Pathmonk Presents Podcast

Hosted by Pathmonk

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Episodes

100

Latest episode

Jun 2026

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About the show

Candid insights from the worlds top founders & marketers. Join our listeners who get 20 minute insight reports about their businesses...

Listen to episodes

60 recent

June 12, 202623 min

Building Trust Through Expert Aesthetics | Teri Ryan from Olansky Dermatology and Aesthetics

Teri Ryan from Olansky Dermatology and Aesthetics joins Pathmonk Presents to share how a four-clinic practice blends dermatology expertise with aesthetic care to build long-term patient relationships. She explains how Olansky stands apart from trend-driven med spas through board-certified dermatologists, experienced aestheticians, and a strong focus on education, trust, and compassionate care. The episode also explores how existing dermatology patients can become aesthetic clients, how community events and digital channels support growth, and why website simplicity matters for scheduling and access. For marketers, healthcare leaders, and clinic operators, this conversation offers practical insight into relationship-led growth, patient conversion, and creating trust across every touchpoint.

June 12, 202624 min

Scaling Cloud Cost Visibility Through Trust and Consistency | Yoav Golub from FinOut

Yoav Golub, VP of Marketing at FinOut, joins Pathmonk Presents to explain how the company helps large organizations and SaaS businesses understand, allocate, and optimize complex cloud and AI infrastructure spend. He shares why FinOut stands out in environments with multi-tenant systems, fast-moving teams, and rising AI costs, where companies need visibility into who spent what, why, and how to improve efficiency. The episode also explores a modern demand generation mix built around conferences, field marketing, SEO-driven inbound, social proof, and website journeys that match buyer readiness. For marketers and growth leaders, it offers sharp insight into trust-led conversion, category education, and consistent content execution.

June 12, 202624 min

Making Regulated Requirements Smarter With Governance and Humor | Janina Jay from QRA Corp

Janina Jay from QRA Corp joins Pathmonk Presents to explain how the company helps regulated engineering teams improve the quality, clarity, and governance of requirements. She breaks down how QRA Corp combines AI-assisted generation, deterministic review, and embedded expert knowledge to reduce ambiguity and prevent costly downstream errors in complex systems. The episode also explores how layered B2B marketing, thought leadership, newsletters, humor, and evolving website messaging help the company connect with hard-to-reach decision-makers. For marketers, SaaS leaders, and technical founders, this conversation offers valuable perspective on educating niche audiences, adapting to changing search behavior, and building a human brand in a highly specialized category.

June 12, 202623 min

Performance SEO Strategies for Agencies That Want Results | Mark Herre from SEOgame

Mark Herre, CEO and founder of SEOgame, joins Pathmonk Presents to explain how his white label SEO company helps digital agencies grow through performance-based search services delivered behind the scenes. He shares how SEOgame supports agencies with SEO execution, social proof, and case-study-driven credibility so they can win more business and retain clients longer. The episode also explores the role of networking, LinkedIn, evergreen case study content, local SEO, and AI search visibility in attracting the right partners. For agency leaders, founders, and marketers, this conversation offers practical insight into niche positioning, referral-led growth, and building durable client relationships through measurable SEO outcomes.

May 11, 202621 min

Scaling Enterprise Payments With Precision, Reach, and Performance | Nicholas Fisher from Nuvei

Nicholas Fisher from Nuvei joins Pathmonk Presents to explain how a global payments technology platform helps medium-sized and enterprise businesses accept payments with more flexibility, reach, and control. He highlights Nuvei's ability to support hundreds of payment methods, enable international expansion, and serve more complex sectors such as iGaming and crypto. The episode also explores how brand awareness, Google Ads, LinkedIn campaigns, contact-level marketing, and strong website messaging contribute to conversion in enterprise B2B environments. For growth leaders and performance marketers, this conversation offers practical insights into paid acquisition, value proposition clarity, customer psychology, and the ongoing optimization needed to improve campaign results.

May 11, 202618 min

Driving Revenue Growth Through Smarter Outsourced Sales Systems | Angelica Iglesias from SalesFocus

Angelica Iglesias from SalesFocus joins Pathmonk Presents to explain how sales outsourcing helps companies strengthen revenue operations without building everything in-house. She shares how SalesFocus supports industries such as energy, telecommunications, healthcare, and IT SaaS through inside and outside sales models tailored to different go-to-market needs. The episode also explores how AI referrals, search visibility, website optimization, CTA testing, email marketing, and CRM management contribute to lead generation and conversion. For marketers, founders, and revenue leaders, this conversation offers practical insight into building better sales systems, improving user journeys, and aligning marketing with the processes that ultimately drive business growth.

May 11, 202622 min

Building Trust Through Aesthetic Education and Care | Jessica McNeil from Pure Skin and Wellness

Jessica McNeil from Pure Skin and Wellness joins Pathmonk Presents to share how an aesthetics clinic can grow by combining safe care, honest consultations, and patient education. She explains how the practice focuses on anti-aging and cosmetic dermatology treatments while helping patients pursue a more youthful, rested version of themselves through realistic expectations and personalized recommendations. The episode also highlights the role of referrals, social media education, website simplicity, and trust in attracting and converting new patients. For marketers, founders, and clinic operators, this conversation offers useful insight into relationship-driven growth, consultative selling, and how educational content can stand out in a crowded local market.

May 11, 202620 min

Driving Engineering Growth Through Structural Analysis Software | Ondrej Fridrich from Idea Statica

Ondrej Fridrich from Idea Statica joins Pathmonk Presents to discuss how specialized software helps structural engineers solve complex steel and concrete design problems that broader platforms often miss. He explains how Idea Statica complements major engineering tools by improving accuracy and speed in the detailed parts of structural analysis, where failures often happen. The episode also dives into the company's growth engine, including website-driven lead generation, organic search, paid advertising, content creation, and customer journey mapping. For marketers, SaaS teams, and growth leaders, this conversation offers practical insight into turning technical pain points into valuable content and stronger conversions in a highly specialized B2B market.

May 11, 202621 min

Growing Hemp Brands With Strategy, Education, and Focus | Tyler Hoff from Hemp Aware

Tyler Hoff from Hemp Aware joins Pathmonk Presents to explain how hemp and cannabis brands can grow by narrowing their focus, sharpening their messaging, and building stronger customer journeys. Drawing on more than 20 years of experience in hemp marketing, branding, sales, and education, Tyler shares how Hemp Aware helps companies solve positioning and conversion challenges through strategy, systems, and educational support. The conversation also highlights the role of organic SEO, AEO, live events, cold outreach, and websites as conversion hubs across every funnel stage. For founders and marketers, this episode offers practical lessons on growth, differentiation, lead generation, and purpose-driven brand building in a complex industry.

May 11, 202622 min

Growing Ethical Ecommerce Through Sustainable Contact Lenses | Erica Buyalos from Blue Planet Optics

Erica Buyalos, CEO of Blue Planet Optics, joins Pathmonk Presents to discuss how her company is reshaping the online contact lenses buying experience with a mission-driven model. Blue Planet Optics combines e-commerce convenience with social impact by donating one dollar from every box sold to eye care treatment for someone in need and upcycling returned packaging. In this episode, Erica shares the personal story behind the business, the role of SEO, affiliate partnerships, and social media in driving growth, and how website simplicity helps customers find the right products faster. It is a strong conversation for marketers and founders interested in conversion, sustainability, and building a brand with purpose.