠https://jennafarmerpr.kartra.com/page/perfectpitch⁠ 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 ⁠https://jennafarmerpr.kartra.com/page/publications⁠ Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

September 14, 2026Episode 228 min

I Paper parenting columnist Genevieve Roberts on getting featured in parenting media and landing a column !

In this episode, I'm joined by the brilliant Genevieve Roberts, parenting columnist for the i Paper and author of Going Solo: My Choice to Become a Single Mother Using a Donor . Genevieve has spent years writing about family, motherhood, and modern life. In this conversation, we talk about getting parenting features, pitching journalists, writing personal essays and that all-important question: how on earth do you land a national newspaper column? Connect with me, Jenna: MY NEW FREE MEDIA ACCELERATOR: https://jennafarmerpr.kartra.com/page/theaccelerator 🌐 Website: https://jennafarmerpr.co.uk 📸 Instagram: https://instagram.com/jennafarmerpr 📘 Facebook Community: https://www.facebook.com/groups/731957705019820 📬 Email: hello@jennafarmerpr.co.uk 📖 Substack: https://prinyourpocket.substack.com Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 https://jennafarmerpr.kartra.com/page/perfectpitch 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 https://jennafarmerpr.kartra.com/page/publications Connect with Genevieve Roberts: Email: genevieve@genevieveroberts.com 📰 Outnumbered column (The i Paper): https://inews.co.uk/author/genevieve-roberts 🌐 Website: ⁠https://www.genevieveroberts.com⁠ 📸 Instagram: ⁠https://www.instagram.com/genevieve_roberts/⁠ 💼 LinkedIn: ⁠https://www.linkedin.com/in/genevieve-roberts-2a134811⁠ Twitter/X: ⁠https://twitter.com/GenevieveRobert⁠ Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

September 14, 2026Episode 121 min

How to get found on google+recommended by AI with digital PR strategies

This week I'm joined by Laura Wilson, who has 11+ years of experience in Traditional and Digital PR. She has enjoyed working with new start-up clients and well-established brands such as Moonpig, Ann Summers, Plusnet, Hitachi Capital, and many more across the UK, USA, Germany, Switzerland, Austria, Asia, and Australia. We chat how to use digital PR to get more visibility, found on google and recommended by AI. Connect with Laura Website: barringtonseo.co.uk. LinkedIn: https://www.linkedin.com/in/laura-rose-wilson-b25074128/ Connect with me, Jenna: My new media accelerator: https://jennafarmerpr.kartra.com/page/theaccelerator 🌐 Website: https://jennafarmerpr.co.uk/ 📸 Instagram: https://www.instagram.com/jennafarmerpr 📘 Facebook Community: https://www.facebook.com/groups/731957705019820 📬 Email:hello@jennafarmerpr.co.uk 📖 Substack: https://prinyourpocket.substack.com/ Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 https://jennafarmerpr.kartra.com/page/perfectpitch 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 https://jennafarmerpr.kartra.com/page/publications Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

May 31, 202621 min

How to get featured in The Female Boss Collective magazine+ speak at their events

In this episode, I'm joined by the brilliant Lindsey Stephens , founder of The Female Boss Collective, a movement dedicated to celebrating, empowering and amplifying the voices of women in leadership and business. Lindsey is on a mission to make ambitious women seen, heard and taken seriously, and in this conversation we talk about how to get featured in the magazine and speak at her events. Whether you're a founder, leader or someone redefining your next chapter, this episode is packed with inspiration and practical insight. Connect with Lindsey & The Female Boss Collective: 🌐 Website: https://thefemalebosscollective.co.uk 📸 Instagram: https://www.instagram.com/thefemalebossmagazine/ 💼 LinkedIn: https://www.linkedin.com/company/the-female-boss-magazine/ Email: lindsey@thefemalebosscollective.co.uk Connect with me, Jenna: 🌐 Website: https://jennafarmerpr.co.uk 📸 Instagram: https://instagram.com/jennafarmerpr 📘 Facebook Community: https://www.facebook.com/groups/731957705019820 📬 Email: hello@jennafarmerpr.co.uk 📖 Substack: https://prinyourpocket.substack.com 🎙️ Podcast (PR In Your Pocket): Free Resources to Start Getting You In The Media: 🎓 Perfect Pitch – Free 10-minute guided training on writing the perfect pitch email to a journalist👉 https://jennafarmerpr.kartra.com/page/perfectpitch 📋 5 Business Publications Looking for Guest Contributors – Grab the free list now👉 https://jennafarmerpr.kartra.com/page/publications Enjoyed this episode? Please leave a review and share it with a fellow business owner who needs to hear this!

April 19, 202625 min

How to contribute expert content to business media-live story brainstorm with Naomi Rose

Welcome to the second in my series of live coaching episodes to show you how easy it is to get in the press. Today I'm joined by Naomi Rose, Content Marketing Strategist, as we brainstorm together how she can get in the media. Follow along and pitch too! ALL ABOUT ME Follow me on instagram @jennafarmerpr My PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ ALL ABOUT NAOMI https://naomicrose.co/ https://www.instagram.com/iamnaomicrose Networking event for business owners: www.naomicrose.co/events THINGS I MENTIONED THIS EP-go take action StartUps magazine: https://startupsmagazine.co.uk/ Business Age: https://www.businessage.com/

April 2, 202620 min

How to get on the 'big' podcasts (+book top-tier guests for your own) with senior podcast producer Johnny Seifert

This week I'm joined by Johnny Seifert, a senior podcast producer who works across celebrity and top tier podcasts. He's also the host of Secure the Insecure, a mental health podcast which interviews celebrities each week. We chat how to stand out when pitching those big podcasts, but also how you can get some big names on your own pod, as well as how to generate PR coverage from your podcast or podcast interviews. ALL ABOUT ME Come into The Momentum Media Club, https://jennafarmerpr.kartra.com/page/momentummedia Follow me on instagram @jennafarmerpr My PR freebies and resources; https://jennafarmerpr.co.uk/everything-page-start-here/ ALL ABOUT JOHNNY Follow Johnny on instagram https://www.instagram.com/johnnyseifert/ Follow Johnny on Tiktok https://www.tiktok.com/@johnnyseifert92 Johnny's podcast, Secure the Insecure podcast: https://podcasts.apple.com/gb/podcast/secure-the-insecure/id1456512733