Perennial Pride

Hosted by Tom Suvansri

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193

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Aug 2026

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About the show

Tom Suvansri is passionate about protecting and growing his family's wealth and he shares how you can do it too. In this show, you will learn strategies that leverage economic principles in order to achieve increased financial control, cash flow, and tax advantages that last generations. It's time to eliminate uncertainty and create wealth strategies to build a family legacy.

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September 3, 2026Episode 19424 min

Charitable Giving Strategies: DAFs and Charitable Trusts Explained

Charitable giving sounds simple until you get into the details, and most people never make it past the first question: where do I even start? In this episode, Tom walks through the giving landscape from cash donations and donor-advised funds to charitable trusts and leveraged giving, and why the reason behind your giving has to come before the structure. He also covers where the IRS has tightened the rules and what to watch for when an appraisal starts doing more work than the deduction should. Key Takeaways Start with your why before choosing a giving vehicle. Deduction-first thinking is where charitable planning gets people into trouble. A donor-advised fund lets you take the deduction now and decide where the money goes later, useful when you know you want to give but haven't picked the cause yet. A charitable remainder trust can sell an appreciated asset without triggering the gain, pay you income while you're living, and leave the remainder to charity. A charitable lead trust reverses that order. Charitable trusts are irrevocable, so loop in your CPA and estate attorney before you commit, not after. If a donation's value depends heavily on an appraisal, make sure it's independent and defensible. The IRS has tightened rules on structures like conservation easements for exactly this reason. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, charitable giving, donor-advised funds, charitable remainder trust, charitable lead trust, CRAT, CRUT, CLT, estate planning, legacy planning, tax planning, appreciated assets, conservation easements, wealth strategy, financial freedom, proactive tax planning, take control of your finances, Wealth Beyond the Numbers Episode Highlights [00:00:00 - 00:00:59] Tom introduces charitable giving and why it's a common source of confusion. [00:01:00 - 00:02:37] Most hesitation comes from not knowing where to donate or what the tax implications are. [00:02:38 - 00:02:59] Tom reminds listeners this is education, not tax or financial advice. [00:03:00 - 00:03:59] Cash donations are the simplest starting point for charitable giving. [00:04:00 - 00:04:59] Donor-advised funds let you donate appreciated stock, take the deduction now, and decide the causes later. [00:05:00 - 00:05:59] A DAF buys you time and can be a way to involve family in giving decisions. [00:06:00 - 00:07:59] Charitable trusts let you donate an appreciated asset and avoid the gain when it's sold. [00:08:00 - 00:08:51] The first decision is whether you need income now or want to build a legacy later. [00:08:52 - 00:09:51] A charitable remainder trust pays you income while you're living, with the remainder going to charity. [00:09:52 - 00:10:51] CRATs pay a fixed amount, CRUTs pay a percentage and can accept more contributions over time. [00:10:52 - 00:11:59] A charitable lead trust reverses the order: charity gets income first, beneficiaries later. [00:12:00 - 00:13:23] Both trust structures are irrevocable, so the decision has to be made carefully up front. [00:13:24 - 00:14:46] Leveraged giving lets you deduct an asset's fair market value, not just its cost. [00:14:47 - 00:15:43] Corporations have long used this with discounted inventory donated at fair market value. [00:15:44 - 00:17:02] Newer businesses are using leveraged giving to get their products exposure while supporting a cause. [00:17:03 - 00:18:33] Tom warns that if the deduction is the main focus, that's where problems start. [00:18:34 - 00:19:46] Conservation easement abuse led the IRS to cap deductions at two to two and a half times cost. [00:19:47 - 00:20:11] A legitimate appraisal has to be independent and observable in the market, not a guess. [00:20:12 - 00:21:59] Tom stresses checking whether the charity genuinely needs and benefits from the donation. [00:22:00 - 00:23:59] It comes down to two things: knowing your purpose and having the right advisors at the table. [00:24:00 - 00:24:56] Closing message and where to find more from Tom and Perennial Pride.

August 6, 2026Episode 19321 min

Cash Balance Plans: Beyond the 401(k) for Business Owners

Executive Summary If you're a business owner maxing out your 401(k), SEP, or IRA and still facing a growing tax bill, there's a whole category of retirement planning you're probably not hearing about. In this episode, Tom breaks down cash balance and defined benefit plans, tools originally built for large corporations that business owners can now design, own, and control for themselves. It's not a full technical deep dive, it's a lens to help you ask better questions of your current advisors. Key Takeaways If you've maxed out your 401(k), SEP, or IRA, ask your advisor whether a cash balance or defined benefit plan could let you defer three to five times more each year. Treat any new deferral strategy as exactly that, a deferral, and start planning now for how you'll draw those dollars out tax-efficiently down the road. Loop in your CPA, investment advisor, and attorney together before adopting a cash balance plan so it's coordinated with your broader tax and income picture, not built in isolation. Business owners with inconsistent revenue should ask specifically about flexible plan designs built for variable income. Attorneys, physicians, and anyone running a side business should not assume these strategies are off limits, they can apply to you too. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, cash balance plan, defined benefit plan, retirement planning for business owners, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, tax strategy for business owners, high income tax planning, proactive tax planning, tax mitigation, retirement income planning, coordinated wealth strategy, deductions vs reductions, take control of your finances, pension plan for small business Episode Highlights [00:00:00 - 00:01:22] Tom introduces retirement and transition planning for business owners and successful professionals. [00:01:23 - 00:02:59] Most retirement advice is structured for W2 workers, not business owners. [00:03:00 - 00:04:13] Business owners maxing out a 401(k), SEP, or IRA still hit a ceiling. [00:04:14 - 00:05:51] Tom explains what cash balance and defined benefit plans are and where they came from. [00:05:52 - 00:07:02] Business owners could defer three to five times more than a SEP allows, depending on age. [00:07:03 - 00:07:51] Plans can be designed around future healthcare costs and to hold assets like life insurance. [00:07:52 - 00:09:06] A cash balance plan has to be coordinated with the rest of your financial picture. [00:09:07 - 00:09:51] These deferrals aren't permanent, taxes are owed when the money is eventually used. [00:09:52 - 00:10:37] Tom debunks the myth that pension-style plans only exist for big corporations. [00:10:38 - 00:11:24] Business owners can take the deduction while owning and controlling their own plan. [00:11:25 - 00:12:46] Why coordinating your CPA, investment advisor, and attorney matters here. [00:12:47 - 00:13:39] How consistent versus inconsistent business income affects plan flexibility. [00:13:40 - 00:14:46] Retirement income planning means coordinating taxable and tax-free assets together. [00:14:47 - 00:16:02] Attorneys, physicians, and side business owners may be eligible too. [00:16:03 - 00:17:21] Why many CPAs never raise this option with their clients. [00:17:22 - 00:18:56] Tom reframes the strategy as simpler than it sounds once you ask the right questions. [00:18:57 - 00:20:02] Tom invites listeners to explore further and reach out to the Perennial Pride team. [00:20:03 - 00:21:12] Closing message and where to find more from Tom and Perennial Pride.

July 30, 2026Episode 19218 min

Trusts Aren't Just for the Rich: What Business Owners Get Wrong About Estate Planning

Summary Tom opens this episode with a question most successful business owners avoid: what happens to everything you've built after you're no longer here to manage it. He explains that a trust isn't really a legal document, it's a structure, a set of intentional decisions about who receives your assets, when they receive them, and how much control they have. He breaks down the basic split between revocable and irrevocable trusts, the control-versus-protection trade-off that comes with each, and why one of the biggest myths, that trusts are only for the very wealthy, keeps people from planning years before they actually need to. He also digs into why estate plans so often go stale. People set up a will or trust once, life moves on, the business grows, the family grows, and the plan never gets revisited. Tom connects this to a deeper problem: estate planning, tax planning, and investment management typically happen in separate silos, with no one architecting how they work together. Using the analogy of building a home, where you wouldn't let the electrician, the plumber, and the HVAC crew all work without a blueprint, Tom makes the case for a coordinated approach, one that matters even more for business owners who also have succession and buy-sell decisions riding on the plan. Key Takeaways Review your estate plan now. It's not just for people who are older or wealthier, it's for anyone building toward something. Understand the trade-off between revocable and irrevocable trusts before choosing a structure with your attorney. Coordinate your estate attorney, CPA, and financial advisor together instead of letting them work independently. Business owners need succession and buy-sell planning years in advance, not after a crisis forces the issue. An outdated estate plan can be worse than no plan at all, because your life keeps changing and the documents don't. Links & Resources Perennial Pride (Website): https://perennialpride.com Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, trusts, estate planning, revocable trust, irrevocable trust, wealth transfer, legacy planning, multi-generational wealth, tax strategy for business owners, business succession planning, buy-sell agreement, asset protection, financial freedom, wealth strategy, proactive financial planning, coordinated wealth strategy, take control of your finances, Wealth Beyond the Numbers, Virtual Family Office Episode Highlights [00:00:34 - 00:02:00] Tom explains why most people never stop to plan for what happens to their wealth after they're gone. [00:02:10 - 00:03:57] Disclaimer: this episode is educational, not legal, tax, or financial advice. [00:04:00 - 00:04:58] A trust isn't a legal document, it's a structure that decides how your wealth is used and protected. [00:05:00 - 00:05:59] Trusts touch investments, homes, businesses, retirement accounts, charitable goals, and future generations. [00:06:00 - 00:06:50] Planning ahead spares your family from having to make difficult decisions after you're gone. [00:06:50 - 00:07:59] Revocable trusts keep flexibility, irrevocable trusts trade control for stronger asset and tax protection. [00:08:00 - 00:08:59] The biggest myth: trusts are only useful for the very wealthy. [00:09:00 - 00:09:59] If you're still building wealth, the smart move is setting up the structure you're growing into. [00:10:00 - 00:10:59] Most estate plans get set once and never updated as life and assets grow more complex. [00:11:00 - 00:11:59] Tom's medical school example: a plan set at graduation rarely still fits twenty years later. [00:12:00 - 00:13:00] Estate planning and tax planning are usually handled separately, but they should go hand in hand. [00:13:00 - 00:14:00] Efficient wealth transfer means structuring your business, investments, and insurance together for tax efficiency. [00:14:00 - 00:15:00] Attorneys, CPAs, and advisors each do great work but rarely coordinate with each other. [00:15:00 - 00:16:00] Tom compares coordinated planning to building a home: every contractor needs to work off one blueprint. [00:16:00 - 00:17:00] Business owners carry more complexity: succession, partners, and buy-sell agreements all need a plan. [00:17:00 - 00:18:00] Getting ahead of succession planning by 10 to 15 years protects the business and everyone tied to it. [00:18:00 - 00:19:00] Tom's closing questions: when was your estate plan last reviewed, and has it kept up with your life? [00:19:00 - 00:20:04] Tom invites listeners with gaps in their estate, tax, or investment plan to reach out at perennialpride.com.

July 23, 2026Episode 19123 min

Selling a Business? The Tax Moves That Decide What You Keep

Summary For most business owners, the company they built is their biggest asset, yet so few of them spend real time thinking about how they'll eventually exit it. In this episode, I walk through why taxes are often the largest cost of a sale, and why planning ahead, sometimes five to ten years ahead, can be the difference between keeping the bulk of what you built or losing a significant chunk of it to an unplanned exit. I break the conversation into three levers business owners can pull: timing the sale around your full financial picture, structuring the deal (asset versus equity, earn-outs, installment payments) to fit what matters most to you, and using advanced tax strategies like qualified small business stock and qualified opportunity zones to protect more of the gain. I close with a reminder that the real work doesn't end at the closing table. It's about designing what comes next. Key Takeaways Start planning your exit years before you're ready to sell. Half of all business sales are forced, not chosen. Structure the deal, not just the price. Asset sales, equity sales, earn-outs, and installment payments can all change what you actually keep. Look into qualified small business stock and qualified opportunity zones early. Both require years of lead time to pay off. Factor your full financial picture, your spouse's income, your investments, your other assets, into the timing of your sale. Build your advisor team, CPA, business attorney, estate planner, financial advisor, before you need them, not after. Links & Resources Perennial Pride (Website): https://perennialpride.com Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, Virtual Family Office, take control of your finances, selling a business, business exit planning, exit planning for business owners, qualified small business stock, QSBS tax strategy, qualified opportunity zone, capital gains tax planning, tax strategy for business owners, business sale structure, succession planning Episode Highlights [00:00:00 - 00:02:10] Tom explains why exit planning matters for business owners and side-hustlers alike, well before anyone is ready to sell. [00:03:35 - 00:04:35] Tom paints the picture of a 20-year business owner who has never stopped to imagine what the exit actually looks like. [00:04:35 - 00:07:05] Your business is likely your biggest asset, and taxes will be the biggest expense you face when you sell it. [00:07:35 - 00:09:05] Lever one is timing: factor in your spouse's income, your investments, and your full financial picture before you sell. [00:09:35 - 00:11:05] Installment sales let you spread the sale, and the tax hit, over several years instead of one. [00:11:05 - 00:12:05] Half of all business sales are forced, not planned, which is exactly why pre-planning matters. [00:12:05 - 00:14:00] Selling while exhausted almost always means accepting a lower valuation than you could have gotten with a plan. [00:14:20 - 00:16:35] Lever two is structure: sophisticated owners negotiate the deal structure, not just the price, and it changes what they keep. [00:16:35 - 00:18:20] Earn-outs tie part of the sale price to future performance and can keep the business, and its clients, on track. [00:18:20 - 00:20:35] Owner financing and installment payments can smooth out both the buyer's risk and the seller's tax bill. [00:22:20 - 00:24:20] Qualified small business stock can exclude millions in capital gains, but it requires a C corp and a five-year hold. [00:25:05 - 00:27:00] Qualified opportunity zones let you defer, and potentially eliminate, tax on gains you reinvest in underserved areas. [00:30:20 - 00:32:05] Tom stresses building a full advisor team, CPA, attorney, estate planner, financial advisor, before you're ready to sell. [00:32:05 - 00:33:15] The biggest question after a sale isn't the size of the check. It's what your next chapter looks like.

July 16, 2026Episode 19017 min

The Tax Drag Nobody Talks About

Summary Most of the financial world is obsessed with investment alpha, chasing better returns, better allocations, better timing. Tom argues there's a bigger, quieter opportunity sitting right next to it: tax alpha. Taxes are the number one expense most successful business owners and professionals face, and a huge amount of that expense happens invisibly, through withholding you never see land in your account. Left unaddressed, that tax drag can compound into a massive, multi-million dollar cost over a lifetime, and most people never stop to measure it. Tom walks through why tax deferral, the default strategy most people rely on through a 401(k) or IRA, is only half the picture. Deferring taxes means growing a tax bill alongside your account balance, and you don't control what the rate will be when you finally access it. He runs a real example: someone earning $500,000 might pay over $100,000 in federal taxes alone with no planning. Save just 15% of that bill, about $15,000 a year, and compound it at 7% for 30 years, and you're looking at more than $1.4 million. That's the power of proactive tax planning, and why mid-year, not December, is the time to start. Key Takeaways Calculate what you actually keep after tax on your investment returns, not just the headline number, because the after-tax figure is what actually compounds. Diversify the tax treatment of your accounts, not just your investments, so your wealth isn't sitting entirely in tax-deferred vehicles. Ask your CPA directly whether they do proactive tax planning or only compliance reporting, since most only handle the latter. Use mid-year as your planning window instead of waiting until December, when rushed decisions rarely produce the best outcome. Connect every tax-saving strategy back to what it lets you build in your life, not just to the dollar amount saved. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords tax alpha, tax drag, proactive tax planning, tax strategy for business owners, wealth strategy, financial freedom, Perennial Pride, Perennial Pride Podcast, Tom Suvansri, Wealth Beyond the Numbers, tax mitigation, tax efficient investing, high income tax planning, deductions vs reductions, take control of your finances, alternative investing, Virtual Family Office, coordinated wealth strategy, offense vs defense finances, capital efficiency Episode Highlights [00:00:19 - 00:01:00] Tom introduces tax alpha as the overlooked counterpart to investment alpha. [00:01:19 - 00:02:00] Taxes are called out as the single biggest expense most successful people face. [00:02:00 - 00:03:00] Withholding hides tax drag because you never see the money before it's gone. [00:04:19 - 00:05:00] Tom explains why 401(k) and IRA deferral is only a partial strategy. [00:05:19 - 00:06:00] Deferred accounts put you in a tax partnership with the IRS at an unknown future rate. [00:07:41 - 00:08:41] Tom runs the numbers on a $500,000 earner's federal tax bill. [00:08:19 - 00:09:00] Saving 15% of a $100,000 tax bill compounds to over $1.4 million in 30 years. [00:11:00 - 00:12:00] Tom explains why most CPAs report on the past instead of planning for the future. [00:12:19 - 00:13:00] Tax planning is framed as following the tax code's built-in incentive structure, not bending the rules. [00:14:00 - 00:14:41] Tom makes the case for planning mid-year instead of scrambling in December. [00:15:00 - 00:16:00] Tax savings are tied back to building the life you actually want, not just a bigger number.

July 9, 2026Episode 18914 min

From Tax Compliance to Tax Strategy: Why Your CPA Should Be Building Your Wealth

Summary I recently talked with someone who'd just finished their tax return and found out they owed over sixty thousand dollars they hadn't planned for. Not their total tax bill, just what wasn't withheld, plus penalties on top of it. When I asked when their CPA knew about this, the answer was simple: when they did the return. That's the moment I want every Perennial Pride listener to avoid, and it comes down to one distinction. Compliance asks what happened. Strategy asks what should we do before the year is up. One reports history. The other designs your future. In this episode, I break down why mid-year, right now, is the best time to start assessing where you stand in 2026 and get your tax professional working on strategy instead of just paperwork. I talk through the life events that require planning months in advance, what the modern CPA is starting to ask their clients, and why I think of myself, and the people I work with, as wealth architects coordinating a team on your behalf. Because the goal was never a better tax return. It's a better financial life, with fewer surprises and a lot more control. Key Takeaways Start tax planning conversations with your CPA at mid-year, not in February when most of your options have already closed. Understand the real difference between compliance, which reports what already happened, and strategy, which designs what happens next. Flag big life events early. New jobs, windfalls, real estate sales, and business sales all need tax planning months before they happen. Look for a CPA or enrolled agent who asks what you're building toward, not just one who asks for your documents in January. Build a coordinated team of advisors, tax, investment, and legal, so no single person is working from half the picture. Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, proactive financial planning, alternative investing, Wealth Beyond the Numbers, Virtual Family Office, take control of your finances, proactive tax planning, tax strategy for business owners, tax mitigation, tax code incentives, high income tax planning, tax efficient investing, deductions vs reductions, coordinated wealth strategy, financial mindset, wealth strategy for entrepreneurs Episode Highlights [00:00:48 - 00:01:14] A client's CPA had no idea about a $60,000 tax bill until the return was already filed. [00:02:33 - 00:03:14] Compliance answers "what happened." Strategy answers "what should we do before the year ends." [00:03:36 - 00:04:11] Contributing to your 401(k) is a deferral, not a full tax strategy. [00:04:34 - 00:05:04] By the time tax season starts, most of your planning options have already closed. [00:05:24 - 00:06:06] New jobs, windfalls, real estate sales, and business sales all need tax planning months in advance. [00:07:00 - 00:07:25] The modern CPA asks what you're building, not just for your documents. [00:08:13 - 00:08:43] Most advisors work in silos instead of coordinating on a client's behalf. [00:10:45 - 00:11:06] The goal was never a better tax return. It's a better financial life.

July 2, 2026Episode 18819 min

You Don't Eliminate Problems, You Upgrade Them | Wealth Mindset for Business Owners

Summary Every time you solve a financial challenge, a new one takes its place. Make more money and you face a growing tax bill. Reduce those taxes and you need a smarter investment strategy. Build real wealth and now you're thinking about retirement. Reach retirement and legacy planning moves to the front. Most people spend their lives chasing a state where problems disappear. That state doesn't exist. In this episode, Tom Suvansri offers a more honest and ultimately more empowering frame: you don't escape problems, you graduate to better ones. Tom draws on his golf game, the rapidly evolving roles of CPAs and financial advisors in an AI-driven world, and his own experience parenting two sons on the edge of adulthood. In each case, the pattern is the same. Removing the obstacles doesn't produce growth. Facing them does. The real goal isn't eliminating uncertainty. It's building the clarity, structure, and confidence to move through it. In the world of personal finance, that means coordinating taxes, investments, retirement, and legacy into a cohesive plan that supports the life you're actually trying to build. Solve, evolve, repeat. Key Takeaways Success isn't the absence of problems. It's becoming capable of handling increasingly meaningful ones. Every milestone you reach introduces a new layer of complexity, and that's exactly how it's supposed to work. Growth requires uncertainty. You don't build confidence by waiting until you feel ready. You build it by experimenting, experiencing, and progressing through the discomfort. CPAs, enrolled agents, and financial advisors are evolving from transactional roles toward trusted advisory ones. The professionals gaining ground are the ones helping clients make better decisions across their entire financial life. Most clients don't need more information. There's no shortage of it. What they need is clarity and a coordinated plan across taxes, investments, retirement, and legacy that actually supports the life they're trying to build. The question that changes everything: stop asking "How do I eliminate all my problems?" and start asking "Who do I need to become to solve the next one?" Links & Resources Perennial Pride (Website): https://perennialpride.com/ Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com/ Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, wealth strategy, wealth mindset, proactive financial planning, Wealth Beyond the Numbers, Virtual Family Office, business owner financial planning, CPA advisory services, financial advisor evolution, problem-solving mindset, wealth building for entrepreneurs, tax strategy for business owners, legacy planning, retirement planning for business owners, coordinated wealth strategy, uncertainty and growth, alternative investing Episode Highlights [00:00:05 – 00:01:08] Tom maps the financial problem progression: more money brings taxes, reducing taxes demands a smarter strategy, building wealth leads to retirement questions, retirement leads to legacy planning. [00:01:09 – 00:01:36] Tom introduces the core insight: the goal was never to eliminate problems. The goal is to evolve so you can handle them more efficiently and successfully. [00:01:37 – 00:02:21] Life is a progression of increasingly meaningful challenges. Business owners face an ongoing evolution, from tax problems to succession to next-generation wealth transfer. [00:02:22 – 00:02:55] The quality of your life is determined by the quality of the problems you're capable of solving. As you grow, the problems grow in complexity and depth. [00:02:56 – 00:03:35] Growth requires uncertainty. Most people chase certainty because uncertainty is uncomfortable, but that's exactly where real progress happens. [00:03:36 – 00:04:22] Money in a bank account is certain but being eaten by inflation. Certainty comes with trade-offs; real wealth-building happens in the uncomfortable spaces. [00:04:23 – 00:05:46] Tom's golf game as a personal example: each adjustment creates new problems. Confidence builds through the process, not before it. [00:05:47 – 00:08:52] Tax professionals, CPAs, and enrolled agents are facing their own evolution, shifting from tax preparation and compliance toward helping clients make better financial decisions broadly. [00:08:53 – 00:10:39] Financial advisors face a similar shift. Portfolio management is increasingly automated. Real value now lives in coordination, clarity, and holistic planning. [00:10:40 – 00:12:01] Most clients don't need more information. They need clarity on where they're going and a coordinated plan that actually supports their life. [00:12:02 – 00:14:01] Tom draws on parenting his two sons. Removing all obstacles feels protective but robs them of the ability to build confidence and capability on their own. [00:14:02 – 00:14:34] The goal of parenting isn't to make life easier. It's to help children become more capable adults. The same principle applies to financial guidance. [00:14:35 – 00:16:32] Taxes, investments, retirement, and estate planning are important, but the real goal is coordinating them into a plan that gives you confidence and clarity about where you're going. [00:16:33 – 00:17:26] The pattern applies whether you're a CPA, financial advisor, business owner, parent, or investor: every problem you solve creates a bigger one. That's growth. [00:17:27 – 00:17:55] Tom closes with the question that changes everything: stop asking how to eliminate all your problems and start asking who you need to become to solve the next one.

June 25, 2026Episode 18749 min

Stop Letting Your Family Figure It Out: Estate Planning, Family Legacy, and Business Succession with Heidi Olson

SUMMARY True wealth planning goes beyond spreadsheets and tax returns. That's the premise behind Heidi Olson's work at Pathfinder Legacy, and it's what drew Tom to have her on the show. In this conversation, Heidi shares how she helps families, farmers, and business owners move past the discomfort of estate and succession planning to get to what really matters: making sure the right people know the right things before it's too late. She explains why most families avoid these conversations entirely, how generational silence around death and money creates real downstream conflict, and what the families who get it right actually do differently. The practical half of this episode is just as valuable. Heidi walks through her mediation process step by step, from meeting with owners first in a confidential setting, to sitting with successors separately, to eventually bringing the full family to the table. She explains how to build a simple asset inventory, why beneficiary designations and asset titling can either simplify or completely derail a wealth transfer, and how recent tax law changes affect succession planning decisions. Whether you're a business owner thinking about your first estate plan or someone with documents sitting in a drawer for a decade, this episode gives you both the mindset and the first concrete step to move forward. KEY TAKEAWAYS Legacy is not just financial assets. Family stories, heritage, and values are equally worth preserving, and they disappear when families stop talking. Build your starting list this week: every asset and how it's titled, beneficiary designations on retirement accounts and life insurance, and a realistic timeline for your business or personal succession. Succession planning works best in stages. Meet with the owners first, then successors separately, then bring everyone together with a clear structure and a mediator. Avoiding these conversations doesn't protect your family. It leaves them grieving and in conflict at the worst possible moment. Review your plan after every life event. If nothing major has changed, check in at least every five years. LINKS & RESOURCES Pathfinder Legacy - Website: pathfinderlegacy.com Pathfinder Legacy - Instagram: @pathfinderlegacyadvisor Pathfinder Legacy - Facebook: Pathfinder Legacy Pathfinder Legacy - LinkedIn: Pathfinder Legacy on LinkedIn Wealth Beyond the Numbers by Tom Suvansri: perennialpride.com Book a Strategy Conversation: perennialpride.com KEYWORDS estate planning, business succession planning, family legacy, legacy planning, wealth transfer, family communication, estate plan checklist, farm succession planning, business owner estate planning, trust and estate planning, beneficiary designations, irrevocable trust, succession planning for business owners, Pathfinder Legacy, Heidi Olson, Perennial Pride Podcast, Tom Suvansri, proactive financial planning, wealth strategy, financial freedom EPISODE HIGHLIGHTS [00:00:00 - 00:01:15] Tom introduces Heidi Olson and frames the conversation around legacy going beyond financial assets. [00:01:16 - 00:02:37] Heidi describes her work at Pathfinder Legacy helping farmers, ranchers, and families find their path and preserve what they've built. [00:02:38 - 00:03:31] Heidi defines legacy as family history, heritage, and the stories passed down through generations, not just what's on a balance sheet. [00:03:32 - 00:06:46] Heidi explains why families avoid estate planning conversations, linking it to generational silence around mortality and fear of conflict. [00:06:47 - 00:07:21] Tom reflects on the belief that talking about estate planning will somehow accelerate death, and reframes it as a mindset shift. [00:07:22 - 00:09:10] Heidi describes what opens up when families finally sit down in a judgment-free space and begin talking about what they have and what they want. [00:09:34 - 00:10:11] Heidi talks about preserving family names, immigration histories, and the stories behind how families were built across generations. [00:10:12 - 00:11:38] Tom shares how learning about his grandparents' entrepreneurial history connected him to his roots and inspired his own career path. [00:11:39 - 00:14:45] Heidi identifies the main reasons legacy gets lost: avoidance, fear of conflict, and adult children with unspoken expectations about inheritance. [00:14:46 - 00:15:31] Tom shares a story about a family left completely in the dark when a parent was near death because estate conversations had never happened. [00:15:59 - 00:19:36] Heidi tells the story of a farmer with no children who gave everything to a charitable foundation, leaving family members with almost nothing. [00:19:56 - 00:20:20] Tom asks what the families who get succession right are actually doing differently. [00:20:21 - 00:25:52] Heidi walks through her mediation process: confidential owner meetings first, then successors separately, then structured family conversations. [00:25:53 - 00:26:57] Heidi explains how she coordinates across advisors and discusses the impact of recent tax law changes on succession planning decisions. [00:27:01 - 00:28:01] Heidi explains why families struggle to ask questions of professional advisors and how she bridges that gap. [00:28:02 - 00:33:22] Heidi explains how estate plans must evolve with life events: births, deaths, marriages, new businesses, and changing family dynamics. [00:33:23 - 00:34:28] Tom and Heidi discuss why so many people keep estate planning on their to-do list for years without ever taking a first step. [00:34:29 - 00:37:25] Heidi outlines the first steps anyone can take this week: build an asset list, review beneficiary designations, check titling, and set a timeline.

June 18, 2026Episode 18619 min

Don't Just Preach Finance: Showing My 20-Year-Old Real Estate Syndications in Action

Summary This episode is part two of a series covering Tom's due diligence trip to Raleigh, North Carolina, where he evaluated a multifamily real estate syndication opportunity. This time, Tom is joined by his son Aidan, a college student who came along for the trip and got a firsthand look at how private real estate investing actually works. Aidan shares his honest first impressions, what surprised him about the properties and the team, and how the experience completely shifted his understanding of what investing can look like. What makes this conversation worth your time isn't just the father-son dynamic. It's the way Aidan's unfiltered perspective mirrors exactly how most people first approach the world of alternative investments: they assume it's riskier than the stock market, they don't know what to expect, and they haven't been shown another way. Tom uses the conversation to reinforce some of the most fundamental principles in wealth building — the importance of due diligence, the value of staying in your lane, and why real education around money has to go beyond what's taught in school. KEY TAKEAWAYS • The risk is not in the investment itself — it's in how much the investor knows about it. Doing the work to go see a deal in person directly reduces that risk. • Staying in your lane matters: operators who are selective, focused, and disciplined in their niche earn more trust than those chasing every opportunity. • Alternative investments like real estate syndications are more accessible than most young people realize — you don't have to be the landlord to benefit from real estate. • Exposing the next generation to real investments early, not just stocks and crypto, opens doors to a broader wealth-building mindset. • The best preparation for future opportunity is learning and building knowledge now — luck is when preparation meets opportunity. Links and resources • Perennial Pride (Website): https://perennialpride.com • Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com • Part One of this series: Search "Perennial Pride Podcast" on Apple Podcasts, Spotify, or YouTube @perennialpride7448 Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, real estate syndication, multifamily investing, private real estate investing, alternative investments, real estate investing for beginners, financial education for young adults, wealth building, proactive financial planning, investing for next generation, financial freedom, Raleigh North Carolina real estate, passive real estate investing, real estate due diligence, alternative investing explained, wealth strategy, Wealth Beyond the Numbers, Virtual Family Office Higlights 00:00:06 – 00:01:05 Tom introduces part two of the Raleigh series, explaining this episode features his son Aidan sharing his perspective as a 20-year-old experiencing real estate due diligence for the first time. 00:01:49 – 00:02:44 Aidan describes what he expected before the trip versus what he actually found — the properties looked far better in person, the community was well-maintained, and the operator impressed him with their confidence and team culture. 00:03:32 – 00:04:27 Tom reframes the syndication business as exactly that: a business with employees, culture, and operations — and explains why meeting the CEO mattered as much as seeing the properties. 00:04:28 – 00:05:47 Aidan shares how the trip expanded his view of investing well beyond stocks and crypto into the world of private real estate, noting the operator's track record made him far more confident than he expected. 00:05:48 – 00:06:26 Tom articulates the core philosophy: the risk is not in the investment, it's in the investor. The more you know — about the deal, the team, the model — the more you de-risk your decision. 00:07:33 – 00:08:26 Aidan contrasts the online investing world (stocks, ETFs, crypto — all intangible) with seeing a physical investment in person, and how that tangibility opened his eyes to the broader investment landscape. 00:09:44 – 00:10:36 Aidan highlights what impressed him most: how selective the operator is, reviewing hundreds of properties to pick only a handful — a sign of real discipline and expertise. 00:10:37 – 00:11:33 Tom references Warren Buffett's punch card analogy: if you only had 10 investments to make in your lifetime, you'd think very carefully about each one. Selectivity is a competitive edge. 00:11:34 – 00:12:22 Aidan reflects on what younger people are exposed to financially — primarily stocks and crypto — and how this trip gave him a concrete goal for where he wants to be financially in the future. 00:13:23 – 00:14:14 Aidan's honest take: the most intimidating thing about investing is uncertainty, but seeing past results builds confidence — and sometimes you just have to swallow your fear. 00:14:15 – 00:15:28 Tom and Aidan discuss what's missing from financial education in schools — primarily, any exposure to private investments and alternative strategies beyond the stock market. 00:16:07 – 00:16:52 Tom reinforces the show's core philosophy: money is a tool to help you live the life you want, be with the people you love, and support your family with intention. 00:16:53 – 00:17:36 Aidan's closing insight: learning that you can invest into a real estate syndication without being the landlord made the whole asset class feel far more accessible — and it's now on his list.

June 11, 2026Episode 18416 min

I Want to Pay Less Taxes: What Clients Are Really Asking

Summary Every advisor, every CPA, every financial professional has heard it: "I'm paying way too much in taxes." And while that pain is real, I've noticed something important when I dig a little deeper with clients. The taxes themselves are often the most visible and most painful part of a much larger problem. Just like a fever tells you something's off without telling you what, a high tax bill is usually signaling a breakdown somewhere in how your financial life is designed, structured, and coordinated. In this episode, I walk through the four layers of tax strategy and what each one actually requires. More importantly, I talk about what I'm really hearing when clients bring up taxes and what they're usually not saying directly but need to address. Because sometimes the best tax strategy isn't another deduction. It's a better design for how your money is working across your business, your investments, your income, and ultimately the life you're building. Key Takeaways A high tax bill is often a fever, not the disease. Ask what's driving it before treating the symptom. Tax prep looks backward; tax planning looks forward. Most people focus on compliance when they should be focused on strategy. The tax code is full of incentives for business owners and investors. Structure and design, not just deductions, are where the real leverage is. Having multiple advisors who never talk to each other is one of the most common and costly coordination failures in a financial plan. The best tax strategy is a better design for your entire financial life, one that's built around the life you're actually trying to live. Links & Resources Perennial Pride (Website): https://perennialpride.com Wealth Beyond the Numbers by Tom Suvansri: https://perennialpride.com Keywords Perennial Pride, Perennial Pride Podcast, Tom Suvansri, financial freedom, proactive tax planning, tax strategy for business owners, tax mitigation, tax planning for high income, tax efficient investing, tax code incentives, wealth strategy, coordinated wealth strategy, Virtual Family Office, financial planning for business owners, Wealth Beyond the Numbers, deductions vs reductions, tax prep vs tax planning, high income tax planning, alternative investing, proactive financial planning Episode Highlights [00:00:06 - 00:00:38] Tom opens with the most common thing he hears from clients: "I'm paying way too much in taxes." [00:01:45 - 00:02:32] The doctor and fever analogy, treating symptoms vs. diagnosing root cause. [00:03:30 - 00:04:38] Tax bill as a cash flow and wealth-building problem, not just a tax problem. [00:04:39 - 00:05:01] The planning gap: people have pieces but no cohesive strategy connecting them. [00:06:19 - 00:06:58] Don't let the tax tail wag the dog. Tax mitigation must be integrated, not reactive. [00:07:19 - 00:08:05] Layer 2: Tax planning, looking forward, setting up your world to be most tax-efficient. [00:08:47 - 00:10:21] Layer 4: The 'why,' building and sustaining a life that serves what matters most. [00:12:15 - 00:13:15] CPAs are trusted advisors but often can't cover everything. Collaboration is the gap. [00:14:33 - 00:15:11] Closing: the best tax strategy is better design, and it starts with asking better questions.