GRC PR 360

Hosted by Global Results Communications

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Episodes

329

Latest episode

Jun 2026

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About the show

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

Listen to episodes

60 recent

June 10, 202629 min

Building Credibility in the AI Era: Strategies for B2B Tech with Josh Inglis

Josh Inglis is the founder and principal of Propllr, a PR and content marketing firm that helps B2B technology companies build trust to more effectively increase sales, attract talent, and raise capital. He’s also been named by Business Insider as one of the top people in Tech PR. In this episode, Josh shares insights on building credibility in the AI era, effective strategies for thought leadership in B2B tech, and how to stand out on AI search. Key Takeaways:- Building B2B credibility- The Trust Engine Framework - Crafting quality thought leadershipEpisode Timeline:1:25Josh's journey from trading floors to PR4:00The steps to finding your unique talents4:45What's happening at Propllr?5:50Understanding deep tech7:24Two levels of B2B technology8:00The Trust Engine Framework for building credibility9:30Why is credibility so important in the AI era?11:40Setting yourself apart in the world of AI13:30The importance of Josh's long-form content team16:35Why is community important when building credibility?18:50How does Propllr maximize AI search21:30How SEO changes will shift business dynamics23:45Josh's thought leadership philosophyThis episode’s guest:• Josh Inglis on LinkedIn • Email: Josh@Propllr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

June 3, 202629 min

Making Complex Tech Easily Digestible for the Public with Matt Hurst

Matt Hurst is the Head of Global Corporate Communications at Quest Software. He’s a data-driven, results-oriented tech and AI communications professional who’s been described as "a triple threat" for leading work across external, internal, and executive communications. On this episode, Matt shares insights on communicating complex tech and AI concepts to the public and internal teams, his unique journey from sports writing to tech PR, and his appearance on "Wheel of Fortune."Key Takeaways:- Communicating complex tech and AI ideas- What it's like to be on "Wheel of Fortune"- Lessons learned at AmazonEpisode Timeline:1:25Matt's appearance on "Wheel of Fortune"3:35How do you get on "Wheel of Fortune"?5:40 What are the buzzers like?7:00What's happening these days at Quest Software?9:20The ramp-up in learning about AI11:20How does Matt stay on top of developments in tech?13:00 The joy of cooking13:45How to make complex tech ideas digestible for the general public?16:16Sports writing is more complex than it looks19:15What were the biggest lessons Matt learned at Amazon/AWS23:30The importance of being a humble learner24:45Matt's thought leadership philosophyThis episode’s guest:• Quest's website • Quest on LinkedInSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

May 27, 202628 min

The Sports Reporter's PR Advantage with Scott Braswell

Scott Braswell is a Public Relations Associate at Launchpad Creative. Launchpad partners with financial services firms on tailored marketing, branding, and social media initiatives, helping them launch into their next phase of exponential growth. Before entering the PR world in 2021, Scott spent 6-plus years in the broadcast media as a reporter and play-by-play announcer. In this episode, Scott shares his journey from sports journalism to PR, highlighting how broadcast skills translate into effective public relations strategies. Key Takeaways:- The transition from sports journalism to PR- How to build credibility- How to build great thought leadershipEpisode Timeline:0:00Introduction to Scott and his background2:25Scott's experience covering the Super Bowl5:50Tod covered a Ringo Starr album release7:20Scott's favorite play-by-play announcers10:20How did Scott transition from journalism to PR?11:55What's happening at Launch Pad these days?13:15How do journalism skills translate to PR?14:30Why you should never miss a deadline16:35Scott's approach to pitches21:30Scott's thought leadership philosophy24:00Issues in private credit marketsThis episode’s guest:• Scott Braswell on LinkedIn• LaunchPad CreativeSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

May 20, 202625 min

How to Stay Calm and On-Message in a Crisis with Chris Jones

Chris Jones is the Senior Vice President at Pierpont Communications. Chris partners with clients to craft strategic communications supporting major transactions, internal initiatives, and crisis management. With 25 years of experience and an engineering background. In this episode, Chris shares expert insights on crisis management, including FEMA-certified communication strategies, and the importance of message discipline. Key Takeaways:- Message discipline and trust in crisis- Developing crisis communication plans- FEMA crisis communications certification Episode Timeline:1:45What's it like to be the calmest person in the room?2:45What does it mean to be FEMA-certified in crisis communication?5:30 The ins and outs of a FEMA command center7:00How does being an engineer help with crisis communication?8:20The importance of message discipline9:45Do you understate or conflate the problem?12:00 The biggest mistake you can make in a crisis13:30Getting everyone on the same page in a crisis16:30How to create a crisis preparedness plan21:30The psychology of crisis communicationsThis episode’s guest:• Chris Jones of Pierpont Communications Hosted on Acast. See acast.com/privacy for more information.

May 13, 202623 min

Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling

Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills. Key Takeaways:- Strategies for on-the-ground activation during the 2028 Olympics- Building international partnerships and navigating cultural nuances- How to have a healthy and productive professional life with your spouseEpisode Timeline:0:40Introduction to Ryan Bowling 2:00Preparing international organizations for the Golden Decade of Los Angeles sports3:00How Ryan delivers thrills5:00How to find a brand's story 6:30 What do you want the audience to feel?8:30International brands need to leverage this moment9:15Why is F1 having a surge in popularity?10:35Telling the amazing Paralympic stories11:45Ryan's international team14:40How will LA's major venues be involved at the Olympics?16:00How to work with your spouse19:46Ryan's thought leadership philosophyThis episode’s guest:• Ryan Bowling on LinkedIn• Thrill Communications• Local Action MarketingSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

May 6, 202624 min

Optimizing Your Brand for AI Search with Apurva Sarkar

Apurva Sarkar is head of AI strategy at DKC Analytics, where he develops and executes comprehensive technical page optimizations, content creation strategies, and online brand-building opportunities for multiple clients. On this episode, he discusses the how brands can adapt their strategies to stay visible in a rapidly changing AI-driven search environment.Key Takeaways:- Strategies for brand visibility in AI search- The role of social media and user-generated content in AI visibility- AI search market share and trendsEpisode Timeline:1:25The evolution of AI in search2:50 What's happening at DKC Analytics these days?4:00What are the most popular AI search engines?5:00Tod was fooled by an AI hallucination6:10DKC's AI Evolution search strategy8:15The first steps in creating an AI strategy9:15AI search loves Reddit12:45AI is pulling from non-traditional sites16:40Basic practices for AI search18:05Does Google squash AI content?21:20How do people get a free audit from DKC?This episode’s guest:• Apurva Sarkar on LinkedIn• DKC Analytics• For a free trial email: Apurva Sarkar@DKCNews.com Hosted on Acast. See acast.com/privacy for more information.

April 29, 202628 min

Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.Key Takeaways:- The role of PR in supporting journalism- The future of journalism- Challenges in online publishing and content distributionEpisode Timeline:1:00 Erin is a voracious reader4:45PR needs to take responsibility as journalism struggles7:15The importance of sponsored content9:30Sponsored content shouldn't read like an ad10:15Audiences don't mind sponsored content11:10What does the future of journalism look like?13:30The advantage of smaller outlets14:10Problems facing online publishing17:15Hope for the future of online publishing18:45Why do journalists have an advantage in PR?21:00Tod's thoughts on press releases25:00Erin's thought leadership philosophyThis episode’s guest:• Erin Dolin on LinkedIn• The Fletcher GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

April 22, 202624 min

Hiring Trends in Aerospace and Defense with David Dickey

David Dickey is the CEO of the Patriot Group, a high-end executive and senior engineer search firm for aerospace, defense, and drone talent. With over 30 years of experience in aerospace and defense, David brings a rare blend to the executive search world: part founder, part operator, part coach, and 100% committed to helping companies hire elite leadership talent. In this episode, David shares insights into hiring trends in aerospace and defense, the importance of leadership, and the impact of stealth-mode startups. Key Takeaways:- Current hiring needs in aerospace and defense- Stealth mode startups and their strategic planning- The role of AI in recruitment and industry innovationEpisode Timeline:1:55Life as a Boston sports fan in Southern California3:50Current Trends in aerospace and defense hiring6:30Innovations in space technology8:00How David stays on top of technology10:20What is stealth mode for startups?13:30What are the current hiring needs in aerospace and defense?15:50Why do we need more propulsion engineers?17:45How is AI changing hiring processes?22:56Character traits of a great leaderThis episode’s guest:• David Dickey on LinkedIn• The Patriot Group Hosted on Acast. See acast.com/privacy for more information.

April 15, 202628 min

The Art of Humanizing Tech for the Public with Stephen Francy

Stephen Francy is a Vice President at Rubenstein Public Relations, where he leads national and global campaigns across technology, defense, AI, aviation, finance, culture, and emerging industries. He works with founders, CEOs, and public figures to shape narratives at key inflection points—launches, breakthroughs, crises, and category shifts. In this episode, Stephen shares insights on storytelling, humanizing technology, and staying ahead in emerging tech fields like AI, quantum computing, and flying cars. Key Takeaways:- Humanizing complex technology through storytelling- The advent of quantum computing - Taking a stand in thought leadershipEpisode Timeline:1:20 Stephen's favorite albums and music tastes5:30 Current projects at Rubenstein PR7:15 Unveiling the flying car and future tech9:00 Media diet and staying informed in tech11:02 Humanizing high-tech ideas for the public14:10 Explaining quantum computing to a lay audience16:36 The role of room temperature in quantum tech18:26 Effective pitching and building media relationships25:10 Thought leadership philosophy and taking a standThis episode’s guest:• Stephen Francy on LinkedIn• Rubenstein PR's website• Stephen Francy on X Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

April 8, 202627 min

Going Solo in PR, Unlocking Brand Stories and Booking Podcasts with Adam Belmont

Adam Belmont is the founder of A to B Strategies, a communications consultancy where he merges his big-agency experience with the nimbleness of a solopreneur. He’s also “The Podcast Guy” who helps his clients get booked on top-tier shows. In this episode, Adam recounts his journey from agency work to creating his own consultancy. He also shares how to craft compelling brand stories, the art of podcast pitching, and the importance of authenticity in social media content.Key Takeaways:- Adam's transition from agency life to independent consulting- Crafting compelling brand stories- Effective podcast pitching strategiesEpisode Timeline:0:45 Introduction and Tod Perry's background2:25 Adam Belmont's background and expertise3:30 Adam met his wife on JDate4:50 Motivations for going independent7:25 Work-life balance and location flexibility8:30 Adam Belmont's biggest success as a solo act10:00 Building a trusted network of collaborators13:00 How Adam helps clients book on top podcasts15:00 The value of long-form storytelling in podcasts16:30 Discovering a brand's story19:00 Creating scroll-stopping social media content22:30 Adam's thought leadership philosophy 25:20 Analyzing the McDonald's CEO burger incidentThis episode’s guest:• Adam Belmont on LinkedIn• A to B Strategies on LinkedIn Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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