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PodCatalyst: The Official Podcast of IABC

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn

Last Episode Date: 8 May 2024

Total Episodes: 104

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8 May 2024
Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure

“Everybody wants to be heard, but not many people are interested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming you...

28 min
25 April 2024
In Under 10: TikTok, Policy and Losing Community

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an ap...

8 min
11 April 2024
In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis

In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding d...

8 min
25 March 2024
‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman

What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics...

17 min
8 March 2024
PR Education: What Does the Next Generation Need to Succeed?

Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world. CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing ...

24 min
28 February 2024
In Under 10: Guiding Principles for the Ethical Use of AI

In Under 10: Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals. In this first edition of “In Under 10,” Kristin Frankiew...

5 min
22 February 2024
Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez

When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage ad...

27 min
31 January 2024
2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how c...

39 min
19 December 2023
Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession. In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To da...

17 min
28 November 2023
44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from...

36 min
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