Plinc's First-Party Data Party

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Latest episode

Jun 2024

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About the show

On this audio-only version of our popular webinar series, experts from Plinc discuss all things data and customer marketing. From personalisation and AI through to customer reporting and campaign analytics, we share how marketers can leverage data to their advantage. Marketers across retail, ecommerce, travel, hospitality, dining and B2B will take valuable insights away from these discussions. Visit plinc.com to learn more.

Listen to episodes

4 recent

June 25, 202419 min

Customer Data Foundations for Peak Season Success

Peak trading season is fast approaching. Is your customer data foundation optimised to deliver peak performance? In this episode, Plinc Chief Strategy Officer Stuart Russell uncovers how marketing teams can use data to capture and convert intent, enable intelligent personalisation strategies, optimise message and markdown targeting, boost post-peak retention and more.It's not too late to ensure your customer data foundation is optimised for your best peaks season yet.

March 14, 202457 min

Fixing Customer Data Foundations for Good

Are your marketing programmes built on shaky customer data foundations?We get it. You’re busy. You need to keep your customer marketing programmes moving to drive value to the business. And fixing your core customer data asset will be a long and arduous process…right?Not necessarily. And trust us, it will be worth it. The Plinc experts are joined by Steven Moriarty, Crew Clothing Company's Head of Data and Insight, to discuss the impact of shaky data foundations on customer marketing. Learn how to fix your customer data foundation so you can: Create seamless cross-channel experiencesDeliver advanced personalisationGain a deeper understanding of your customersTap into AI to serve the right messages and promotions, in the right place, at the right timeAnd more…

March 14, 202456 min

2024 Customer Marketing Trend Predictions

Experts from Plinc unveil their top 6 customer marketing trend predictions for the year. From generative AI to next-gen campaign measurement, this episode will give you the inspiration and ideas to make this year your best year of customer marketing yet.Need help putting any of these trends into practice for your brand? Learn more at plinc.com.

March 14, 202445 min

The State of Customer Data

In our first webinar of the season, Plinc experts dive into their latest research on the state of customer data and investigates its impact on businesses achieving a customer-first mentality.Visit plinc.com to learn more, or access the full State of Customer Data Report here.

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