Point of Purchase: a geekspeak podcast by geekspeak Commerce

December 16, 202546 min

Both Sides of the Shelf: How Brands and Retailers Can Understand Each Other Better

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and e-commerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an e-commerce services provider and we bring in outside experiences from other experts within the industry.In this episode, Tricia Williams and Marlene Hins, former VP of Marketing at BMR and Lassonde, dive deep into how brands and retailers can better understand each other. They discuss the challenges, opportunities, and strategies for driving real results across both sides of the shelf.

August 14, 202558 min

Unleashing E-Commerce - Exploring Opportunities & Challenges in the Pet Category

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and e-commerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an e-commerce services provider and we bring in outside experiences from other experts within the industry.In this episode, Tricia Williams and Pet Valu Chief Marketing & Digital Officer Tanbir Grover dive deep into the online pet category, discussing unique challenges and opportunities for brands and retailers in this very nuanced space.

July 31, 202528 min

From Insights to Action - Warming up for the Connected Commerce Summit

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and e-commerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an e-commerce services provider and we bring in outside experiences from other experts within the industry.In this episode, we welcomed back a returning guest, Sarah Kingham, Director of My Digital Shelf and the Connected Commerce Summit. Tricia and Sarah previewed the Summit, discussing trends and topics related to brands and retailers in the CPG space. Listen to the full episode for an exclusive 15% discount code to the Toronto event, taking place October 29th, 2025.

June 4, 202545 min

Rewiring Retail - Charting the Course for Omnichannel Commerce

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry.In this episode, geekspeak’s Tricia Williams speaks to Chris Parsons – author, podcast host, and now Vice President, Partner Growth & Marketing at Hale! Tricia and Chris dive into all things omnichannel, using real-world examples from Chris' years of retail marketing experience plus learnings from his upcoming book, Retail Rewired.

April 1, 202534 min

The Path to Purchase - Unlocking the Power of Retail Media Networks for CPG

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry.In this episode, geekspeak’s Isaac Wanzama, Tricia Williams and Roger D’Souza will dive deep into the topic of retail media networks and digital advertising.

October 30, 20241 hr 1 min

Securing the Digital Shelf - Navigating Cyber Risks in Retail

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. In this episode, host Isaac Wanzama interviews Guardlii Cyber Security Analyst, Zadock Orifa. Isaac and Zadock dive deep into the importance of cybersecurity for retailers including the most common risks and how to mitigate them.

July 3, 20241 hr 1 min

Point of Purchase: Canadian Commerce Episode 5 - Score Big with Shopper Insights in the Online Sporting Goods Category

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Canadian Commerce is a sub-series of Point of Purchase, presented in partnership with BrandSpark International. In our special Canadian Commerce episodes of POP, we’ll deliver Canada-specific consumer and retail insights leveraging data from the 2023 BrandSpark Ecommerce Shopper Study, the most recent edition of the annual study established in 2016. Content will explore Canadian perspectives and specific online shopping occasions at Canadian retailers within grocery, durable goods (incl. sporting, outdoor, office equipment, and housewares), clothing, and CPG (incl. personal care, beauty, health & wellness, pet care, and home care). In this episode, geekspeak’s Isaac Wanzama and BrandSpark’s Mike Bone will dive deep into the online sporting goods and recreation category.

June 11, 20241 hr 1 min

Elevating eCommerce - How to Leverage Industry Expertise & Digital Shelf Analytics to Grow CPG Sales

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. In this episode, host Tricia Williams interviews Upshelf CEO David Benoliel. Tricia and David discuss the power of industry experts, digital shelf analytics, the online CPG landscape, and so much more.

April 1, 202439 min

Point Of Purchase: Canadian Commerce Episode 4 – Deconstructing The Data In The Online Home Improvement Category

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Canadian Commerce is a sub-series of Point of Purchase, presented in partnership with BrandSpark International. In our special Canadian Commerce episodes of POP, we’ll deliver Canada-specific consumer and retail insights leveraging data from the 2023 BrandSpark Ecommerce Shopper Study, the most recent edition of the annual study established in 2016. Content will explore Canadian perspectives and specific online shopping occasions at Canadian retailers within grocery, durable goods (incl. sporting, outdoor, office equipment, and housewares), clothing, and CPG (incl. personal care, beauty, health & wellness, pet care, and home care). In this episode, geekspeak’s Tricia Williams and BrandSpark’s Felicia Colasanto will dive deep into the home improvement category. Watch the full episode below. https://www.youtube.com/live/aqKJoc4gKyc?si=gbff7ieAuhKlRq1m

January 26, 202446 min

Point of Purchase: Canadian Commerce Episode 3 - A Dose of Data in the Online Health & Wellness Category

Point of Purchase (POP) is a live web series presented by geekspeak Commerce. In each episode, we dive into topics surrounding the retail and eCommerce ecosystems – everything from industry news to technology, best practices, business strategies and more. We tap into our own experiences as an eCommerce services provider and we bring in outside experiences from other experts within the industry. Canadian Commerce is a sub-series of Point of Purchase, presented in partnership with BrandSpark International. In our special Canadian Commerce episodes of POP, we'll deliver Canada-specific consumer and retail insights leveraging data from the 2023 BrandSpark Ecommerce Shopper Study, the most recent edition of the annual study established in 2016. Content will explore Canadian perspectives and specific online shopping occasions at Canadian retailers within grocery, durable goods (incl. sporting, outdoor, office equipment, and housewares), clothing, and CPG (incl. personal care, beauty, health & wellness, pet care, and home care). In this episode, geekspeak's Isaac Wanzama and BrandSpark's Denis Hancock will dive deep into the vitamins and nutritional supplements category. Watch the full episode on Youtube.

Point of Purchase: a geekspeak podcast

About the show

Listen to episodes

Both Sides of the Shelf: How Brands and Retailers Can Understand Each Other Better

Unleashing E-Commerce - Exploring Opportunities & Challenges in the Pet Category

From Insights to Action - Warming up for the Connected Commerce Summit

Rewiring Retail - Charting the Course for Omnichannel Commerce

The Path to Purchase - Unlocking the Power of Retail Media Networks for CPG

Securing the Digital Shelf - Navigating Cyber Risks in Retail

Point of Purchase: Canadian Commerce Episode 5 - Score Big with Shopper Insights in the Online Sporting Goods Category

Elevating eCommerce - How to Leverage Industry Expertise & Digital Shelf Analytics to Grow CPG Sales

Point Of Purchase: Canadian Commerce Episode 4 – Deconstructing The Data In The Online Home Improvement Category

Point of Purchase: Canadian Commerce Episode 3 - A Dose of Data in the Online Health & Wellness Category

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