GRC PR 360

Hosted by Global Results Communications

Business TechnologyInterviews guestsExplicit

Website RSS feed LinkedIn Instagram

Episodes

338

Latest episode

Aug 2026

Language

About the show

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Listen to episodes

60 recent

August 19, 202631 min

Making Branded Podcasts That People Want to Listen to with Jen Moss

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, the powerhouse agency behind podcasts for Amazon, Deloitte, Cirque du Soleil, and The Wharton School. Jen’s background spans journalism, radio, fiction, and theater—and she now helps brands tell meaningful stories that move audiences and shape perception. In this episode, Jen shares expert insights on creating compelling branded podcasts. Discover how to craft authentic stories, engage niche audiences, and leverage creative formats to elevate your brand through podcasting. Key Takeaways: - How brands can expand how they think about podcasts - Matching brand identity to podcast content - The incredible value of a branded podcast Episode Timeline: 2:45 Brands should be more authentic 3:25 Why are podcasts valuable for brand-building 4:55 What is the Cirque Du Soleil podcast about? 8:45 Matching a brand's identity and spirit to a conversation 10:00Why are most branded podcasts boring? 12:00What brands really need to ask themselves when starting a podcast 12:45Rejecting bad podcast ideas 15:30How to make a podcast about insurance 17:45How branded podcasting is like TV in the '50s 18:45Entrepreneurs who want to be entertainers 23:00How to market a branded podcast? 27:00Half of your podcast work should be in marketing This episode’s guest: • Jen Moss on LinkedIn • Email: Jen @Jarpodcasts.com • JAR Podcast Solutions Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

August 12, 202629 min

The Power of Specialization in PR with Sidecar PR's Sarah Cullen

Sarah Cullen is the founder of SideCar Public Relations, a nationally recognized full-service communications firm based in Denver. Founded in 2011, the firm works at the intersection of economic development, commercial real estate, and placemaking, offering in-house expertise in public relations, social media, stakeholder engagement, events, digital communications, and more. In this episode, Sarah shares insights on the power of specialization in commercial real estate PR, the importance of human connection in communication, and how the industry is evolving in good (and questionable) ways through AI. Key Takeaways: - The importance of specialization in PR - The downside of AI in PR - Crisis communication in commercial real estate Episode Timeline: 2:00Sarah is a cowgirl 4:10It's good to use a new part of the brain after work 5:00What's happening at SideCar these days? 7:45Making a permanent change in the community 9:15The importance of specialization in PR 10:30The problem with being a generalist PR firm 12:20SideCar speaks the same language as her clients 13:45What generalists don't know about commercial real estate? 15:33The importance of crisis communication in commercial real estate 17:45PR is becoming more holistic 19:30How AI is changing PR 22:20Tod's rage against the slop 24:40AI can devalue an agency's credibility 26:04Sarah's thought leadership philosophy This episode’s guest: • Sarah Cullen on LinkedIn • SideCar PR's website • SideCar PR on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

August 5, 202626 min

Strengthening Your Reputation Through Executive Visibility Campaigns with Julie Lilliston

Julie Lilliston is Founder & President of Julie Lilliston Communications, an award-winning, nationally certified woman-owned public relations firm in Nashville. It helps businesses enhance their reputation, build their brand, and grow market share. Her firm specializes in executive visibility and thought leadership programs for small businesses. On this episode, Julie discusses how businesses can build their reputations through executive visibility campaigns and the state of women in PR. Key Takeaways: - How Julie helped save the Treasury Department $450 million - The power of thought leadership campaigns - The current state of women in PR Episode Timeline: 2:28Winning the PRSA's Silver Anvil Award for a US Treasury campaign 3:22Convincing seniors to go direct deposit 5:28The impact of the direct deposit campaigns 7:23What's happening at Julie Lilliston Communications 9:00The power of thought leadership campaigns 10:10The campaigns are focused on media relations 12:00How to prepare executives for media engagement 15:10Components of a successful thought leadership campaign 20:15The state of women in PR and AI's impact This episode’s guest: • Julie Lilliston on LinkedIn • Julie Lilliston Communications on Instagram • Julie Lilliston's website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

July 29, 202640 min

Rich Boerner Pt. 2: The Fall of 97.1 KLSX and Writing 'The Not-So Only Child'

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In part two of our conversation with Rich, he discusses the backstory of how he wrote his best-selling memoir, "The Not-So Only Child. He also offers an insider's take on the demise of 97.1 KLSX, "The FM Talk Station," and how it reflects the short-sightedness of modern-day radio. Key Takeaways: - How Rich wrote "The Not-So Only Child" - The rise and fall of 97.1 KLSX: The FM Talk Station (FREE FM) - Deep chats with AI Episode Timeline: 2:35Reactions to Rich's best-seller "The Not-So Only Child" 5:31The importance of time in processing emotions 8:00Dealing with the realization that Rich was like his father 10:20 The healing power of storytelling 12:00The West LA writers group 14:00Rich's breakthrough in writing his memoir 17:40Turning "Not So Only Child" into an audiobook 19:00Rich's philosophical AI conversation 24:45Tod and Rich's time at 97.1 KLSX "The FM Talk Station" 26:11The rise and fall of KLSX 28:00What made KLSX so unique 31:25Why was 97.1 KLSX Los Angeles taken off the air? 33:16What happened when Howard Stern was replaced by Adam Carolla? This episode’s guest: • Rich Boerner's LinkTree • "The Not-So-Only Child: My True Story" on Amazon • Rich Boerner on LinkedIn • The Sandbox from Dump Truck Media Hosted on Acast. See acast.com/privacy for more information.

July 22, 202635 min

Empowering Middle Schoolers Through Podcasting (and Eating Oprah's Soup) with Rich Boerner

Rich Boerner is an award-winning audio creator, producer, voice talent, and best-selling author whose career has taken him from a pirate radio station on Long Island to New York, San Francisco, Los Angeles, and more. Along the way, he's worked alongside A-list talent and with major networks including Spotify, Audacy, FOX, and CBS. From 2001 to 2007, he worked with Tod at 97.1 KLSX Los Angeles, the home of "The Howard Stern Show" and "The Adam Carolla Show." These days, he's the co-founder of The Sandbox, a private podcast network and curriculum program designed to help middle school students find their voices and build self-confidence. In this episode, Rich shares how The Sandbox is teaching middle schoolers important communication skills and giving teachers new creative options for the classroom. He also recalls a wonderful story about having lunch with Oprah Winfrey and Gwyneth Paltrow. Key Takeaways: - Why podcasting is an incredible educational tool - How teachers are using podcasting in their classrooms - What it's like to eat Oprah Winfrey's barley soup Episode Timeline: 0:00 Introduction to Rich Boerner 3:00 The impact Rich had on Tod's Career 4:10 Coaching Gwyneth Paltrow to interview Oprah Winfrey 8:45 Eating lunch with Oprah 12:30Tod's dog hung out at Gwyneth Paltrow's house 13:22The Sandbox: Empowering middle schoolers through podcasting 16:00Learning how to podcast builds kids' confidence 17:00The private podcast network explained 19:50Building communication skills through podcasting 22:40Overcoming barriers in education 24:45The Sandbox gives teachers new options 26:45Kids use podcasting to get things off their chests 27:30Innovative uses of podcasting in education This episode’s guest: • Rich Boerner's LinkTree • Rich Boerner on LinkedIn • The Sandbox from Dump Truck Media Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

July 15, 202624 min

Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell

Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of "The Impatient Entrepreneur" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host. Key Takeaways: - Why PR's job is to help save jobs - The difference between marketing and PR - Translating tech for the layman Episode Timeline: 2:00Podcasters get bad pitches 2:50What's happening at Kwedar & Co. these days? 4:45How Kwedar & Co.is helping to save jobs 6:30How Lauren helps manufacturing companies create a clear message 7:45Using the "Thread" to find a company's core brand 8:45How Lauren explains ROI in PR 10:45The difference between marketing and PR 12:00PR creates invaluable third-party credibility 14:00Some companies want to keep their PR hush-hush 15:30Taking complex tech narratives and making them easy to understand 19:10The big lessons Lauren has learned hosting her podcast 20:40What's Lauren's thought leadership philosophy? This episode’s guest: • Lauren Kwedar Cockerell on LinkedIn • Kwedar & Co.'s free Internal Communications Assessment • Kwedar & Co's website • "The Impatient Entrepreneur" podcast on iTunes Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

July 8, 202625 min

The Art of Making a Story 'Pitchable' with Dorie Klissas

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. Key Takeaways: - Crafting pitchable stories - Crisis communication strategies in healthcare - Turning press officers into reporters Episode Timeline: 2:30How hard was the schedule at "The Today Show"? 3:18Dorie's proudest moments working on "The Today Show" 5:00Stem cell controversy 6:00How does a background in journalism help in PR? 7:00How to create a "pitchable" story? 9:25The story of the oyster-catching bird 11:45How to turn press officers into reporters 14:00The importance of well-organized reporting 15:40How to fact-check scientific press releases 17:45How to super-charge media relations during a crisis 19:30Dorie's COVID reporting 21:45Dorie's thought leadership philosophy This episode’s guest: • Dorie Klissas on LinkedIn • Email: Dorie@DorieKlissas.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

July 1, 202623 min

Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor

Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. Key Takeaways: - How original research builds credibility - Why does thought leadership fail? - Building trust in the AI era Episode Timeline: 1:25How did Becky get into research? 4:29The importance of fresh data in B2B marketing 6:08What's happening right now at Redpoint Insights? 9:50How do you turn data into an interesting story? 12:05The signals that build authority 14:30How do you build trust and credibility in the AI era? 17:00Public opinion on AI 17:40Why does most thought leadership fail? 19:00How to make effective thought leadership This episode’s guest: • Becky Lawlor on LinkedIn • Redpoint Insights Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

June 24, 202624 min

The Virtuous Cycle of Media Relations with David Barkoe

David Barkoe is the Founder & CEO of Carve Communications, and with over 25 years of experience as a PR and digital marketing executive, he has developed, managed, and executed strategic communications and consumer engagement campaigns for some of the world’s most influential brands and innovative startups. In this episode, David shares insights on the virtuous cycle of media relations, the importance of earned media in the AI era, and effective executive communication strategies. Key Takeaways: - How David worked with clients in God, sports, drugs, and education simultaneously - The Virtuous Cycle of Media Relations - Executive communication strategies Episode Timeline: 1:45David's first clients were a diverse group 4:15What was the through line to his diverse group of clients? 6:00What's happening these days at Carve Communications? 9:15What is the Virtuous Cycle of Media Relations? 11:30LinkedIn is a powerful tool for journalists 12:44LLM's love earned media in search results 15:40People search LLMs for used cars 16:45LinkedIn is vital for an executive communication strategy 20:00People who argue on LinkedIn 21:30David's thought leadership philosophy This episode’s guest: • David Barkoe on LinkedIn • Carve Communications Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

June 17, 202628 min

How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro

Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases. Episode Timeline: 1:40Vince's Transition from journalism to healthcare PR 4:00Vince's favorite stories that he's covered 6:15How journalism skills benefit PR strategies 8:25Overview of Sunrise Health Communications 11:50Common mistakes in healthcare PR messaging 13:15Why clients sometimes screw up their own messaging 14:25Tips on how to get earned media through press releases 17:25Vince's quarterly press releases 20:00Wall Street Journal hops on the story 22:05WeatherBug's fantastic press release 24:45Vince's thought leadership Philosophy Key Takeaways: - Why press releases with strong data and visuals get top-tier media coverage - Relationships with journalists are crucial for healthcare PR success - Why being a journalist is a big help in PR This episode’s guest: • Vince Galloro on LinkedIn • Sunrise Health Communications on LinkedIn • Sunrise Health Communications' website Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.