Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife

Hosted by Julia Levine | Podcasting Strategy Coach (The Podcast Teacher™)

Business Education

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Episodes

246

Latest episode

Aug 2026

Language

EN-US

About the show

Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place! Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business. Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows. With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth. The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries. Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media. On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like: -How do I start a podcast for my small business? -Is it too late to start a podcast? -Do I need to be tech-savvy to launch a podcast? -What is the best podcast equipment for beginners? -How can I attract new listeners and grow my audience? -How do I get more podcast downloads? -What is the best podcasting strategy for business growth? -How can I convert podcast listeners into paying clients and customers? -How do I monetize my podcast? -What can I do to improve my podcast's SEO and discoverability? New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business! Next Steps: Check out the website: www.ThePodcastTeacher.com Email Julia: Julia@ThePodcastTeacher.com Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.

Listen to episodes

60 recent

August 21, 20263 min

247. How Do I Write Episode Titles That Get More Listens? | Podcasting SEO Tips

FAQ Friday answering "How do I write podcast episode titles that get more listens?" Your episode titles have exactly two jobs. In this episode, I'm breaking down both, sharing my 80% rule for podcast SEO, and giving you the title mistakes to avoid, plus my favorite trick for reviving underperforming episodes. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

August 18, 20266 min

246. What You Actually Need to Start Podcasting (It's Less Than You Think)

Have you been putting off starting a podcast because the equipment lists made your head spin? Today, I'm sharing what you ACTUALLY need to start a podcast... all 3 essentials, what each one costs, and the intimidating items you can happily skip. You'll walk away with a complete shopping list that costs less than $100... yes, really! Resources Mentioned : Samson Q2U: https://a.co/d/0bh4VOeH Audacity: audacityteam.org Buzzsprout: ThePodcastTeacher.com/buzzsprout (this is an affiliate link, meaning that I may earn a small commission at no extra cost to you) . Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

August 14, 20262 min

245. How Long Does It Take to Start Podcasting?

FAQ Friday answering "How much time should you set aside to launch a podcast?" I'm sharing my recommended timeline from decision to launch day, including proof that it can happen much faster than you'd expect. You'll also hear the number one thing that keeps aspiring podcasters from ever reaching launch day, and the simple decision-making rule that prevents it. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

August 11, 20267 min

244. Too Late to Start Podcasting? What the Numbers Really Say

You've probably heard that podcasting is oversaturated and that anyone starting now is too late. The real numbers tell a very different story... especially for business owners over 50. Today, I'm breaking down how much so-called competition is actually out there, the surprising stat that puts you ahead of 90% of podcasters, and the one advantage newer podcasters can't replicate. Resources Mentioned : Podcast Index: https://podcastindex.org/ Blogging Stats: https://bloggingwizard.com/blogging-statistics/ YouTube Stats: https://ytshark.com/how-many-youtube-channels-are-there/ Podcast Quit Rates: https://blog.podbean.com/why-podcasters-quit-podcast-burnout/ Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

August 7, 20262 min

243. How Many Episodes Should I Launch My Podcast With? | Podcasting Tips for Beginners

FAQ Friday answering "How many episodes should you release on launch day?" I'm sharing my recommendation for exactly how many episodes to launch your podcast with... plus the two big reasons behind that number. Resources Mentioned: Episode 239 - Does My Podcast Need a Trailer? Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

August 4, 20269 min

242. Why Podcasting Beats Social Media for Business Owners Over 50

Have you been told that growing your business means chasing algorithms, posting every single day, and dancing on camera? In this episode, I'm breaking down 3 ways podcasting works differently than social media... and why those differences matter so much for business owners over 50. Plus, I'll share my absolute favorite growth strategy, the one that's grown my show every month while I've barely touched social media in 2 years. Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

July 31, 20263 min

241. Am I Too Old to Start a Podcast? | Podcasting Over 50

FAQ Friday answering the question "Am I too old to start a podcast?" If you've been wondering whether podcasting still makes sense in your 50s, 60s, or beyond, the latest listener research has an answer that might surprise you. In this episode, I'm sharing what the data says about listeners in your season of life, plus the built-in advantage you have over younger podcasters. Resources Mentioned : 2026 Infinite Dial Study by Edison Research: https://www.edisonresearch.com/the-infinite-dial-2026/ Coming Soon, the 50+ Podcasters Launch Club: https://www.ThePodcastTeacher.com/club Take Your Next Step : Podcast Startup Academy: www.ThePodcastTeacher.com/academy Podcast Growth Collective: www.ThePodcastTeacher.com/collective A free consultation: www.ThePodcastTeacher.com/consult This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com . Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

July 28, 202612 min

240. SHOW REBRAND: Welcome to Podcasting Over 50!

The rebrand is officially here... welcome to the very first episode of Podcasting Over 50 ! In this episode, I'm sharing the full story behind the show's third (yes, third ) name. You'll hear why I made the change, who this show is built for going forward, and exactly what's changing and what's staying the same. Take Your Next Step : Podcast Startup Academy: www.ThePodcastTeacher.com/academy Podcast Growth Collective: www.ThePodcastTeacher.com/collective A free consultation: www.ThePodcastTeacher.com/consult This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com . Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

July 24, 20264 min

239. Does My Podcast Need a Trailer? | Podcasting Tips for Beginners

FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?" Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .

July 21, 202613 min

238. How a Podcasting Rebrand Can Attract New Listeners

Is your podcast struggling to grow, attract the right listeners, or generate clients? A strategic podcasting rebrand could be the shift that finally gets your show moving again. In this episode, I'll help you determine whether a rebrand is the right move for you, walk you through what exactly needs to change during the rebranding process, and finally, show you how to strategically position your rebrand so that it actually fuels growth. Plus, get a sneak preview of this show's rebrand, happening next week! Resources Mentioned : Episode 182: How to Pick the Perfect Podcast Name Episode 204: Podcasting Cover Art Mistakes That Are Costing You Listeners Take Your Next Step : Podcast Roadmap: www.ThePodcastTeacher.com/roadmap 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club A free consultation: www.ThePodcastTeacher.com/consult Send me your podcasting question: www.ThePodcastTeacher.com/question This episode was produced by me, The Podcast Teacher ! Contact me at Hello@ThePodcastTeacher.com .