PPC with YRV Dynamics

Hosted by CEO and Founder of YRV Dynamics, Yousaf Yunes

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109

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Aug 2026

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About the show

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

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August 17, 2026Episode 20313 min

SEO Isn't Dead: Understanding AEO, GEO and the Future of Organic Search

In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply becoming more specialized. Just as paid media has developed into specialties like Search, YouTube, CTV, and Performance Max, organic visibility is now expanding beyond traditional search rankings. Yousaf explains SEO as the traditional battle for rankings across platforms like Google, Bing, Yahoo, and DuckDuckGo. SEO is still built around keywords, content, technical optimization, local SEO, search intent, and earning organic visibility. The easiest way to remember it is: SEO = rank me. AEO, or Answer Engine Optimization, is about becoming part of the actual answer instead of simply appearing as another result. That includes creating strong FAQ content, conversational answers, clear definitions, useful expertise, and content that can appear across Google AI Overviews, People Also Ask, Copilot Search, voice assistants, and other AI-powered search experiences. Yousaf puts it simply: AEO = answer with me. GEO, or Generative Engine Optimization, takes things another step further. The goal is to have your business, expertise, products, or content mentioned or recommended by generative AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Brand mentions, expert content, reviews, reputation, third-party authority, and consistent information across the web all play a role. Yousaf Yunes also explains how podcasts, YouTube videos, articles, case studies, and other expert content can support all three disciplines at the same time. Content that demonstrates expertise can help traditional SEO, provide answers that support AEO, and strengthen the brand associations that generative AI systems may use when deciding who to mention. Using YRV Dynamics as an example, the episode shows the difference clearly. SEO means the agency appears prominently when someone searches for a PPC agency. AEO means YRV Dynamics becomes part of the direct answer to a PPC-related question. GEO means someone asks ChatGPT, Gemini, Claude, or another AI assistant for a recommendation and the agency is actually mentioned. The biggest takeaway from Yousaf Yunes is simple: businesses should not think about SEO versus AEO versus GEO. They should think about how all three work together to build visibility, authority, and trust across traditional search and AI-powered discovery. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #SEO #AEO #GEO #SearchEngineOptimization #AnswerEngineOptimization #GenerativeEngineOptimization #AISEO #AISearch #GoogleSEO #GoogleAds #PPC #PPCExpert #PaidSearch #DigitalMarketing #SearchMarketing #OnlineMarketing #MarketingStrategy #ContentMarketing #ArtificialIntelligence #ChatGPT #GoogleGemini #Perplexity #ClaudeAI #MicrosoftCopilot #GoogleAIOverviews #AgencyMarketing #PPCMarketing #YousafYunes #YRVDynamics #PPCwithYRV

August 15, 2026Episode 20214 min

The Dark Side of Outsourced Outreach: What Agencies Need to Know

In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why depending on platforms like Upwork for new clients simply isn’t enough anymore. Yousaf Yunes breaks down his recent experience evaluating outsourced cold-email and outreach companies, including the different pricing models, large commissions some vendors wanted, and one of his biggest concerns: the lack of transparency into exactly what these companies were doing on behalf of his brand. The conversation then moves into something even bigger—brand protection. Yousaf discusses a story involving scammers allegedly impersonating an established vendor by creating a lookalike website and email presence to pursue a multimillion-dollar government contract. It made Yousaf Yunes think about how easily the same thing could happen to an agency like YRV Dynamics as its reputation and online presence continue to grow. His takeaway is that agencies need to maintain control and visibility over their outreach. More importantly, businesses shouldn’t depend on a single source of leads. Referrals, networking, outbound outreach, inbound marketing, paid advertising, YouTube, podcasts, and content should all work together to create multiple funnels feeding the business. Yousaf Yunes also talks about the next stage of growth for YRV Dynamics: moving upstream and working with larger companies that already have meaningful advertising budgets. A $2,000 management retainer makes much more sense for a company spending $15,000+ per month on advertising than for a small business spending only a few thousand dollars. The bigger message from Yousaf is simple: diversify your lead flow, protect your brand, stay transparent, and build a business that doesn’t depend on one platform, one vendor, or one acquisition channel. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #PaidSearch #DigitalMarketing #PPCMarketing #PPCAgency #GoogleAdsExpert #MarketingAgency #AgencyGrowth #AgencyOwner #Entrepreneurship #BusinessGrowth #LeadGeneration #ColdEmail #ColdOutreach #OutboundMarketing #InboundMarketing #B2BMarketing #ClientAcquisition #SalesPipeline #MarketingStrategy #AgencyLife #BusinessDevelopment #PersonalBranding #PPCPodcast #DigitalAdvertising #PaidMedia

July 16, 2026Episode 20113 min

AI Max vs. Exact and Phrase: When to Use Each in Google Ads

In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns. Exact and phrase match are still the foundation of Google Search. They give advertisers greater control over their most important keywords, messaging and traffic. However, rising CPCs, higher conversion costs and changing search behavior mean advertisers also need new ways to uncover incremental demand. That is where AI Max enters the picture. Yousaf explains why AI Max should be treated as a controlled expansion strategy rather than a replacement for exact and phrase. While traditional keyword campaigns stay within established traffic lanes, AI Max uses conversion signals, landing-page content, ad creative and Smart Bidding to discover longer-tail, intent-driven searches that advertisers may not have considered. The episode also covers why AI Max should ideally be tested in its own campaign. Separating it makes performance easier to measure, prevents it from disrupting proven exact and phrase traffic, and allows advertisers to move successful AI Max search terms back into their core keyword campaigns. Before testing AI Max, advertisers should have accurate conversion tracking, strong negative-keyword lists and enough high-quality conversion data. For e-commerce, this means tracking the full journey from add to cart and checkout through purchase. For lead generation, it means moving beyond basic form fills and importing qualified leads, booked appointments and signed contracts back into Google Ads. The biggest takeaway is simple: exact and phrase provide control, while AI Max provides expansion. When the account has clean data and a strong conversion feedback loop, the two can work together to improve performance and uncover new opportunities for scale. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #GoogleAds #AIMax #GoogleAdsAIMax #ExactMatch #PhraseMatch #PPC #PPCExpert #PaidSearch #SearchMarketing #GoogleSearch #DigitalMarketing #PerformanceMarketing #SearchAds #GoogleAdvertising #SmartBidding #LeadGeneration #EcommerceMarketing #ConversionTracking #OfflineConversions #MarketingQualifiedLeads #SalesQualifiedLeads #KeywordStrategy #NegativeKeywords #CampaignOptimization #MediaBuying #AdvertisingStrategy #YousafYunes #YRVDynamics #PPCStrategy #DigitalAdvertising

July 8, 2026Episode 20027 min

The Future of Search Ads: Less Control, More AI, Bigger Questions

In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads may be heading next. The discussion covers Google’s push toward AI-powered search, longer conversational queries, automated agents, and the growing shift away from traditional keyword control. Yousaf shares a practical PPC buyer’s perspective, questioning whether AI creative, agentic workflows, and broader automation are truly ready for serious performance marketing. A major theme is the future of Search: exact match is feeling more like phrase, phrase is feeling more like broad, and broad is moving toward high-reach AI-driven intent. For niche lead-gen accounts, local services, law, dry cleaning, and specialized businesses, Yousaf argues that keyword precision still matters and that marketers should be careful before handing too much control to automation. The episode also touches on why AI-generated ads often underperform compared to real human content, why AI Mode may become a larger part of the search experience, and why advertisers need to use each platform for its strengths instead of blindly following every new Google product push. Key Topics Google Marketing Live 2026 recap Gemini, Omni, and AI-generated media Why AI video ads may still struggle in paid media Google agents and workflow automation AI Mode in Google Search AI Max for Search campaigns Exact, phrase, broad, and the loss of keyword control Why niche PPC accounts still need precision Search vs PMax vs ChatGPT-style ad targeting Practical PPC strategy for 2026 and beyond Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #yousafyunes #YRVDynamics #PPC #PPCExpert #GoogleAds #GoogleMarketingLive #GML2026 #AIMode #AIMax #SearchAds #PaidSearch #DigitalMarketing #PerformanceMarketing #MediaBuying #GoogleSearch #PMax #PerformanceMax #LeadGeneration #PaidMedia #MarketingStrategy #AIAdvertising #GeminiAI #SearchMarketing #BroadMatch #ExactMatch #PhraseMatch #ConversionTracking #PPCStrategy #GoogleAdsExpert #GoogleAds

July 4, 2026Episode 19937 min

Freelance Marketplaces......the Usual Suspect

In this episode, Yousaf Yunes breaks down the changing reality of freelance marketplaces and whether they are still worth using for freelancers, agencies, and PPC professionals. He reacts to a video discussing the decline of major freelance platforms, including rising fees, paid proposal systems, public market pressure, freelancer frustration, and the impact of AI on service-based work. Yousaf shares his experience building a business through freelance marketplaces, explaining that they can still be useful, but only if you present yourself as a true expert with strong case studies, a polished profile, and the ability to attract higher-quality clients. He warns that newer freelancers may struggle because the system increasingly feels like a pay-to-play system, with freelancers paying to apply, paying platform and withdrawal fees, and competing for jobs that may never even be awarded. The episode also covers how paid proposal boosts and dynamic pricing have created trust issues among freelancers. Yousaf argues that while freelance platforms may still be worth keeping as one channel, freelancers and agencies should not rely on them as their main business engine. Instead, referrals, white-label partnerships, niche authority, and direct client relationships are becoming more important. Key Takeaways Freelance marketplaces can still work, but they are harder than they used to be. Freelancers need to position themselves as experts, not beginners. Paid proposal systems can make job hunting feel like a gamble. Fees stack up quickly between applications, commissions, withdrawals, and memberships. The best opportunities often go to established experts and agencies. AI is reducing demand for lower-level consulting, writing, and basic freelance work. Referrals, partnerships, and direct client acquisition are becoming more reliable than marketplace bidding. Freelance platforms should be treated as one channel, not the whole business. #yousafyunes #YRVDynamics #PPC #PPCExpert #Freelancing #FreelanceBusiness #FreelancerTips #AgencyLife #DigitalMarketing #PaidSearch #GoogleAds #MarketingAgency #ClientAcquisition #RemoteWork #Entrepreneurship #OnlineBusiness #Consulting #BusinessGrowth #AIForBusiness #FreelanceStrategy #AgencyGrowth #MediaBuying #PerformanceMarketing #SmallBusinessMarketing #B2BMarketing #MarketingConsultant #PPCMarketing #FreelanceMarketing #ServiceBusiness #FutureOfWork

June 27, 2026Episode 19818 min

Every PPC Expert Should Build Their Own Business

In this episode, Yousaf Yunes discusses what it really takes to start, grow and sustain your own business. Drawing from his journey of being laid off in 2022 to building an agency approaching its fifth anniversary, Yousaf explains why aspiring entrepreneurs must move beyond talking about their ideas and begin creating the foundation for a real business. The episode covers formalizing your business structure, getting professional tax guidance and consistently dedicating time to growth. Yousaf also explains why PPC professionals should position themselves as scaling and conversion experts rather than simply people who run ads. AI may make campaign creation easier, but generating profitable, sustainable growth remains difficult. Yousaf emphasizes the importance of developing your own client base, even while working through white-label partnerships. Because every agency eventually loses clients, entrepreneurs need reliable inbound and outbound systems, consistent networking and an active sales pipeline. The episode also explores additional income opportunities through e-commerce, SaaS, affiliate marketing and lead generation. The central message is simple: establishing a business is only the beginning. You must continuously market, improve and diversify it because flat growth eventually becomes decline. Key Takeaways Stop waiting and establish the foundation for your business. Position yourself as a scaling and conversion expert. Build your own client portfolio alongside white-label work. Maintain an ongoing inbound and outbound sales pipeline. Explore e-commerce, SaaS, affiliates and lead generation. Use your marketing expertise to build assets you actually own. Keep growing because a business will not grow by itself. Follow PPC with YRVDynamics YouTube: https://www.youtube.com/@YRV_Dynamic LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #yousafyunes #YRVDynamics #PPC #PPCExpert #DigitalMarketing #PaidMedia #MediaBuying #AgencyGrowth #Entrepreneurship #BusinessGrowth #MarketingAgency #AgencyOwner #GoogleAds #MetaAds #ConversionTracking #ConversionRateOptimization #ROAS #ScaleYourBusiness #SmallBusiness #BusinessStrategy #LeadGeneration #ClientAcquisition #AffiliateMarketing #Ecommerce #SaaS #WhiteLabelAgency #MarketingPodcast #PPCPodcast #PerformanceMarketing #FutureOfMarketing

May 18, 2026Episode 19713 min

Upwork Has Become a Red Ocean for PPC Experts

Yousaf talks about the current state of Upwork for PPC freelancers and why the platform has become extremely difficult to break into. He explains that Upwork may still be part of a lead funnel for experienced freelancers, but it is no longer the easy opportunity it may have been in 2022 or 2023. The main message: do not rely on Upwork as your only source of leads. The platform is overcrowded, expensive to compete on, and increasingly difficult for new freelancers to win on unless they already have strong skills, proof, and a real track record. Yousaf also discusses why freelancers need to build their own demand through referrals, YouTube, podcasts, LinkedIn, community participation, and niche authority. Instead of fighting in a “red ocean” where everyone is bidding against each other, PPC freelancers should look for ways to create their own funnel and stand out as experts. #yousafyunes #YRVDynamics #PPC #PPCExpert #GoogleAds #GoogleAdsExpert #PaidSearch #PaidMedia #DigitalMarketing #MarketingAgency #FreelanceMarketing #Upwork #UpworkFreelancer #FreelanceTips #FreelanceBusiness #ClientAcquisition #LeadGeneration #AgencyGrowth #PPCAgency #SmallBusinessMarketing #PerformanceMarketing #SearchMarketing #MarketingStrategy #OnlineAdvertising #MediaBuying #Entrepreneurship #B2BMarketing #PersonalBranding #PodcastMarketing #PPCWithYRV Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

May 8, 2026Episode 19614 min

ChatGPT Ads Are Here: What Happens Next

launching self-serve ads, the rise of agentic AI tools inside Meta and Google Ads, and why the industry is moving dangerously fast toward automation without enough discussion around risk and accountability. The episode opens with recent chaos inside Meta and Google Ads accounts, where automated AI-driven changes and third-party AI tools allegedly triggered waves of account restrictions and suspensions. Yousaf explains why he strongly believes AI should remain in an analyst and reporting role, not a fully autonomous buyer role — especially when client revenue and ad accounts are on the line. From there, the conversation shifts into ChatGPT ads and what they could mean for the future of paid media. Yousaf breaks down: Why ChatGPT ads are worth testing Why ChatGPT is still mostly a “gateway AI” compared to Claude or Grok Which industries may perform best on AI-driven conversational advertising Why AI ads may eventually resemble an even more aggressive version of Google Search And why comparison-based, high-intent verticals like SaaS, legal, finance, travel, home services, and research-heavy ecommerce could benefit most. The episode also explores a bigger concern: if AI platforms continue simplifying campaign creation and optimization, what happens to small PPC agencies and low-level media buying work? Yousaf argues the answer is not panic — it’s evolution. The agencies that survive will move beyond “button pushing” and focus on: conversion systems revenue strategy landing page optimization margins and LTV creative direction and real business scaling. The key takeaway: AI can help analyze campaigns, but human judgment, scaling strategy, and accountability still matter more than ever. #PPC #PPCexpert #yousafyunes #YRVDynamics #ChatGPT #GoogleAds #MetaAds #ClaudeAI #GeminiAI #AIAdvertising #DigitalMarketing #PaidMedia #PerformanceMarketing #MarketingStrategy #MediaBuying #AIinMarketing #MarketingPodcast #PPCPodcast #AgencyLife #MarketingInsights #GrowthMarketing #Advertising #Automation #AIMarketing #OnlineAdvertising #MarketingTrends #BusinessGrowth #LeadGeneration #CreativeStrategy #ConversionOptimization Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

May 3, 2026Episode 19314 min

How to win PPC Clients in 2027

In this episode, Yousaf dives into one of the biggest questions in today’s market: how to get clients in a tough economy — especially with layoffs increasing competition and traditional lead gen channels becoming oversaturated. He breaks down why most agencies are approaching growth the wrong way, relying on cold outreach, email blasts, and paid lead generation services that are becoming less effective by the day. With more agencies competing for the same attention, these “red ocean” strategies are driving down results and creating frustration. Instead, Yousaf makes a strong case for a different approach: becoming a visible expert and attracting clients organically. The episode covers: Why layoffs increase competition in PPC and paid media The decline of cold outreach and email marketing effectiveness Why “cost per lead” services often fail to deliver real clients The importance of building authority through content (YouTube, podcasts, forums) How organic positioning compounds over time and drives inbound leads Why you can’t “spend your way” into client acquisition anymore The core takeaway: The agencies that win are the ones that prove expertise publicly and consistently, not the ones spamming or chasing leads. #PPC #PPCexpert #yousafyunes #YRVDynamics #DigitalMarketing #PaidMedia #GoogleAds #MetaAds #AgencyLife #MarketingAgency #ClientAcquisition #LeadGeneration #GrowthMarketing #PerformanceMarketing #Entrepreneurship #BusinessGrowth #MarketingStrategy #ContentMarketing #InboundMarketing #PersonalBrand #MarketingPodcast #PPCPodcast #AgencyGrowth #OnlineBusiness #Freelancing #MarketingTips #BusinessStrategy #MarketingInsights #AudienceBuilding #CreatorEconomy Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/

April 23, 2026Episode 1928 min

When a Client Asks You to Help Your Competitor

Yousaf breaks down a strange and uncomfortable client offboarding situation that turned into an unexpected lesson on agency boundaries, competitor handoffs, and professional scope. What started as a normal transition after a two-year client relationship became awkward when the client asked YRV to help the new agency get onboarded and connected properly. He walks through the real issue: offboarding is one thing, but helping a competitor who is taking over the account is completely different — especially when that agency should already know how to handle the technical setup themselves. The request raised bigger questions around scope, billing, professionalism, and whether agencies are under any obligation to assist a replacement vendor beyond a clean handoff. #PPC #PPCexpert #DigitalMarketing #PaidMedia #GoogleAds #MetaAds #AgencyLife #ClientOffboarding #MarketingAgency #FreelanceLife #AgencyGrowth #ClientManagement #BusinessBoundaries #MediaBuying #PerformanceMarketing #MarketingStrategy #Entrepreneurship #BusinessLessons #ClientRetention #AgencyOperations #MarketingPodcast #PPCPodcast #AdAgencyLife #ClientExperience #ProfessionalServices #BusinessStrategy #MarketingLeadership #yousafyunes #YRVDynamics #AgencyOwner Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/