
22 Years of Rental Listing Media: Kori Covrigaru on Photos, 3D, and AI
In 2012, almost no institutionally owned single-family rentals had professional photos. Today it's 98 to 99 percent, and Kori Covrigaru (CEO of Planomatic) says you can blame his team for that. 00:00 - Intro 01:15 - Introducing Kori 02:34 - What MF is doing right with photography and floor plans 06:52 - Institutional SFR approaches photos and listing media 09:32 - 99% of institutionally owned properties are professionally shot 12:06 - AI staged listings 15:52 - Presenting Partner - AppFolio 17:03 - PlanOmatic’s history and origin 25:31 - Marketing strategies 35:41 - Sponsor - Haven AI 37:11 - Kori’s approach to layoffs 42:53 - The media side of players such as Zillow and Costar 51:04 - What do owners actually need from a media standpoint? 55:33 - What should PMs expect to see in the industry in the near term? 59:10 - Where to follow along Kori calls AI virtual staging the closest thing to a silver bullet he's seen in 22 years of listing media. Listing video? He thinks it was dead on arrival. We get into the CoStar vs. Zillow fight and how it wiped out Matterport tours for single-family rentals. And Kori is candid about layoffs: he cut in several small rounds and wishes he'd made one deep cut. Kori on LinkedIn - https://www.linkedin.com/in/koric/ PlanOmatic - https://www.planomatic.com/ ___ Resources for Property Managers & Real Estate Entrepreneurs: - Crane – Private PM Owner Community → Join a private network of property management owners and operators: https://joincrane.co/ - Free Weekly Newsletter → Property management insights, strategies, and industry updates direct to your inbox: https://peter.beehiiv.com/subscribe - RL Property Management → Learn more about Peter's company and services in Columbus, Ohio: https://rlpmg.com/ __ Disclaimer: The content of this podcast is for informational purposes only and does not constitute professional advice. I may have consulting agreements with, or financial interests in, companies mentioned in this podcast (more info here: https://www.peterlohmann.com/financial-interest-disclosure). Additionally, some of the links included may be affiliate links, meaning I may earn a commission if you purchase through these links. Always perform your own due diligence before making any financial or business decisions. RL is a Planomatic customer, I'm an advisor, and they're a Crane partner.





