PartnerOps Partner

Hosted by Aaron Howerton

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Latest episode

Aug 2025

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EN-US

About the show

Join me for conversations about all things PartnerOps, with a backlog from my days running 'Behind the SaaS.' Jump in, get connected, and let's push for higher standards! - Getting Started in Partner Operations - Career Growth and Future Direction: Pushing for More Opportunities - Facets of Partner Ops: RevOps, MarketingOps, Sales Ops, Enablement, and more! - Partner Ops as a driver of Partner Experience - Partner Tech! What's here, what's not, and where it's going - Partner Architecture - the ongoing debates around what to build and how - Ops needs by programs - PartnerOps priorities from pre-funding to Series C growth - GSD with cross-functional influence - Partner Ops that scale - Interviews with other PartnerOps practitioners and leading voices in Partnerships Aaron Howerton www.partneropspartner.com

Listen to episodes

60 recent

August 15, 2025Episode 415 min

How's the shift to RevOps going? (Oh, and some chat on jobs)

Send us Fan Mail This week, it's another ramble while I wait for guest schedules to open up. That's right... I'm looking for guests... maybe even some recurring personalities... so let's go already. Discussing the validations I've had for shifting into RevOps as a core function Listing a few jobs I've recently shared at the Dir. and Sr. Mgr Level A brief rant on the nature of creating job descriptions for Partner Ops A call for guests... did I say that already? Until next time, good luck partnering! Aaron Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

July 25, 2025Episode 311 min

Adventures in RevOps: Call for Conversations!

Send us Fan Mail No fluff this week. Okay... some fluff this week, but still a call to action for anyone that wants to jump on the horn and have a real conversation about the intersection of RevOps + Partnerships in the age of Ecosystem and AI! My new 'direction' is opening a wide array of exposures and interests and promises to be really interesting, while also giving me a platform to keep saying what I've said for years. I want to TALK to people again, however, because I have a feeling there's a lot to learn. You in? Let's talk. Aaron Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

July 15, 2025Episode 216 min

Adventures in RevOps: Going Nimbly?

Send us Fan Mail Join me as I ramble, per normal, and work my way toward announcing a new role at a new company with a new focus that still includes championing partner operations but as part of the larger GTM narrative. The short story: Jurassic World: Rebirth is the worst move in the series. #sorrynotsorry More than anything, wasting my time is the greatest offense. Narratives around partner operations are fairly consistent toward reactive positions that struggle to provide long-term professional opportunities for the people in these seats. It feels like the narrative to be a Partner Ops professional is, potentially, a wasted narrative. Core GTM needs more awareness of Partnerships earlier. Partner operations have significant operational implications based on partner programs that go beyond sourced revenue alone. I'm joining Go Nimbly as a RevOps architect to bring a PartnerOps lens to existing and future clients with Partner-specific service opportunities Come along as I kick this engine back up and discuss how working in RevOps changes my perspective and, perhaps, recommendations for how Partnerships and ecosystem can find success through early collaboration with GTM machines. Until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

February 21, 2025Episode 19 min

Acknowledgement: It's a Weird Time to Be Alive

Send us Fan Mail Now, more than ever, I'm looking for my people. If this episode hits, please share and help me find them. If it doesn't, might be time to unsubscribe and find a place you feel more comfortable. In case you just don't listen - I'm a feminist ally that supports the effort to create a balanced world through diversity, equity, and inclusion. And that's probably just the tip of the iceberg. It's a really weird time to be alive. We might as well be weird together. Until next time, good luck living. Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

October 18, 2024Episode 159 min

NotebookLM Deep Dive: My Resume?

Send us Fan Mail So what happens if you upload your resume to NotebookLM as the single source? AI podcasts go deep on your experience and say 'Sauce' (SaaS)... They don't consider 'Atlassian' as a big name brand, hah They legitimately cover a lot of ground and value, and do a really compelling job of making me sound super interesting They discuss the SaaS industry in depth, which is fascinating considering the focus was my single page resume Ultimately, I'd love to recruiters to take a minute and consider my resume at the same level. They drove some questions, some insights, and actually helped me consider what I may or may not need to include. For example, I've left some of the most interesting projects off because they were not 'jobs' in the traditional sense of the word, and now I'm wondering... do I need another overhaul to better understand my own narrative? Try it yourself, would love to hear how it goes. Until next time, Good luck Partnering. Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

September 10, 2024Episode 1414 min

Slack Community + Partner Foundations

Send us Fan Mail We did it! We launched the community! If you're in PartnerOps and looking for people, send a message over on LinkedIn and we'll get you added to the official PartnerOps Partner slack community thread. This episode is a brief update to cover the launch of the community, trends in the job market, and the recent launch and summary of Partner Foundations, the SFDC app for Partner Attribution that I recently launched (separate and apart from PartnerOps Partner). As always, thanks for tagging along. Anticipate a return to form as we push into the new school year and get back in the swing of life! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

July 23, 202410 min

1000 Downloads Later: Where Have We Been and Where are We Going?

Send us Fan Mail Life Happens: An Update and Gratitude from Aaron Howerton In this episode, I provide an update after a three-month hiatus, sharing personal and professional challenges that led to the break. Despite the pause, the podcast has surpassed a thousand downloads, which I credit to loyal listeners and the occasional new audience member that seems to connect with the messaging. I'm deeply grateful for the continued support. We have future plans for the platform, including collaboration and fundamental shifts in the underlying business. This is a low key episode, not much structure, harkening back to the early days, and stopping by just to say, as always, thank you, and good luck partnering. 00:00 Introduction and Podcast Update 00:12 Unexpected Hiatus and Personal Challenges 00:38 Gratitude and Community Support 01:51 Future Plans and Goals 05:27 Reflections on the Industry 07:58 Encouragement and Advice for Listeners 09:07 Conclusion and Final Thoughts Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

May 3, 2024Episode 1235 min

Partner Ops: Wendy Wen

Send us Fan Mail This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A few of the places Wendy has recently popped up online How Wendy got into PartnerOps after losing another role Where PartnerOps is situated within the organization The benefits of where she's situated The role of persuasion in her success Does Wendy still like her new-found professional direction? Challenges working in a growth company A bit about her tech stack and some fan commentary around Click-Up Bonus Question: Which video game is the most overrated? (warning - responses may trigger aggressive responses!) As always, I'm deeply thankful for my guest and the folks that keep tuning in. I missed a few weeks because #lifehappens, but more is coming! Until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

March 29, 2024Episode 1111 min

Rehash: CRM for Partnerships - Announcing Partner Foundations!

Send us Fan Mail This week, I'm taking a play from " Stuff You Should Know " and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh , however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcement, at least for me... and maybe anyone trying to make Salesforce 'work' for Partnerships. In this episode: What's happened in Partnerships since last year CRM's are still worthless for Partners OOTB The Ice Machine Problem - still relevant! Psssst, you Salesforce people... wanna buy an "ice machine" for Partnerships? Announcing Partner Foundations - now seeking Beta customers! If you're struggling with attribution and want to make Salesforce 'work' for your team so that you can focus on program growth and scale, let's talk! aaron@partnerstrat.com = email me here for access to a demo video of Partner Foundations, a Salesforce native solution for scalable Partner attribution! If you're not on Salesforce.... well I'm sorry... I can only do so much! I'm still happy to chat and advise on the principles that are driving our new solution and, as soon as we get to market and 'stabilize' growth ourselves, we'll be looking to duplicate the concepts across other platforms. Check out my LinkedIn Newsletter for the writeup and a screenshot teaser - look forward to chatting soon! Until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com

March 15, 2024Episode 1031 min

PartnerOps Leader: Ashley Ortega

Send us Fan Mail This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Partner Operations alongside a slew of other topics... Ashley's path from Sales to Partner Operations The value of that history to success in her current role The value of Scrum as an Operations Manager How learning to push back and challenge ideas made her better at her job What Ashley feels is her 'superpower' in supporting Partners The varying definitions of 'Partner Operations' How the work of Partner Operations changes with company growth The value of internal connections to drive project success The difference between 'requirements' and 'solutions' Which food just doesn't make sense You can find Ashley on LinkedIn here: https://www.linkedin.com/in/ashley-ortega-90482385/ If you connect, make sure to tell her I sent you! As always, thanks for listening, and until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com