Inside New York Bridal Fashion Week with Southern Bride: Trends, Designers, and the Dresses That Won’t Sell
Sherra Meyers and Bailee Ross of Southern Bride Magazine just got back from New York Bridal Fashion Week, and they’re telling us everything. Sherra bought Southern Bride in 1999 and has spent more than 25 years watching bridal trends come and go. Bailee runs the magazine’s social media and was at NYBFW for the first time. Together they take us behind the curtain at the biggest week in bridal fashion: a 3:30 a.m. sunrise styled shoot across lower Manhattan with Southern Bride’s ambassador photographers, invitation-only showrooms where only three people were in the room, after parties in the Chrysler Building, and an unexpected interview with the trade commissioner of Spain. We also get into the trends. Lace is everywhere. Designers are reworking jacquard. And there’s a wave of fully sheer, unlined gowns that Sherra doesn’t hold back on, including what one designer told her about how few brides actually buy them. Miles makes the case that runway looks work like concept cars. Then the conversation turns to what really lasts: designers who put a bride’s story ahead of their own spotlight, mother-daughter legacies at Watters and Ines Di Santo, and a Wang Feng gown made with hundreds of handmade peonies. Sherra also shares the origin story of Southern Bride, why the magazine describes itself as “not a location, but a state of mind,” and how photographers can get involved with Styled SHOOTS by Southern Bride. If you’ve ever wanted to know what Bridal Fashion Week is really like, or how trends actually reach real weddings, this one’s for you. Connect with Southern Bride: southernbride.com styledshootsbysouthernbride.com







