Podcasting Over 50 | Podcasting Strategy and Tips for Small Business Growth

Hosted by Julia Levine | Podcasting Strategy Coach (The Podcast Teacher™)

Business Education

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Episodes

260

Latest episode

Oct 2026

Language

EN-US

About the show

Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place! Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business. Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows. With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth. The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries. Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media. On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like: -How do I start a podcast for my small business? -Is it too late to start a podcast? -Do I need to be tech-savvy to launch a podcast? -What is the best podcast equipment for beginners? -How can I attract new listeners and grow my audience? -How do I get more podcast downloads? -What is the best podcasting strategy for business growth? -How can I convert podcast listeners into paying clients and customers? -How do I monetize my podcast? -What can I do to improve my podcast's SEO and discoverability? New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business! Next Steps: Check out the website: www.ThePodcastTeacher.com Email Julia: Julia@ThePodcastTeacher.com Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.

Listen to episodes

60 recent

October 2, 20263 min

259. Why Are My P’s, B’s, and S’s Ruining My Podcast Audio? | Podcasting Tips for Editing

FAQ Friday answering the podcasting question: "Why does my podcast mic keep popping my P’s and B’s?" If plosives, harsh S sounds, or awkward mic positioning are making your audio sound less polished, this episode is for you. I’m walking through a few simple mic technique fixes that can make a big difference, plus what to look for in your editing software if you still need a little cleanup. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 29, 202616 min

258. Stop Trying to Create New Podcasting Content

Struggling to come up with podcast episode ideas? The solution isn’t constantly trying to think of something new. In this episode, I’m busting one of the biggest myths about podcast content creation and sharing 5 practical strategies to help you generate fresh angles, make smarter use of your best ideas, and never run out of podcast content. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 25, 20263 min

257. Why Aren’t My Podcasting Show Notes Links Clickable?

FAQ Friday answering the podcasting question: "How Do I Make Links Clickable in Podcast Show Notes?" If you’ve added links to your show notes only to discover they don’t work for every listener, this episode is for you. I’m explaining why podcast apps treat links differently, plus the simple way to format your links so listeners can access them no matter where they’re listening. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 22, 20268 min

256. How a Podcast Subtitle Can Attract More Listeners

Setting your podcast up to stand out in a crowded field and attract new listeners can be challenging. There's one change you can make that's incredibly powerful. Tune into this episode to learn how this underutilized podcasting growth strategy can help your show, plus my formula for implementing it! Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 18, 20263 min

255. How Much Does It Cost to Start a Podcast? | Podcasting Tips for Beginners

FAQ Friday answering the podcasting question: "How much does it cost to start a podcast?" The answer is probably less than you think. In this episode, I'm breaking down the real startup numbers, including the exact microphone, recording software, and podcast hosting platform I recommend for beginners, plus what's truly optional. Resources Mentioned : Samson Q2U: https://a.co/d/0bh4VOeH Audacity: audacityteam.org Buzzsprout: ThePodcastTeacher.com/buzzsprout (this is an affiliate link, meaning that I may earn a small commission at no extra cost to you) . Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 15, 202611 min

254. 3 Reasons People Aren’t Clicking on Your Podcast

Why aren’t more people clicking on your podcast? Your cover art could be one of the biggest reasons. In this episode, you’ll learn 3 podcast cover art mistakes that may be costing you listeners before they ever press play. We’ll cover what makes cover art hard to read, which design choices can make your show easier to overlook, and how to create a cover that clearly communicates what your podcast is about. If you want your podcast to stand out in search results and attract more of the right listeners, start with these simple cover art fixes. Mentioned in this episode : Episode 86 - 7 Podcast Naming Mistakes to Avoid | Podcasting Tips for Titles, Launches, and Rebranding Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 11, 20262 min

253. Do I Need Video to Have a Successful Podcast? | Podcasting Tips and Strategies

FAQ Friday answering the podcasting question: "Do I need video to have a successful podcast?" With all the video podcast headlines lately, so many podcasters are quietly worried they're behind. In this episode, I'm sharing what the video trend really means for everyday podcasters and how to decide if video ever belongs in your podcasting workflow. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 8, 202616 min

252. Running Out of Content Ideas? The Podcasting Strategy Behind 250+ Episodes

Ever sit down to plan your next episode and think, "I've already covered everything"? After 250 episodes, that exact thought hit me too... and the way out was advice I've been giving my own clients for years. Today, I'm sharing why the fear of repeating yourself is what's actually draining your podcast content ideas, what your listeners really need from you, and the one planning question that makes coming up with episodes so much easier. Resources Mentioned : 5 Ways to Never Run Out of Episode Ideas Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 4, 20263 min

251. Do I Need to Be Tech-Savvy to Start a Podcast? | Podcasting in Midlife Plus

FAQ Friday answering the podcasting question: "Do I need to be tech-savvy to start a podcast?" If technology is the thing holding you back from podcasting, this episode is for you. I'm walking through every piece of "tech" actually involved in publishing a podcast episode, plus my honest test for whether you have the skills to do this. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

September 1, 202610 min

250. Podcasting Tips to Stop Chasing Listeners: A 3-Step Podcast SEO Strategy

Growing your podcast doesn't have to mean chasing listeners all over the internet. Today, I'm sharing the condensed version of the podcast SEO presentation I gave at the Empowered Podcasting Conference... a 3-step strategy that attracts the right listeners while you're offline. You'll learn where podcast search actually looks, the one-time optimizations that quietly work around the clock, and the 10-minute habit that helps new listeners find every episode you publish. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

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