Welcome to the "Design To Help Your Business Grow" podcast. Each episode will bring tips and insight into how to make sure your interiors are working for you and growing your business. www.pasleycommercialinteriors.com In an increasingly competitive market, the merits of using interior design as a strategic tool can make all the difference in your business not just surviving, but thriving! FEATURING: ROBIN PASLEY, NCIDQ Founder & Design Principal PASLEY COMMERCIAL INTERIORS Design to help your business grow
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36 recent
August 12, 202621 min
Why Restaurant Interior Design Matters as Much as the Menu
This episode explores how restaurant interior design and front-of-house experience shape whether guests return, alongside the free business planning resources available through the Colorado Small Business Development Center serving Pikes Peak . Robin Pasley and SBDC Pikes Peak executive director Brandon Eldridge discuss the "five for five" program, where five hours of complimentary SBDC consulting can make a business five times more likely to survive five years, and why a restaurant's back-of-house investment means little without an intentional front-of-house design. The takeaway for business owners: pair a clear, well-earned business plan with a physical space that tells your brand's story, whether you're launching a restaurant or any other commercial venture. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
July 22, 2026Episode 527 min
Branding Before the Build-Out: The Par Club's Story
Before The Par Club ever opened its doors, owner Tom Muldoon thought he just needed help "making the place look pretty." What he discovered instead was that branding — not interior design — had to come first. In this episode, Robin Pasley sits down with Tom to unpack how a former IT executive traded a Fortune 10 tech career for indoor golf, and how a branding exercise with Pasley Commercial Interiors completely reshaped his understanding of who his business was really for. Tom shares how the branding process uncovered an ideal client he never expected, turned scattered ideas into a cohesive concept, and directly shaped everything from the floor plan and playful design details to the drink menu and membership strategy. He also opens up about the real costs of building a hospitality business from scratch, staying resilient through rising construction costs and economic uncertainty, and why "you can't be everything to everybody" became the guiding principle behind The Par Club's growth. This conversation is a candid look at what happens when a first-time business owner discovers that the story behind the brand has to be built before the space around it. Welcome to Design To Help Your Business Grow, where we design the unforgettable. Interior design is always part of your company's first impression whether you are aware of it or not. Let's make the impression we really want to make on both our clients and our team members. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
June 16, 2026Episode 419 min
When Furniture Becomes Your Hospitality Strategy
Hospitality interior design becomes a true business strategy when it bridges brand vision and physical guest experience — a lesson Outrider Hotel owner Jordan Malara learned the hard way on his first property. Jordan and Robin Pasley unpack how choosing the right creative partners — branding, construction, and design — prevents the costly gap between a brand book and a space guests actually feel. The takeaway: furniture and finishes aren't décor decisions; they are the experience your guests will remember and return for. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
May 12, 2026Episode 336 min
From Tiny House Coffee Shop To Big-Heart Hospitality
What does a 160-square-foot coffee shop on wheels have to do with building a world-class hospitality brand? Everything. In this episode, Robin Pasley sits down with Don Niemyer — owner of Story Coffee Company in Colorado Springs and a 31-year friend — to unpack the philosophy behind one of the most beloved coffee experiences in the city. Don shares how living four years in an RV turned him into an accidental minimalist, why his mission statement never once mentions coffee, and what his Four Levels of Hospitality can teach every business owner about the difference between a transaction and a transformation. This one is packed with practical wisdom and a big heart to match. 📍 Find Story Coffee Company at both Colorado Springs locations: Acacia Park in downtown, and 28th & Colorado Avenue in Old Colorado City. Welcome to Design To Help Your Business Grow, where we design the unforgettable. Interior design is always part of your company's first impression whether you are aware of it or not. Let's make the impression we really want to make on both our clients and our team members. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
April 20, 202620 min
Brand Story Before Instagram Strategy For Hotels And Restaurants
"If you're marketing to everyone, you're marketing to no one." That one sentence from Bonnie of Pollinate Marketing stopped H.B. Pasley mid-sentence — and it should stop you too. In this episode, two Colorado business growth specialists break down the real difference between branding and marketing, why your ideal client profile is the foundation of everything, and the three questions that will tell you exactly where your brand stands today. Practical, honest, and built for hospitality operators who are done guessing. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
March 23, 2026Episode 215 min
What If Networking Didn't Feel Like Networking?
What if networking didn't feel like networking? In this episode, H.B. and Robin Pasley sit down with Nate Jorgensen of Firestorm to flip the script on one of the most dreaded parts of growing a business. Forget the elevator pitch and the sweaty-palmed small talk — Nate shares three simple questions that turn any room full of strangers into a web of strategic relationships. If you serve the hospitality industry, own a commercial space, or just want to grow your business without feeling like you're selling your soul, this one's for you. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
November 19, 2025Episode 915 min
Beyond Walls: Building Your Business with Expert Construction & Design
This podcast episode features an insightful conversation with general contractor, Matt Raine of Raine Building. Alongside Robin Pasley of Pasley Commercial Interiors, they discuss how comprehensive construction and interior design services go beyond aesthetics to solve logistical challenges, ensure project deadlines are met, and create spaces that foster employee retention and make a lasting impression on clients, ultimately supporting long-term business growth. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
July 22, 2025Episode 821 min
Why Your Space Needs Both: The Architect-Designer Partnership
Scott Blosser, Principal Architect at Compass Architecture, joins us to discuss the critical importance of early collaboration between architects and interior designers. Effective partnerships between design professionals create spaces that better serve clients' needs while avoiding costly mistakes and delays that occur when designers are brought in too late. Scott shares his journey from receiving a drafting board as an eighth-grader to becoming a community-focused architect in Colorado Springs. His passion for designing spaces that foster growth aligns perfectly with our philosophy at Pasley Commercial Interiors. We explore the clear distinction between interior designers and decorators – while decorators might select throw pillows, true designers fundamentally shape how people interact with and move through spaces, influencing energy flow and organizational efficiency. The conversation reveals stunning real-world consequences of poor timing in the design process. One medical office faced a $100,000 expense to add basic sink requirements because they brought designers in too late. Another potential client nearly committed to a mixed-use building without understanding the sprinkler system requirements that would have destroyed their budget. These cautionary tales highlight Scott's wisdom: "A couple hundred bucks upfront will save you thousands down the road." What emerges most clearly is how collaborative design creates better outcomes for clients. When architects and designers ask complementary questions, they uncover needs clients didn't know to express – like a pediatric clinic's need for a welcoming lobby that puts children at ease. This holistic approach ensures spaces truly support business goals rather than merely housing operations. Whether you're planning a new commercial space, renovating an existing one, or simply curious about the architectural process, this episode offers valuable insights into creating environments that truly work. Connect with Compass Architecture at compass-arch.com or 719-677-5550 to discover how thoughtful design collaboration can transform your business space. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
July 17, 2025Episode 915 min
Beyond Walls: Building Your Business with Expert Construction & Design
What happens when construction and design work hand in hand from day one? In this episode, general contractor Matt Raine of Raine Building joins interior designer Robin Pasley to explore how integrated project planning goes far beyond looks—solving logistical challenges, keeping timelines on track, and creating high-impact spaces that support employee retention and client trust. Together, they reveal how thoughtful collaboration between builder and designer can lead to smarter, more efficient spaces that drive long-term business success. 📍 Learn more about Raine Building by visiting rainebuilding.com . Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
May 14, 2025Episode 712 min
Music, Law, and Business Growth: How Creative Collaboration Drives Success
Vince Viruni, tax attorney with Harbor Point Associates, shares his collaborative approach to solving complex business tax problems while working harmoniously with clients' existing advisors and team members. Rather than displacing existing advisors, Vince seeks "just an extra seat at the table" where he can contribute specialized tax expertise while respecting established relationships. This refreshing philosophy stands in stark contrast to the territorial, siloed approach many professionals adopt. The conversation takes a fascinating turn when Vince draws parallels between his background as a classically trained musician and his professional methodology. Like skilled jazz performers who can seamlessly incorporate others' playing styles, Vince strives to work harmoniously with any advisor his clients value. This musical metaphor perfectly captures true collaboration – maintaining expertise while adapting to complement others' strengths. Design principal Robin Pasley echoes this sentiment, sharing how her previous career in music taught her to "give up your ego to make the better song." She applies this lesson directly to client projects, focusing on telling the client's story rather than imposing her creative preferences. The discussion explores how this mature artistic viewpoint creates design work that authentically serves the business owner's vision. Business owners facing upcoming tax changes will appreciate Vince's timely advice to stay informed as potential legislation moves through Congress. He recommends maintaining open communication with all advisors – CPAs, financial planners, bankers – to navigate uncertainties successfully. Whether you're assembling a professional team or seeking to improve collaboration within your existing advisors, this episode delivers practical wisdom on finding professionals who prioritize your outcomes over their ego. Listen now to discover how removing territorial barriers creates superior results and why the most valuable experts are those who, like great musicians, know when to shine and when to support. For tax assistance, contact Harbor Point Associates at 866-405-1615 or visit harborpointassociates.com. Welcome to Design To Help Your Business Grow, where we design the unforgettable. If you need to create unforgettable experiences, then branded interior design is your secret weapon … because we don’t do boring. Design to Help Your Business Grow. Pasley Commercial Interiors.
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