Podcast Theory

Hosted by Jason Cercone

Entrepreneurship Marketing Education

Website RSS feed

Episodes

200

Latest episode

Nov 2024

Language

EN-US

About the show

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show. Since this podcast's launch in 2020, it's undergone a couple of changes: - Seasons 1 and 2 were known as Pod Theory - Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats: 1. Seasons featuring host Jason Cercone and a Featured Co-Host 2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4. We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live!

Listen to episodes

60 recent

November 14, 2024Episode 3618 min

Farewell to Podcast Theory (For Now) and What To Do Now

All good things must come to an end.And it's in that spirit that this episode of Podcast Theory serves as the sunset, the final curtain, the 9th inning, the grand exit, THE final installment of this podcast...For now, anyway 😉Down the road, who knows...maybe it'll make sense to bring Podcast Theory back into the game.But for now, all attention shifts to Let's Blow This Up. Click the play button to discover why (and when). From the bottom of my heart, I want to thank you for being part of Podcast Theory in all its forms and iterations over the years. If you've listened, shared, rated, reviewed, commented, or told someone in your circle they should be listening to this podcast as well, I can't tell you how much I appreciate everything you've done to help me grow this show.I promise to continue bringing you the same great experience you've had with this show as I bring the Podcast Theory format over to Let's Blow This Up as part of Season 3.To get connected to Let's Blow This Up, visit bombtrackmedia.com/letsblowthisupI'll see you there.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

November 12, 2024Episode 3521 min

6 Critical Things to Consider Before Launching Your Podcast: Part 6

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, it's Part 6 in my 6-part series covering critical aspects you absolutely need to consider before launching a podcast. Today, as well as the previous five episodes in this series, you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

November 7, 2024Episode 3417 min

6 Critical Things to Consider Before Launching Your Podcast: Part 5

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, it's Part 5 in my 6-part series covering critical aspects you absolutely need to consider before launching a podcast. Today, as well as the next episode AND the previous four episodes, you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

November 5, 2024Episode 3317 min

6 Critical Things to Consider Before Launching Your Podcast: Part 4

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, it's Part 4 in my 6-part series covering critical aspects you absolutely need to consider before launching a podcast. Today and over the next two episodes (as well as the previous three episodes), you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

October 31, 2024Episode 3214 min

6 Critical Things to Consider Before Launching Your Podcast: Part 3

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, it's Part 3 in my 6-part series covering critical aspects you absolutely need to consider before launching a podcast. Today and over the next three episodes (as well as the previous two episodes), you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

October 29, 2024Episode 3115 min

6 Critical Things to Consider Before Launching Your Podcast: Part 2

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, it's Part 2 in my 6-part series covering critical aspects you absolutely need to consider before launching a podcast. Today and over the next four episodes (as well as the previous episode), you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

October 24, 2024Episode 3015 min

6 Critical Things to Consider Before Launching Your Podcast: Part 1

Thinking about starting a podcast? It's vital you get started on the right foot...one that allows you to build a solid foundation on which your show can grow successfully over time.In order to launch your show effectively, there are a number of key components you need to dial in so you don't run into the issues that prevent so many aspiring podcasters from getting beyond just a small handful episodes before throwing in the towel on their production.There's a famous saying that says "Failing to prepare is preparing to fail," and no truer words have ever been spoken about starting a podcast for the right reasons AND properly strategizing for a powerful launch that sets the table for what your show will become.In this episode of Podcast Theory, I'm kicking off a 6-part series covering critical aspects you absolutely need to consider. Today and over the next five episodes, you'll discover vital components that will help you launch your show with precision, confidence, and clarity.Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

October 23, 2024Episode 2918 min

I'm Retiring Podcast Theory For Good. Here's Why...

As a wise man once said, "All good things must come to an end."And despite all the wisdom of said wise man...that's KIND OF what's happening here.Over the past few weeks, I've been pondering the future of this podcast and have made the decision to retire Podcast Theory. For good this time. But rest assured, what you experience each time you click play on an episode of Podcast Theory won't be vanishing completely.Confused yet? Don't worry, answers to every question exists within this episode. Don't miss it! Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

September 19, 2024Episode 2817 min

Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast

"There's always a million reasons not to do something." --- Jan Levenson, The OfficeThat statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly.But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strategy downstream again.In all aspects of life, there's always going to be OTHER factors that prevent you from doing something you really want to do. But with podcasting, you're doing much more than just STARTING and DOING a podcast. You're opening up a new channel of communication and content creation that could literally change the face and direction of your brand.In this installment of Podcast Theory, I'm sharing my reasons why RIGHT NOW is the best time to start your brand podcast (or, at the very least, the planning phases).Join me as I talk about:- Why putting off the start of your podcast production does more harm than good- How to evaluate time when it comes to the structure of your podcast- How to overcome the belief that podcast production is this overwhelming feat you can never accomplish- Why business leaders need to look at podcasting as an engine that churns out much-needed content versus something that requires thousands of downloads to be considered a success____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveLike what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production

September 17, 2024Episode 2715 min

5 Things Your Podcast Doesn't Need: Part 5

Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards?If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight.In Part 5 of my "5 Things Your Podcast Doesn't Need" series, I'm diving deep into one of the most critical items you need to consider with your production: compromising your standards at the expense of your audience.In podcasting, the unofficial golden rule is you always consider the listener's experience above all else. If you feature a guest who goes into business for themselves and does nothing but sell - to the point your listener may wonder if this content is for them - you may want to consider other options instead of exposing your listeners to something that will sour them on your show.You want to ensure you bring value to your listeners at all times. And if that means 86'ing an episode because it doesn't meet your standards, so be it.____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveLike what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasureCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production