PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
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May 27, 202623 min
Your Organization Says It’s Aligned. It Probably Isn’t.
After seven years of research, Zora Artis and Wayne Asplandreveal why leadership teams leave strategy meetings with completely different understandings — and why comms is left to fix the fallout. This month we’re replaying an episode from Stories & Strategies, the official podcast partner of the IABC World Conference 2026. Tune in as host Doug Downs chats with Zora and Wayne tolearn what’s really driving the gap and what communicators can do about it. Get a preview of this global study ahead of their presentation at IABC World Conference 2026. Special thanks to Stories & Strategies for producing this episode, and their partnership with IABC. Follow them online,or via Spotify and Apple.
January 30, 202620 min
The Emergence of CCO-Plus: Eleanor Hawkins on Comms’ Steady
In this episode of PodCatalyst, we sit down with Axiosreporter Eleanor Hawkins to talk about what’s really changingin the world of comms and what’s just noise. Eleanor shares how her background in politics and corporate communications shapes the way she covers the industry, and why more companies are getting serious about who they’re trying to reach instead of talking to everyone.She also walks through the rise of the CCO‑plus role, whycomms leaders are getting more visibility (and better compensation), and what that means for teams on the ground. Plus, Eleanor offers a candid take on AI: whereit’s actually helping teams and why 2026 will be about proving its value, not just experimenting with it.Eleanor Hawkins is a communications strategist and writerat Axios. She authors the weekly Axios Communicators newsletter and covers topics and trends that impact how leaders, brands and employers communicate.++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
December 16, 202518 min
Navigating Modern PR: Lessons on Credibility, Media Trends, and Influencers With Andrew Marshall
In this episode of PodCatalyst, Andrew Marshall, vice chairman of Cognito, joins IABC Executive Director Peter Finn tot discuss how the communications landscape is being reshaped by independent voices and evolving expectations for executives. Andrew shares how independent voices, from Substack commentators to niche influencers, are reshaping thought leadership. He offers practical advice for engaging with these platforms and why companies need fresh strategies to stay relevant. You’ll also hear insights on preparing executives for high-stakes interviews, mastering industry language to build credibility, and why media training matters more than ever. Plus, Andrew weighs in on AI’s growing role in PR, its limitations, and the skills professionals need to standout.++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
November 10, 202518 min
Why Authenticity Matters in the Age of AI, Featuring Tim Johnson of UPRAISE
In the latest episode of PodCatalyst, we sit down with TimJohnson, president of UPRAISE Marketing and Public Relations.Tune in as he joins IABC Executive Director Peter Finn to discuss how PR professionals are adapting to an AI-driven landscape, blurring the lines between internal and external comms, and the growing demand for creativestorytelling. Tim shares insights from his own journey — from his earlydays working on his college newspaper, to today as an agency leader — and reflects on how PR has become a vital strategic function in today’s tech-drivenbusiness world. Plus, get Tim’s thoughts on the growing value of authenticity as AI becomes more prevalent, ethical considerations when working with influencers, the need for data-driven content, and where he sees PR heading in the next 10 years.For more than 30 years, Tim Johnson has helped companiesranging from startups to the Fortune 500 in industries as diverse as agriculture, consumer electronics, financial services, many shades of tech, and more.Prior to starting UPRAISE, Johnson was the managingdirector of Golin, Inc.’s San Francisco office and director of its worldwide tech practice. Clients of the practice included giants such as Amazon, Cisco, HP, Oracle, Texas Instruments, and many more. The team included more than 200 professionals worldwide.Before Golin, Johnson was a senior vice president atRuder Finn’s Chicago office, where he helped expand the office from pure public relations to integrated communications, and for many organizations, wrote anddesigned their first websites.Prior, he was an account executive at Rubenstein, Wolfson& Co., in New York, serving financial services clients such as Barclay’s Bank, GE Financial, and Unum.++++++++++++++LINKS Mentioned In This Episodeupraisepr.com Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
October 21, 202549 min
Mind the Gap: 2025 Global Communication Report Recap
This episode of PodCatalyst is brought to you by IABC’spartners at the USC Annenberg Center for Public Relations at the University of Southern California. Provided by the PRFuture podcast, this episode features host Fred Cook in conversation with Matt Tidwell, member of the IABC International Executive Board, Barby Seagal and Victoria Hamilton from Zeno Group, and USC Fellow David Michaelson.Together, the group unpacks the findings of the 2025 GlobalCommunication Report: Mind the Gap, that USC developed in partnership with IABC and Zeno Group. The communicators discuss insights from more than 1,000 PR professionals across the globe and weighs in on how AI, hybrid work, generational shifts, influencer culture, and polarization are transforming the communications landscape. Thank you to Fred Cook and the USC Annenberg Center forPublic Relations for their partnership with this report and for providing this insightful conversation to the IABC audience. ++++++++++++++LINKS EpisodeMind the Gap: 2025 GlobalCommunication ReportGenerational Divides on AI, Media,and Polarization Are Shaping the Future of PRIt’s Not Just You — GenerationalDivides Are Impacting PR and CommsConnectWith IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisitIABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
September 23, 202512 min
In Under 10: What’s Really Holding Communicators Back?
In this episode of PodCatalyst, we bring you another “InUnder 10” conversation from the ground at IABC World Conference 2025 in Vancouver.Sia Papageorgiou, managing partner at the Centre forStrategic Communication Excellence (CSCE), joins guest host Dawn De La Torre to talk about findings from the 2025CSCE Professional Development Survey. The research reveals a clear gap between how communicators rate their own skills and how their managers see their performance.Sia explains why this disconnect happens, what it means forteams, and how to close the gap with better feedback, clearer expectations, and more effective development opportunities. She also shares free resources andhighlights core skills communicators need to sharpen now, including planning, measurement, leadership, and change communication.+++++++++++++++Sia Papageorgiou is one of the world’s leading voices instrategic communication excellence. A globally recognized educator, consultant, and communication strategist, she has earned more than 50 awards for excellencein communication and leadership and continues to shape the future of the profession with bold thinking and practical insight. Sia is a certified Strategic Communication Management Professional (SCMP), a Fellow of the RoyalSociety for the encouragement of Arts, Manufactures and Commerce, and past Chair of the Global Communication Certification Council. She has held leadership roles as President of IABC Victoria and as a Board Director for IABCAsia-Pacific. In 2021, she was named Communicator of the Year by IABC Asia-Pacific for her outstanding contribution to the profession. In 2022, she received the prestigious IABC Rae Hamlin Award for her exemplary service in championing the Global Standard and advancing the influence of strategiccommunication worldwide. Sia is committed to empowering communication professionals to lead with clarity, act strategically, and deliver impact, because your expertise deserves global recognition.+++++++++++++++LINKS Mentioned in the Episode2025 CSCE Professional DevelopmentSurvey: Research ResultsLearn More About CSCECertification Prep TrainingConnect With Sia on LinkedInConnect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
July 21, 202510 min
In Under 10: Using Ingratiation and Apology to Build Trust During Crisis With Christal P. Austin
In this episode of PodCatalyst, our “In Under 10” seriesbrings you a behind-the-scenes conversation from IABC World Conference 2025 in Vancouver.Christal P. Austin, public affairs officer for the Government of Barbados, joins guest host Dawn De La Torre to unpack what it really takes to lead during a crisis. Drawing on firsthand examples from government communications, Christal shares how today’s communicators can respond to crises with clarity and credibility, especially when misinformation,disinformation, and social media chaos are in the mix.You’ll hear why some defensive strategies like denial canprotect your organization and when they absolutely shouldn’t. Plus, Christal introduces a lesser known but powerful tool: ingratiation. Done right, it’s more than damage control, it’s an opportunity to reconnect with your audience in a meaningful way.+++++++++++++++Christal P. Austin is a strategic public relations advisorwith over 20 years of experience. She’s been an active IABC member since becoming the founding president of the Barbados chapter in 2008. In 2023, she presentedat IABC World Conference in Toronto and joined the Program Advisory Committee for the 2024 and 2025 World Conferences. Christal is also a United Nations Educational, Scientific and Cultural Organization (UNESCO) award-winning writer, a decorated Toastmaster, and a passionate lecturer in social media and crisis communication. She holds a post-graduate diploma in business administration from the University of Surrey, a certificate in integrated marketing communication from IE Business School, and a Google project management certificate.+++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
July 8, 20259 min
In Under 10: Indigenous-Led Methods for Authentic Connection With Juli Holloway
In this episode of PodCatalyst, we continue our “In Under 10” series with a powerful conversation recorded live at IABC World Conference 2025 in Vancouver.Juli Holloway, SCMP, IABC Fellow, and communications advisor at the Tulo Centre of Indigenous Economics, joins guest host Dawn De La Torre to discuss Indigenous-led communication methods and their role in building authentic, cross-cultural relationships. Juli shares how prioritizing empathy, community service, and meaningful engagement can transform the way communicators connect with diverse audiences.As Juli puts it, “We don't need saviors, we need supporters,” a powerful reminder that true allyship begins with listening, not leading.From integrating Indigenous voices early in the process to leading with humility over ego, Juli offers practical guidance for anyone looking to make their communication efforts more inclusive and impactful. Whether you’re working locally or globally, this episode is a must-listen for communicators striving to build trust and lasting relationships.+++++++++++++++Juli Holloway is an Indigenous communications leaderspecializing in professional communication within Indigenous contexts. With a master’s in professional communication from Royal Roads University, heraward-winning research developed a model supporting Indigenous self-determination through strategic community engagement. As communications advisor at the Tulo Centre of Indigenous Economics, Juli advances Indigenouseconomic reconciliation and teaches a master’s program in professional communications at Royal Roads. Throughout her career, Juli has been fortunate to work with First Nations and Indigenous organizations across Canada to supporttransformative change for First Nation communities and people through strategic communications and community engagement.+++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
May 14, 202520 min
C-Suite POV: Moody’s Christine Elliott on Modernizing the Communications Function
In this episode of PodCatalyst, Moody’s Chief Corporate Affairs Officer Christine Elliott joins IABC Executive Director Peter Finn to share her journey of transforming the company’s communications function. By integrating branding, government relations, and community impact into the work they do, Moody’s communicators have become invaluable players in the company’s strategy. Christine walks us through how she created Moody’s digital content team and its Story Lab, their source for premium content, including a Netflix-like docuseries that was shortlisted at Sundance. These efforts and more have had notably positive effects on Moody’s social engagement and brand sentiment. As a former journalist for ABC News, Christine reflects on her career path to the C-suite, offering practical advice and insights for communicators aiming to advance their careers and make a meaningful impact in their organizations.+++++++++++++++Christine Elliott is chief corporate affairs officer at Moody’s. She leads Moody’s dialogue with key stakeholders, including employees, policymakers, government officials, and media to deepen understanding of the company's mission to be the definitive source of relevant insights on exponential risk.Christine has more than 25 years in senior level corporate communications roles. Prior to joining Moody’s in 2021, she was executive vice president – worldwide communications at Mastercard and chief communications officer at S&P Global. She previously held a variety of communications positions at American Express and was a journalist for ABC News, where she earned an Emmy award.Christine has a bachelor’s degree in communications and political science from the University of Michigan.+++++++++++++++LINKS Connect With IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisit IABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
April 21, 202525 min
Thrivers, Strivers, and Survivors: Gallagher’s Chris Lee Returns to Talk Internal Comms
In the latest episode of PodCatalyst, Peter Finn sits down with friend of the podcast Chris Lee from Gallagher Communication. Chris helps us unpack this year’s Gallagher State of the Sector 2025, looking at different profiles of communicators: thrivers, strivers, and survivors. He walks us through how to address change fatigue, smart ways to use AI with the human touch in mind, and more. As an added bonus, Chris shares his fascination with quantum computing breakthroughs and the future of work. +++++++++++++++Chris Lee is vice president, employee experience and internal communication practice at Gallagher Communication. In this role he helps employers rediscover the magic that people can bring to the table when they’re properly engaged and motivated.Chris has over 25 years of experience in marketing, brand, and communications. He is also the president of the Board of Directors for IABC Toronto and has served on other various boards and committees. Chris hosts a successful podcast called Why Does It Feel So Wrong to be Human at Work?, which looks at the nature of the modern workplace and possibilities for innovation to better reflect people’s needs and their true potential.Chris has been featured as a speaker at numerous conferences and events, featured in a host of publications, including Fortune magazine, and has been a guest on various podcasts.+++++++++++++++LINKS Mentioned in This EpisodeGallagher State of the Sector 2025 ConnectWith IABC on Social MediaX (Twitter) | LinkedIn | Facebook | YouTube | InstagramVisitIABC Online https://www.iabc.com/ https://www.iabc.com/catalyst
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