Own Your Genius with LaConya Murray

Hosted by LaConya Murray, Esq.

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181

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Jan 2026

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About the show

Hosted by Brand Attorney LaConya Murray, the Own Your Genius Podcast delivers straight-to-the-point legal and business insights designed to help business owners build brands that last. Each episode is a deep dive into the mindset shifts, legal protections, and strategic moves you need to confidently grow your business and own your genius. Inspired by her grandmother—the community bootlegger who sparked her entrepreneurial fire—Attorney Murray brings her signature blend of legal know-how and real-world strategy to help you stop playing small and start building boldly.

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60 recent

January 14, 2026Episode 1817 min

181. The Legal Audit Every Business Needs: Structure, Contracts, and Intellectual Property Explained

Start the year with clarity and confidence. In this episode, Brand Attorney LaConya Murray walks you through The Legal Audit Every Business Should Do This Year—a practical review of your business structure, intellectual property, and contracts. If you want stronger protection, reduced risk, and a legal foundation that supports the expert you’ve become—not the business you started—this episode will show you exactly where to begin. You’ll learn how to evaluate your LLC or business structure, identify IP that needs protection, and update your contracts so they safeguard your time, boundaries, and revenue. This episode gives you the questions, clarity, and confidence every expert needs at the start of the year. What we cover: How to audit your business structure (LLC, S‑Corp, filings, compliance) How to review your intellectual property (trademarks, processes, content) How to evaluate your contracts (scope, payment terms, IP protection) Why a strong legal foundation frees you to grow and scale If you're ready to protect your business and let your expertise work for you, start your free 7‑day trial of MARKEDlegal — the legal‑first membership that helps you safeguard your ideas and build a legally sound business you can scale with confidence. #legalauditforbusiness #businesslegalchecklist #LLCvsS‑Corp #trademarkbasics2026 #contracttemplatesforbusinessowners #intellectualpropertyforexperts #legalprotectionforsmallbusiness #MARKEDlegal #LaConyaMurray #businessstructureaudit

January 7, 2026Episode 1809 min

180. How to Finally Accomplish Your Goals This Year Without Starting Over Or Burning Out

Still stuck in the “new year, new me” cycle—and burning out by March? Ready to break free from the annual reset and finally accomplish your goals—without the overwhelm? In this episode, Brand Attorney LaConya Murray reveals why traditional goal-setting keeps you stuck and how to use your highest intention to create real, lasting momentum. Discover how to set aligned goals, avoid burnout, and leverage your expertise for profit. Special Invitation: Ready to put these strategies into action? Try MARKEDlegal free for 7 days and experience legal resources, mindset support, and IP profit strategies—risk free. Start your trial now. Tune in for practical mindset shifts, actionable strategies, and the support you need to make this your year of clarity, confidence, and freedom.

December 31, 2025Episode 1799 min

179. 3 Ways to Let Your Data Do the Talking (and the Selling!)

Stop guessing. Start profiting. If you’ve ever launched an offer that flopped and thought, “What am I missing?”—this episode is your wake-up call. Guessing who your audience is? That’s costing you time, money, and momentum. In this episode of Own Your Genius Podcast, we’re breaking down three simple, data-driven moves that help experts like you stop playing “Guess Who?” with your audience and start creating offers that convert. You’ll learn: ✔ How to use quick, actionable research to uncover what your audience really wants ✔ Why small tests beat big launches—and how to run them without stress ✔ The easiest way to keep your Ideal Customer Profile fresh so your messaging always hits No jargon. No fluff. Just practical steps to help you protect your ideas, position your expertise, and profit from the work you’ve already done—without working overtime. Ready to reclaim your time and let your IP do the heavy lifting? Hit play now.

December 24, 2025Episode 1786 min

178. Maximize Your Intellectual Property’s Reach and Profit with Smart Positioning

Is your message falling flat? You’re posting, emailing, creating content—but no one’s engaging. The problem isn’t your offer. It’s your positioning. In this episode, Attorney Murray shows you how to position your expertise—the ideas and experience that make you unique—so the right audience leans in, listens, and buys. You’ll learn: ✔ How to craft an audience-specific value proposition with concrete outcomes ✔ How to use language mirrors to speak your audience’s exact words ✔ How to create decision filters that attract perfect-fit clients If you’re ready to stop feeling invisible and start attracting the right people, this episode is for you. 🎧 Subscribe to the podcast for more tips on building your business, growing your brand, and owning your genius. 💬 Share this episode with a friend who’s ready to reclaim their time and let their expertise work for them.

December 17, 2025Episode 1778 min

177. 3 Steps to Lock Down Your Content and Land Lucrative Licensing Deals

Turn Your Creativity into Cash—Without Losing Control You’ve poured your heart into creating content that educates, inspires, and transforms. But before you license that genius to other coaches or brands, you need to make sure it’s protected. In this episode of the Own Your Genius Podcast, Brand Attorney LaConya Murray breaks down the three essential steps to safeguard your intellectual property so you can negotiate licensing deals with confidence. Here’s what you’ll learn: Why copyright registration is your first line of defense in licensing negotiations How to bundle your intellectual property for maximum value The importance of documenting ownership and updating records to avoid costly mistakes Licensing isn’t just about making money—it’s about securing your creative legacy. When you protect your content, you position yourself for bigger deals, stronger partnerships, and long-term success. Listen now and discover how to protect your genius, profit from your ideas, and build a brand that lasts. #intellectualpropertyprotection #licensingstrategies #copyrightregistrationtips #monetizeyourcontent #legaltipsforentrepreneurs #howtolicenseyourcontent #protectyourcreativework #brandattorneyadvice #OwnYourGeniusPodcast #licensingdealsforcoaches

December 3, 2025Episode 1767 min

176. Accidental Partnerships: Are You Legally Tied Together?

Are you in a partnership… without even realizing it? Pause that handshake! In this episode, Brand Attorney LaConya Murray breaks down how easy it is to become legally tied to someone in business—sometimes by accident. If you’ve ever teamed up for a pop-up shop, sold crafts with a friend, or launched a side hustle together, you might already be in a partnership according to the law. We’ll interrupt the usual “just go for it!” advice and get real about the risks, responsibilities, and the must-have protections every entrepreneur needs. You’ll learn: How partnerships can form without paperwork (and what that means for you) The key questions to ask before joining forces The essential clauses to include in your partnership agreement—no legalese, just practical tips How to protect your intellectual property and your peace of mind Listen in and walk away with the clarity and confidence to build smart, secure collaborations—so you can protect your genius and grow your business on your terms.

November 26, 2025Episode 1759 min

175. What’s Missing from Your Client Agreement?

Confident your client agreement covers everything? It’s often what’s missing that exposes your business to risk. Transitioning from corporate to entrepreneurship means every detail matters—especially your contracts. In this episode of Own Your Genius, Brand Attorney LaConya Murray addresses the critical elements professionals frequently overlook in their client agreements. Drawing on real-world scenarios, she explains how gaps in scope, payment terms, timelines, dispute resolution, and intellectual property can undermine your business relationships and financial security. Key Takeaways: How to define scope and boundaries to prevent misunderstandings and scope creep Structuring payment terms to support healthy cash flow and minimize disputes Setting delivery timelines that clarify mutual responsibilities Establishing remedies and dispute resolution processes for unmet expectations Protecting your intellectual property while meeting client needs This episode provides actionable guidance for corporate escapees who want to ensure their agreements are robust, enforceable, and aligned with their business goals. Strengthen your contracts to safeguard your time, revenue, and creative assets—and build client relationships on a foundation of clarity and professionalism. 🎧 Listen now to elevate your agreements from vulnerable to strategic.

November 19, 2025Episode 1746 min

174. Could Your Testimonials Get You Fined?

You’ve worked hard to create results for your clients—and you want to share those wins! But here’s the truth: the way you use testimonials could make or break your business. In this episode, Brand Attorney LaConya Murray pulls back the curtain on the legal side of marketing and shows you how to protect your genius while building trust with your audience. We’re diving into: Why the FTC cares about your testimonials (and what happens if you ignore the rules) How to share client success stories without misleading your audience The simple disclosures that keep you compliant and confident This isn’t just about avoiding fines—it’s about creating marketing that feels good, builds credibility, and positions your brand for long-term success. If you’ve ever wondered, “Am I doing this right?”—this episode is your answer. Tune in and transform the way you market your business. Because when you own your genius the smart way, you don’t just grow—you thrive.

November 12, 2025Episode 1739 min

173. Is Your Business Structure Helping or Hurting Your Growth?

Think your business structure is “just paperwork”? Think again—what you don’t know could be costing you growth, credibility, and even your peace of mind. In this episode of the Own Your Genius podcast, Brand Attorney LaConya Murray pulls back the curtain on the hidden ways your business structure can either fuel your success or quietly sabotage your progress. Are you unknowingly paying too much in taxes, struggling to attract investors, or putting your personal assets at risk? LaConya breaks down the warning signs, common mistakes, and the real-world impact your structure has on funding, hiring, and partnerships. You’ll walk away with: The key questions every entrepreneur must ask before choosing or changing a business structure Practical steps to shift your setup for more protection, credibility, and growth A clear understanding of when—and how—to review and update your structure as your business evolves Don’t let an outdated or ill-fitting structure hold you back. Tune in and discover how the right foundation can unlock your next level of business growth and peace of mind. Ready to own your genius? Hit play now

November 5, 2025Episode 1728 min

172. Are You Personally Liable for Your Client’s Results?

Hey Genius—let’s talk about something that’s been keeping too many brilliant minds up at night. You pour your heart into helping your clients. You give them your best strategies, your time, your energy. But what happens when they don’t get the results they expected? Are you on the hook? In this episode, Brand Attorney LaConya Murray gets real about personal liability and what it means for coaches, consultants, and service providers. If you’ve ever felt that knot in your stomach wondering, “Could I be sued for this?”—this one’s for you. We’re diving into: The truth about personal liability (and the myths that trip us up) How disclaimers and contracts can be your business’s armor Communication strategies that build trust and protect your peace Why professional liability insurance isn’t optional—it’s essential This isn’t just legal talk—it’s about protecting your purpose. Because you deserve to show up fully, confidently, and without fear. So grab your favorite drink, settle in, and let’s make sure your business is as protected as your passion is powerful. You’re not alone. You’re not powerless. And you’re definitely not unprotected—when you own your genius the smart way.