Podcast Notes Playlist: Business

My First Million Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgEpisode 653: Shaan Puri ( https://x.com/ShaanVP ) talks to Furqan Rydhan ( https://x.com/FurqanR ) about the biggest opportunities in AI right now.  — Show Notes:  (0:00) Intro (4:42) Define the Job-to-be-done (8:20) How to build an AI Agent workflow (11:16) AI Tools break down (27:05) How Polymarket won (31:48) Why VR is a sleeping giant? (44:43) Be a lifelong player in tech (58:52) The unbeatable combination (1:02:27) Adam Foroughi’s A+ execution (1:18:35) Betting on -1 to 0 — Links: • Furqan’s site - https://furqan.sh/  • Founders, Inc - https://f.inc/  • Applovin - https://www.applovin.com/  • Claude - https://claude.ai/  • OpenAI - https://platform.openai.com/  • Langchain - https://www.langchain.com/  • AutoGen - https://autogenai.com/  • Crew - https://www.crewai.com/  • CloudSDK - https://cloud.google.com/sdk/  • Perplexity - https://www.perplexity.ai/  • “Attention is all you need” - https://typeset.io/papers/attention-is-all-you-need-1hodz0wcqb  • Anthropic - https://www.anthropic.com/  • Third Web - https://thirdweb.com/  • Luna’s AI Brain - https://terminal.virtuals.io/  • Oasis - https://oasis.decart.ai/welcome  • Polymarket - https://polymarket.com/  • Gorilla Tag - https://www.gorillatagvr.com/  • Yeeps - https://tinyurl.com/59z2yrdu  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

My First Million Key Takeaways  Instead of focusing on how something might fail, consider how big the idea could be if everything worked out You don’t always want to sit behind a defensive moat; sometimes, a high-velocity attack is the best way to win Mental models from one discipline are often applicable in another discipline; cross-pollinate ideas and concepts across disciplines and you may discover something novel The key to success is dumb competition; competing against knuckleheads increases your chances of successFocusing on making money will cause you to make less money; nobody wants to give money to people who are too focused on making money It is fine to want money, but wealth is a paradox; the more of it you want, the less of it you get It is better to focus on things that are upstream of making money, such as solving problems and developing skills that are valuable to other people The greatest returns in investing come from allowing the compounding machine to run; do not make decisions or engage in behavior that interrupts the compounding machine You have a massive arbitrage opportunity if you can avoid mimetic desire in venture capital investing In life and business, you can just do things! You don’t always need permission Read the full notes @ podcastnotes.orgEpisode 648: Shaan Puri ( https://x.com/ShaanVP ) talks to Flexport founder Ryan Petersen ( https://x.com/typesfast ) about playing both games: bootstrapping a startup to millions and raising venture capital to build a multi-billion dollar company.  — Show Notes:  (0:00) Import Genius (5:36) Paul Graham's superpower (9:34) Data-as-a-service framework (13:51) Charlie Munger's worldly wisdom (19:45) Prioritizing adventure (24:09) The paradox of wealth (28:51) Charlie Munger's student experiment (31:00) Negotiation masterclass (37:23) Inside Founders Fund (43:16) Being in a crowd v following a crowd (46:29) Highs and lows (48:52) "You can just do things" (50:16) Unseen arbitrages (53:00) $50M Phone booths — Links: • Flexport - https://www.flexport.com/  • Flexport on X - https://x.com/flexport • ImportGenius - https://www.importgenius.com/  • Schlep Blindness - https://paulgraham.com/schlep.html • Poor Charlie’s Almanack - https://www.stripe.press/poor-charlies-almanack  • Founders Fund - https://foundersfund.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

All-In with Chamath, Jason, Sacks & Friedberg Key Takeaways  The Trump win represents a dismissal of Wokeism and judgmentalism and is a ringing endorsement of meritocracy and common sense Donald Trump has increased his support across the electorate; except for two demographic groups (65+ and white college women), every single demographic group shifted towards Republican from 2020 to 2024 Comparing Trump votes from 2020 to 2024 in areas that are bastions of elitist liberal thinking:In California, Trump lost by 29 points in 2020; he lost by 17 points in 2024 In New York, Trump lost by 23 points in 2020; he lost by 12 in 2024 The current Democratic Party base consists of the elites: The overeducated, affluent, and non-religious types who are disconnected from the reality of most AmericansIf these people stay in control of the Democratic Party, the Republicans will probably have an electoral majority for the foreseeable future “I think that the Democrats will lose one of California or New York in the next eight years.” – Chamath “The legacy media spell is broken. Their credibility has been destroyed and I think that the repudiation of the legacy media is one of the most important  results of this election. It just shows that the Democrats had a trillion-dollar propaganda machine on their side and Trump was still able to win.” – David Sacks  Science is the constant process of questioning whether you are right or wrong; reasserting the scientific process of skepticism in federal agencies may help restore trust and faith in our institutions“In the most basic calculation, the bottom fell out of the Democratic Party.” – Chamath Donald Trump won because his focus is on solving real problems that are affecting Americans  “Americans love winners and innovation, and they hate socialism and woke nonsense – it’s time for a hard reset.” – Jason Read the full notes @ podcastnotes.org(0:00) Bestie intros! (4:55) Sacks recaps election night at Mar-a-Lago (8:28) Analyzing the results: how Trump won, why Kamala and the Democratic Party lost (25:55) The failing Democratic coalition, campaign spend disparity, Trump's advantage in earned media (37:59) What mattered most: Policy, Candidate, or Campaign? (50:44) GOP will likely win House and Senate, potential cabinet positions, avoiding neocons (1:10:42) Cabinet positions, shaking up the unelected bureaucratic branch (1:28:47) California rejects progressives (1:35:17) Abortion laws being settled around the US Get tickets for The All-In Holiday Spectacular!: https://allin.ticketsauce.com/e/all-in-holiday-spectacular Follow the besties: https://x.com/chamath https://x.com/Jason https://x.com/DavidSacks https://x.com/friedberg Follow on X: https://x.com/theallinpod Follow on Instagram: https://www.instagram.com/theallinpod Follow on TikTok: https://www.tiktok.com/@theallinpod Follow on LinkedIn: https://www.linkedin.com/company/allinpod Intro Music Credit: https://rb.gy/tppkzl https://x.com/yung_spielburg Intro Video Credit: https://x.com/TheZachEffect Referenced in the show: https://x.com/twobitidiot/status/1854192602985255042 https://www.270towin.com/2024-election-results-live/president https://x.com/ChrisCillizza/status/1854515791690953066 https://www.youtube.com/watch?v=_e8-KX3XKL8 https://x.com/Jason/status/1854209590424121464 https://x.com/SawyerMerritt/status/1854045298475110779 https://x.com/DavidSacks/status/1854342908356297068 https://x.com/arifleischer/status/1854270972775305291 https://www.fec.gov/data/spending-bythenumbers/?office=P https://www.usnews.com/news/national-news/articles/2024-11-01/16-billion-will-be-spent-in-the-2024-election-wheres-it-all-going https://x.com/DavidSacks/status/1829383729284067659 https://www.snopes.com/fact-check/trump-very-fine-people https://x.com/TheRabbitHole84/status/1840977783247286429 https://www.cnn.com/election/2024 https://polymarket.com/event/house-control-after-2024-election https://x.com/MarioNawfal/status/1854536321282519396 https://www.instagram.com/p/DCFJ4mlsmEG/?hl=en https://x.com/DavidSacks/status/1854202717637411199 https://www.scotusblog.com/2024/06/supreme-court-strikes-down-chevron-curtailing-power-of-federal-agencies https://x.com/chamath/status/1854229735477551600 https://www.nbcnews.com/politics/2024-election/la-district-attorney-progressive-loses-re-election-gascon-rcna175906 https://www.nytimes.com/interactive/2024/11/05/us/elections/results-abortion.html

My First Million Key Takeaways  Paradoxically, life gets easier when you choose to do hard things Have a goal that you can strive towards, but be cognizant of how you feel along the way in pursuit of that goal One of the hardest things in life is figuring out what you want “I think everybody should get rich and famous and do everything they ever dreamed of so they can see that it’s not the answer.” – Jim Carey You have emotional sovereignty in how you choose to react to everything that happens in life; exercise and develop that sovereignty so that you can live the fullest life possible How Cheap is Your Happiness: Don’t let the smallest inconvenience take you out of the beautiful state of being that is happiness“I just do what’s cool to me, and sometimes the whole world agrees.” – Mike Posner Read the full notes @ podcastnotes.orgEpisode 640: Shaan Puri ( https://x.com/ShaanVP )sits down with Mike Posner ( https://x.com/MikePosner ) about his insane hustle, fame, loss and reinvention. — Show Notes:  (0:00) iTunesU Story (14:41) Going back to school, famous (21:40) Getting on the radio (26:40) “I just do what's cool to me and sometimes the whole world agrees” (30:06) One true sentence / Writing Process (39:50) Money, fame and Survivor (46:52) Advice to my younger self (48:10) Missed flight story (58:00) The making of a hit song (1:04:31) Walking Across America (1:11:09) "How cheap is your happiness?" (1:14:17) Beautiful States v Suffering States — Links: • Mike Posner - https://mikeposner.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Pomp Podcast Key Takeaways  The fundamental aspect of the American Dream is creating a better life for your kids than the one you livedTwo-thirds of the American workforce has a high school education, and only one-third has a college education; on average, a person with a college education lives seven years longer than a person without one “Right now, I am focused on: ‘What’s the right move for America?’ And that’s why I’m all in with Donald Trump – his policies, his thinking, his way of just looking at things, his intuition. It’s just right.” – Howard Lutnick In the past, the Democratic Party used to be the party for the workers, and the Republican Party was the party for businesses, but this has completely shiftedCoastal elite nonsense has infiltrated the Democratic Party; it no longer represents the working class as it once didInstead of taxing the hell out of the American people, what if the US government made money off tariffs when other countries bought our stuff?All of the fentanyl that makes its way into the US comes from China; something nefarious might be at play, given the damage this drug is doing to America’s youth and working-class After the 9/11 attacks, Howard Lutnick pledged to forgo his salary and bonuses for several years to support the families of Cantor Fitzgerald employees who lost their lives“Everytime bitcoin dips, I’m going to be the buyer.” – Howard Lutnick He has “hundreds and hundreds of millions of dollars” worth of exposure to Bitcoin, and one day expects his stack to be worth billions “Bitcoin will be way way way higher, sometimes lower. You just have to have faith.” – Howard Lutnick    Read the full notes @ podcastnotes.orgHoward Lutnick is the CEO of Cantor Fitzgerald. Howard is one of the most interesting people in finance, he is a billionaire, and has incredible ideas to improve America. In this conversation, we talk about the national debt, inflation, why he is the co-head of the Trump transition team, what their plan is to balance the budget, how they are going to change things around economically, and a touching story about 9/11.  ======================= Buy book: https://www.amazon.com/Live-Extraordinary-Life-Anthony-Pompliano/dp/0857199927/ ======================= Gemini is the safe and secure way to trade crypto. Gemini is offering eligible new users the opportunity to earn $100 in BTC when they trade $1000 in crypto within their first 30 days of signing up. Head over to ⁠https://www.gemini.com/partners/pomp⁠ and start trading crypto to earn $100 in BTC. ======================= The Pomp Podcast is powered by BetOnline.ag, the premier crypto-friendly place to gamble on politics and sports, casino, poker and horse racing. BetOnline.ag gives you the ability to use Bitcoin and more than a dozen altcoins to make deposits and withdraw your winnings. There are no crypto transaction fees, and processing is instantaneous and secure. Visit ⁠⁠⁠⁠https://promotions.betonline.ag/pomp⁠⁠⁠⁠ and use PROMO CODE: POMP100 to receive a 100% matching bonus on any crypto deposit. BetOnline.ag is available in nearly every country around the world, making it the top global gaming destination for crypto users. ======================= Pomp writes a daily letter to over 265,000+ investors about business, technology, and finance. He breaks down complex topics into easy-to-understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/ ======================= View 10k+ open startup jobs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dreamstartupjob.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Enroll in my Crypto Academy: https://www.thecryptoacademy.io/

Founders ✓ Claim Key Takeaways  “If Steve Jobs studied Edwin Land, I think every other founder should as well.” – David Senra Optimize for breadth as well as depth; hire the chemist who does photography on the side! Something magical exists at the intersection of the humanities and the sciences “Missionaries make better products.” – Jeff Bezos Missionaries and mercenaries are the two types of people that will be attracted to a companyWhile the mercenaries are there for the perks, status, and money, the missionaries are there to make better products because they believe in what the company is doingLeverage the power of demonstration: No argument in the world can compare with one dramatic demonstrationA first-class product needs first-class packaging and marketing! The founder is the guardian of the company’s soul If you are lucky enough to find your life’s work, why would you quit? You should take yourself seriously, but don’t make yourself miserable; none of us get out of this alive Read the full notes @ podcastnotes.orgWhat I learned from rereading Instant: The Story of Polaroid by Christopher Bonanos. ----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Episode Outline: — The most obvious parallel is to Apple Computer. Both companies specialized in relentless, obsessive refinement of their technologies. Both were established close to great research universities to attract talent. Both fetishized superior, elegant, covetable product design. And both companies exploded in size and wealth under an in-house visionary-godhead-inventor-genius. At Apple, that man was Steve Jobs. At Polaroid, the genius was Edwin Land. Just as Apple stories almost all lead back to Jobs, Polaroid lore always seems to focus on Land.— Both men were college dropouts; both became as rich as anyone could ever wish to be; and both insisted that their inventions would change the fundamental nature of human interaction.— Jobs expressed his deep admiration for Edwin Land. He called him a national treasure.— Books on Edwin Land:Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #263)A Triumph of Genius: Edwin Land, Polaroid, and the Kodak Patent War by Ronald Fierstein (Founders #134)Land's Polaroid: A Company and the Man Who Invented It by Peter C. Wensberg (Founders #133)The Instant Image: Edwin Land and the Polaroid Experience by Mark Olshaker (Founders #132)Insisting On The Impossible: The Life of Edwin Land and Instant: The Story of Polaroid(Founders #40)— Biography about Steve Jobs: Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli— Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that's not the main distinction of my career. The reason Apple resonates with people is that there's a deep current of humanity in our innovation. I think great artists and great engineers are similar, in that they both have a  desire to express themselves. In fact some of the best people working on the original Mac were poets and musicians on the side. In the seventies computers became a way for people to express their creativity. Great artists like Leonardo da Vinci and Michelangelo were also great at science. Michelangelo knew a lot about how to quarry stone, not just how to be a sculptor. —  Steve Jobs: The Exclusive Biography by Walter Isaacson (Founders #214)— Book on Henry Ford:I Invented the Modern Age: The Rise of Henry Ford by Richard Snow (Founders #9)The Autobiography of Henry Ford by Henry Ford (Founders #26) Today and Tomorrow Henry Ford (Founders #80) My Forty Years With Ford by Charles Sorensen  (Founders #118)The Story of Henry Ford and Thomas Edison's Ten Year Road Trip by Jeff Guinn (Founders #190) — Another parallel to Jobs: Land's control over his company was nearly absolute, and he exercised it to a degree that was compelling and sometimes exhausting.— When you read a biography of Edwin land you see an incredibly smart, gifted, driven, focused person endure decade after decade of struggle. And more importantly —finally work his way through.— Another parallel to Jobs: You may be noticing that none of this has anything to do with instant photography. Polarizers rather than pictures would define the first two decades of lands intellectual life and would establish his company. Instant photos were an idea that came later on, a secondary business around which his company was completely recreated.— “Missionaries make better products.” —Jeff Bezos— His letter to shareholders gradually became a particularly dramatic showcase for his language and his thinking. These letters-really more like personal mission statements-are thoughtful and compact, and just eccentric enough to be completely engaging. Instead of discussing earnings and growth they laid out Land's World inviting everyone to join.— Land gave him a four-word job description: "Keeper of the language.”— No argument in the world can ever compare with one dramatic demonstration. — My Life in Advertising by Claude Hopkins (Founders #170)— The leap to Polaroid was like replacing a messenger on horseback with your first telephone.— Hire a paid critic:Norio Ohga, who had been a vocal arts student at the Tokyo University of Arts when he saw our first audio tape recorder back in 1950. I had had my eye on him for all those years because of his bold criticism of our first machine.He was a great champion of the tape recorder, but he was severe with us because he didn't think our early machine was good enough. It had too much wow and flutter, he said. He was right, of course; our first machine was rather primitive. We invited him to be a paid critic even while he was still in school. His ideas were very challenging. He said then, "A ballet dancer needs a mirror to perfect her style, her technique.— Made in Japan: Akio Morita and Sony by Akio Morita.— Another parallel to Jobs: Don't kid yourself. Polaroid is a one man company.— He argued there was no reason that well-designed, wellmade computers couldn't command the same market share and margins as a luxury automobile.A BMW might get you to where you are going in the same way as a Chevy that costs half the price, but there will always be those who will pay for the better ride in the sexier car. Rather than competing with commodity PC makers like Dell, Compaq and Gateway, why not make only first-class products with high margins so that Apple could continue to develop even better first-class products?The company could make much bigger profits from selling a $3,000 machine rather than a $500 machine, even if they sold fewer of them.Why not, then, just concentrate on making the best $3,000 machines around? — Jony Ive: The Genius Behind Apple's Greatest Products by Leander Kahney.— How To Turn Down A Billion Dollars: The Snapchat Story by Billy Gallagher — Books on Enzo FerrariGo Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A.J. Baime. (Founders #97) Enzo Ferrari: Power, Politics, and The Making of an Automotive Empire by Luca Dal Monte (Founders #98) Enzo Ferrari: The Man and The Machine by Brock Yates (Founders #220) — Soul in the game. Listen to how Edwin Land describes his product:We would not have known and have only just learned that a new kind of relationship between people in groups is brought into being by SX-70 when the members of a group are photographing and being photographed and sharing the photographs: it turns out that buried within us—there is latent interest in each other; there is tenderness, curiosity, excitement, affection, companionability and humor; it turns out, in this cold world where man grows distant from man,and even lovers can reach each other only briefly, that we have a yen for and a primordial competence for a quiet good-humored delight in each other:we have a prehistoric tribal competence for a non-physical, non-emotional, non-sexual satisfaction in being partners in the lonely exploration of a once empty planet.—  “Over the very long term, history shows that the chances of any business surviving in a manner agreeable to a company’s owners are slim at best.” —Charlie Munger----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast 

Founders ✓ Claim Key Takeaways  Some failure is inevitable; learn from it, do not beat yourself up over it, and keep moving forwardBusiness is not a battle to be waged; it is a puzzle to be solved True entrepreneurs never fail; sometimes the business venture doesn’t work out for them, but they never fail Go to where it is less crowded; there is no substitute for limited competition Be someone that people make money with Have a long-term view and do not sacrifice your ability to do future deals by burning bridges to close the current one If you love what you do, then you will get really good at it and do it for a long time;money will come as a resultThe true test of an entrepreneur is someone who spends his life constantly testing his limits “Fear and courage are cousins – and very closely related.” – Sam Zell Read the full notes @ podcastnotes.orgWhat I learned from reading Money Talks, Bullsh*t Walks: Inside the Contrarian Mind of Billionaire Mogul Sam Zell by Ben Johnson.----Ramp gives you everything you need to control spend, watch your costs, and optimize your financial operations —all on a single platform. Make history's greatest entrepreneurs proud by going to Ramp and learning how they can help your business control your costs and save more. ----Founders Notes gives you the superpower to learn from history's greatest entrepreneurs on demand. You can search all my notes and highlights from every book I've ever read for the podcast. Get access to Founders Notes here. ----Join my free email newsletter to get my top 10 highlights from every book----Follow Founders Podcast on YouTube (Video coming soon!) ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Write of Passage Podcast Key Takeaways Check out the episode pageRead the full notes @ podcastnotes.orgYou know him as the CEO of OpenAI — but did you know that Sam Altman is an avid writer?  As one of today’s most successful entrepreneurs, Sam champions the tremendous value of writing: how it clarifies your thinking, expands your ideas, and levels-up your life in every sense, both personally and professionally. Plus, he has a love for the creative. (Have you ever met someone who can recite Percy Bysshe Shelley poems from memory? Well, Sam can.)  In this episode, we discuss how Sam uses ChatGPT in his daily life; how LLMs are changing the future of writing; what it means to be a novelist in the age of technology; and Sam’s best-learned writing lessons from Paul Graham. If you want to learn how the king of ChatGPT writes, this episode is for you.  SPEAKER LINKS:  Website: https://openai.com/ Blog: https://blog.samaltman.com/ Twitter: https://twitter.com/sama WRITE OF PASSAGE:  Want to learn more about the final class for Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS:  Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Invest Like the Best Key Takeaways  “The founder has to be accountable for the story. The founder holds this secret knowledge and vision that other people do not.” – Lulu Meservey Go Direct: If the founder’s secret has to go through seven layers of filtering before it is shared with the world, then it will become something that is already familiar to people and that already existsThe Core Ingredients of Founder Communications:1. Have a willingness and eagerness to take on the company’s comms 2. Have a clear vision of the company’s goals 3. Know your audience4. Reach people where they intellectually hang out“Communication is a vector, not a scalar. It only matters if there is a direction attached to it.” – Lulu Meservey Know your audience; if you are talking to the wrong people, then you would be better off talking to nobody because you may be making new enemies or unwanted friends Do not worry about converting your haters into believers; doing so successfully is so rare that it is probably not worth your scare timeKnow where your target audience intellectually hangs out so that your message can reach them in that medium Do not worry about converting your haters into believers; doing so successfully is so rare that it is probably not worth your scare time Craft your hook and know the erogenous zone of your target audience, then present them with a “gateway drug” that bridges them into the new world that you are creatingRead the full notes @ podcastnotes.orgMy guest today is Lulu Meservey. Lulu is the Founder and CEO of Rostra, a company that partners with founders to level up their communications around all strategic initiatives, from hiring to fundraising. She is also on the board at Shopify. I have been recently fascinated by the challenge of founders telling their story and Lulu is an expert in comms and a believer in creative problem-solving through effective communication and compelling storytelling. We discuss the evolution of media and its pitfalls, innovative methods for managing crises, and the power of going direct with your communication. Please enjoy my conversation with Lulu Meservey. I’m excited to announce that we are hiring an Editor in Chief at Colossus. This will be a critical and central role in our growing media platform and in our quest to find and showcase the best people, businesses, and ideas in the world. This person will work on existing shows like Invest Like the Best and Founders, our soon-to-be-announced print publication, and more. We aim to be the dominant media company exploring business and investing frontiers, so this person needs to be obsessed with these topics and bring serious operational chops. I firmly believe this role can help define someone’s career. Go to joincolossus.com/eic to apply. Subscribe to Glue Guys! For the full show notes, transcript, and links to mentioned content, check out the episode page here. ----- This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. I think this platform will become the standard for investment managers, and if you run an investing firm, I highly recommend you find time to speak with them. Head to ridgelineapps.com to learn more about the platform. — This episode is brought to you by Alphasense. AlphaSense has completely transformed the research process with cutting-edge AI technology and a vast collection of top-tier, reliable business content. Imagine completing your research five to ten times faster with search that delivers the most relevant results, helping you make high-conviction decisions with confidence. AlphaSense provides access to over 300 million premium documents, including company filings, earnings reports, press releases, and more from public and private companies. Invest Like the Best listeners can get a free trial now at Alpha-Sense.com/Invest and experience firsthand how AlphaSense and Tegas help you make smarter decisions faster. ----- Invest Like the Best is a property of Colossus, LLC. For more episodes of Invest Like the Best, visit joincolossus.com/episodes.  Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @patrick_oshag | @JoinColossus Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes: (00:00:00) Welcome to Invest Like the Best (00:06:48) The Evolution of Media and Communication (00:11:25) The Importance of Direct Communication for Founders (00:20:20) Choosing the Right Partners and Clients (00:25:20) The Art of Launching a Product (00:34:01) Fundraising Tips for Entrepreneurs and Investors (00:35:32) The Pitfalls of Inauthentic Fundraising (00:36:05) Crafting a Compelling Macro Narrative (00:37:54) Crisis Management Strategies for Founders (00:42:41) Lessons from Counterinsurgency (00:44:24) The Rugby Analogy for Founders (00:49:34) The Power of K-Pop Marketing (00:56:30) Vision and Future of Rostra (01:01:17) The Importance of Direct Communication (01:10:36) The Kindest Thing Anyone Has Done For Lulu

How to Take Over the World The story of how John Wooden won ten national championships on the way to becoming the greatest coach of all time. ----- Sponsors: Vesto Gains In Bulk - Use code Ben for $20 and a free shaker. How to Take Over the World Premium - For all endnotes, takeaways, and bonus episodes subscribe for only $7/month. ----- Writing, production, and sound editing by Ben Wilson with support from Michael Lackner. Learn more about your ad choices. Visit megaphone.fm/adchoices