Bruce Kneeland, while not a pharmacist, has been in the industry for more than 40 years. On the Pharmacy Crossroads Podcast series, Kneeland talks with amazing owners and gets them to share examples of management practices, marketing programs or clinical services they provide that can help other owners improve their practice as well.
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February 26, 2026Episode 147534 min
Why Taking Fuller Advantage of Technology You Already Own Could Be Your Most Profitable Strategy | Pharmacy Crossroads
Many pharmacy owners invest in expensive technology but fail to fully utilize the system’s secondary and valuable features. This is a costly mistake! It leaves significant operational efficiencies and profit opportunities unrealized.
This program also invites managers to carefully review their tech vendor invoices to ensure new charges have not been added or that fees have not been quietly increased for features in their software agreements.
Kevin Minassian, President of DataScan, notes his company provides a wide range of profit-enhancing services at no additional cost while competitors often add additional fees. Visit www.datascanpharmacy.com for more information.
January 28, 2026Episode 147432 min
WAC Price Decreases Are Happening Now | Pharmacy Crossroads
There is still a lot more you should know about drastic price reductions on key brand name drugs. The Manufacturer Fair Price (MFP) price reductions have now hit, but there are still things a pharmacy can do to mitigate gross profit loses. Jay Blackburn, CEO of the Compliant Pharmacy Alliance (CPA) shares several tips, tactics and techniques that he suggests you understand. It will pay for you to understand and act on now! More information can be had on the CPA website: www.compliantrx.com
December 11, 2025Episode 147325 min
Urgent! Time Sensitive Information About Upcoming Decreases in WAC Prices; Action Needed Right Away | Pharmacy Crossroads
Major decreases in the price of 15 major brand name drugs will take place over the next few weeks and months. Pharmacies need to look carefully at the affected medications and plan now on how to balance inventory needs to minimize the negative effect lower WAC prices will have on reimbursement.
This podcast explains the issue, outlines possible actions to take and directs listeners to a website (www.compliantrx.com) with more details and timelines.
December 2, 2025Episode 147223 min
Skin Care is Health Care; How Quality Products Generate Income And Build Relationships | Pharmacy Crossroads
Discover how Mike Carugan, partner in a five-store New York pharmacy chain, is keeping his large front-end pharmacies profitable and growing.
In this episode, Mike shares:
How Instacart has become a powerful tool for competing online and reaching new customers
Smart front-end strategies that keep sales strong
How a long-standing partnership with the owner of Columbia SkinCare turned into a unique differentiator, expanded community outreach, and created high-margin cross-merchandising opportunities
If you want practical, real-world insights from someone who is winning the daily battle of independent retail pharmacy, this is an episode you won’t want to miss.
August 13, 2025Episode 147141 min
Grassroots Marketing with Bruce Kneeland | Pharmacy Crossroads
In this episode of PharmacyCrossroads, Bruce Kneeland shares examples of simple, effective and affordable marketing, advertising and management tools he has seen others use. The real lesson, according to Kneeland, is that marketing is essential to a modern pharmacies success. But he also feels that not all marketing need involve buying ads or spending large sums of money. Grass Roots Marketing, that is getting out, being creative and responding to local opportunities is a great way to grow.
May 9, 2025Episode 147033 min
Nebraska Pharmacy Owner Has Found Practical Way To Profitably Fill Branded Rx's | Pharmacy Crossroads
Jed Lewis is an innovative pharmacist that owns four pharmacies in Nebraska. But Lewis is doing something remarkable! By working with doctors and incorporating a line of "uniquely formulated" branded generics he has found a way to increase his gross profit by thousands of dollars. The company he works with is FH2 Pharma and in this episode he tells how he met the company's local sales rep and then started calling on doctors, with suggestions for using the new product line with specific patients, one's that would benefit most of the unique formulations.
He shares that for nearly two years now he has found the program to be beneficial in two ways; one the products provide an unusually high reimbursement from all the major PBM's. But, because he visits the doctors and "details" the drug, he has learned how to get-in to see them and in doing so he is picking up a lot of new business as the doctors have come to know him and know he'll take good care of their patients.
This is a must listen episode.
April 8, 2025Episode 146937 min
Compounding Is A Great Way To Grow | Pharmacy Crossroads
Kyle Panter, PharmD shares insights on how he got started in compounding and some of what he does for Innovative Pharmacy Solutions. He talks about how he does doctor detailing and how his business card, rolled up in a giant horse pill, has proven to be a great tool for getting in to see the doctor. He is joined by Michelle Bethel, Product Manager from Kalchem International who talks about how her company supports Kyle and other pharmacies by providing quality chemicals and ongoing support. You can learn more about Kalchem at: www.kalcheminternational.com
Participants:
Kyle Panter, PharmD, kyle@innovativepharmacysolutions.com
Michelle Bethel, Product Manager, mbether@kalcheminternational.com
February 6, 2025Episode 146827 min
Do You Have the Right Insurance Coverage? | Pharmacy Crossroads
Pharmacist Liability Insurance: Do you know if you are properly covered as a pharmacist? Have you even looked at your policy? Cord Pyles, with Pharmacist Mutual, helps us understand what to look for and ask for in a complete pharmacist liability policy.
January 29, 2025Episode 146744 min
Pharmacy CrossRoads Expands: Meet the 4 New Podcast Hosts Shaping the Future of Independent Community Pharmacy
Pharmacy CrossRoads is celebrating an incredible year of more than 60+ interviews with people in independent community pharmacy making a difference through technology, practice innovation, and networking to build stronger community pharmacies. Pharmacy CrossRoads is one of the most popular podcasts on the Pharmacy Podcast Network with an impressive 40,000+ downloads this podcast is one of the best shows about Independent Community Pharmacy. With an increase of pharmacy deserts throughout the country threatening access to life saving medicaitons and primary care providers driven to the brink exhaustion with so many patients needing access to care, the community pharmacy is more importatnt than ever before.
Pharmacy CrossRoads is expanding its team. Started by Bruce Kneeland through the Pharmacy Podcast Network, the popularity of the show and themes will bring our listeners 4 new Hosts, each taking a theme which has personally impacted their work in community pharmacy.
Adam Robinson
We have Dr. Adam Robinson, PharmD, known as the "Work flow Whisperer" as a pharmacy owner of Save Rite Drugs in Radcliff KY, Adam will be brining real-world experieces of pharmacy ownership.
Kris Rhea
With over 15 years of pharmacy and healthcare business experience, Director of Business Development of Pharmacy Marketplace, Kris Rhea is joining the Hosts of Pharmacy CrossRoads to drive content about the business of pharmacy's impact on independent owners.
Shahida Choudhry
Owner of The Palms Pharmacy in Tampa FL, member of the board of directors with Independent Pharmacy Cooperative, and voted 4 years in a row as one of the "50 Most Influential People in Pharmacy" Dr. Shahida Choudhry PharmD is joining Pharmacy CrossRoads to participate in discussions about moving community pharmacy forward and away from the clutches of the PBMs hampering the effectiveness of our Pharmacists in communites across the country.
Stacy Hall
Pharmacy Business Executive Stacy Hall, MBA is the CEO of the Florida Pharmacy Association which brings Pharmacy CrossRoads significant insights from state policies, government programs, and a diverse knowledge of multiple sectors of pharmacy care. As CEO of the FPA, Stacy is in conistent communitcations with national organizations like the National Alliance of State Pharmacy Associations (NASPA) and the American Pharmacists Association (APhA). This will bring Pharmacy CrossRoads listeners an indepth conversation about issues impacting independent community pharmacies.
"It's been an honor to work with Bruce. With over 40 years of Pharmacy Business experience and as a prolific writer for Pharmacy Times, Drug Topics, Computer Talk, Dispense Times, and other publications, podcasting was a natural fit to draw out Bruce's insights and guidance of relevant conversations about community pharmacy in the U.S." --stated Todd Eury, CEO of RxPR, LLC dba Pharmacy Podcast Network, "There's no other host on the PPN that's connected better with businesses looking to use podcasting as education for pharmacy onwers in a meaninful way which doenst sound like a boring commerical. We're looking forward to adding our 4 new podcast hosts to one of our most popular shows."
To listen to the latest Pharmacy CrossRoads podcast featuring the new hosts, click here: (LINK)
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About Pharmacy Podcast Network (PPN)
The only platform of its kind, PPN offers a comprehensive range of podcasts and content related to pharmacy, covering topics such as careers, compounding, education, hospital and health system issues, politics, professional development, retail and community pharmacy, senior and long-term care, specialty pharmacy, and student pharmacists.
December 3, 2024Episode 146637 min
Just What Is The Pharmacy Profit Summit? | Pharmacy Crossroads
Heather Haro serves as the Chief Revenue Officer for Diversify Rx, the pharmacy support company that produces the Pharmacy Profit Summit. Heather is a true professional when it comes to pharmacy operations and marketing. In this episode she explains how the summit is a bit different than most pharmacy shows and lays out some of the ways attendees are helped to go home after the show and actually implement a couple major changes in their operation.
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