Podcasting Secrets

Hosted by Nathan Gwilliam

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112

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Jun 2026

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About the show

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

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June 16, 2026Episode 11346 min

He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)

Most podcasters assume they need paid ads to grow. Jaryd Krause proves the opposite. After he got banned from Facebook ads and watched a business that ran on up to $20,000 a month in ad spend fall apart, he rebuilt his business on a podcast with zero ad spend, and the clients started coming to him.In this episode of Podcasting Secrets with host Nathan Gwilliam, Jaryd Krause, founder of Buying Online Businesses and host of the Buying Online Businesses Podcast, shares how he advises on acquisitions up to $20 million while working five to ten hour weeks from Bali. Jaryd breaks down the content garden approach that attracts buyers instead of chasing them, the ad funnel that turns one short clip into an email list, why he rejects about 99% of guest pitches and hunts the guests he wants instead, and the simple naming move that makes a show sellable later.He also explains why he does not lean on sales calls anymore, how banking episodes ahead buys real freedom, and why building your show for others beats building it for the money.If this episode helps you rethink how a podcast can grow a business, subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a show that works while you live your life.Follow, Like & Subscribe Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUjNathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/Jaryd Krause: Website: https://buyingonlinebusinesses.com LinkedIn: https://www.linkedin.com/in/jarydkrause YouTube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw Instagram: https://www.instagram.com/buyingonlinebusinesses/ Apple: https://podcasts.apple.com/us/podcast/buying-online-businesses-podcast/id1455428116 Spotify: https://open.spotify.com/show/54NJNFU0VjO35y4heFBWmx

June 9, 2026Episode 11242 min

Bankrupt at 28, He Rebuilt It All on a Podcast (with Matt Haycox)

Most podcasters measure success by one number, downloads, and quit when that number stays small. Matt Haycox keeps a different scoreboard. The investor and host of No Bollocks with Matt Haycox went bankrupt at 28, rebuilt after losing it all, and has now recorded around 700 episodes over seven years. His take is simple. A podcast can pay off even if nobody listens.In this episode of Podcasting Secrets with host Nathan Gwilliam, Matt explains why 300 loyal listeners in the right niche can outearn 300,000 random ones, how the niche trap buries most business shows before episode 20, and how to use the show to open doors with guests who would rarely take your call. He breaks down booking ideal clients as guests, pushing through your rough early episodes, and why dropping the fake highlight reel builds the kind of trust that turns a small audience into real revenue.Want a podcast that builds authority and brings in business, not just downloads? Focus on the right niche, the right relationships, and consistency you can sustain. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who are growing and monetizing shows that last.Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUjNathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/Matt Haycox:  Website: https://matt-haycox.com/ LinkedIn: https://www.linkedin.com/in/matthaycox/ YouTube: https://www.youtube.com/@MattHaycox Instagram: https://www.instagram.com/thematthaycox No Bollocks Podcast (Apple): https://podcasts.apple.com/gb/podcast/no-bollocks-with-matt-haycox/id1663860906 No Bollocks Podcast (Spotify): https://open.spotify.com/show/3UVPhB8D2igVlqyWWWZCvO

June 2, 2026Episode 11146 min

Why the Smartest Podcasters Use Their Show to Build a Membership Not Sell Ads (with Tim Topham)

Most podcasters spend years chasing ad deals that never come. Tim Topham took a different path. As the founder and director of TopMusic Co and host of The TopCast, Tim built 470 episodes of a niche podcast for music teachers without ever running a single ad. Instead, every episode fed a paid membership community that replaced his full-time teaching salary, funds a full team, and has run for 10 years straight.In this episode of Podcasting Secrets with host Nathan Gwilliam, Tim reveals why the podcast should never be the business, how he beta-launched his membership while still teaching full-time, why consistency over years compounds in ways most early podcasters never stay long enough to see, and the screen-recording system that helped him hand off production tasks and protect his time.If your show is not generating the income you hoped for, this episode reframes the problem. The show is the funnel. Build the right product behind it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that actually pay.Follow, Like & Subscribe:Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUjNathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/Tim Topham: Website: https://topmusic.co/ LinkedIn: https://www.linkedin.com/in/timtopham/ YouTube: https://www.youtube.com/topmusicco Apple (TopCast): https://podcasts.apple.com/us/podcast/the-topcast-the-official-music-teachers-podcast/id972978614 Spotify (TopCast): https://open.spotify.com/show/7pEIphmLpaQS1E4lFbxd3R

May 26, 2026Episode 11045 min

How to Break out of the Burnout Loop Killing Your Podcast (with Michal McCracken)

Most podcasters think they quit because they lose motivation. The real reason is more physical than they'd expect. Michal McCracken is a transformational coach and host of the Space and Grace Podcast who helps entrepreneurs build abundant businesses without burning out, by working with the nervous system rather than against it. She built and sold a thriving pet care business, made great money, had amazing staff, and still found herself sitting in her car one morning convinced she was having a heart attack.In this episode of Podcasting Secrets with host Nathan Gwilliam, Michal reveals why your body treats the publish button like a survival threat, how the three nervous system states (ventral vagal, sympathetic, and dorsal vagal) show up as procrastination, distraction, and pod fade, and how to negotiate with yourself to keep publishing without white-knuckling through the resistance.Your body isn't broken. It's doing exactly what it was designed to do. The question is whether you know how to work with it. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last.Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUjNathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/Michal McCracken: Website: https://www.spaceandgrace.me/resourcesLinkedIn: https://www.linkedin.com/in/michal-mccracken/Podcast (Apple): https://podcasts.apple.com/nz/podcast/space-and-grace-podcast-abundant-business-without-burnout/id1776927699Podcast (Spotify): https://open.spotify.com/show/7Lz9vFTiRaWzwPuDloUZEg

May 21, 2026Episode 10944 min

How to Turn Guest Introductions Into a Multi Million Dollar Deal (with Athin Cassiotis)

Most podcasters obsess over downloads while missing the bigger opportunity sitting across the mic. Athin Cassiotis built The Business Growth Show to 290 episodes in five and a half years without missing a single week, then turned guest introductions into a multi-million-dollar partnership he never pitched. A high school dropout from Adelaide once told by his own teacher he would never succeed, Athin has gone on to coach 1,000-plus entrepreneurs across 30-plus industries in 10-plus countries. In this episode of Podcasting Secrets with host Nathan Gwilliam, Athin shares why your guest list outranks your listener count, how he landed Jay Abraham, the world's highest-paid marketer, on his show for free when others pay $5,000 just for a meeting, the buffer system that keeps a weekly show running for years, the calendar booking workflow that turns hours of prep into minutes, and how to land headline-name guests by working up through their network of instructors and assistants. He also breaks down the reciprocity move that turns guests into distribution partners and the AI workflow that lets one episode fuel weeks of social content. Catch The Business Growth Show on Apple and Spotify. Want to stop chasing downloads and start building real partnerships through your podcast? Treat each guest like a partner, not just a content piece. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly conversations with creators turning podcast guests into long-term business growth. Follow, Like & Subscribe: Podcasting Secrets:Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Athin Cassiotis: Website: https://athincassiotis.com/ The Business Growth Show on Apple: https://podcasts.apple.com/au/podcast/the-business-growth-show-with-athin-cassiotis/id1519360640 The Business Growth Show on Spotify: https://open.spotify.com/show/4ObQdySPoVkYFteIMvh0Tr LinkedIn: https://www.linkedin.com/in/athincassiotis/ Instagram: https://www.instagram.com/athincassiotis/ Facebook: https://www.facebook.com/athincassiotis/ X: https://x.com/athincassiotis EndFragment

May 18, 2026Episode 10835 min

How a Podcast Built a Real Estate Empire (with Jack Hoss)

Most podcasters chase ad revenue and downloads. Jack Hoss went the other way. Over 9 years and 800+ episodes of RealDealChat, Jack has never sold a single ad. The show itself became the engine of his entire real estate business, giving him 45-minute conversations with elite operators who normally charge tens of thousands of dollars for a weekend. He calls a podcast the modern-day version of writing a book, and the network it built for him shaped the deals that came after. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jack reveals the AI prompt strategy that pushes his YouTube SEO score past 100, the Bing business profile sync that AI engines now reward, the Chamber of Commerce backlink trick that compounds authority for any podcaster, and the vibe coding workflow that let him ship a working Minimum Viable Product in 3 days for $150 instead of paying a developer a year of salary. Jack also shares the simplest review-growth tactic most hosts miss and his 75/25 rule for using ChatGPT to sharpen business focus. Want a podcast that creates real authority and real deal flow without ad sales?Treat each interview as a free seat next to a top operator, build distribution into the workflow, and let AI handle the SEO grind. Share this episode with anyone still chasing downloads instead of relationships. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly tactics from creators turning their shows into sustainable businesses. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jack Hoss:   Website: https://www.realdealcrew.com/ Podcast: https://realdealchat.com/ LinkedIn: https://www.linkedin.com/in/jackhoss/ Apple Podcast: https://podcasts.apple.com/us/podcast/real-estate-investing-with-realdealchat/id1227366661 Spotify Podcast: https://open.spotify.com/show/4P66jm0Q4PMl7OoZzHMUUZ

May 15, 2026Episode 11045 min

30,000 Downloads in 6 Years Then 400,000 in 9 Months After One Decision (with Ross Stockdale)

Most podcasters spread themselves too thin and wonder why nothing compounds. Ross Stockdale spent six years building 30,000 downloads across three different shows. Then he made one decision, went all in on The Thunder Stock Show, and hit nearly 400,000 downloads in nine months. A former MMA cage fighter turned fractional CMO, Ross treats podcasting the way he trained for fights: every rep builds on the last one. In this episode of Podcasting Secrets with host Nathan Gwilliam, Ross shares Russell Brunson's advice to ignore analytics for the first 100 episodes, why he monetizes through guest referrals instead of sponsors, the three-stage growth framework that removed his mental fatigue, and the personal loss that taught him when to cancel a recording instead of forcing it. He also explains how podcasting can 40x a business's online presence without expensive production, and why pattern recognition matters more than natural talent for long-term growth. Want to stop spreading thin and start compounding your podcast growth? Pick one show, commit fully, and build the systems that make consistency sustainable. Share this episode with a podcaster who is running three projects and growing none of them. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a podcast that actually moves your business. Follow, Like & Subscribe:    StartFragment Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Ross Stockdale:   LinkedIn: https://www.linkedin.com/in/jrossstockdale/Website: https://thunderstockmarketing.com/YouTube: https://www.youtube.com/@ThunderStockMarketingApple Podcasts: https://podcasts.apple.com/us/podcast/the-thunder-stock-show/id1656717958Spotify: https://open.spotify.com/show/6bJd7N1FDPnUC30CcPZ6DY EndFragment

May 12, 2026Episode 10737 min

He Invites Ideal Clients on His Podcast and Builds Trust Without a Pitch (with Philip Jayhawk Chan)

Most podcasters start a show and then wonder how to turn it into revenue. Philip Jayhawk Chan did the opposite. He looked at every marketing channel available to grow his investment firm, Lightspeed Investing, and picked podcasting because it was the one place where he could build real relationships, learn from the people he wanted to work with, and let his personality carry the conversation instead of a script. In this episode of Podcasting Secrets with host Nathan Gwilliam, Philip shares how he invites ideal clients as podcast guests and builds trust without ever pitching his services, why he targets three to five quality connections per episode instead of chasing download numbers, how he uses case study guests who tell their own story so the proof speaks for itself, why his accumulated content library now answers sales objections before the first call even starts, and how matching his podcast format to his personality made consistency easy instead of forced. Philip also breaks down how he designs content specifically for white collar professionals and why audience awareness shapes everything he says and skips on his show. Want to turn your podcast into a client conversion tool without sounding like a salesperson? Listen to how Philip built his pipeline through conversations, not campaigns. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, guesting, audience building, and long-term podcast success. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Philip Jayhawk Chan: LinkedIn: https://www.linkedin.com/in/philipchan333/Website: https://www.lightspeedinvesting.com/YouTube: https://www.youtube.com/@lightspeedinvestingpodcastApple Podcasts: https://podcasts.apple.com/us/podcast/lightspeed-investing-podcast/id1753962250Spotify: https://open.spotify.com/show/6qPzhfg7XWizedEFcFn8moInstagram: https://www.instagram.com/philip_jayhawk_chan/

May 8, 2026Episode 10632 min

This Podcaster Retired for 2 Days Then Built 4 Shows and a Bestselling Book l with Gino Barbaro

Gino Barbaro didn't know what a podcast was when his business partner suggested starting one in 2016. He said yes anyway. That decision led to a bestselling book, a real estate education community, and four podcasts that each serve a different purpose in his business. In this episode of Podcasting Secrets with host Nathan Gwilliam, Gino shares how a guest who sold 8 million copies told him exactly what book to write during a live interview, why he gave up on retirement after two days to build a podcast empire from scratch, how the $120K broker math proves podcasters can skip sponsors entirely, and why the moment only six people showed up to his talk became the lesson that now drives everything he creates. With four shows running simultaneously and a legacy podcast he records with his 23 year old son, Gino proves that the podcast is not a side project. It is the business center. Want to build a podcast that drives real business results, not just downloads? Focus on purpose first, build real conversations, and let the monetization follow the value. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and podcast business building. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Gino Barbaro: Website: barbaro360.com LinkedIn: Gino Barbaro YouTube: Barbaro 360 Jake and Gino: jakeandgino.com Free Book: Download a free copy of Happy Money, Happy Family, Happy Legacy at barbaro360.com

May 5, 2026Episode 10536 min

The Podcast Strategy That Booked 90 Guest Spots and 11 Clients Without Selling (with Eileen Noyes)

Most podcasters wait until everything is ready before they launch their next offer. Eileen Noyes signed 11 high-ticket coaching clients in two weeks, right before Thanksgiving, from a podcast she almost never started. A mom of eight who spent 16 years in a marriage where her voice was treated as property, Eileen rebuilt everything, launched The Unsidelined Life Podcast, and turned it into the engine behind a book, a coaching business, and a brand that sells without a sales pitch. Eileen Noyes is the host of The Unsidelined Life Podcast, founder of Lady Bellator, author of Sidelined No More and Rise Up, Lady Bellator, speaker, mentor, and coach helping family-devoted women reclaim their identity, voice, and purpose. In this episode of Podcasting Secrets with host Nathan Gwilliam, Eileen shares how 90 shows wanted her as a guest in just two months and what she learned about saying no, why she launched coaching before Thanksgiving instead of waiting for the right moment and signed 11 high-ticket clients in two weeks, how she built a podcast and book as one connected ecosystem where each asset feeds the other, and the one question that sharpened her show and drives everything she creates. Want a podcast that builds your brand, fills your offers, and grows without a sales pitch? Start before you feel ready. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly insights from creators building shows that grow and convert. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Eileen Noyes: Website: https://www.eileennoyes.com/ | Podcast: https://theunsidelinedlife.com/ | Lady Bellator: https://www.ladybellator.com/ | LinkedIn: https://www.linkedin.com/in/eileenpnoyes/ | Instagram: https://www.instagram.com/eileenpnoyes/ | Facebook: https://www.facebook.com/eileennoyes | Apple: https://podcasts.apple.com/us/podcast/the-unsidelined-life/id1759219138 | Spotify: https://open.spotify.com/show/54xYIHjkcIn2wbFFSExkxE |YouTube: https://www.youtube.com/@TheUnsidelinedLife |Books: https://www.amazon.com/Eileen-Noyes/e/B0CXD2Y4RP EndFragment