Podcasts SUCK! (a podcast about how to start a podcast)

Hosted by Sebastian Rusk

Business Marketing

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Apr 2026

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Looking for the BEST Podcast Editing AI Available? Look no further, as DESCRIPT is IT! Check it out here: https://get.descript.com/wmgjcxwq2rwa Starting a podcast? Then this show is for you! A podcast about starting and growing a podcast. We cover the ins and outs of what it takes to successfully launch and grow your podcast! Just getting started? If so, the best way to leverage this podcast is to start at the beginning (episode) and work your way through the show. Whether you've got a few episodes under your belt, or you just want to improve your podcast game, this podcast is for you! Starting a podcast is no easy task, but it is certainly not impossible. So grab your notebook, press play, and get ready to LAUNCH YOUR PODCAST!

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April 13, 2026Episode 768 min

Why Quitting at Podcast Episode 3 Is Costing You Clients

Send us Fan MailIn episode 76 of Podcasts Suck, Sebastian Rusk dives deep into the reasons why most podcasters quit after just three episodes and why that decision could be the worst financial move you make this year. Tune in to learn why persistence is key to unlocking your podcast's true potential.TIMESTAMPS[00:01:23] The math behind podcasting success.[00:06:51] Commitment to 10 podcast episodes.[00:08:26] Starting your own podcast.QUOTES"Your influence doesn't add, it multiplies.""The three-episode test that most people fail is not a test of your content. It's a test of your patience." "Commit to 10 episodes before you judge the results." ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

April 3, 2026Episode 759 min

How to Turn Your Podcast Into a Sales Machine Without Ever Making a Pitch

Send us Fan MailIn episode 75 of Podcasts Suck, Sebastian Rusk urges listeners to evaluate their guest list with the same seriousness they would apply to prospecting, asking whether each guest is a dream client, strategic partner, or connector.Tune in for an inspiring discussion on why your podcast is a better sales call than cold outreach, how podcast interviews turn prospects into relationships, and the episode opens by reframing a podcast as a sales conversation that does not feel like one.TIMESTAMPS[00:00:37] Podcast as a sales call alternative.[00:01:20] Cold outreach is broken.[00:02:30] Why podcast invites work.[00:03:57] What happens in the interview room[00:05:18] Discovery and trust without pitching.[00:06:03] Fifty-two relationships a year.[00:07:19] Your guest list is your prospect list.[00:08:22] Launch, grow, and use the show strategically.QUOTES"Your guest list is your prospect list. Your episodes are your discovery calls. Your show is your pipeline.""If you're ready to launch your show, grow your show, or finally turn your podcast into the business development machine it's supposed to be.”==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

March 7, 2026Episode 747 min

How To Write A Podcast Intro And Outro Using ChatGPT And Claude AI

Send us Fan MailIn episode 74 of Podcasts Suck, Sebastian Rusk emphasizes the importance of preparation over improvisation. He introduces using AI tools such as ChatGPT and Claude to craft professional-sounding intros and outros.Tune in for insights and practical tips to elevate your podcasting game!TIMESTAMPS[00:01:20] Podcast intro importance.[00:05:46] Professional podcast launch solutions.QUOTES"Artificial intelligence won't replace your actual voice, but it will definitely help you structure it."“Remember, AI is here as a tool to replace. Well, not everything, but it's a tool.”==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

February 6, 2026Episode 7313 min

How Podcasting Turns Sales Conversations Into Ready-to-Buy Clients

Send us Fan MailIn episode 73 of Podcasts Suck, Sebastian Rusk shares why so many entrepreneurs dislike selling and how it often feels uncomfortable. He explains how podcasting can replace pushy sales tactics by focusing on real relationship-building.Tune in for insights, laughs, and practical advice on navigating the intersection of podcasting and business!TIMESTAMPS[00:01:13] Podcasting as a sales tool.[00:05:16] Podcasting builds trust and authority.[00:09:39] Invisible sales system through podcasting.QUOTES"Podcasting provides an opportunity for you to say, hey, I'd love to get you on the podcast, learn more about your business, learn more about you, showcase your business.""Trust converts better than persuasion any day of the week.""The invisible sales system that podcasting creates is undefeated.""Selling doesn't have to feel heavy. Podcasting builds permission." ==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

January 20, 2026Episode 727 min

Why Waiting for Perfect Is Holding You Back From Launching Your Podcast

Send us Fan MailIn episode 72 of Podcasts Suck, Sebastian Rusk shares insights on the myth of waiting until everything is perfect, emphasizing that most podcasters get stuck in "planning mode." The truth is, you'll never feel completely ready to start, whether it's your first episode or your hundredth.Tune in for empowering advice on overcoming fear and taking imperfect action to kickstart your podcasting journey!TIMSETAMPS[00:01:20] Confidence through action.[00:06:03] Start a podcast now.QUOTES"Perfection is just fear in a costume.""If you show up and just keep doing it day in and day out, your life and business will be radically changed."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

November 2, 2025Episode 7112 min

Why Potential Clients Say "Let’s Talk Later" (And How a Podcast Makes It "Now")

Send us Fan MailIn episode 70 of Podcasts Suck, Sebastian Rusk explores how podcasting helps build trust and credibility with your audience. He discusses why consistent content matters, how interviewing potential clients can open doors, and why now is the best time to start.Tune in for laughs, insights, and practical advice on making your podcast a powerful tool for growth!TIMESTAMPS[00:01:15] Building trust through podcasting.[00:09:03] Podcast as a competitive advantage.[00:10:54] Launching a podcast for relationships.QUOTES "Allowing your podcast to radically change your life and your business because you keep showing up.""People don't buy when you tell them; they buy when they trust you.""If not now, when? If not you, who?"==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

October 27, 2025Episode 7012 min

Why Starting a Podcast Might Be the Smartest Business Move You Haven’t Tried Yet

Send us Fan MailIn episode 70 of Podcasts Suck, Sebastian Rusk explores how podcasting can transform your business and marketing strategy. He highlights the common trap entrepreneurs face—jumping between tactics without commitment—and shares how consistency in podcasting can break that cycle and drive real growth.Tune in for insights and laughs as we navigate the wild world of podcasting together!TIMESTAMPS[00:01:02] Podcasting as a marketing tool.[00:05:58] The magic of a podcast.[00:10:16] Start a podcast, change everything.QUOTES"Podcasting is the missing piece in your marketing puzzle. It's the one tool that builds trust, authority, and a pipeline while you sleep.""Starting a podcast will, in fact, radically change your life and your business if you let it."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

October 22, 2025Episode 698 min

Cold Outreach Is Dead - How Starting a Podcast Attracts Clients Automatically

Send us Fan MailIn episode 69 of Podcasts Suck, Sebastian Rusk dives into the struggle of cold outreach—those awkward DMs and ignored emails we all dread. They reveal why traditional outreach no longer works and introduce the Podcast Invite Strategy, a smarter way to build real connections and attract your audience naturally.Tune in for insights on how to shift your approach to outreach and build meaningful connections in the podcasting space.TIMESTAMPS[00:01:09] Cold outreach is broken.[00:05:23] Trust marketing and podcasting.QUOTES"Cold outreach is broken. It's outdated. It's pushy. It's a bad first impression with a side of desperation.""When trust comes first, the sale becomes a conversation, not a chase."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

October 4, 2025Episode 687 min

Podcasting - This Is the Best Prospecting Tool You’re Not Using

Send us Fan MailIn episode 68 of Podcasts Suck, Sebastian Rusk breaks down why cold outreach doesn’t work and how to replace it with the Podcast Invite Strategy—a powerful way to build authority, connect with guests, and grow your podcast without cringy DMs or emails.Tune in for a fresh perspective on building connections in the podcasting space!TIMESTAMPS00:00:00 - Introduction to Podcast Suck00:00:37 - Welcome and Episode Goals00:01:00 - The Problem with Cold Outreach00:01:56 - Why Cold Outreach Fails00:02:31 - The Podcast Invite Strategy00:03:01 - Benefits of the Podcast Invite Strategy00:03:44 - Effective Follow-Up After the Podcast00:04:16 - Real World Impact of Podcasting00:05:19 - Conclusion: Stop Chasing, Start Creating00:05:52 - Call to Action: Launch Your Own Podcast00:06:13 - Contact Information and Closing RemarksQUOTES"They want to be seen. They want to be heard. They want to connect with actual humans and cold outreach. Well, it does the opposite.""I've literally seen people land five-figure clients off a single podcast interview, not because they pitched during the show, but because they built a relationship through the show."==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLab==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

September 27, 2025Episode 6727 min

The Podcast Twins - From Firefighting and Merch to Carnivore Diet Success

Send us Fan MailIn episode 67 of Podcasts Suck, Sebastian Rusk interviews Vince Bell and Drew DiAlberto, hosts of Podcast Twins, as they share how they turned a golf networking connection into a growing podcast. They discuss overcoming early challenges, the role of networking, and the unexpected popularity of their health and carnivore diet episodes.Tune in for a fun and informative episode filled with what not to do in the podcasting journey!TIMESTAMPS[00:02:14] Podcasting for business owners.[00:06:01] Carnivore lifestyle podcast success.[00:10:41] Changing eating habits for health.[00:12:24] The law of reciprocity.[00:15:19] Carnivore diet benefits and experiences.[00:20:32] Watermelon rind health benefits.[00:24:56] Transitioning careers through podcasting.[00:26:50] Podcasting tips and tricks.QUOTES“ I want people to understand that all their bulls**** excuses on why they can't get started when they don't know what they're doing.” -Sebastian Rusk“Bringing people into our showroom is how we get business.” -Drew DiAlberto“Any eating lifestyle you choose to go to that's going to remove sugars and flours and all kinds of craziness, it's going to improve drastically.” -Vince Bell==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSInstagram: Instagram.com/PodcastsSUCKFacebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabPodcast TwinsYouTube: https://www.youtube.com/@PodcastTwins WebsitePodcast Twins: https://podcasttwins.com/ ==========================Take the quiz now! https://podcastquiz.online/==========================Need Money For Your Business? Our Friends at Closer Capital can help! Click here for more info: PodcastsSUCK.com/money==========================🎙️ PODCAST HOSTS:We're building The Podcast Builders Network — 100 biz podcasters getting:✅ Quality guest matches✅ Booked on aligned shows✅ Early guesting ops (FREE in beta)Want in? 👉 http://PodcastBuildersNetwork.com==========================PAYING RENT? Earn airline miles when you use the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474