People from the Program

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Aug 2025

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About the show

Hey everyone! Welcome to People from the Program - the podcast that highlights the career journeys of alumni from the NYU Music Business Program. I’m your host, Bryce Butler, Founder and Chairman of the NYU Music Business Alumni Network, and a proud alum myself of the NYU Music Business program.

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38 recent

August 18, 2025Episode 381 hr 30 min

Episode 38 ft. Zach Kornhauser - Founder & Owner @ Kornhauser Sound

On today’s episode, my guest is Zach Kornhauser — Founder & Owner of Kornhauser Sound, a company offering audio mastering and project management consulting to help support artists and teams through the final stages of music production. Zach is an award-winning mastering/audio engineer and project manager with a track record of contributing to chart-topping releases. Based in New York City, much of Zach’s career was spent at Atlantic Records, where he worked with artists such as Kelly Clarkson, Sia, Jason Mraz, Jason Derulo, Alex Warren, and Rob Thomas. Beyond mastering, he has played a key role in launching studio and technology initiatives, collaborating with music tech innovators like IK Multimedia and Lewitt Audio to develop next-generation creative tools. Don't forget to like, share, subscribe, rate, and/or review the show. Enjoy the episode!

July 21, 2025Episode 371 hr 16 min

Episode 37 ft. Philipp Kaspar - Ad Operations Manager @ Firebird Music; Professional Pianist

On today’s episode, my guest is Philipp Kaspar — Ad Operations Manager at Firebird Music. In his role, Philipp leads advertising strategy and execution across recorded music, touring, and merchandise for a diverse roster of artists, including Mumford & Sons, Lainey Wilson, and Empire of the Sun. Prior to joining Firebird, Philipp worked at Burwood Media, where he managed promotion for over 30 live events each weekend across the U.S., Canada, and Europe. When he's not behind the scenes driving music marketing, Philipp can be found on stage as a live pianist, performing at events throughout New York City. Don't forget to like, share, subscribe, rate, and/or review the show. Enjoy the episode!

July 7, 2025Episode 361 hr 16 min

Episode 36 ft. Mike Schreder - International Project Manager @ Believe

On today's episode, my guest is Mike Schreder - International Project Manager at Believe. Mike leads marketing strategy in the US for Believe's Artist Services division. Previously, he worked at Mom+Pop on their Digital Marketing team where he led digital marketing strategy and DSP partnerships for artists like Beach Bunny, Goth Babe, Tegan and Sara, Tom Morello, Sleater-Kinney, Sleigh Bells, and Alice Merton. Outside of work, Mike can be found behind the decks spinning house and techno at various queer bars and clubs throughout NYC. Don't forget to like, share, subscribe, rate, and/or review the show. Enjoy the episode!

June 2, 2025Episode 351 hr 1 min

Episode 35 ft. Noreen Goldberg - Executive Director @ Westrick Music Academy; Singer-Songwriter

On today's episode, my guest is Noreen Goldberg - Executive Director of Westrick Music Academy. Noreen oversees the nonprofit organization in all areas, including operations, marketing, strategic planning, and community engagement. Previously, she worked at KIDZ BOP, where she led In-School marketing initiatives, including partnerships with Crayola and Get Your Teach On, and launched The KIDZ BOP Bopcast, featuring guests like Kevin Jonas and Amanda Kloots. A pop singer-songwriter, Noreen’s career began in middle school on the set of Step Up. Her latest single, “My Vibes,” is available on all streaming platforms. Don't forget to like, share, subscribe, rate, and/or review the show. Enjoy the episode!

April 14, 2025Episode 3457 hr 31 min

Episode 34 ft. Jorri Roberts - Creative Strategy Manager @ NBCUniversal

On today's episode, my guest is Jorri Roberts, Jorri Roberts is a Creative Strategy Manager at NBCUniversal. She has previous experience in creative services, includes project management, production, and marketing, and her special expertise is in the area of creative strategy - where she brainstorms, researches, and ideates innovative campaign approaches for networks and artists alike. She also works on podcasts that include editorial production for the music business podcast Musonomics, and guest hosting for the horror movie podcast, Progressively Horrified! Hope you enjoy the episode. Don't forget to like, subscribe, share, rate, and/or review the show!

March 3, 2025Episode 3347 min

Episode 33 ft. Sam Guyton - Owner & Artistic Director @ Vali Entertainment

On today's episode my guest is Sam Guyton, Owner & Artistic Director at Vali Entertainment. Sam is a multifaceted artist, musician, and entrepreneur, seamlessly blending creativity with business. As the owner of Vali Entertainment, he curates world-class live music experiences for high-profile events. Sam has built a thriving career as both a performer and a visionary leader, using his talents to elevate the entertainment industry. With a sharp eye for real estate and an unstoppable drive, he’s building a lasting legacy—one show at a time. Don't forget to like, share, subscribe, rate, and/or review the show. Enjoy the episode!

January 27, 2025Episode 321 hr 26 min

Episode 32 ft. Oleg Troyanovsky - Executive Music Producer @ Animotion Media Group

On today's episode my guest is Oleg Troyanovsky, an executive music producer at Animotion Media Group. In his role, Oleg is instrumental in elevating the level of music production and distribution for kids animation series, cartoon characters and rising young music talents. During his extensive career he constantly shifted gears between music industry and broadcast TV spaces, starting his career at EMI Music. At MTV, Disney and other broadcast networks, Oleg was responsible for on-air promotion, branding and production management and his project highlights include MTV Video Music Awards, MTV Europe Music Awards and Eurovision. Hope you enjoy the episode!

January 20, 2025Episode 311 hr 33 min

Episode 31 ft. Folayan Knight - Director of Operations @ The Juneteenth Scotland Foundation; Founder of Grindstone & Baby & The Beat

On today’s show my guest is Folayan Knight, Director of Operations at the Juneteenth Scotland Foundation - The DMV areas largest Juneteenth celebration and cultural event, and founder of Baby & The Beat - a company merging hip-hop with children's products. Folayan is a seasoned entertainment professional with more than 25 years of experience nurturing the careers of some of the industry’s most promising producers, songwriters, and artists. She launched her career at the legendary Def Jam Records - while working in marketing and the label’s A&R department, she shaped albums like Method Man and Redman’s Black Out and DMX’s multi-platinum ...And Then There Was X. She is also the founder of Grindstone, Inc., where she has consulted for global brands like Red Bull, and has helped artists achieve success through innovative strategies, resulting in collaborations with stars such as Mary J. Blige, Lil’ Wayne, and Bruno Mars. Enjoy the episode!!

January 13, 2025Episode 301 hr 17 min

Episode 30 ft. Dr. Catherine Moore - Adjunct Professor of Music Technology & Digital Media at the University of Toronto’s Faculty of Music; Former Director of the NYU Music Business Program

HAPPY NEW YEAR. Welcome to 2025! Today is a little bit of a milestone for the show, it’s our 30th EPISODE here, and I have a VERY VERY special guest. Today I’m speaking with the legend herself, former director of the NYU Music Business program, Dr. Catherine Moore. Dr. Moore is currently Adjunct Professor of Music Technology & Digital Media at the University of Toronto’s Faculty of Music, where she emphasizes creating (and pitching!) value in business courses, workshop coaching, and consulting work. In her teaching, her focus is on new technologies for digital media distribution, music startups, and collaborative courses that bring students in user-experience design, computer science, and music together. And as I previously stated, Dr. Moore also taught at NYU from 1995 to 2016, directing the Music Business Program for many years. Her focus there was on price strategy, strategic marketing, business development, A&R music evaluation, and international expansion. It is an honor to have Dr. Moore on the show, and I thoroughly enjoyed hearing her story and having this conversation. Hope you enjoy it as well!

December 30, 2024Episode 2956 min

Episode 29 ft. Matt Gevaza - New Business and Emerging Technologies @ Bytedance/TikTok

Last episode of the year! Today my guest is Matt Gevaza. Matt has been part of ByteDance’s Global Music BD team specializing in New Business and Emerging Technologies at TikTok, where he helps shape trends in music and technology. He is a music industry veteran whose career has spanned roles as a songwriter, touring artist, live engineer, and studio owner, along with positions at major label and tech companies. Really enjoyed this conversation, and I hope you do as well. See you in the new year!