Passion, Pitch, Profit

Hosted by Genieva Ozuna Davidson

Business Marketing

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Sep 2025

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About the show

This podcast teaches you all about press, podcast, and speaking engagements and why they matter as you build your movement. Learn more about press and why more women voices need to be heard in your industry and how you can start getting yourself featured.

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29 recent

September 26, 202513 min

The Visibility Slowdown: Why Your Leads Have Stalled — and How PR Fixes It

Have you ever looked at your funnel and wondered if it’s broken because your leads have slowed to a trickle?I get it — most of us jump straight to tweaking our freebies, rewriting sales pages, or launching new ads when growth dips.But in this episode, I share the truth I see inside dozens of client businesses:It’s usually not your funnel or your offer.It’s that your visibility pipeline has dried up.Here’s what I cover in today’s episode:The common signs of a visibility slowdown (and how to tell it’s not your funnel)How PR creates a steady stream of fresh discovery through podcasts, digital features, and guest expert spotsThe compounding effect of features that keep driving leads long after they’re publishedA 30-day action plan to restart momentum without paid adsIf you’ve been stuck on a visibility plateau or staring at stagnant lead numbers, this is your roadmap for filling the top of your funnel again — sustainably.👉 Tune in, take notes, and then grab the link in the show notes to apply for our Done-For-You PR Program if you’re ready to stack visibility that actually converts.genievablissmedia.comgenievablissmedia.com/freebieinstagram.com/genievablissmedia

September 12, 2025Episode 2716 min

How does PR actually work?

In this episode, I come back and want to give you all the updates and check in. I share personal updates about life, including moving back to San Diego and other things. I discuss business growth, highlighting client successes and the importance of visibility in PR. I share my focus framework for clients to get you thinking about what you could be doing with your visibilityI outline my vision for the podcast, detailing upcoming episodes focused on PR strategies and frameworks. I also breaks down current offers and services, emphasizing the value they provide to clients so you know what is even going on around here. .Chapters00:00 Welcome Back and Personal Updates03:19 Client Wins and Business Growth05:58 Future of the Podcast and PR Framework11:17 Current Offers and ServicesIf you would like to connect:Instagram: https://instagram.com/genievablissmediaWebsite: https://genievablissmedia.com Freebies: https://genievablissmedia.com/freebieServices: https://genievablissmedia.com/work-with-me

August 7, 2024Episode 2610 min

#26: PR Takes Strategy, Not Just Systems

In this episode, Genieva shares her experience and learnings from the first week of her Rewrite My Google Search challenge. She discusses the importance of pitching and showcasing expertise through speaking engagements, press features, and podcasts. Genieva highlights the value of asking questions before accepting speaking roles and the power of visibility in starting conversations. She emphasizes the need for continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines. Genieva also emphasizes the importance of having a strategic approach to PR and the difference it makes in achieving results. Takeaways Pitching yourself through speaking engagements, press features, and podcasts can help showcase your expertise and increase visibility. Asking questions before accepting speaking roles can help protect your time and ensure value in the engagement. Continuous adjustment and improvement in pitching strategies, including refining topics, bios, and subject lines, is essential for success. Having a strategic approach to PR, backed by data and a focus on networking, can lead to better results. Chapters 00:00Introduction: The Rewrite My Google Search Challenge 01:19Pitching Yourself and Showcasing Expertise 03:16The Power of Visibility and Asking Questions in Speaking Engagements 06:36Continuous Adjustment and Improvement in Pitching Strategies 08:26The Strategic Approach to PR Links you will love: genievablissmedia.com Sign up for the email list! How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Do It Yourself: If you want to do it yourself, but need to learn more on how to do this, you will want to Join Pocket Publicist . This will show you how to pitch, setup your pitching, have a community to ask me questions and so much more for lifetime access! Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Do It Yourself with My Help Getting Set up for Success: If you want help getting your topics that convert and stand out, bio, media kit, base pitch templates, website and social channels etc all setup by me first then get going into pitching, this is a great option. You get a VIP day with me to go over this and get you set to land podcast and press and also 3 months access to Pocket Publicist Investment: $1000 Apply here.

July 31, 2024Episode 2511 min

#25: How to Rewrite My Google Search for SEO and Authority

In this episode, Genieva Davidson introduces a challenge called the 'rewrite my Google search challenge' and explains why it is important to have a strong online presence. She shares her own experience with search results and discusses the impact of SEO and thought leadership. Genieva also outlines her plan for the upcoming weeks, which includes behind-the-scenes updates on her journey to improve her search results. She emphasizes the importance of continuous learning and growth in business and invites listeners to join her in this process. Takeaways Having a strong online presence and good search results is important for PR and thought leadership. Search engine optimization (SEO) can help people find you and understand what you do. Having features and testimonials from external sources can enhance your credibility. Continuous learning and improvement are key to success in business. Genieva Davidson is embarking on a journey to improve her own search results and will share her progress and insights along the way. Outline 00:00 Introduction and Overview of the 'rewrite my Google search challenge' 03:39 The Importance of a Strong Online Presence and Good Search Results 04:07 The Role of SEO and Thought Leadership in PR 08:16 Behind-the-Scenes: Genieva Davidson's Journey to Improve Search Results 09:41 Continuous Learning and Growth in Business 10:35 Join Genieva Davidson on Her Search Results Improvement Journey Links you will love: genievablissmedia.com Sign up for the email list! How we can serve you: Do It Yourself: If you want to do it yourself, but need to learn more on how to do this, you will want to Join Pocket Publicist . This will show you how to pitch, setup your pitching, have a community to ask me questions and so much more for lifetime access! Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Do It Yourself with My Help Getting Set up for Success: If you want help getting your topics that convert and stand out, bio, media kit, base pitch templates, website and social channels etc all setup by me first then get going into pitching, this is a great option. You get a VIP day with me to go over this and get you set to land podcast and press and also 3 months access to Pocket Publicist Investment: $1000 Apply here. Done For You: If you want me to take care of all of your pitching needs, and use my community and network for opportunities, this is the place for you. A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here.

July 24, 2024Episode 248 min

#24: What is Custom PR Strategy and Why Do You Need it?

In this episode, Genieva discusses the importance of having a custom PR strategy and how it can benefit businesses. She emphasizes that not everyone needs the same PR features and that a custom approach is necessary. Genieva shares examples of different areas that can be targeted through PR, such as affiliate marketing, podcast pitching, course press pitching, speaking pitching, awards, grants, and more. She explains that the custom PR strategy is developed through conversations with clients, where their specific needs and goals are identified. Genieva also highlights the flexibility of the strategy, as it can evolve and change over time. Takeaways A custom PR strategy is essential because not everyone needs the same PR features. PR can be used in various areas, including affiliate marketing, podcast pitching, course press pitching, speaking pitching, and awards. The custom PR strategy is developed through conversations with clients to identify their specific needs and goals. The PR strategy can evolve and change over time to adapt to the client's changing needs. Chapters 00:00 Introduction: The Importance of a Custom PR Strategy 02:29 Exploring Different Areas of PR 03:55 Developing a Custom PR Strategy 07:12 The Flexibility of the PR Strategy Links you will love:genievablissmedia.com How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!

July 3, 2024Episode 238 min

#23: 3 Reasons Why More Women Need to Be the Featured Experts

In this episode, the host discusses the importance of featuring more women experts in various fields. She explores the reasons behind the underrepresentation of women and highlights the need for women to put themselves out there and own their expertise. The host also emphasizes the power of pitching and PR in spreading women's voices and building their businesses. The episode concludes with a call to action for women to take a seat at the table and confidently assert themselves as industry leaders. Takeaways The majority of those featured in various fields are males, highlighting the need for more women experts to be represented. Women are often not taught to put themselves out there and own their expertise, leading to their underrepresentation. Pitching and PR can be powerful tools for women to spread their voices and build their businesses. Women need to confidently assert themselves as industry leaders and take a seat at the table. Chapters 00:00Introduction: The Underrepresentation of Women Experts 02:24Putting Yourself Out There and Owning Your Expertise 06:13The Power of Pitching and PR for Women 07:11Taking a Seat at the Table as Industry Leaders Links you will love: genievablissmedia.com How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!

June 26, 2024Episode 229 min

#22: What It Takes to Land Forbes, Business Insider, Entrepreneur

In this episode, Genieva Davidson discusses how to land press features from top publications like Forbes, Business Insider, Entrepreneur, New York Times, and Inc. She emphasizes the importance of understanding what the writers need and providing all the necessary information in the pitch. Genieva also highlights the need to offer value to the readers and not just focus on personal stories. Additionally, she advises including links to platforms where writers can find more information about the expert. Genieva shares her experience of helping clients land features in these big publications and encourages listeners that it is possible for anyone to achieve. Takeaways Understand what the writers need and provide all the necessary information in the pitch. Offer value to the readers and focus on how your story can benefit them. Include links to platforms where writers can find more information about you. It is possible for anyone to land press features in top publications. Chapters 00:00Introduction: The Big Five 02:24Experience in Landing Press Features 03:12Understanding the Needs of Writers 04:29Offering Value to Readers in Your Pitch 06:26Including Links to Showcase Your Expertise 07:24Anyone Can Achieve Press Features Links you will love: genievablissmedia.com How we can serve you:Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!

June 19, 2024Episode 1710 min

#21: 3 Things Every Pitch Needs and How Pitching Changed My Life

In this episode, Genieva Davidson discusses the importance of pitching and how it can change your life. She shares personal stories of how she used pitching to start a dog walking business, buy a car at 13 years old, secure scholarships for college, and land various job opportunities. Genieva emphasizes the three things every pitch needs: showcasing the need you can fill, being unafraid of rejection, and ensuring alignment with the recipient. She also highlights the importance of laying out the vision, learning from setbacks, and building relationships through pitching. Takeaways Pitching can be used in various aspects of life and business. A good pitch showcases the need you can fill and lays out the vision. Rejection is a part of the pitching process, and it's important to learn from setbacks. Building relationships and ensuring alignment with the recipient are crucial in pitching. Chapters 00:00Introduction: The Power of Pitching 03:49Pitching for Scholarships 05:41Pitching for Job Opportunities 07:31Overcoming Rejection in Pitching 08:32Building Relationships and Ensuring Alignment 09:30Conclusion: The Three Things Every Pitch Needs Links you will love: genievablissmedia.com How we can serve you:Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!

June 12, 2024Episode 207 min

#20: You are a big deal on instagram but not to the press.

In this episode, Genieva Davidson discusses the importance of being recognized in the press and how it can benefit your personal brand. She highlights the trust and authority that comes with press features, the value of thought leadership, and the impact on other areas of pitching, such as speaking engagements. Genieva also emphasizes the need to go beyond Instagram and build a presence in the press for SEO purposes and backlinks. Overall, she encourages listeners to become a big deal in press and leverage its benefits. Takeaways Being recognized in the press adds credibility and trust to your personal brand. Press features establish you as a thought leader in your industry. Press recognition enhances your pitching for other opportunities, such as speaking engagements. Building a presence in the press improves SEO and generates backlinks. Don't rely solely on Instagram; expand your reach and become a big deal in press. Chapters 00:00Introduction and Overview 02:52Establishing Thought Leadership 03:17Enhancing Your Pitching 04:15The SEO and Backlink Benefits 06:11Moving Beyond Instagram 07:09Conclusion Links you will love: genievablissmedia.com How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!

June 5, 2024Episode 1011 min

#19: Why You Need a Features Tour

In this episode, Genieva discusses the importance of a features tour in business, highlighting its impact on SEO, brand awareness, backlinks, community building, content creation, industry insights, and authority. She emphasizes the value of being featured in various publications and platforms to establish expertise and credibility. The episode concludes with an invitation for further engagement and learning about PR and pitching. Takeaways The significance of a features tour in business for SEO, brand awareness, and authority The impact of being featured in various publications and platforms on backlinks, community building, and content creation The value of industry insights gained from being featured and the authority it establishes The invitation for further engagement and learning about PR and pitching Chapters 00:00The Power of a Features Tour in Business 03:11Establishing Authority Through Features 05:52Maximizing Impact: Backlinks and Community Building 09:08Content Creation and Industry Insights Through Features 10:36Engagement and Learning: PR and Pitching Links you will love: genievablissmedia.com How we can serve you: Done for You Pitching: A 6 month retainer focusing on getting you featured in podcasts, press, speaking and awards. All you do is show up to the podcast interviews and we take care of the rest. Apply here. Pocket Publicist: Learn how with your team to pitch yourself to podcast and press and land features simply. Have myself, your publicist, in your pocket for pitch feedback as you need, as well as access to the full curriculum to learn about effective pitching, and gain opportunity access to features that I see out there that I want you to put your name in for. Enroll here. Sign up for the email list!