Personal Brand School with Danielle Cevallos

Hosted by Danielle Cevallos

Business Marketing

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May 2024

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About the show

The ins and outs of building a lucrative, legacy play, personal brand for entrepreneurs, founders, speakers, corporate executives, and authors who want to make a massive impact. If you are ready to lead your industry with true thought leadership and want to build a brand that accelerates the progress you are making toward your goals, this show will break down exactly how to do that. Gone are the days of blending in, chasing virality, and following what everyone else is doing. It's time to step into your role as a true titan, disruptor, and trailblazer. No fluff. No nonsense. No cookie-cutter fill-in-the-blanks. We are here to help you leverage your brilliance and build a lucrative personal brand that solidifies your legacy!

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29 recent

May 8, 2024Episode 3014 min

30. Why We are Doubling Down on Long-Form Content in Our Content Strategy

If you want to build trust with your audience and increase engagement… You HAVE to shift towards long-form content. Today on the Personal Brand School, Danielle discusses why long-form content has become a cornerstone of building a successful personal brand. With attention spans dwindling and trust in companies at an all-time low, the need for in-depth, valuable content has never been greater! Danielle covers: Importance of Long-Form Content: Discover the shortcoming of short-form content and how long-form content helps facilitate meaningful purchasing decisions (3:41). Engagement Strategies: Learn how to create a cohesive brand experience across multiple platforms like email nurture sequences, social media promotions, and retargeting ads (8:09). Meeting the Challenge: Navigating the challenges of modern marketing is possible with strategic planning and execution (10:56). And… If you aren't already, be sure to sign up for Danielle's free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you're ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide

April 24, 2024Episode 2915 min

29. How to Effectively Use Email Marketing Strategies

Email marketing is NOT dead…. In fact, it has INCREDIBLE significance, in light of the unpredictable nature of social media platforms. With so many recent issues of hacking and platform outages, the value of owning and nurturing an email list has become increasingly evident. In this episode of the Personal Brand School, Danielle shares the 3 significant changes she's implementing in her emailing marketing strategy for Q2 and beyond. Danielle covers: Building a Solid Foundation: Discover the importance of high-value lead magnets and weekly educational content (2:22). Nurturing Relationships: Learn the importance of nurturing email subscribers with valuable content, avoiding the pitfall of bombarding them with sales pitches (9:01). Taking Email Marketing Seriously: Take ownership of your personal brand through prioritizing email list building for long-term success (13:43). Remember, your email list is a valuable asset in today's digital landscape. Embrace these changes and strategies to elevate your email marketing game and build stronger connections with your audience. And… If you aren't already, be sure to sign up for Danielle's free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE! https://api.leadconnectorhq.com/widget/form/IM6paqZlFjdk7OyNqSgi & If you're ready to learn more about building your personal brand on LinkedIn HERE! https://theconvictionmarketingagency.com/linkedin-guide

April 10, 2024Episode 2814 min

28. 3 Reasons Your Marketing Strategies Are Failing

Tired of jumping from one marketing strategy to the next? Looking to learn why NOTHING is working?Today on the Personal Brand School, Danielle discusses 3 unconventional reasons why marketing strategies might not be delivering the results you hoped for. She shares her years of experience with entrepreneurs and businesses of all sizes, from startups to established 8-figure companies, uncovering similarities in the challenges they faced when it comes to marketing, especially in the realm of building a strong online presence. Danielle covers: Discover how many businesses mistake tactics for a strategy, such as focusing solely on one platform (1:01). Explore why your lack of comprehensive strategy is detrimental to your marketing efforts (4:06). Learn how to escape a fragmented approach to marketing that results in disjointed efforts and wasted resources (8:00). Remember, investing in your marketing education is ESSENTIAL to your success in building your personal brand. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

April 3, 2024Episode 2721 min

27. Choosing The Right Platform For Your Personal Brand

Don't know what social media platform is the MOST strategic for your brand? Today, Danielle walks you through the pros and cons of each platform, helping you make an informed decision based on your business type and target audience. She emphasizes the importance of choosing a primary platform while maintaining a presence on others for backup. Danielle covers: 2:01: Why Facebook is perfect for friendly and familial content 7:04: How Instagram is driven by visuals 10:24: LinkedIn is a must for professionals and thought leaders 13:07: Twitter to gain credibility 14:59: How YouTube builds trust 16:22: Discover building authority through Podcasting 17:33: SEO & Website allows for building organic traffic in the long-term 19:41: The combination that proves to build an effective personal brand Choose platforms that align with your strengths, business objectives, and audience preferences. Master one platform at a time, gradually expanding your presence as you grow your personal brand. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

March 20, 2024Episode 2611 min

26. How To Create A Purpose Driven Brand

NEWS ALERT: Your audience does not want more fluff. In an online world oversaturated with content and shiny new hacks, understanding the driving force behind your personal brand is paramount. Join Danielle today for an eye-opening discussion on the true essence and purpose behind your personal brand. Danielle discusses the importance of understanding what sets your brand apart and what will propel you to success. Episode Highlights: Understanding Your Purpose: Danielle helps you identify your purpose, laying the groundwork for a strategic approach to building your brand. Long-Term Goals and Flexibility: Discover the freedom & flexibility of building a personal brand with long-term goals in mind. Embracing Corporate Branding: Learn how to navigate the corporate landscape with minimal constraints and maximize your brand's impact across multiple ventures. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

March 13, 2024Episode 2413 min

24. Unlocking Creativity: Generating Quality Content

Want to learn how to OVERCOME your content drought? In today's episode of the Personal Brand School, Danielle delves into the all-too-common challenge of navigating creative block and content droughts. Whether you're a seasoned content creator or just starting to build your personal brand, you've likely experienced moments when inspiration seems elusive, and the well of ideas runs dry. Fear not, today Danielle is here to equip you with invaluable strategies to overcome these obstacles and reignite your creative spark. Key Takeaways: Diversify Your Perspective: Reach out to past clients to gain fresh insights into current market trends. Reflect on Client Conversations: Take a deep dive into your recent client interactions to identify common themes, struggles, and goals. Challenge Industry Norms: Identify trends or practices that make you roll your eyes and jot them down. These frustrations can be transformed into compelling content that challenges conventional wisdom. Live Life Authentically: Don't underestimate the power of living life beyond your work. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

March 6, 2024Episode 2313 min

23. Repositioning Your Marketing Strategy

Are you at a STANDSTILL with your marketing strategy, as the economic market shifts? In today's episode of the Personal Brand School, Danielle dives deep into the intricate art of repositioning your marketing strategy. As an entrepreneur, you often find yourself navigating a dynamic landscape where market trends shift, consumer behaviors evolve, and economic fluctuations impact purchasing power. Join Danielle as she shares actionable strategies to help you stand out in a crowded market and resonate with your ideal clients. Danielle covers: Understanding Your Audience Avoiding Clickbait Tactics Crafting Authentic Messages Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

February 28, 2024Episode 2213 min

22. Building Trust with Your Personal Brand: Beyond Clickbait

Scared your personal brand is gaining visibility WITHOUT trust? In today's episode of the Personal Brand School, Danielle discusses the critical topic of building trust with your personal brand and explores the shifting trends in the online space that are influencing how we connect with our audience. This episode is packed with practical advice, eye-opening trends, and strategic methods to elevate your personal brand's trustworthiness and authenticity in today's digital world. Danielle covers: The Evolution of Online Marketing Authenticity Wins The Value of Transparency Consistency is Key Practical Tips for Trust-Building Whether you're striving to hit your first 10k month or looking to solidify your brand's foundation, this episode is a goldmine of insights and strategies ready to be implemented. Join the Virtual Business School Membership: www.convictionmarketingagency.com/vbsmember Stay Connected with Danielle: Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

February 21, 2024Episode 2116 min

21. Making Your Mess Your Message

Ever feel like you're sharing too much of your mess online? Or have you ever felt the desire to share more of your personal life online but don't know how to set boundaries….. In today's episode of the Personal Brand School, Danielle introduces the topic of making your mess your message and discusses its implications for personal branding and professional growth. She guides you through the freedom you have in crafting your online persona and encourages you to be intentional about what you share. Danielle covers: Considerations Before Making Your Mess Your Message Respecting Others' Privacy Selective Sharing Authenticity vs. Transparency Tune into this conversation to learn the importance of balancing authenticity with professionalism to build a strong personal brand. And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!

February 14, 2024Episode 2036 min

20. Building Beyond Business: The Art of Personal Branding on LinkedIn with Jackie Hermes

Think you are above personal branding? Danielle is joined by top LinkedIn voice, Jackie Hermes, to prove the long game in personal branding is absolutely worth it. Jackie Hermes is a 2X entrepreneur, brand builder, startup mentor, and LinkedIn expert. She has been running a marketing company, Acelity, for the past 11 years, where she helps B2B software companies grow faster. If you are a founder, executive, or entrepreneur that has been thinking about building your personal brand online, this episode will share encouragement on how to prioritize your commitment to brand building, which is crucial for business growth! Stay tuned for more episodes packed with tips, strategies, and inspiring stories to help you elevate your brand. Connect with Jackie on LinkedIn and visit her website JackieHermes.com. LinkinedIn - https://www.linkedin.com/in/thejackiehermes IG - https://www.instagram.com/thejackiehermes/?hl=en And... If you aren't already, be sure to sign up for my free newsletter. NO fluff. SUPER in-depth actionable marketing strategy. No nonsense. Register HERE!