Podcasting Amplified: Podcasting for Business Growth and Marketing

Hosted by Joe Eftihiou

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Aug 2026

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Is your podcast driving real results? Or does it feel like a lot of effort with little return? If you want to leverage podcasting to support real business outcomes, this is for you. Podcasting Amplified is a podcast for leaders, founders, and their teams who need their podcast to build authority and attract the right people. Hosted by Joe Eftihiou, Founder of Claricast, we break down what actually makes a podcast stand out and get results. You'll get clear strategy frameworks, practical podcasting tips, and guidance on everything from hosting podcast interviews, recording episodes, presenting your show in a way that exemplifies your brand, audience growth, and using your podcast as a marketing tool. This isn't for hobbyists. It's about intentional podcasting - positioning, consistency, quality, and strategy - so your podcast earns attention, builds trust, and supports your goals. If you want your podcast to do more than just tick along, you're in the right place. Subscribe to Podcasting Amplified today and start using podcasting to drive real results.

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August 18, 2026Episode 7217 min

Can You Make Money From A Podcast? (8 Ways in 2026)

Can you make money from a podcast? Well, even with hundreds of thousands of active podcasts out there, the answer is 100% YES. And I know that because we work with podcasters who are generating revenue from their podcast every day - from one recruiter who landed a £30k deal off the back of his second episode with no audience, to creators who have made thousands in ad revenue and brand deals. And in this episode, I'm going to share with you the eight most effective ways to make money from a podcast. And these methods are split into two categories: You're either selling your own stuff. Or you're selling someone else's stuff (either directly or indirectly). And I'll share some that require an audience and some that don't so wherever you are in your podcasting journey this is for you. By the end, you will have a much clearer idea of which monetisation strategy makes the most sense for your podcast and how to get started. In this episode, you'll discover - How realistic is it to make money from a podcast? Ways of making money from podcasting. Do you need a large audience to generate revenue from podcasting? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

August 4, 2026Episode 7113 min

Why does EVERYONE have a podcast

Why does everyone seem to have a podcast? At first, it was mostly independent creators, radio personalities and people who already worked within the media industry. But now, it seems like every celebrity has to have one, even when there isn't much of a concept beyond interviewing other celebrities. Businesses are launching podcasts left, right and centre and struggling to stand out. And every group of friends who think their private conversations would be hilarious to everybody else eventually seems to utter those same five words: "We should start a podcast." But does everyone really have a podcast? And what is it about podcasting that makes it feel so saturated? In this episode, we're going to look at how many podcasts are really out there, why so many celebrities, creators and businesses have been drawn to the medium, and whether there is still space for your podcast to grow and get results. Covered in this episode: How many podcasts are out there and active? Why has podcasting become so popular? Is there still space to start a podcast that stands out? And more… LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

July 21, 2026Episode 7028 min

Why Most Business Podcasts Fail And How To Avoid Expensive Mistakes with Josh Troche

Is podcasting still worth it for business owners when there are so many other podcasts out there? Well, there may be many podcasts out there but most of them aren't hitting the mark or gaining traction. There is still plenty of opportunity available for businesses who want to put the work in and create a podcast that really brings value and gets results. If you want to use a podcast to grow your business this year then you need to hear this conversation. I speak with Josh Troche, host of Podcasting Momentum - a show that helps business owners and marketing managers get to the heart of what makes a podcast successful. This is a no fluff conversation where we break down exactly why most business podcasts fail and how you can avoid expensive mistakes and get the results you're after from your podcast. Covered in this episode: What mistakes do businesses often make when they start a podcast? Is podcasting for business owners still worth it in 2026? What makes a podcast worth listening to? How to keep viewers hooked in a world of short attention spans. How to level up your audio so it exemplifies your brand. And much more… LEARN MORE Podcasting Momentum - https://podcasts.apple.com/us/podcast/podcasting-momentum-the-marketing-flywheel-for-your/id1754786252 The Business Fix podcast - https://www.businessfixpodcast.com/ Claricast - https://www.claricast.com CONNECT Josh Troche - https://www.linkedin.com/in/jtroche Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

July 7, 2026Episode 6918 min

What Makes A Great Podcast (The 7 Key Elements)

With over four million podcasts out there, it's become increasingly difficult to stand out. And because of that, a lot of podcasters end up focusing on the wrong things, like how often they should post on social media and which new AI tool they should use. And while those things can have an impact, they're not the thing that makes a podcast successful. Because when I look at the podcasts that consistently attract listeners, build loyal audiences, and turn those listeners into genuine fans, there is one thing they all have in common. They're simply great podcasts. Now, that might sound obvious, but it's something that often gets overlooked. Sometimes when a podcast isn't growing, it isn't because the marketing is wrong. It's because the podcast itself still has room for improvement. There's no point going all out on marketing before your content is great. But what makes a great podcast? In this episode, I'm going to share the seven things I've seen in the most successful podcasts we've worked with that make them genuinely great podcasts. And as we go through them, I want you to think about your own show and ask yourself honestly: Does my podcast have these seven things? Covered in this episode: What stops a podcast from being great? How to find out what you should do more of and less of. How regularly to publish episodes. What makes someone choose one podcast over another? And more… LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

June 23, 2026Episode 6821 min

How To Get Podcast Guests (Who Actually Grow Your Show)

If you have an interview podcast, or you ever bring guests onto your show, then you'll know that finding the right guests isn't always easy. Not only do you need to find people who are willing to give up their time, but you also need to find guests who can provide real value to your audience. Not all guests are created equal. Some guests can help you create incredible episodes that your listeners love and help you grow your audience. Others can leave you with an episode that gets very little engagement and doesn't really move the needle for your podcast at all. In the worst cases, you end up with an episode that can't even be published. That's why in this episode, I'm going to share how to get podcast guests. How to identify the kinds of guests you should be booking, how to find them, and how to approach them in a way that dramatically increases your chances of getting a yes. Covered in this episode: How to identify your ideal guests. Finding the right guests. How to book podcast guests. LEARN MORE Podcast Guest Scout Custom GPT - http://www.claricast.com/guestscout PodMatch - https://www.joinpodmatch.com/claricast (affiliate link) CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

June 9, 2026Episode 6717 min

Double Your Listeners In 30 Days With This Podcast Marketing Strategy

This one podcaster was able to almost triple her downloads within a month. And it wasn't because she paid some so-called "podcast promoter". There were no paid ads. No listen-for-listen tactics. Instead, she used one of the most powerful podcast growth strategies that we know of for growing an engaged listener based for a small podcast organically. And in this episode, I'm going to break down exactly what that strategy was, why it worked so well, and how you can apply it to your own podcast. Covered in this episode: Who this strategy works for. The Audience Borrowing strategy explained. How you can get these results. Finding people who share your audience. Reaching out to them so they reply. Tracking your results so you can get more of them. So, if you want a way of growing your audience of engaged listeners without paying for ads, this is for you. LEARN MORE Claricast - https://www.claricast.com Crack The Book on Spotify - https://open.spotify.com/show/5GpySInw1e8IqNQvXow7Lv Crack The Book on Apple Podcasts - https://podcasts.apple.com/us/podcast/crack-the-book-a-beginners-guide-to-reading-the-great-books/id1749793321 CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

May 26, 2026Episode 6617 min

What Chat GPT Won't Tell You About Podcasting

So you want to build and grow a successful podcast. The question is, how? Because these days, a lot of the answers to the most common podcasting questions and challenges, things like "How to get more listeners?", "What to name your podcast?", "What microphone to use?" and so on, are increasingly being searched for through generative AI tools like ChatGPT, Claude, and Google Gemini. Even Google search is shifting in that direction now, with more people relying on the AI overviews rather than seeking out trusted sources, doing deep research or speaking to actual humans with experience in podcasting. Now, tools like ChatGPT can be incredibly useful, I use them myself for various tasks. But what if I told you that relying on generative AI too heavily for podcasting advice could actually be taking your podcast in completely the wrong direction? Because while these tools are very good at sounding confident, they often give surface-level answers based on an average of thousands of opinions, many of which are contradictory, outdated, or simply wrong. So in this episode, I'm going to share: What ChatGPT won't tell you about podcasting. The biggest AI pitfalls. Where generative AI tools can be useful in podcasting. Where to get your information. If you find yourself relying on AI for your answers, it's worth having a listen to this. LEARN MORE Get this right first - https://youtu.be/J1QEBYO127w Editing and producing a high-quality podcast - https://www.youtube.com/playlist?list=PLZWGTnpapialmsETBsQGGEMEAUHAouCpx Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

May 12, 2026Episode 6514 min

Is A Podcast Still A Podcast If It Has Video?

Is a video podcast still a podcast? Or is a podcast inherently an audio-only medium, and the moment you add video, it just becomes a video, or a video of a podcast? This is a question that's been coming up more and more recently, with Apple Podcasts now introducing seamless switching between audio and video, and enabling Apple Podcast video uploads via your podcast host. But some argue that video podcasts aren't actually podcasts at all. That they're just filmed interviews, or YouTube videos, and that podcasting is inherently audio-only. So in this episode, we're going to try and get to the bottom of that. What actually defines a podcast? Where does video come into it? And why it matters in the first place. In this episode, you'll discover - What actually is a podcast? Is a video podcast still a podcast? Where did the term "podcast" come from? The current state of video podcasting. Do you need to do video as a podcaster? If your thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Referenced The Guardian article - https://www.theguardian.com/media/2004/feb/12/broadcasting.digitalmedia Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

April 28, 2026Episode 6414 min

How To Come Up With A Good Podcast Name (And Subtitle)

Your podcast name plays a huge role when it comes to attracting listeners and standing out on podcast platforms. It's one of the first things people see when they come across your show, whether that's through search, recommendations, or scrolling through a category. And in a lot of cases, it's the main thing that determines whether someone clicks or keeps scrolling. The problem is, a lot of podcasters are making some big naming mistakes that are holding them back from day one. So in this episode, I'm going to break down the three essential components of a good podcast name, plus one bonus element that can help you get discovered more easily. We'll also look at how you can use subtitles to attract more of your ideal listeners. So whether you're just getting started, or you've had your podcast for a while and want to make sure your name is working for you and not against you, this is for you. In this episode, you'll discover - How to come up with a good podcast name. What people get wrong when naming their podcast. The podcast discoverability strategy that almost no-one is using. And more… If you're thinking about the future of podcasting and where video fits into the equation, this is for you. LEARN MORE Claricast - https://www.claricast.com CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .

April 14, 2026Episode 6313 min

How To Write Podcast Show Notes (That Get People To Listen)

If you spend hours creating your podcast episodes and you still find that it's just not getting the downloads you feel it deserves, there are a few reasons why your listeners might not be clicking. And one of those reasons could be that the show notes just aren't enticing them to listen, and that's what we're going to be covering today. Your show notes, the description of each episode that shows below an episode in podcast platforms, is one of the few chances that you have to convince your listeners and new listeners that an episode is worth listening to, so it's important that we make the best use of them. So I'm going to go over exactly what should and shouldn't be included in your show notes, and how to structure them so that you can write your show notes easily, while ensuring they're working hard to convince people to listen. We cover - The six elements to include in your show notes if you want people to listen to your episodes. The biggest show notes mistakes to avoid. Is it worth using AI to write show notes? Plug-and-play scripts you can use to make your show notes writing easier. LEARN MORE Get the free show notes template to keep - https://claricast.com/shownotes . CONNECT Joe Eftihiou on LinkedIn - https://www.linkedin.com/in/joe-eftihiou/ LISTEN Spotify - https://open.spotify.com/show/5rdajQ9A1D8an5sBmoAFjR?si=10b5eb9fc21c4bfd Apple Podcasts - https://podcasts.apple.com/us/podcast/podcasting-amplified/id1714803934 YouTube - https://www.youtube.com/playlist?list=PLZWGTnpapiangKMMvMRFXehPNrgbnAl_z Production by Claricast .