Caffeine and Capital: The Terra Kaffe Tale
Sahand, a former finance professional turned coffee innovator, shares his journey of transforming into the founder of Terra Kaffe. His entrepreneurial spirit, kindled by early ventures and a diverse cultural interest, propelled him from the world of investment banking to pioneering a more sustainable coffee experience.In this episode, Sahand discusses how Terra Kaffe is challenging the status quo with eco-friendly machines and a commitment to community culture in Greenpoint, Brooklyn. He reflects on the challenges and triumphs of building a brand that's as much about conscious consumption as it is about premium technology.Join us as Sahand unveils his story of innovation, culture, and sustainability, painting a vision for a future where coffee is a symbol of mindful consumption and environmental responsibility.Sahand's narrative is not just a business story; it's a testament to belief, perseverance, and the relentless pursuit of excellence.Experience & enjoy coffee mastery with TK-02 (link here).Show notes:(0:00) Intro(1:25) How did he end up being a finance bro? (3:55) How were his 2 years in IB?(4:59) Receiving a $100 gift card from his bank (6:44) Impact investment banking has on you (08:51) How architect parents have shaped his world view(09:28) On Working too hard(11:20) Parents hitting him with the "pls fix"(13:29) Why choose Terra Kaffe over competitors?(17:25) Terra Kaffe team (19:02) How much money can you save drinking Terra Kaffe coffee? (23:18) From IB to starting Terra Kaffe (28:48) Idea to machine (31:33) How long did it take to design the machines?(33:57) Think about getting a co-founder (35:11) Production process for coffee machines(37:00) Where are the machines being produced(39:14) What have you spent $14m of capital raised on?(41:14) Why even raise capital?(43:35) Scaling plan(45:35) End goal, sell or keep the company?(47:19) Would you consider selling right now at the right price?(48:53) Culture at Terra Kaffe(55:35) What Sahand's day to day looks like(56:51) 1 week from going out of business(1:01:00) Advice for entrepreneurs(1:03:05) Are you truly happy(1:05:22) Rapid-fire questions Sahand Dilmaghani links:Terra Kaffe WebsiteLinkedInMy links:InstagramLinkedInTwitterYouTube




