Podcasting Secrets

Hosted by Nathan Gwilliam

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119

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Aug 2026

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About the show

The podcasting industry is projected to grow 500% to $130 billion by 2030 providing great opportunity for entrepreneurs and businesses. But breaking into such a booming industry can be overwhelming, leaving many potential podcasters questioning, what is the secret formula for growing and monetizing a successful show? The Podcasting Secrets show aims to reveal the best stories and strategies from successful podcasters and experts. Join us as we dive deep into the world of podcasting, featuring insider strategies you can use to: Choose the perfect niche, Get invited to speak on other shows, Build relationships with influencers and potential customers, Master high-quality audio recording, Build a platform that you own, Boost discoverability on podcast platforms, Turn your passion into profits, Build your credibility, authority, and thought leadership, And so much more! Each week PodUp CEO Nathan Gwilliam interviews successful podcasters and experts and shares their secrets to create, grow, and monetize a next- level podcast with audio, video, blogs, live streams, social media posts, email newsletters, and more. Whether you're a podcasting newbie or a seasoned pro, our actionable insights will elevate your show. Subscribe for free now at PodcastingSecrets.com so you don’t miss an episode, and level up your podcasting game!

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August 18, 2026Episode 12239 min

This Podcaster Uses His Podcast to Source $10M Logistics Buyouts (with Pete Vera)

Most podcasters chase guests with cold outreach and get ignored. Pete Vera built the Exit Algorithms podcast as a door opener for his acquisition business, Green Rock Logistics, and now the guests come to him. A former US Naval officer, he earned a feature in the trade publication Acquisition Aficionado and a spot on Million Podcasts' list of top 3PL (third-party logistics) shows. In this episode of Podcasting Secrets with host Nathan Gwilliam, Pete Vera reveals the trade show move that turns event speakers into podcast guests, the twenty-clip weekly posting rhythm that filled his inbox with inbound requests, and the niche data tool that makes prospect lists specific instead of generic. Want your show to open doors instead of chasing them? Invite the people you want to meet as guests and let the relationship come first. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that win business. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Pete Vera: Show Website: https://www.bizexitgrow.com/exitalgorithms Business Website: https://www.bizexitgrow.com/ Free Business Value Cheat Sheet: https://www.bizexitgrow.com/ LinkedIn: https://www.linkedin.com/in/pete-vera YouTube: https://www.bizexitgrow.com/exitalgorithms Instagram: https://www.instagram.com/bizexitgrow/ Apple Podcasts: https://podcasts.apple.com/us/podcast/exit-algorithms/id1820424898 Spotify: https://open.spotify.com/show/2lTaP8U9DIJhI0VbwHn5t9

August 11, 2026Episode 12142 min

How to Launch & Scale a Podcast with Systems, Strategy, and Simplicity (with Eric Montgomery)

Plenty of creators treat paid ads like cheating and wait years for organic reach that rarely comes. Eric Montgomery built Podcast Haven, a production house running shows for businesses, and grows them with paid promotion and craft, not luck. In this episode of Podcasting Secrets with host Nathan Gwilliam, Eric reveals how a category-targeted Overcast display ad reaches the right audience for a couple hundred dollars a month, how he pointed an AI agent at more than one hundred old blog posts to refresh their SEO and climb Google again, and why plugging a service you already sell is the quickest way a podcast pays for itself. Want a podcast that grows and pays for itself without waiting on sponsors?Learn the craft first, add paid promotion to your organic reach, and point the show at a service you already sell. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that last. Grab your FREE copy of the 101 Podcasting Secrets Guide by signing up for the newsletter at podcastingsecrets.com. Catch the full playbook in this week's story: https://podcastingsecrets.com/blog/how-to-grow-and-monetize-a-podcast-without-waiting-on-sponsorships-with-eric-montgomery-1 Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Website: https://podup.com/ Podcasts: Why We Believe: https://whywebelieve.com/ Podcasting Secrets: https://podcastingsecrets.com/ Eric Montgomery: Website: https://thepodcasthaven.com/ Show: Clipped LinkedIn: https://www.linkedin.com/in/ericmontgomery1/ YouTube: https://www.youtube.com/@thepodcasthaven

August 4, 2026Episode 12040 min

The Podcast Title Tweak That Beats 97% of Shows on Listen Notes (with Caitlin Durning)

Most podcasters wait years for anyone to find their show in search. Caitlin Durning built Meraki Media Management after growing a nonprofit Instagram account to 500,000 followers in under 30 days, and she has spent five years hosting The End in Mind without missing a single Wednesday release. In this episode of Podcasting Secrets with host Nathan Gwilliam, Caitlin Durning reveals the four word title change that pushed her show into the top 3 percent on Listen Notes, the free value strategy that turns volunteer talks into consulting contracts, and the way sponsored guest episodes can support a show without turning it into an infomercial. Want new listeners to actually find your show? Start by adding your niche keywords after your show name and repeating them in each episode description. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that grow through search and relationships. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Caitlin Durning: Website: https://www.merakimediamanagement.com/ Podcast: https://www.merakimediamanagement.com/the-end-in-mind-podcast LinkedIn: https://www.linkedin.com/in/caitlin-cynthia-durning-903530131/ YouTube: https://www.youtube.com/@meraki_media_management Instagram: https://www.instagram.com/meraki_media_management/ Apple: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764 Spotify: https://open.spotify.com/show/37TQoqTfeNCx4R3k3ZoDqY EndFragment

July 28, 2026Episode 11942 min

How This Podcast Brings In 75% of Her Clients Without Cold Pitching (with Beverly Cornell)

Most podcasters guard their downloads and forget to guard the thing that actually holds their business together. Beverly Cornell learned that lesson the hard way. She built a podcast back in 2007 that passed a million downloads and became required listening for Michigan State economics students, then lost the whole thing, files and domain, when a relationship ended and an ex kept the assets. In this episode of Podcasting Secrets with host Nathan Gwilliam, Beverly reveals why she now owns her files, accounts, and domain start to finish, how she turns the people she wants as clients into guests so a large share of her business runs through the show, why she treats each interview like a discovery call, and how she brands the whole guest journey down to the calendar link. Want a show that builds authority and brings the right clients to you? Own your assets first, then make your guest list your growth engine. Subscribe and follow Podcasting Secrets on Apple, Spotify, and YouTube for weekly strategies from creators who turn shows into real businesses. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Beverly Cornell: Website: https://wickedlybranded.com/ Podcast: https://wickedlybranded.com/marketing-podcast/ LinkedIn: https://www.linkedin.com/in/beverlycornell YouTube: https://www.youtube.com/channel/UCMael_qxs7iHCypVhVh_kMA Instagram: https://www.instagram.com/wickedlybranded/ Apple: https://podcasts.apple.com/us/podcast/wickedly-branded-marketing-magic-the-messy-middle/id1729820075 Spotify: https://open.spotify.com/show/6w30Bg2kXmtnhxuLVLjLXB

July 21, 2026Episode 11842 min

50 to a Dollar: The Global Ad Strategy for Scaling Your Channel (with Ben Olmos)

Most podcasters treat YouTube as a US-only platform. Ben Olmos built DissedMedia from scratch on a fully bootstrapped budget, growing 800 to 1,000 new YouTube subscribers per video spending just $20 per post, by targeting English speakers across the globe. In this episode of Podcasting Secrets with host Nathan Gwilliam, Ben reveals how to grow your YouTube subscriber count using global paid promotion for under $20 a video, how the PERMA framework from positive psychology gives podcasters a practical structure for content that sustains both the creator and the audience, and why finding your podcasting tribe is what gets you through hard seasons when motivation disappears. Want a low-budget YouTube growth strategy that actually works? Start by targeting English speakers globally and making sure your content is properly tagged for discovery. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building shows that last. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Ben Olmos: Website: https://www.benolmos.com DissedMedia: https://www.dissedmedia.com Daily Pitch: https://www.dailypitch.news YouTube: https://www.youtube.com/@TheDailyPitchNews LinkedIn: https://www.linkedin.com/in/benolmos/ Apple Podcasts: https://podcasts.apple.com/us/podcast/dissedmedia-a-startup-story/id1687025948

July 14, 2026Episode 11733 min

How One Podcast Strategy Eliminated Price Wars to Attract Premium Clients (with Monica Allen)

Most small business owners do not fail because the idea was wrong. They fail because the math never worked. Monica Allen co-founded Zeus's Closet, an Atlanta-based branded apparel and embroidery business she has run for more than two decades, and launched the Become Your Own Boss podcast after watching the same pricing conversation play out at her front counter more times than she can count. In this episode of Podcasting Secrets with host Nathan Gwilliam, Monica reveals why pricing without counting every cost is one of the fastest ways a business runs out of money in the first five years, how her podcast accidentally built a coaching business she never planned for, and why owning your podcast feed and email list protects you in ways social media never will. If you are a small business owner or podcaster building something that lasts, this episode is for you. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Monica Allen: Website: https://www.monicaallen.com/ Podcast: https://www.monicaallen.com/podcast Instagram: https://www.instagram.com/becomeyourownbosspodcast/ LinkedIn: https://www.linkedin.com/in/monica-massey-allen-8a3b6612/ Apple: https://podcasts.apple.com/us/podcast/become-your-own-boss-tips-for-starting-and-growing/id1509600261 Spotify: https://open.spotify.com/show/1GEYCe9XuZ5OynbnjdOX0d Zeus's Closet: https://zeussescloset.com/

July 7, 2026Episode 11635 min

Why Publishing Three Times a Week Helps Accelerate Podcast Growth Rates (with Trish Manzo)

Most podcasters send a cold email and wait. Trish Manzo picks up a physical phone. She launched the Ride to Independence podcast about a year ago and grew it to roughly 45,000 YouTube subscribers by publishing three themed episodes a week and booking the guests she wants with old fashioned cold calls. Before podcasting she built a children's music program that served more than 450 families and ran it for 18 years before selling it. In this episode of Podcasting Secrets with host Nathan Gwilliam, Trish Manzo reveals why cold calling converts where email and LinkedIn quietly stall and why she books guests on the first call, how giving each topic its own day of the week trains listeners to come back, why she is building the audience first and letting monetization wait, and how a surprise press junket had her interviewing seven actors back to back in four hours. Want to grow faster without a bigger budget? Pick up the phone, book the guest you actually want, and give your listeners more than one reason a week to come back. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly insights from creators building audiences that compound. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Trish Manzo: Show Website: https://www.ridetoindependence.com Business Website: https://zoomconcierge.com LinkedIn: https://www.linkedin.com/in/trish-manzo-072368156/ YouTube: https://www.youtube.com/@ridetoindependencepodcast Instagram: https://www.instagram.com/ridetoindependence/ Apple: https://podcasts.apple.com/us/podcast/ride-to-independence-business-growth-with-current/id1811379306 Spotify: https://open.spotify.com/show/4xu9i1S6wLUVAsLTBKUaOa

June 30, 2026Episode 11542 min

How Podcasting Drives Business Trust, High-ticket Clients, & Systemic Growth (with Patrick Lonergan)

Most podcasters chase downloads, sponsors, and ad revenue. Patrick Lonergan built something different. He is a tax strategist whose clients save an average of $280,000 a year, and his podcast is how they find him. The strange part is that the show has not earned a dollar directly. For two to three years he talked himself out of starting it. Now he turns away 29 of every 30 guest requests. In this episode of Podcasting Secrets with host Nathan Gwilliam, Patrick reveals the filter behind a show that gets to say no, why hosting your own mic beats cold pitching to get booked on other shows, and how a recorded conversation turns an ideal prospect into a pre-sold client. He also breaks down the episode buffer that keeps busy seasons from breaking the rhythm, the year-long commitment that separates the people who grow from the people who quit, and the "don't be beige" positioning that earns loyal listeners. If you want a podcast that brings in clients instead of just downloads, this conversation gives you the playbook. Subscribe and follow Podcasting Secrets with Nathan Gwilliam for weekly conversations with creators building shows that grow and monetize. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Patrick Lonergan: Podcast: https://vitalstrategies.com/ Tax Consulting: https://vitalwealth.com/ Free Tax Resources: https://vitalstrategies.com/tax LinkedIn: https://www.linkedin.com/in/patricklonergan/ YouTube: https://www.youtube.com/@VitalStrategies Instagram: https://www.instagram.com/vital.strategies Apple: https://podcasts.apple.com/us/podcast/vital-wealth-strategies/id1716929954 Spotify: https://open.spotify.com/show/1T5vJ5MlAg9yNXXOf7ppws

June 23, 2026Episode 11441 min

He Spent $75 on a Podcast. 0 Cold Pitches. Today, It Books Law Clients at $500 an Hour (with Mitchell Beinhaker)

Most podcasters chase guests, downloads, and sponsors. Mitchell Beinhaker built the opposite. He started The Accidental Entrepreneur for 75 dollars after seeing a Pat Flynn video, and 400 episodes later the show runs as a content engine for his New York and New Jersey law practice. Guests pitch to get on, booking agencies reach out, and new business arrives through referral instead of cold outreach. In this episode of Podcasting Secrets with host Nathan Gwilliam, Mitch reveals the 100 episode milestone that changed how the industry treated him, the micro influencer outreach move that brought him his first real following, and the simple editing template and email system that let a busy attorney publish for seven years without burning out. Want a podcast that markets your business while you stay focused on your real work? Treat the show as a content engine, publish with a system, and let trust bring the right people to you. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies from creators building shows that grow their business. Follow, Like & Subscribe Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Mitchell Beinhaker: Website: https://beinhakerlaw.com/ Personal site: https://mitchbeinhaker.com/ LinkedIn: https://www.linkedin.com/in/beinhakerlaw/

June 16, 2026Episode 11346 min

He Records 1 Hour a Week and Surfs Bali While His Podcast Sells (with Jaryd Krause)

Most podcasters assume they need paid ads to grow. Jaryd Krause proves the opposite. After he got banned from Facebook ads and watched a business that ran on up to $20,000 a month in ad spend fall apart, he rebuilt his business on a podcast with zero ad spend, and the clients started coming to him. In this episode of Podcasting Secrets with host Nathan Gwilliam, Jaryd Krause, founder of Buying Online Businesses and host of the Buying Online Businesses Podcast, shares how he advises on acquisitions up to $20 million while working five to ten hour weeks from Bali. Jaryd breaks down the content garden approach that attracts buyers instead of chasing them, the ad funnel that turns one short clip into an email list, why he rejects about 99% of guest pitches and hunts the guests he wants instead, and the simple naming move that makes a show sellable later. He also explains why he does not lean on sales calls anymore, how banking episodes ahead buys real freedom, and why building your show for others beats building it for the money. If this episode helps you rethink how a podcast can grow a business, subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, monetization, and building a show that works while you live your life. Follow, Like & Subscribe Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Jaryd Krause: Website: https://buyingonlinebusinesses.com LinkedIn: https://www.linkedin.com/in/jarydkrause YouTube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw Instagram: https://www.instagram.com/buyingonlinebusinesses/ Apple: https://podcasts.apple.com/us/podcast/buying-online-businesses-podcast/id1455428116 Spotify: https://open.spotify.com/show/54NJNFU0VjO35y4heFBWmx