Podcasting in Professional Services

Hosted by John Tyreman

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Latest episode

Jun 2026

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About the show

Turn your expertise into a media engine. Podcasting in Professional Services explores how industry experts are using podcasts to stand out in crowded markets, earn trust at scale, and create real business impact. Each episode breaks down the strategy behind successful podcast media brands—why they started, how they’re positioned, and how they actually drive growth. Hosted by John Tyreman, Founder of Red Cedar.

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47 recent

June 16, 2026Episode 4731 min

Legally Speaking, with Robert Hanna

In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording opened up a global guest pool, and Robert's ambitious strategy to build a media brand that becomes the first professional services podcast to be acquired. In this episode, you'll learn:How a podcast helped Rob stand out in a saturated legal recruiting marketWhy looking at the "Cost of Inaction" (COI) is better than immediate ROIHow shifting to virtual recordings during COVID 10x'd the show's global reachWhy defining a specific Topic of Influence (TOI) drives consistent growthHow inviting society presidents as early guests hijacked a massive audienceWhy Rob's ultimate goal is for his podcast to be acquired as a media brandCHAPTERS:00:00 Introducing Robert Hanna01:33 KC Partners Origin Story04:27 Why Legally Speaking Started09:33 ROI Mindset and Consistency17:54 Events Growth and Future PlansThis episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

June 3, 2026Episode 4639 min

Life of an Architect, with Bob Borson

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month. Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn: How an 8-year blog laid the groundwork for a massive 2018 podcast launchWhy refusing company equipment kept Bob's brand independent and protected his IPWhy single deep-dive topics and a co-host with contrasting experience work bestThat honoring self-commitments and never missing a deadline drives consistencyWhy Bob edits audio to make guests sound brilliant rather than adding videoHow topics shifted from basic design to firm leadership as Bob's career advancedCHAPTERS:00:00 Welcome01:31 Boca Powell Overview02:52 Blogging Origins in 201007:10 Staying Independent and Owning IP08:40 From Blog to Podcast Launch13:06 Co Host Format and Episode Structure19:32 Evolving Topics With Career Growth24:48 Consistency and Billable Time Balance29:18 Monetization Boundaries and ClosingFollow Bob on LinkedIn Learn more about Life of An Architect#podcasting #professionalservices #marketing #architectureThis episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

May 18, 2026Episode 4533 min

Marketing Spark, with Mark Evans

In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry.Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear:How tools like Riverside and Descript made recording and editing easierWhy authentic human connections are the true gold of podcastingWays to leverage existing relationships and book high-profile guestsHow to "squeeze as much juice" out of every episode with distributionDiscover why podcast conversations are the ultimate trust-building assetLearn more about Marketing SparkThis episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

April 13, 2026Episode 4435 min

The 2026 State of Podcasting in Professional Services (Key Findings)

Download the free research report.If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026.John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn:• What separates growing podcasts from stagnant ones• Why frequency is one of the biggest drivers of success• The real ROI of podcasting (and why it’s NOT sponsorships)• How listeners actually discover new shows• Why long-form content is still winning• The biggest challenges business podcasters face todayOne of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities.If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap.This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

July 2, 2025Episode 4331 min

The Brainy Business, with Melina Palmer

Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience. Connect with Melina: https://www.linkedin.com/in/melinapalmer/https://thebrainybusiness.com/This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

April 9, 2025Episode 4225 min

After the First Million and Accounting for Innovation, with Matt Tait

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:Why Matt decided to pursue a podcast-centric marketing strategyHow Matt fits hosting two shows into his busy scheduleDifferences between hosting an interview series -vs- co-hosted commentaryWhy your personality is so important when it comes to podcastingThis episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

March 20, 2025Episode 4144 min

The Federal Tech Podcast, Constellations, and Farm Kid City Kid, with John Gilroy

Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear:What motivates John to be an active ocean swimmer, even in his 60sThe transition from radio to podcasting in the DC marketThe difference between a $25 million studio and recording from a local BBQ jointA diversified approach to podcast sponsorshipsAudio -vs- video in podcastingConnect with John: https://www.linkedin.com/in/john-gilroy/This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

February 19, 2025Episode 4037 min

The How To Podcast Series: A Community-Driven Approach to Podcasting, with Dave Campbell

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series. Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn:How to overcome common podcaster challenges with resourcefulness and adaptability.The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.Why consumption rates are crucial for podcast discoverability and growth.The benefits of embracing different podcast formats to engage diverse audiences.Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

February 5, 2025Episode 3931 min

The Engineering Entrepreneur: Exploring the Business of Product Design, with Scott Tarcy

What's it like to run a top 3% engineering podcast?Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn:Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.How to efficiently manage a podcast workload with a part-time commitment.The unexpected challenges and opportunities in attracting podcast sponsorships.Effective strategies for handling guest booking and maintaining high-quality audio.The impact of integrating podcasting into your business for SEO and marketing success.Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-tarcy-a52b138/Visit Scott's website: https://caddesignhelp.com/This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

January 29, 2025Episode 3822 min

Benchmarks for Business Podcasts: The 2025 State of Podcasting in Professional Services

How does your business podcast compare with others in your industry? In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.Listen to this episode and you’ll learn:• How active business podcasts make up a tiny fraction of active shows• A show structure that doubles promotion and reduces production cost• The point at which most podcasts go inactive• How frequently shows publish episodes in each industry segmentConnect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/References:PodMatch Industry Report: https://podmatch.com/reportBacklinko report: https://backlinko.com/podcast-statsThis episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.