GRC PR 360

Hosted by Global Results Communications

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Episodes

348

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Oct 2026

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About the show

GRC PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, GRC PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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60 recent

October 27, 202627 min

Discovering Narratives in Coverage Through AI with Andrew Wyatt

Andrew Wyatt is Chief Product Officer at Marker Collective and founder of Delve. Delve helps communications teams keep up with their coverage and understand what it means, instead of spending the week collecting clips and rebuilding reports. In this episode, Andrew shares how Delve is allowing teams to track coverage and solve the "Monday morning problem" through AI. You'll also learn how AI agents are soon to transform how we work, communicate, and shop. Key Takeaways: - Deve's AI-driven media monitoring platform - The future of AI agents - Early use of AI in fashion Episode Timeline: 1:30Andrew's Transition from fashion to AI and communications 2:39Early adoption of OpenAI and generative AI in fashion 4:15Evolution of AI image generation and its business applications 5:37How Delve helps communication teams keep up with coverage 7:19The process of coverage tracking and analysis with Delve 9:10Analyzing themes and narratives in coverage 12:45Discoveries made by Delve 14:52Solving the Monday morning problem with AI insights 17:02Emerging AI trends and future of personal agents 18:31The impact of AI agents on social media and marketing 22:25The societal implications of AI and human creativity 24:45Andrew Wyatt's thought leadership philosophy This episode’s guest: • Andrew Wyatt on LinkedIn • Go to Delve.news to schedule a demo Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

October 21, 202634 min

Eliminating Guesswork Through Synthetic AI Audiences with Dan Gaynor

Dan Gaynor is the founder of Kumkuat AI, a new competitive intelligence and audience testing AI platform for communicators. Previously, Dan founded Kelp Data, worked in global comms at Nike, Inc., founded a practice at Weber Shandwick, and served as a presidential appointee in the Obama Administration at USAID. In this episode, Dan shares insights on how AI-driven synthetic audiences can revolutionize communication strategies by predicting audience reactions before campaigns launch. Key Takeaways: - Using AI to predict audience reactions before campaigns - The importance of consistent storytelling in branding - The importance of the master narrative Episode Timeline: 1:20Dan's experience working for USAID 3:35The challenge of weaving multiple interests into a cohesive narrative 6:10The importance of a master narrative in communication 8:10Creating inclusive narratives that reflect diverse audiences 12:45An overview of how Kumquat AI works 14:30How Kumquat simulates real audience reactions 18:30Using Kumquat for marketing a new product 22:20Balancing external messaging and internal perceptions 26:50Co-creating the message with the audience 30:00Key qualities of a great communications strategist 30:43What are the hallmarks of a great comms strategist? This episode’s guest: • Dan Gaynor on LinkedIn • Kumquat.ai/signup • Dan@Kumquat.AI Hosted on Acast. See acast.com/privacy for more information.

October 14, 202638 min

The 'Five Ms of PR' and Practical AI with Steve Turner

Steve Turner is the co-owner and principal of Solomon Turner PR, an award-winning public relations agency he co-founded in 1990, and the author of "PR That Works: Real Strategies. Real Campaigns. Real Results." With more than 30 years of experience, Steve has helped corporations, nonprofits, and entrepreneurs build stronger brands through strategic public relations and marketing. In this episode, Steve Turner shares current trends in public relations, practical applications for AI, and the "Five Ms of PR." Key Takeaways: - Current trends in corporate communication - Crisis management tactics - Lessons from Tony Robbins' seminars Episode Timeline: 1:35Steve's experience with Tony Robbins 5:00Working with Jackie Robinson's contracts 6:45PR campaign for Jackie Robinson's memorabilia 10:35Current trends in PR 11:22CEO reputation management and social media 14:00Impact of AI on PR strategies 15:45The best way to implement AI in PR 19:00PR firm uses fake avatars to send out releases 22:45Steve's book "PR that Works" 26:05The "5 Ms of PR" 31:10Steve's thought leadership philosophy This episode’s guest: • Steve Turner on LinkedIn • "PR that Works" on Amazon • STurner@SolomonTurner.com Hosted on Acast. See acast.com/privacy for more information.

October 7, 202623 min

The Power of Purpose-Driven Research in Healthcare with John Gonda

John Gonda is the Vice President of Public Relations at Sage Growth Partners, a national healthcare growth strategy and marketing firm. With more than 25 years of experience in public relations, strategic communications, and content marketing, he helps healthcare organizations strengthen their brands, build industry influence, and accelerate growth through integrated media relations, thought leadership, executive positioning, and strategic storytelling. In this episode, John shares the importance of purpose-driven research in healthcare PR, the impact of AI storytelling, and how to build trust and thought leadership in a rapidly changing industry. Key Takeaways: - AI content can undermine credibility if not used carefully - Trust is more important than ever in healthcare PR - Simplifying complex healthcare topics makes stories more relatable Episode Timeline: 1:49How John entered healthcare PR by accident 3:10Current trends and disruption in healthcare 4:20Staying updated in a rapidly changing world 5:40The Challenges of AI-Generated Content 8:05How Sage Uses Purpose-Driven Research 9:30Recent Research Initiatives on Maternal Health 10:22The role of credible research in the AI era 11:45The importance of visuals and supporting content 13:10Translating complex healthcare topics for the public 14:45 Remarkable healthcare stories and their impact 16:40Why trust is critical in the age of AI 19:00John's thought leadership philosophy This episode's guest: • John Gonda on LinkedIn • Sage Growth Partners Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

September 30, 202631 min

The Journey from MTV VJ to Healthcare Comms with Jim Shearer

Jim Shearer is the Director of Communications at Fox Rehabilitation, a clinician-owned, mission-driven healthcare organization dedicated to improving the lives of older adults. Previously, he worked at MTV Networks, hosting MTV2’s "Subterranean" and VH1’s "Top 20 Video Countdown". He's also the creative force behind "The Brouhaha," a podcast dedicated to the Beastie Boys. On this episode, Jim discusses his journey from MTV VJ to healthcare communications, memorable interviews with David Bowie, Bloc Party, and the Beastie Boys, and how his college students view media differently from previous generations. Key Takeaways: - Jim's notable MTV interviews - Why Gen Z has a much different perspective on media - The fulfilling part of working in healthcare Episode Timeline: 1:35Tod won a contest on Jim's podcast 2:35Jim’s early career and goal to meet the Beastie Boys 4:05Jim’s journey from college radio to MTV 4:55Meeting the Beastie Boys and career milestones 7:53Tod interviewed Ringo Starr 9:17Jim interviewed David Bowie 11:50The hardest band to interview 14:20Tips for on-camera presentation and interview techniques 17:09Jim's students have a different concept of media 19:50What are today's kids missing out on? 23:40Transition from media to healthcare communications 27:45What's the most fulfilling part about working in healthcare? This episode’s guest: • Jim Shearer on LinkedIn • FoxRehab.org • "Live Better Longer" podcast • The Brouhaha Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

September 23, 202642 min

The Power of Visual Storytelling with San Pedro Fish Market's Mike Ungaro

Mike Ungaro is the CEO and Visionary of San Pedro Fish Market, the most visited paid seaside attraction on the West Coast, second only to SeaWorld. He is also the star of the "Kings of FI$H" reality series, now streaming on Amazon Prime, and host of the "Fi$H Factor" podcast. In this episode, Mike shares the fascinating story of the San Pedro Fish Market's origins and how storytelling and social media transformed the business into a regional destination. Key Takeaways: - How to use storytelling as a marketing strategy - The fascinating history of the San Pedro Fish Market - Turning your business into a stage Episode Timeline: 1:30The origin story of the San Pedro Fish Market 5:30Mike's grandfather goes legit 7:30Overcoming permit challenges with community support 10:00The expansion and travel distances of customers 13:20The role of social media and viral campaigns 16:45Launching Kings of Fi$h and content marketing 20:15The impact of viral videos and social media exposure 24:00Building a destination brand through storytelling 27:20Working with Shawn Walchef and the birth of the "Fi$h Factor" 29:45The Aji Advantage for doubling income 32:45The emotional arc of creating something great 34:25How visual storytelling makes Mike a better at business 36:00Turning your business into a stage 37:35Storytelling improves the customer experience 38:09The Red Lobster question This episode’s guest: • Mike Ungaro • SanPedroFish.com • KingsofFishMedia.com Subscribe and leave a 5-star review: https://pod.link/1496390646 •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

September 16, 202634 min

The Tactical and Emotional Challenges of Scaling an Agency with Laura Hutfless

Laura Hutfless is co-founder of FlyteVu, a full-service entertainment marketing and creative strategy agency in Nashville. Laura started FlyteVu in 2015 following a 15-year career as a talent agent at WME and CAA. Under her leadership, FlyteVu has created culture-shifting campaigns that have earned an Emmy, a GRAMMY, multiple Clio Awards, and a spot on the Cannes Lions shortlist. On this episode, Laura shares insights on scaling a company, focusing on the human and emotional challenges, implementing new systems, and changing organizational soundtracks to foster growth and unity. Key Takeaways: - Challenges of scaling a business - Changing organizational mindsets and soundtracks - Finding the right AI balance Episode Timeline: 0:00Introduction to Laura Hutfless and her journey 2:20Insights into talent agencies and their cultural influence 5:45Overview of FlyteVu's evolution and scaling challenges 9:20Purpose-driven work and social impact in campaigns 10:20FlyteVu's scaling challenges 12:15Emotional impact of scaling on staff 13:00Changing organizational soundtracks 17:40The meaning behind FlyteVu's motto 19:45Being inspired by young talent 23:22The desire to do good 26:26Balancing leadership and motherhood 31:30Laura's abundance mindset This episode’s guest: • Laura Hutfless on LinkedIn • FlyteVu.com • FlyteVu on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

September 9, 202626 min

Vet Tix's Big Impact on Military Families and Marketing to Vets with Steve Weintraub

Steve Weintraub is the Chief Strategy Officer at Vet Tix and a retired U.S. Marine Corps colonel with more than 30 years of service. He is responsible for marketing the Veteran Tickets and 1st Tix brands, with work spanning public and community relations, campaigns with teams and bowl games, OHH efforts, and events and shows. In this episode, we explore how Vet Tix is making a significant impact by providing free event tickets to veterans, active service members, and first responders, highlighting the importance of community support and effective communication. Key Takeaways: - How to donate tickets and support veterans - Effective communication and marketing to veterans - Vet Tix's mission and history Episode Timeline: 2:00Introduction to Vet Tix and 1st Tix's mission 3:45How to donate your tickets 5:30Vets can find tickets in their area 6:00How do vets and first responders get tickets 7:15Why is there a small fee? 9:10Events accessible through Vet Tix 12:40Steve's journey from the Marines into marketing 14:30Servicemen have to be great communicators 16:30Vet Tix's impact 18:30How can companies be more successful marketing to veterans? 22:10What are the qualities that make someone a great leader? This episode’s guest: • Steve Weintraub on LinkedIn • Vet Tix's website • 1st Tix's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

September 2, 202627 min

How Agencies Can Turn Legal Into a Profit Center with Sharon Toerek

Sharon Toerek is a marketing and intellectual property attorney who helps independent marketing, digital, PR, and creative agencies protect their assets and turn their ideas into revenue. She is the founder of Toerek Law, a firm dedicated to marketing agencies, where she focuses on intellectual property, smart contracts, and regulatory compliance. Sharon also hosts The Innovative Agency podcast and serves as a trusted legal partner to agencies and communities across the United States. In this episode, Sharon Toerek shares insights on how agencies can leverage legal strategies to protect their assets, increase profitability, and navigate the evolving landscape of AI and data privacy regulations. Key Takeaways: - AI legal implications and recent changes - Building strong legal foundations for agencies - Intellectual property protection and monetization Episode Timeline: 1:45 How Sharon chose her focus on IP law 3:40 Interesting clients and creative work in IP law 5:00 Agency legal blind spots and risk areas 6:45 Legal implications of AI in marketing 8:10 Recent legal changes in AI and copyright law 9:20 The parallel between AI regulation and data privacy law 11:00Concerns about AI-generated content and copyright infringement 13:25Future of licensing and copyright in AI 15:45Legal as a profit center for agencies 16:23How smarter contracts protect IP and increase profitability 19:29Tod's copywriting pitches 23:35Conducting a legal audit to eliminate risks This episode’s guest: • Sharon Toerek on LinkedIn • Legal+Creative's website • The Innovative Agency podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

August 26, 202624 min

Perfect Pitches and Emerging PR Trends with Samiha Fariha

Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations. Key Takeaways: - Crafting compelling media pitches - The growth of the pay-to-play media environment - Impact of AI in PR Episode Timeline: 1:30 Is Samiha a coffee or tea drinker? 2:45 What got Samiha interested in PR? 4:00 Emerging trends in PR 5:45 Brands should look into affiliate partnerships 6:45 The emerging pay-to-play market in media 7:30 Editors are pushing back against AI 8:30 The rise of AI on Qwoted 9:20 Whatever happened to human writing? 10:00The rise of pay-to-play on TV 12:05How to write a great pitch 13:50Journalists want to write a fun story 15:45How to build a great media list 18:00Talking to college students about AI 19:50Why journalists don't like AI 21:45Samiha's thought leadership philosophy This episode’s guest: • Samiha Fariha on LinkedIn • Golin Ketchum's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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