Parker Web Partner Show

Hosted by Darryl Parker

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Aug 2024

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About the show

It's business owners talking shop! Hosted by and featuring growth-minded small business entrepreneurs, The Parker Web Partner Show is a podcast for creative agencies, digital marketing firms, and website hosting companies looking for creative solutions. Join us for insights, ideas, and a problem-solving roundtable - with a few laughs along the way.

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8 recent

August 6, 2024Episode 813 min

Creating HIPAA-Compliant Web Solutions

In this episode of the Parker Web Partner Show, Darryl Parker talks with Jim Gorham from HIPAAtizer about providing HIPAA-compliant solutions for web developers and agencies. Jim shares his transition from being a pharmacist to the business world and explains the importance of HIPAA compliance in handling protected health information (PHI) on websites. They discuss the responsibilities and liabilities of business associate agreements, the implementation of HIPAA-compliant components on websites, and how to simplify the process while adapting to client requirements. Chapters:0:00 - Introduction02:18 - Business Associate Agreements05:08 - Website HIPAA Compliance06:54 - Data Security Measures07:30 - User Data Protection08:56 - Form Conversion Service11:11 - Client Process Adaptation12:25 - Simplified Development Solutions If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Contact information:Darryl ParkerParker Webhttps://www.linkedin.com/in/darrylnparker/https://www.parkerweb.com/ Jim GorhamHIPAAtizerhttps://www.hipaatizer.com/

July 9, 2024Episode 728 min

How to Use Advisory Boards to Rapidly Grow Revenue

In this episode of the Parker Web Partner Show, host Darryl Parker sat down with Nancy Mayer, author of The Advisory Board Playbook. Nancy discussed the intricacies of advisory boards, the impact they can have on small businesses, and practical steps for setting up and running an effective advisory board. She also provided valuable insights on how to select advisors, the importance of professional facilitation, and various types of advisory boards. 0:00 - Introduction 0:35 - The Importance of Advisory Boards 6:55 - Choosing the Right Advisors 12:11 - Compensation and Incentives for Advisors 16:26 - The Role of Professional Facilitation 21:33 - Types of Advisory Boards You can order Nancy’s book here - https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433 If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Contact information:Darryl ParkerParker Webhttps://www.linkedin.com/in/darrylnparker/https://www.parkerweb.com/ Nancy MayerAdvisory Board Builderhttps://www.linkedin.com/in/nancymayer13/https://advisoryboardbuilder.com/https://www.amazon.com/Advisory-Board-Playbook-Nancy-Mayer/dp/1513693433

June 14, 2024Episode 633 min

Is Creating a Process Worth the Effort?

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. In this episode, Darryl and Caleb from Parker Web, and Merrill, podcast producer from Smith Douglass Associates, talk about the power of processes. They discussed the significance of process in establishing structure, rhythm, and consistency in work, as well as creating organizational clarity, building products, transferring knowledge, and creating value within an organization. Special guest Kyle Battis of NH Strategic Marketing then joined the conversation. He and Darryl spoke about the importance of process mapping, documenting and systemizing sales and advertising processes, and having processes and training in place to address gaps in knowledge. Key Takeaways 0:00 – Introduction 0:52 – The Importance of Structured Processes 4:54 – Documentation and Adaptation 6:00 – Customer and Task Management Systems 16:53 – Process Creation and Evaluation 18:05 – Processes in Business Valuation 22:34 – Processes in Recruitment and Onboarding 27:20 – Choosing What to Include in a Process If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Contact information:Darryl ParkerParker Webhttps://www.linkedin.com/in/darrylnparker/https://www.parkerweb.com/ Merrill LoechnerSmith Douglass Associateshttps://www.linkedin.com/in/merrillloechner/https://smithdouglass.com/ Caleb ParsonsParker Webhttps://www.parkerweb.com/ Kyle BattisNH Strategic Marketinghttps://www.linkedin.com/in/kyle-battis/https://nhstrategicmarketing.com/

April 12, 2024Episode 57 min

Build Your Brand with Kate DiLeo

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week we have a special announcement from Darryl Parker of Parker Web and Kate DiLeo of The Brand Trifecta. Kate, a Parker Web partner, is hosting a revenue acceleration event in Minneapolis where companies can build their brand messaging and sales assets in just three days. This event aims to provide a more immersive and hands-on experience compared to typical conferences. Participants will have the opportunity to work with experts and receive immediate results. The event also includes curated networking sessions and special activities like tequila tastings and fireside chats. The dates for the event are August 14th-16th, November 20th-22nd, and December 4th-6th.Takeaways:· The revenue acceleration event offers a unique opportunity for companies to build their brand messaging and sales assets in just three days.· It provides a more immersive and hands-on experience compared to traditional conferences.· Participants will have the chance to work with experts and receive immediate results.· Curated networking sessions and special activities enhance the learning and relationship-building experience.For more information visit the event website here - https://katedileo.com/events/If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Contact information:Darryl ParkerParker Webdarryl@parkerweb.comhttps://www.parkerweb.com/ Kate DiLeoThe Brand Trifectahttps://www.linkedin.com/in/katedileo/https://katedileo.com

October 24, 2023Episode 440 min

CRMs – Customer Relationships Matter

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is Customer Relationship Management (CRM) systems. These programs are so much more than simple customer contact databases. With the right CRM you can track marketing campaigns, sales processes, invoicing, customer service needs, and more. 00:00 – Introductions and overview.01:04 – Developers Desk: Connecting your CRM to your website and customization.03:41 – The Corner Office: When is the right time to look into a CRM system?07:51 – Roundtable: Today we welcome Lidiane Mocko from CRM Growth Strategy. We spoke about how CRMs work, why they’re so important, some pitfalls to avoid, and what to look for when you’re ready to begin using one. We also share our favorite digital tools and applications.38:22 – Wrap Up: Reviewing everything we covered today. If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Links mentioned in the show:WordPress - https://wordpress.com/HubSpot - https://www.hubspot.com/OptinMonster - https://optinmonster.com/ActiveCampaign - https://www.activecampaign.com/Salesforce - https://www.salesforce.com/Zapier - https://zapier.com/Clockify - https://clockify.me/Calendly - https://calendly.com/ Contact information:Darryl ParkerParker Webdarryl@parkerweb.comhttps://www.parkerweb.com/ Merrill LoechnerSmith Douglass Associatesmll@smithdouglass.comhttps://smithdouglass.com/ Caleb ParsonsParker Webcaleb@parkerweb.comhttps://www.parkerweb.com/ Lidiane Mocko CRM Growth Strategy lidiane.mocko@crmgrowthstrategy.comhttps://crmgrowthstrategy.com/

September 12, 2023Episode 340 min

Mastering Your Domains

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is TLDs – Top Level Domains. Historically there were only a few choices like .com, .net, .org, .gov. But now there are over 1000 domains you can choose from. In this episode, we talk about when, how, and why to use various domains, what other options you have, and some things to be careful of. 00:00 – Introductions and overview.01:35 – Developers Desk: How to spot scams that are trying to dupe you into switching your domain registrations.05:47 – The Corner Office: Is your domain name considered intellectual property? You may be surprised.11:27 – Roundtable: Benjamin Wilson from Deliverypath joins us today to talk about the various ways creative agencies can use domain names as a branding tool. Do you really have to register with multiple domains? Maybe. But there are other options. We also share our favorite digital tools and applications.38:27 – Wrap Up: Reviewing everything we covered today. If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Links mentioned in the show:“Four Domain Trends to Expect in 2023“- https://www.inc.com/inc-masters/four-domain-trends-to-expect-in-2023.htmlICANN - https://www.icann.org/Google Domains - https://domains.google/MxToolbox - https://mxtoolbox.com/WP Engine - https://wpengine.com/Internet Archine - https://archive.org/Dig - https://toolbox.googleapps.com/apps/dig/ Contact information:Darryl ParkerParker Webdarryl@parkerweb.comhttps://www.parkerweb.com/ Merrill LoechnerSmith Douglass Associatesmll@smithdouglass.comhttps://smithdouglass.com/ Caleb ParsonsParker Webcaleb@parkerweb.comhttps://www.parkerweb.com/ Benjamin WilsonDeliverypath Wireless, LLCben@deliverypath.comhttps://deliverypath.com/

August 8, 2023Episode 245 min

How to Attract the Right Employees

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is about attracting the right employees to your company. Post-Covid, people are looking for more than just a paycheck. You now have to recruit employees with the same focus as you do with attracting new customers. 00:00 – Introductions and overview.01:08 – Developers Desk: Why your contact form may be the most important thing on your website. 05:23 – The Corner Office: What is the difference between an employee and a contractor, when should you deal with one or the other, and what laws are you breaking if you treat a contractor like an employee?15:16 – Roundtable: Michael Cinquino, from SoHo Creative Studio, joins us this week to talk about companies needing a strong employee value proposition. What attracts potential employees to your company, and what repels them? We also share our favorite digital tools and applications.40:08 – Wrap Up: Reviewing everything we covered today. If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Links mentioned in the show:Google reCAPTCHA v3 - https://www.google.com/recaptcha/intro/v3.html?ref=techmoonHow the IRS Determines Independent Contractor Status - https://www.thebalancemoney.com/how-the-irs-determines-independent-contractor-status-398618The Employer Toolkit - https://www.sohocreativestudio.com/employer-toolkitNH Union Leader Article “Hiring is the New Marketing” - https://www.unionleader.com/news/business/ask_the_expert/ask-the-expert-hiring-is-the-new-marketing/article_3e31d087-c99e-5de0-a8da-1981f41ee204.htmlSharp Careers - https://business.sharpusa.com/CareersJotform - https://www.jotform.com/Jotform Smart PDF - https://www.jotform.com/products/smart-pdf-forms/Canva - https://www.canva.com/Vidyard - https://www.vidyard.com/ Contact information:Darryl ParkerParker Webdarryl@parkerweb.comhttps://www.parkerweb.com/ Merrill LoechnerSmith Douglass Associatesmll@smithdouglass.comhttps://smithdouglass.com/ Caleb ParsonsParker Webcaleb@parkerweb.comhttps://www.parkerweb.com/ Michael CinquinoSoHo Creative Studiomichael@michaelcinquino.comhttps://www.sohocreativestudio.com/

June 14, 2023Episode 141 min

Using Responsible Communications with Creative Clients

Welcome to the Parker Web Partner Show, where we provide creative solutions for creative agencies. This week, the topic of the show is asking about the responsibility of communication when it comes to creative clients. 00:00 – Introduction and why communication is so important for creative agencies.01:38 – Developers Desk: Discussion about the introduction of Google Analytics 4 and why it’s important to upload Google Tags Manager first.06:25 – The Corner Office: Why having a human answering your phones is imperative for client communications and customer service.18:34 – Roundtable: We speak with special guest Patrick McLean on the responsibilities creative agencies owe their clients when it comes to communications. We also share some of our favorite business apps and programs.40:08 – Wrap Up: Reviewing everything we covered today. If you run any type of creative agency (ad agencies, digital marketing agencies, social media agencies, etc.) we would love to hear from you. What are some of the challenges you see in your world? Links mentioned in the show:Patrick’s Article - Creative Responsibility Beats Creative Freedom - https://reinforcements.substack.com/p/creative-responsibility-beats-creativeGoogle Analytics - https://analytics.google.com/Google Tag Manager - https://tagmanager.google.com/Tag Assistant Legacy - https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefkGrasshopper - https://grasshopper.com/Grammarly - https://www.grammarly.com/Keynote - https://www.apple.com/keynote/Dropbox Paper - https://www.dropbox.com/paper/startBear - https://apps.apple.com/us/app/bear-markdown-notes/id1016366447Ulysses - https://apps.apple.com/us/app/ulysses-writing-app/id1225570693 Contact information:Darryl ParkerParker Webdarryl@parkerweb.comhttps://www.parkerweb.com/ Merrill LoechnerSmith Douglass Associatesmll@smithdouglass.comhttps://smithdouglass.com/ Caleb ParsonsParker Webcaleb@parkerweb.comhttps://www.parkerweb.com/ Patrick McLeanReinforcements, Inc.https://www.sendreinforcements.com/