Podcasting Amplified: Podcasting for Business Growth and Marketing

Hosted by Joe Eftihiou

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Oct 2026

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Is your podcast driving real results? Or does it feel like a lot of effort with little return? If you want to leverage podcasting to support real business outcomes, this is for you. Podcasting Amplified is a podcast for leaders, founders, and their teams who need their podcast to build authority and attract the right people. Hosted by Joe Eftihiou, Founder of Claricast, we break down what actually makes a podcast stand out and get results. You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool. This isn't for hobbyists. It's about intentional podcasting - positioning, consistency, quality, and strategy - so your podcast earns attention, builds trust, and supports your goals. If you want your podcast to do more than just tick along, you're in the right place. Subscribe to Podcasting Amplified today and start using podcasting to drive real results.

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60 recent

October 27, 2026Episode 7711 min

Stop Overthinking Your Podcast Episode Length and Schedule

How long should my podcast episodes be, and how often should I post them? These are questions that get asked all the time by podcasters wondering what the standard is. And I think we often spend far more time thinking about this than we actually need to. Because there are some pretty clear answers to both of these questions that I want to share with you in this episode, so that you can stop worrying about how often you're posting or how long your episodes are, and just focus on giving real value to your audience. In this episode, you'll discover - How long should a podcast episode be? How often should I post my podcast? Best days to publish your podcast episodes. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

October 13, 2026Episode 7634 min

He Built Authority in His Market in Just 6 Months with a Podcast

Podcasting can be a fast-track to building authority within your market - when it's done right. And in this episode, I'm joined by Wes Towers, who's done exactly that with his podcast Built. Trusted. Chosen. We discuss how podcasters can use podcasting, podcast guesting, content repurposing and SEO to amplify their message, build trust with the right audience and create a stronger online presence. Whether you're just starting your podcast or looking to get more value from the one you already have, this episode is packed with practical advice you can put into action, so you're podcast become a business asset. In this episode, you'll discover: Why podcasting is one of the fastest ways to build authority in your niche. How appearing as a guest on other podcasts can accelerate your growth. The biggest lessons you'll learn from both hosting and guesting. How to repurpose podcast episodes into blogs, social content and more. What "Search Everywhere Optimisation" means and how AI is changing SEO. How to build a website that supports your podcast and converts visitors. Common mistakes businesses make with podcast websites. Wes' advice for new podcasters looking to grow their brand. LEARN MORE Uplift 360 - https://uplift360.com.au/ Claricast - https://www.claricast.com CONNECT Wes Towers on LinkedIn - https://www.linkedin.com/in/westowers/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

September 29, 2026Episode 7513 min

How Long Does It Take for a B2B Podcast to Generate Clients?

If you have or are considering launching a podcast to generate clients for your business, you probably want to see a return on investment as soon as possible. At the same time, it's important to have a realistic outlook on how long it takes for a podcast to generate business so that you don't give up before you've gotten value from it. And how long it takes depends on a few factors. But there are actually a few different ways that a podcast can generate business, and some of them are far quicker than others. In fact, there's one method that is by far the quickest. We call it "guest prospecting". Booking ideal clients as guests. It's something that almost none of your competitors are doing. And it's something that can potentially win you business within the first few episodes. But by understanding all three methods, you can put your podcast in the best position to sustainably attract clients. So in this episode, I'm going to break down the three main ways that a B2B podcast can generate clients and how long before these methods start working. In this episode, you'll discover - The three key ways to generate clients through your podcast. How long it generally takes for a B2B podcast to generate clients. The timeframe podcasters should keep in mind when launching. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

September 15, 2026Episode 7411 min

Why Podcast Downloads Don't Matter (For Most Businesses)

Most businesses are measuring the wrong metric when it comes to their podcast. Or at least, they're putting far too much weight on it. That metric is downloads... or views if you're publishing your podcast on YouTube. Now, don't get me wrong. Of course you want people to listen to and watch your podcast. But if your goal is to win business through your podcast, downloads and views shouldn't be the thing you're obsessing over. And in this episode, I'm going to explain why podcast downloads don't matter as much as most businesses think, what you should be focusing on instead, and how to know whether your podcast is actually delivering a return on investment. In this episode, you'll discover - Why downloads shouldn't be the primary metric for businesses. The 'CEF' framework - three metrics you should measure. How to know if your podcast is delivering an ROI. And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

September 1, 2026Episode 7325 min

The '3 Pillar' Guesting Strategy That Could Blow Up Your Podcast

Guesting on other podcasts can unlock massive growth for your own podcast. And in this episode, Richard Wilmore shares his 'three pillar strategy' that can help podcasters to get in front of more of their ideal listeners and clients. Richard Wilmore has been in the podcasting space since 2009 and has a lot of expertise around hosting and guesting. We cover everything from the biggest mistakes that podcasters make when guesting on other shows, how to find ideal shows to guest on and reach out to them, and interview skills that ensure those new listeners are left wanting more. In this episode, you'll discover - Why podcasters should guest on other podcasts. The three pillar guesting strategy that increases your credibility. Creating more content from a single podcast conversation. Common mistakes people make when pitching themselves. Why not every podcast opportunity is worth taking. How to handle awkward or unsuccessful interviews. The role of production in making a show stand out. And much more… LEARN MORE Make Your Day Richer - https://www.makeyourdayricher.com/ Claricast - https://www.claricast.com CONNECT Richard Wilmore - https://www.linkedin.com/in/richard-wilmore-344089143/ Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

August 18, 2026Episode 7217 min

Can You Make Money From A Podcast? (8 Ways in 2026)

Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast. And these methods are split into two categories: You're either selling your own stuff. Or you're selling someone else's stuff (either directly or indirectly). And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you. By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started. In this episode, you'll discover - How realistic is it to make money from a podcast? Ways of making money from podcasting. Do you need a large audience to generate revenue from podcasting? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

August 4, 2026Episode 7113 min

Why does EVERYONE have a podcast?

Why does everyone seem to have a podcast? At first, it was mostly independent creators, radio personalities and people who already worked within the media industry. But now, it seems like every celebrity has to have one, even when there isn't much of a concept beyond interviewing other celebrities. Businesses are launching podcasts left, right and centre and struggling to stand out. And every group of friends who think their private conversations would be hilarious to everybody else eventually seems to utter those same five words: "We should start a podcast." But does everyone really have a podcast? And what is it about podcasting that makes it feel so saturated? In this episode, we're going to look at how many podcasts are really out there, why so many celebrities, creators and businesses have been drawn to the medium, and whether there is still space for your podcast to grow and get results. Covered in this episode: How many podcasts are out there and active? Why has podcasting become so popular? Is there still space to start a podcast that stands out? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

July 21, 2026Episode 7028 min

Why Most Business Podcasts Fail And How To Avoid Expensive Mistakes with Josh Troche

Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: What mistakes do businesses often make when they start a podcast? Is podcasting for business owners still worth it in 2026? What makes a podcast worth listening to? How to keep viewers hooked in a world of short attention spans. How to level up your audio so it exemplifies your brand. And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 The Business Fix podcast - https://www.businessfixpodcast.com/ Claricast - https://www.claricast.com CONNECT Josh Troche - https://www.linkedin.com/in/jtroche Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

July 7, 2026Episode 6918 min

What Makes A Great Podcast (The 7 Key Elements)

With over four million podcasts out there, it's become increasingly difficult to stand out. And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use. And while those things can have an impact, they're not the thing that makes a podcast successful. Because when I look at the podcasts that consistently attract listeners, build loyal audiences, and turn those listeners into genuine fans, there is one thing they all have in common. They're simply great podcasts. Now, that might sound obvious, but it's something that often gets overlooked. Sometimes when a podcast isn't growing, it isn't because the marketing is wrong. It's because the podcast itself still has room for improvement. There's no point going all out on marketing before your content is great. But what makes a great podcast? In this episode, I'm going to share the seven things I've seen in the most successful podcasts we've worked with that make them genuinely great podcasts. And as we go through them, I want you to think about your own show and ask yourself honestly: Does my podcast have these seven things? Covered in this episode: What stops a podcast from being great? How to find out what you should do more of and less of. How regularly to publish episodes. What makes someone choose one podcast over another? And more… LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

June 23, 2026Episode 6821 min

How To Get Podcast Guests (Who Actually Grow Your Show)

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: How to identify your ideal guests. Finding the right guests. How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout PodMatch - https://www.joinpodmatch.com/claricast (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

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