Persuasion by the Pint

Hosted by Jonathan Taylor

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Episodes

213

Latest episode

Jun 2026

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About the show

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

Listen to episodes

60 recent

June 13, 2026Episode 4361 hr 26 min

Truth, Story, and Influence: The Persuasive Power of Documentaries

On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention. He is an award-winning screenwriter. He has written 7 screenplays, 4 published novels, a stage play, and has consulted on films. Check out their true crime podcast at https://podcandypodcast.com.

June 6, 2026Episode 43556 min

The Persuasive Power of Analog Marketing

On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to wow your prospects and customers with a "big box". We'll share some examples of things that have worked not only for getting attention but also for winning some big deals.

May 30, 2026Episode 4341 hr 0 min

The Unlikely Marketing Lessons Hidden Inside Ted Lasso

On this episode, Lucy Broadbent joins us. She is the author of "What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You". Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net.

May 16, 2026Episode 4331 hr 25 min

What Neuroscience Reveals About the Most Persuasive Messages

On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently quoted or featured in the media, having appeared in Fast Company, CNN, Inc, US News & World Report, and National Public Radio. His framework is called the A.W.E Method, and we'll be breaking it down on the show. You can learn more about his work at https://frankniles.com.

May 9, 2026Episode 43256 min

He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino

On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is turning Juan Valdez into one of Fast Company's 10 most iconic brand characters in history. Some of the brands he helped are Ferrari, Giorgio Armani, MTV, Guinness, WebMD, GiftCards.com, Walt Disney, and Chivas Regal to name a few. You can learn more about their company at https://www.themachine.biz.

May 2, 2026Episode 4311 hr 15 min

Persuasion Flight: McDonald's Disaster, RedBull Guerilla Marketing, Cold Caking, KitKat Heist & More

In this episode, we cover a flight of persuasion topics. These include: 1. McDonald's Disaster (CEO Big Arch Burger Video) 2. French Fry Cookies (Repackaging) 3. Cold Caking 4. Lowering the Lights Makes You Spend More (Bars and Restaurants) 5. The KitKat Heist 6. Red Bull Guerilla Marketing 7. Pinterest's "Best Thing Online Is a Reason to Get Offline" You can access the show notes with links at https://docs.google.com/document/u/0/...

April 25, 2026Episode 4301 hr 11 min

The 7 Truths Every Writer Needs to Hear - Interview with Writer and Filmmaker Clay Stafford

On this episode, Clay Stafford joins the show. Clay has had an eclectic career as an author, filmmaker, story and creative consultant, actor, composer, educator, public speaker and business leader. He has sold nearly four million copies of his works in over sixteen languages. He is founder and CEO of the annual Killer Nashville International Writers' Conference now in its 21st year, and a contributor to Writer's Digest magazine with his monthly online column, "Killer Writer". In addition, Clay is the founder of Killer Nashville University, a creative learning platform for writers. You can learn more about him at https://claystafford.com.

April 18, 2026Episode 42952 min

The Art of Selling at Trade Shows - Interview with Daniel Murphy of Tradeshow Secrets

On this episode, Daniel Murphy of Tradeshow Secrets joins us to share how to maximize your ROI at Tradeshow events. Daniel is an entrepreneur, consultant, high-ticket and sales mentor. With a transformative journey from adversity to triumph, Daniel specializes in achieving high return on ad spend (ROAS) and streamlining revenue generation. His dedication to mentorship and empowering others has led to significant success stories in various industries. You can learn more by visiting https://tradeshowsecrets.com.

April 11, 2026Episode 4281 hr 20 min

How to Use Brain Science to Hook Readers from the Very First Sentence

On this episode. Lisa Cron joins us to discuss the brain science that makes really good writing. Lisa is the author of Wired for Story, Story Genius, and her latest book Story or Die. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she's been an instructor in the UCLA Extension Writers' Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Her 7-hour video class Wired for Story can be found at CreativeLive.com. You can learn more about Lisa at http://wiredforstory.com.

April 4, 2026Episode 4271 hr 46 min

What Would Gary Halbert Say About AI Today? A Conversation with Kevin Halbert

On this episode. Kevin Halbert, son of the legendary copywriter Gary Halbert, joins us on the podcast to share stories of his dad and how he's using AI today in copywriting. We also ask the question, "How would your dad have used AI?" if he were around today.