
John Heald, VP of Business Development at Park Lawn
In this episode of PodCasket, we sit down with John Heald, a veteran of the death care profession whose career spans from running a startup funeral home with his twin brother to leading corporate development at Parklawn. John shares his fascinating journey into the profession, highlighting his early transition from the finance world, his pivotal role in founding Tributes.com, and his decade-long tenure navigating the intersection of technology and funeral service at legacy.com. The conversation dives deep into the rapidly changing landscape of the funeral industry, addressing the rise of direct cremation, the pressing need for pricing transparency, and how modern technology is shifting consumer habits away from traditional storefronts. Drawing from his current role in acquisitions, John unpacks exactly what funeral home owners need to consider in today's market, candidly explaining what life actually looks like on "day one" after selling a legacy family business. Beyond business insights, John shares personal anecdotes, including a harrowing near-death snowmobile crash in Utah and the daily reality of being mistaken for his twin brother at industry events. Whether you are an independent operator evaluating your market value or simply interested in the future of death care, this episode offers a grounded, optimistic look at where the profession is heading.













