Persuasion by the Pint

Hosted by Jonathan Taylor

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Episodes

230

Latest episode

Oct 2026

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About the show

This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).

Listen to episodes

60 recent

October 31, 2026Episode 4531 hr 21 min

How to Make People Stop, Connect, and Remember Your Brand—with Adam Hollander

On this episode, Adam Hollander joins the show. He is the director of Brand Ambassadors, the nationwide event staffing company behind BrandAmbassadors.com. With more than 25 years of experience in experiential marketing, Adam has lived and worked all over the United States, partnering with thousands of brands and agencies to bring their campaigns to life. His work has been featured on The Today Show, Good Morning America, MTV, Forbes, and others. Along the way, he's collected plenty of behind-the-scenes stories about big ideas, unexpected challenges, and what actually gets people to stop, connect, and take action. You can learn more at https://brandambassadors.com .

October 25, 2026Episode 4521 hr 3 min

How to Build a Sales Team That Closes More Deals—with Luke Jorgenson

This week, we welcome Luke Jorgenson, founder of Lux Sales, to talk about developing sales skills and building a culture that helps people succeed. Drawing on his background as a teacher, coach, and sales leader, Luke brings an educator's perspective to sales training. Our conversation explores how better coaching and stronger leadership can help salespeople improve—and give talented people a reason to stay. You can learn more about him at https://lukejorgenson.com .

October 18, 2026Episode 4511 hr 9 min

A Chicken Purse, a Comedian, and the Science of Getting Customers to Act- A Flight of Persuasion

On this episode, we'll be covering a flight of persuasion topics: A comedian created his own production company to get gigs: https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW1yaXNiYXdq Is the best sales copy a shorter path to buying? Revlon shared results from Amazon interactive video ads with dynamically personalized calls to action - reporting a 9.8× higher click-through and 2× higher branded search versus non-interactive ads, plus 2.6× higher ROAS versus category benchmarks. https://www.marketingdive.com/news/how-revlon-used-amazons-interactive-video-ads-to-drive-outcomes/832462/ Walmart's chicken purse: your customers may have already written the brief: Walmart explained how jokes about carrying rotisserie-chicken packaging like a purse inspired an actual $5.97 bag. Its executive said the initial 5,000-bag drop sold out online in 90 minutes; social teasing and influencer seeding supported it. https://www.marketingbrew.com/stories/walmart-rotisserie-chicken-social-listening-strategy Quality" is not proof: Omaha Steaks gets specific: Omaha Steaks' "No Bull" platform replaces broad quality language with explanations of sourcing, aging, and hand-cutting. The company reported a 46% increase in conversion rates and 130% rise in social mentions after launch - https://www.marketingdive.com/news/inside-omaha-steaks-efforts-to-ditch-marketing-bull-and-attract-gen-z/832062/

October 10, 2026Episode 4501 hr 6 min

When AI Does the Searching, Will It Recommend Your Business? Interview with Matt Goren

On this episode, Matt Goren joins us to discuss AI search. Matt is the founder of RunOctopus, an AI search visibility platform to help companies get found and cited, and we'll explore what that shift means for earning attention, building credibility, and becoming a business AI recommends. Matt is a marketing and growth specialist who builds the systems behind business growth—from advertising and content to AI-powered tools. Matt ran a marketing agency for five years, managing more than $40 million in advertising spend, and has led marketing for brands including Tom's Key, Hungry Bark, and Digital Dream Labs. Today, Matt helps businesses navigate a new question: When customers turn to AI for answers, will your business show up? You can have your site analyzed at https://www.runoctopus.com .

September 26, 2026Episode 4491 hr 23 min

How to Influence Anyone, Anywhere, Anytime: Interview with Mark Kapczynski

On this episode, Mark Kapczynski joins the show. He is co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime . In his new book, Mark draws on neuroscience, psychology, and decades of business experience to explain why selling is really about human behavior and communication, not being pushy or manipulative. Mark also discusses how AI is transforming the way we communicate—and why authentic human connection may be more valuable as a result. You can learn more by visiting https://kontrolmedia.com/everyone-sells-book .

September 19, 2026Episode 4481 hr 25 min

How to Use the Right Words In Front of the Right Audience - Interview with Annie Figenshu

On this episode, Annie Figenshu joins the podcast. Annie helps leadership development firms explain what they do in simple, compelling language so the right companies understand their value and say yes sooner. She's the owner of Downstage Media, a StoryBrand Certified Guide, and the co-creator and co-host of The StoryBrand Guide Podcast . She's also the author of Simple Social Media and co-author of The Content Entrepreneur. Annie has helped clients develop pitches that secured major funding, including $250,000 from three Sharks on ABC's Shark Tank. With a background in professional theater and improv, she brings a practical, engaging approach to helping businesses know what to say and put it to work. You can learn more about her work at https://www.downstage.media .

September 5, 2026Episode 4471 hr 12 min

Cold Reading Exposed: How Fake Psychics Hack the Human Mind

On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on social engineering and human communication. His most recent book is Human Hacking: Win Friends, Influence People, and Leave Them Better Off for Having Met You . He's a professor of social engineering at the University of Arizona and an expert witness in cases involving deception, influence, and fraud. You can learn more about his work at www.social-engineer.com .

August 29, 2026Episode 4461 hr 37 min

Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades

On this episode, Clive Cable joins us. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what actually causes people to say yes. His career in persuasion didn't begin behind a keyboard. He started in commission-only, door-to-door sales, where he learned firsthand how people make decisions, what creates desire, and what moves someone from hesitation to action. He later took those lessons into copywriting, generating more than £40 million in sales across a dozen different industries. He's also the author of Neurocopy, and his work today combines classic direct-response principles with psychology, neuroscience, neurochemical triggers, and artificial intelligence to better understand why certain words persuade while others fall flat. You can learn more about his work at https://clivecable.com .

August 22, 2026Episode 4451 hr 13 min

Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion

On this episode, Frank Ahearn joins the podcast to discuss how to deal with online blackmail. For more than three decades, he's helped clients facing blackmail, privacy threats, reputation attacks, stalking, and situations where exposure could destroy careers, relationships, or families. He's also the New York Times bestselling author of "How to Disappear" and the author of numerous books on privacy, disappearing, blackmail, and reputation protection. You can learn more about his work by visiting https://frankahearn.com .

August 15, 2026Episode 44652 min

What Great Negotiators Know That You Don't - Interview with Kristii Krugel

On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coaching others is: "You can be right, or you can get what you came for. Which one do you want more?" Negotiating begins long before you sit down with your counterpart, and there are simple techniques for each step of the process to ensure you get what you came for, while preserving and even strengthening the relationship (business or personal). We'll be discussing some of these techniques on the show. You can learn more about her work at https://www.kskcoaching.com/why-work-... .