Pattern Shift

Hosted by Saskia de Feijter

Business Entrepreneurship Leisure Education

Website RSS feed YouTube

Episodes

117

Latest episode

Jun 2026

Language

EN-GB

About the show

Pattern Shift is for creatives building a business on their own terms. I'm Saskia de Feijter — creative business & life coach, Bullet Journal Practitioner, and host. Each episode, we work on what actually moves things forward: your direction, your structure, or getting your work out into the world.

Listen to episodes

60 recent

October 17, 2026Episode 11630 min

#116 - The Invisible Start: Stop Comparing Your Beginning to Their Middle

Send us Fan Mail I’m back recording after a break, and I’m talking honestly about why starting again can feel so hard. I share what helps me begin when ADHD, overwhelm, and perfectionism make the first step feel heavier than the work. • struggling to restart after a hiatus and noticing the need for a specific kind of energy • recognising masking and “borrowing” other people’s vibe in communication • working with limited time blocks and why start-stop weeks drain momentum • using movement, morning creativity, and a supportive environment to settle the brain • turning a meaty course into a slimmer e-book while keeping my voice • why AI outputs can feel generic and how I use it only for non-creative organising • committing to one episode every two weeks to match boundaries and capacity • understanding the invisible start and why comparison on social media is misleading • breaking any project into tiny steps to create dopamine and motion • reducing overwhelm by picking priorities and using the Bullet Journal method as a filter So, just send me an email, react to the video, react to the podcast episode, wherever you're listening to it. That would be great So now my call to action to you is to, for you to figure out what your next step is. What are you starting and what is your first small step that you can take? And I would be really happy to, to hear what it is. Let me know Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

June 6, 2026Episode 11524 min

#115 - Stop Treating Your Website Like Your Magnum Opus

Send us Fan Mail We talk about how high standards and perfectionism can freeze momentum, especially when you are building something big like a new website. We share a practical way to choose a deadline, define a baseline, and ship a first version that helps people find you and pay you. • why big ideas turn into start stop progress • how Parkinson’s law makes long deadlines drag • choosing a baseline so version one can go live • simple website essentials for artists, makers and shop owners • taking tiny daily steps to build momentum • when paying for better tools or help saves time Let me know if you need some help around this. You find all the information on paternshift.fm. Share this podcast with someone you know that you think could benefit from some insights. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

May 9, 2026Episode 11439 min

#114 - No Script, No Filter

Send us Fan Mail We trade perfection for a real-time chat about how our brains and bodies shape creative work, from travel calm to the need for negative space away from screens. Along the way we unpack neurodivergence, boundaries, and why coaching can be the container that helps you hear yourself think. • letting go of perfectionism and choosing honesty over polish • finding calm through slower inputs and solo travel time • Rick Rubin’s The Creative Act and taking notes without screens • creating negative space through walks journalling and reading • bullet journalling and commonplace-style note taking for learning • weight loss support tools and how ADHD affects body signals • intuitive eating curiosity and stepping away from diet culture • discovering aphantasia and rethinking how imagination works • masking boundaries and communicating needs with friends • coaching as a safe container for thinking feeling and change Please reach out to me I love to hear from you Please reach out and let me know what you thought Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

April 25, 2026Episode 11314 min

#113 - The honest truth about what's waiting on the other side of that free call button

Send us Fan Mail You’ve seen the button. “Book a free discovery call.” And something about it feels a little prickly — like clicking it means you’re walking into a lion’s den with no way out. I used to feel exactly the same way. Now I’m on the other side of it, and I want to invite you in properly. In this short episode I walk through what a discovery call actually is — and what it isn’t. It’s not a sales pitch. It’s not a test you can fail. It’s not a free coaching session. And you won’t leave owing me anything. What it is: a 30-minute real conversation. We figure out where you are, what might help, and whether we’re a match. It goes both ways — I’m figuring out if I can help you, and you’re figuring out if I’m the right person to do that. I also talk about the question I always ask: are you in building mode or survival mode? And I explain the difference between coaching and therapy — including why there’s still space for real emotions in coaching, just not trauma work. If you’re curious, that’s already enough reason to book. You don’t need a plan. You don’t need to prepare. Just show up. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

April 11, 202625 min

#112 - AI for Creatives: Where to Use It and Where to Stop

Send us Fan Mail Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

March 14, 2026Episode 11126 min

#111 - Building From the Roots Up: PDA, Curiosity, and Running a Business Your Way

Send us Fan Mail I'm getting personal in this episode of Pattern Shift — recorded from my brand new praktijk in Rotterdam. I trace why I bootstrapped from 300 euros, refused investors, never built a conventional team, and kept rebuilding the brand. I name Pathological Demand Avoidance directly and connect it to my lifelong distrust of the ready-made — in business, fashion, and a painting I found on the side of the road last week. From sour puss to happy kitty: on curiosity as the antidote to cynicism, and three questions to find out where you're running on borrowed structure. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

February 28, 2026Episode 11032 min

#110 - Your Audience Didn’t Ignore You; They Just Didn’t Hear You Yet

Send us Fan Mail We share a clear, kinder way to do marketing: repeat your message with integrity so the right people can finally hear it. From the mere exposure effect to mini campaigns across platforms, we turn silence into timing and boredom into a positive signal. • owning the creative life and business coach identity • why one-off posts fail to reach people • the wedding metaphor for attention and delivery • silence meaning timing, not disinterest • mere exposure effect and the rule of seven • the boredom paradox and staying the course • building mini campaigns with varied formats • using multiple platforms without copy-paste • checking numbers to calm your nerves • connecting the dots with clear calls to action Email me at info at ja-wol.com Go to www.patternshift.fm to find out more Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

December 6, 2025Episode 10926 min

#109 - Using Intentions as your Creative Compass for 2026

Send us Fan Mail In this cozy year-end episode, I guide you through a gentle intention-setting practice inspired by wishes shared inside the Business Circle. This isn’t about goals or productivity — it’s about creating an inner compass for 2026 that feels supportive, spacious, and doable. If you’re craving more ease, courage, stillness, or time to create, this episode will help you clarify what you truly want for the year ahead. Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

November 22, 2025Episode 10840 min

#108 - Branding Isn’t A Logo; It’s How People Decide To Choose You

Send us Fan Mail Am I my brand? And does branding even matter when I’m a tiny, one-person creative business? In this episode, I untangle the belief that branding is mostly fonts, logos, and pretty photos, and I lean on Brand the Change to explore branding as direction – a compass for how you show up, what you say yes to, and how people experience your work. I share examples from the knitting world, some brands that randomply popped up in my head and that's saying much in itself (think Stephen West, Rowan, Hedgehog Fibres), talk about my own journey from yarn shop to coaching, and get honest about boundaries, privacy, and starting a YouTube channel without burning myself out. I close with journaling questions to help you see where your branding already shines, and how you can use it as a tool instead of a costume. • Watch the video version on my YouTube channel https://www.youtube.com/@pattern-shift Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !

November 8, 2025Episode 10737 min

#107 - Planning Doesn’t Kill Creativity — It Protects It

Send us Fan Mail - How I separate ideas from tasks, plan by energy, and keep marketing simple - Planning doesn’t have to kill creativity. In this episode, I share how I plan with a neurodivergent, creative brain—lightly. Using examples from some of my clients, I separate ideas from tasks , choose one daily priority , and use soft time blocks guided by energy instead of the clock. I talk about how Bullet Journaling® supports me (without needing pretty pages), how I turned my phone into a tool, and why monthly/weekly/daily funnels keep my daily list truly doable. If you’ve tried rigid systems and rebelled, this is for you. Planning can protect your freedom, help you make more, and keep your marketing consistent—without heroic last-minute sprints. FULL SHOWNOTES WITH LINKS: https://www.ja-wol.com/blogs/podcast/10 7 Support the show ☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! ☞ GET MAIL ☜ ☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSINESS OWNERS IN OUR COMMUNITY SPACE ☜ ☆ JOIN THE CONVERSATION ☆ Have a question? Want to offer your opinion? Do you have an idea for a guest or topic? info@ja-wol.com or leave me a voice message !