Personal Branding Unlocked

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Latest episode

Nov 2024

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EN-AU

About the show

Helping professional services folks with tips, tricks & strategies to build and manage a successful personal brand.

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40 recent

November 20, 2024Episode 151 hr 29 min

S01EP15 | Building a Brand That Inspires: Kimberly Lewis on Leadership, Inclusion, and Authenticity

Content Warning:This episode includes discussions about miscarriage and related topics. Listener discretion is advised.In this episode of Personal Branding Unlocked, hosts Monica Walmsley and Josh Lawlor sit down with Kimberly Lewis, General Manager of Prelude Australia, to explore how personal branding can amplify leadership impact, inspire change, and foster inclusion. Kimberly’s journey from Speech Pathologist to executive leader provides valuable insights for professionals aiming to build authentic and powerful personal brands. Here's what you'll learn:Transitioning Your Brand Through Career Changes Kimberly shares her journey from clinical roles to leadership in the not-for-profit sector and how she redefined her personal brand to reflect her evolving career.Maintaining Your Brand During Career Breaks Discover Kimberly’s strategies for staying visible and relevant while on parental leave and why career breaks can be an opportunity to strengthen your personal brand.The Role of Authenticity in Leadership Kimberly discusses the importance of aligning your personal brand with your values and the mission of your organisation, particularly in the not-for-profit space.Advocating for Diversity and Inclusion Learn how Kimberly uses her personal brand to champion access, inclusion, and the rights of people with disabilities, inspired by her own lived experiences.Leveraging Education for Brand Growth As a recent MBA graduate, Kimberly highlights how furthering her education has elevated her leadership approach and enriched her personal brand.Storytelling as a Branding Tool Hear how Kimberly uses storytelling to connect with stakeholders, foster community engagement, and inspire action for sensitive causes like disability rights.Personal Branding Strategies for Leaders Kimberly shares actionable advice for professionals looking to raise their profile, including her favourite digital tools and platforms for not-for-profit leaders.Mentorship and Empowering Women in Leadership Be inspired by Kimberly’s passion for supporting women in leadership and how she mentors others to build impactful personal brands.Join us for this inspiring and insightful conversation that will leave you with practical tips for building a personal brand that truly stands out. LINKS:TedTalk by Stella Young https://www.ted.com/talks/stella_young_i_m_not_your_inspiration_thank_you_very_much?subtitle=enPrelude Australia https://preludeaustralia.org.au/Kimberly's LinkedIn https://www.linkedin.com/in/kimberly-lewis-23a845104/Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

October 23, 2024Episode 1246 min

S03EP12 | How Hayden Asper Built a Standout Personal Brand in the High-Stakes World of Insolvency – You Can Too!

In this episode of Personal Branding Unlocked, Monica and Josh sit down with Hayden Asper, a seasoned professional in the field of insolvency, to uncover the secrets behind building a powerful personal brand in professional services. Hayden shares invaluable insights from his career, volunteering, and networking, providing practical takeaways for anyone looking to elevate their brand.Key Takeaways:Building a Resilient Brand in a Tough Industry – Hayden dives into how working in the challenging field of insolvency has shaped his professional reputation and what you can do to build trust in high-pressure industries.Balancing Professional Life with Volunteering – Discover how Hayden’s dedication to volunteer work has not only helped him give back but has also been a key driver in growing his network and enhancing his personal brand.Networking That Counts – Learn Hayden’s strategies for building and maintaining meaningful connections locally that have contributed to his success. Get actionable tips on how to strengthen your network and leverage it for brand growth.Staying Positive in Difficult Work Environments – Hayden shares how he maintains a positive outlook and stays motivated, even when working through tough financial situations—skills you can apply to build resilience in your personal brand.Personal Growth and Brand Evolution – Listen to Hayden’s advice for building a personal brand that aligns with both your professional expertise and personal passions, ensuring long-term growth and fulfillment.The Future of Insolvency and Brand Adaptability – Gain insights into emerging trends in insolvency and how professionals like Hayden are preparing for changes that will impact their careers and personal brands.This episode is packed with insights that will resonate with leaders and professionals across industries looking to stay ahead in an ever-evolving business landscape. Help your personal brand stand out by tuning in today!Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

October 9, 2024Episode 111 hr 26 min

S03E11 | Peak Presenting: Secrets to Perfecting Your Public Speaking Skills with Melinda Smith & Craig Eardley

In this episode, we sit down with Melinda Smith and Craig Eardley, the expert duo behind Peak Presenting. With decades of experience in media, communications, and public relations, Melinda and Craig share their insights on mastering public speaking, building a powerful presentation style, and using these skills to elevate your personal and professional brand.Why You Should Listen:Discover Proven Techniques: Learn practical strategies from Melinda and Craig for overcoming the fear of public speaking and presenting with confidence.Master Media Interviews: Understand the nuances of handling media interviews effectively, whether you want to make headlines or avoid them.Enhance Your Personal Brand: Find out how strong presentation skills can build and amplify your personal brand, especially when pitching, leading, or public speaking.Crisis and Issues Management: Hear from Craig on how to communicate strategically during crisis situations and manage your message effectively.Insider Tips from Media Experts: Gain exclusive advice from Melinda’s 25+ years as a news anchor and journalist on how to captivate and engage your audience.This episode is perfect for anyone looking to improve their public speaking skills, build a confident personal brand, and become an effective communicator in any professional setting.Connect with Melinda & Craig through the links below;Melinda Smith: LinkedInCraig Eardley: LinkedInPeak Presenting: Website | LinkedInBreathworkx: WebsiteConnect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

September 25, 2024Episode 101 hr 23 min

S03EP10 | Master the Art of Video Content Creation to Elevate Your Personal Brand – with Deb Szabo

If you're in professional services and looking to make a lasting impact through personal branding, this episode with video content expert Deb Szabo is packed with insights you won’t want to miss. Whether you're new to video or seeking to optimise your current strategy, Deb’s expertise will help you build a powerful, authentic, and sustainable personal brand through digital content.Episode highlights:1. Unleash the Power of Video in Professional Services: Learn how video content is revolutionizing personal branding, especially for professionals looking to stand out in a crowded digital marketplace. Deb Szabo shares actionable tips on how to harness video to build meaningful connections with your audience.2. Why Video is Non-Negotiable for Your Brand: Discover why video is more than just a trend—it’s essential for growing your brand in professional services. Deb explains the psychology behind video’s effectiveness in creating trust and establishing expertise.3. Stay Ahead with the Latest Tech Trends: Deb dives deep into the tools and technologies she uses, including AI and the latest video creation hacks. Whether you're a beginner or a seasoned pro, you’ll learn how to make tech work for your personal brand.4. Secrets to Authentic Content Creation: Find out how to develop authentic, engaging content that resonates with your target audience. Deb shares her journey, offering insights on maintaining authenticity while adapting to different platforms like YouTube, Instagram, and LinkedIn.5. Optimise Your Workflow for Maximum Reach: Deb explains how to repurpose one video into multiple content pieces, saving you time and effort while ensuring your brand reaches across various touchpoints.6. Building Your Brand’s Visual Identity: Deb outlines key steps to creating a memorable and unique brand identity through video, including tips on crafting your signature look and message to stand out in the professional services sector.Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

September 12, 2024Episode 939 min

S03E09 | Done is Better Than Perfect: The Key to Personal Branding Success

In this engaging episode, we explore the powerful concept of "Done is Better than Perfect" and how it applies to personal branding. Perfectionism often leads to overthinking, causing delays in creating and growing your brand. We share personal experiences of how action beats hesitation, encouraging listeners to embrace imperfection, take risks, and start building their personal brands today. From that LinkedIn post you’ve been overanalysing to attending a networking event that you’re unsure about, we show how these small steps can lead to big growth over time.The episode provides actionable tips to stop waiting for the “perfect” moment and start doing, even if it’s not flawless. We discuss why it’s okay to refine as you go, and how taking immediate action can result in greater personal and professional success. Learn strategies to avoid analysis paralysis, leverage social media for your brand, and see why every imperfect effort pushes you closer to your goals.Key topics covered in this episode:Overcoming analysis paralysis in personal brandingWhy taking action is more important than perfectionHow to refine and improve your personal brand over timePractical tips for posting on LinkedIn, attending events, and building your brandExamples of how successful brands started with imperfectionThis episode is perfect for professionals, entrepreneurs, and anyone looking to elevate their personal brand. You’ll leave with actionable insights on how to stop overthinking, get your message out there, and let your personal brand grow through real-world experiences.Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

August 14, 2024Episode 847 min

S03E08 | Unlocking CFO Success: Elechia Jones’ Guide to Building a Powerful Personal Brand

This episodes Highlights:1. Authenticity in Personal Branding: Elechia Jones emphasises the importance of authenticity in personal branding. She discusses how staying true to yourself and consistently delivering value are key to building trust with clients and colleagues in the professional services industry.2. Overcoming Imposter Syndrome: Elechia opens about her journey with imposter syndrome and shares actionable strategies to combat self-doubt, empowering professionals to confidently navigate their careers.3. Networking Masterclass: Discover Elechia's networking strategies that helped her rise to leadership in the finance sector. She offers tips on how to build meaningful, lasting connections that enhance your personal and professional brand.4. The Power of Mentorship: Elechia highlights the critical role mentorship played in her career growth. She provides insights on how seeking the right guidance can accelerate your professional development and open doors to new opportunities.5. Community Engagement as a Branding Strategy: Learn how Elechia uses her involvement in community organisations to strengthen her personal brand. She discusses the benefits of giving back and how it can enhance your reputation in the professional services field.6. Navigating the Financial Industry: Elechia shares her experiences and insights on the challenges and rewards of working in the financial industry. This episode is a must-listen for finance professionals looking to advance their careers and build a robust personal brand.7. Building a Strong Online Presence: Elechia discusses the importance of maintaining a consistent online and offline persona. She shares her journey of leveraging LinkedIn and other platforms to establish a powerful personal brand.This episode is filled with practical advice and inspiring stories, making it essential listening for professionals in finance and other service industries who are looking to elevate their personal brand and achieve career success. Tune in to gain the strategies you need to stand out and succeed!Follow Elechia on LinkedInConnect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

July 31, 2024Episode 71 hr 1 min

S03E07 | Building a Legal Legacy: Networking, Branding, and Balance with Marissa DiMarco

We sit down with Marissa DiMarco, a distinguished solicitor and director at Chamberlains Law Firm. Marissa shares her journey in commercial, corporate, and property law, highlighting her expertise in providing practical solutions to intricate legal problems.Key Takeaways:Career Journey: Learn how Marissa became the first female partner at a national law firm’s Newcastle office by age 29 and later founded her own boutique firm.Networking Insights: Discover the hidden benefits of networking and how it can lead to genuine friendships and professional growth.Personal Branding: Marissa discusses the importance of evolving your personal brand and shares actionable tips on public speaking, networking, and using LinkedIn effectively.Mentorship and Leadership: Hear about Marissa’s experiences as a mentor and the impact of having mentors in her own career.Balancing Work and Life: Get valuable advice on maintaining a healthy work-life balance, including the significance of hobbies and mindfulness practices.Marissa’s story is one of resilience, continuous learning, and strategic thinking. Whether you're a budding or established professional, this episode offers valuable insights to help you on your personal branding journey.Don't Miss:The importance of adapting your brand as you growTips for effective networking and leveraging LinkedInInsights into the legal profession and its evolving landscapeStrategies for maintaining work-life balanceTune in to get inspired by Marissa’s dedication to excellence and innovation in the legal field. Listen now and unlock new strategies to elevate your personal brand!Get in touch with Marissa through LinkedInConnect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

July 17, 2024Episode 648 min

S03E06 | Mastering Personal Branding: Insights from a Business Powerhouse Danielle O'Neill

Why you should listen to this episode:Harness the Power of Networking: Danielle O'Neill emphasises the importance of targeted networking. Discover how selecting the right events can amplify your personal brand and build authentic connections that resonate with your professional values.Overcoming Imposter Syndrome: Gain valuable insights as Danielle shares her personal experiences and strategies for dealing with imposter syndrome, especially as a young female professional in a male-dominated industry.Building a Strong Personal Brand on LinkedIn: Learn actionable tips on leveraging LinkedIn to expand your network and maintain a consistent, authentic presence online. Danielle's advice is crucial for anyone looking to enhance their online professional persona.Balancing Professional and Personal Life: Danielle discusses the importance of setting boundaries and prioritising mental and physical health to maintain a sustainable work-life balance, even with a demanding career and extracurricular commitments.The Role of Mentorship and Sponsorship: Understand the difference between mentorship and sponsorship, and how each can play a vital role in career advancement. Danielle shares her experiences and the impact these relationships have had on her career growth.Challenges and Growth in Leadership: As a senior business manager, Danielle talks about her journey from managing a diverse portfolio to leading a geographically spread team. Her insights are invaluable for professionals aiming to step into leadership roles.Actionable Challenge for Listeners: Danielle sets a challenge for all listeners to start attending networking events that align with their interests and values. This practical step is designed to push you out of your comfort zone and help you build a stronger personal brand.Community Involvement and Giving Back: Learn about Danielle's involvement with local professional organisations and how giving back to the community has bolstered her personal brand and professional network.This episode is packed with practical advice and personal anecdotes that are sure to inspire professionals in the service industry to elevate their personal brand and career trajectory. Don't miss out on this insightful conversation with Danielle O'Neill!Things we said would be in the show notes!https://www.mentorwalks.org/newcastle https://www.linkedin.com/in/danielle-o-neill-2703218a/ Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

July 3, 2024Episode 51 hr 31 min

S03E05 | Boost Your Brand: Dr. Christine Armstrong's Secrets to Personal Branding Success

Why you need to listen to this episode:Insider Strategies from an Expert: Dr. Christine Armstrong, a seasoned marketer and acclaimed academic, shares proven strategies that have propelled professionals to the top of their industries.Navigating Social Media Landscapes: Learn how Christine leverages platforms like LinkedIn to enhance visibility and professional connections, crucial for anyone aiming to boost their personal brand.Mastering Public Speaking: Gain insights on becoming a confident and compelling speaker. Christine breaks down techniques that make her an outstanding lecturer and public speaker.Unique Industry Perspectives: Christine discusses her diverse experiences, from overseeing high-profile marketing campaigns to academic research, offering listeners a well-rounded perspective on building a successful personal brand.Real-world Applications of Academic Insights: Discover how theoretical marketing concepts can be practically applied to enhance your personal branding efforts in the competitive market.Leveraging Complaints for Business Improvement: Explore Christine's research on how effectively handling consumer complaints can turn dissatisfied customers into loyal advocates, providing a unique angle on customer relationship management.Networking Made Effective: Learn the art of maintaining and cultivating professional relationships that last, a key skill for anyone in professional services.These insights just scratch the surface of what Christine Armstrong discusses in this must-listen episode for anyone serious about elevating their personal brand in the professional services industry.Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked

June 19, 2024Episode 41 hr 1 min

S03E04 | Breaking Barriers: Emilia Cardillo on Personal Branding and Legal Success

In this episode of "Personal Branding Unlocked," hosts we chat with lawyer and entrepreneur Emilia Cardillo. Emilia, the Principal Lawyer at Cardillo Commercial Lawyers, shares her incredible journey and expert insights into personal branding within the legal profession. Here’s why you should tune in:Trailblazing Legal Professional: Discover how Emilia became Newcastle's first female accredited specialist in business law, setting a new standard in a traditionally male-dominated field.Expert Legal Insights: With over 14 years of experience, Emilia provides valuable knowledge on commercial and property law, offering unique perspectives that blend legal expertise with practical business insights.Entrepreneurial Spirit: Hear Emilia’s inspiring story of launching her own online retail business, Royal Rhino, and how her entrepreneurial ventures complement her legal career.Personal Branding Strategies: Learn Emilia's top tips for building an effective personal brand, emphasising the importance of consistency and long-term relationship building.Balancing Professional and Personal Life: Emilia shares her strategies for juggling a demanding career, business ownership, and family life, providing practical advice for maintaining a healthy work-life balance.Leveraging Social Media for Lawyers: Understand how Emilia uses platforms like Instagram to enhance her personal brand and connect with clients, setting herself apart in the legal industry.Community Involvement: Emilia’s commitment to community service through organizations like Gen Collective and Post Fundraising Committee of HMRC highlights the importance of giving back and staying connected to one’s roots.Future Aspirations: Get a sneak peek into Emilia’s future projects and goals, showcasing her continuous growth and ambition in both her professional and personal endeavours.Whether you're a lawyer looking to build your personal brand, an entrepreneur, or simply interested in Emilia’s inspiring journey, this episode offers valuable insights and practical tips. You can contact Emilia via:https://www.linkedin.com/in/emilia-cardillo/Connect with Us:Follow us on social media HERE to stay updated with episode releases and behind-the-scenes content.Subscribe to "Personal Branding Unlocked" on your fave podcast platform to ensure you never miss an episode! Our full episodes promise to be insightful, offering actionable advice and stories from seasoned professionals.We can't wait to start this journey with you. Remember, personal branding is a journey, not a destination, and we're here to help you unlock it.Check out our other podcast Leaders Unlocked