Over A Pint Marketing Podcast

Hosted by Over A Pint Productions

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100

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Nov 2026

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About the show

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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60 recent

November 2, 202645 min

AI Can Do The Work. But Can It Do The Thinking? With Dave Coughlin

#200. Holy hell, how did we get to 200??!! For this milestone episode, I brought back the guy who helped kick this whole thing off: Dave Coughlin of Sentry-Equipment. Dave was the very first guest, back when the podcast was not even a podcast. It was a few of us sitting around recording on Zoom. That was then. This time around, we dig into something that's fundamentally changing marketing: AI. Is AI making marketers better at their jobs? Or is it giving us a faster way to produce a whole lot of mediocre work? We talk about: ✅ The difference between activity and achievement, ✅ Why AI may be creating new bottlenecks instead of eliminating them ✅ And how marketers can use these tools without outsourcing their ability to think. We also get into the changing role of marketing departments, B2B buying committees, building trust with the next generation of customers, and what Dave calls "decision enablement." There's some good stuff here. A few laughs, and plenty of observations about where marketing is heading. Grab a pint and have a listen. Connect with Dave: https://www.linkedin.com/in/dave-coughlin-0870598/ Connect with Pat: https://www.linkedin.com/in/pmcgovern1/ Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

October 7, 202642 min

The Subtle Art of Not Selling: Networking with Joe Bitter

#199 Networking is supposed to lead to business, right? So why shouldn't you sell? Because that's not really the point. Joe Bitter has spent 19 years with River Run, and one of the biggest lessons he's learned is pretty simple: when he's networking, he's not selling. He's building relationships. The business comes later. Sometimes much later. In this episode, Joe and I talk about playing that long game. How to find your "swim coaches," the people who can open the right doors. Why cold calling isn't what it used to be. How much of successful business development is simply grinding it out. And how Joe uses AI to make his prospecting smarter without trying to automate the human part. Because AI can research a prospect, it can help you find a reason to call. It can even help you write the email. It can't build the relationship for you. If you sell, network, prospect, or occasionally wonder why the hell you're drinking coffee with all these people, this one's worth a listen. Connect with Joe: https://www.linkedin.com/in/joe-bitter-7537606 Connect with Pat: https://www.linkedin.com/in/pmcgovern1/ Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

August 31, 202640 min

Shann Biglione: AI Is Coming For Marketing. Now What?

#198 Pat sits down with Shan Biglione, co-founder of Kumkuat AI, to talk about why marketing may be particularly vulnerable to AI, how agencies will change, and why synthetic audiences are already reshaping research. We also get into something that's a bit old school: humans. Shann makes the case that understanding customers, building relationships, and creating brands people actually give a damn about may become even more valuable as AI gets better. Plus, we tackle the uncomfortable question: When everyone has AI, where does your competitive advantage come from? Connect with Shann: https://www.linkedin.com/in/shann/ Check out his podcast: The Over Thinkers Great article in Forbes: 5 Reasons Marketing Is One Of AI's Most Vulnerable Professions Connect with Pat: https://www.linkedin.com/in/pmcgovern1/ Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

August 13, 202625 min

AI Is Making Your Marketing Sound Like Everyone Else With Fernando Rojas

#197 AI has made it ridiculously easy to create more content. There's just one problem: everybody is starting to sound the same. Fernando Rojas joins Over a Pint to talk about Molcajete, his new AI-powered platform designed to help brands understand how they're actually being seen, heard, and found online. Fernando explains why the AI content boom is creating a race toward sameness, why brands need both a proprietary image and a proprietary voice, and how Molcajete analyzes what a company says about itself, what customers say about it, and what search engines and AI platforms think about it. We also get into the crazy speed of AI development. Fernando built the first version of Molcajete in just nine days. The takeaway: AI shouldn't replace your marketing. It should make your marketing better. Connect with Fernando: https://molcajetebvs.com/ Want more of Fernando? Check him out in this episode . Connect with Pat: https://www.linkedin.com/in/pmcgovern1/ Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

July 22, 20261 hr 14 min

Angi Krueger, CMO At OwnersEdge

#196 From the achieve – Kurt and Pat meet up with Angi Krueger. Angi is…well…she is a lot of things. A long-time member of Milwaukee's ad community, storyteller, brand builder, and now CMO at OwnersEdge. Here's what they cover: ✅Her start in the marketing game. ✅Her 24-year run at Core Creative ✅Making the leap from agency to client side of the business ✅What's a day in the life of a CMO like ✅What metrics she's tracking ✅What's her superpower ✅The TV show that changed her life Here's how you can connect with Angi – she is going to be looking for help soon: https://www.linkedin.com/in/kruegerangi/ 🍺Angi's Pint: Leinenkugel's Summer Shandy 🍺Kurt's Pint: Three Sheeps Brewing, Offshore IPA 🍺Pat's Pint: Lakefront Brewing, Riverwest Stein Before you go, could you do us a fav… please take a minute and leave us a comment. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

July 16, 202658 min

Why Erik MacPherson Stopped Doing the Work and Started Working ON His Agency

#195 In this episode of Over a Pint Marketing, Pat sits down with Erik MacPherson, founder and CEO of TMC Digital Media , a HubSpot Platinum agency partner of 10+ years. MacPherson traces his path from selling business internet connectivity in the late-90s dot-com boom, through a failed dog-wash import venture, to founding TMC in 2012 — and explains why it took hitting rock bottom to finally bet on himself. Topics Covered Erik's path from corporate sales into founding TMC in 2012 The moment he decided to bet on himself, and why Why sales experience gives agency owners a new-business edge Becoming a HubSpot Platinum partner and finding a niche Building a team instead of trying to do it all solo What's changed (and hasn't) in the agency business since 2012 His thoughts on work-life harmony Connect with Erik here: https://www.linkedin.com/in/erikmacpherson/?skipRedirect=true Make sure to connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia . A web development and digital strategy agency helping clients win in the digital space. Maybe it's time your site gets a tune-up? Connect with us.

June 14, 202655 min

Gary Lancina: The Marketer Who Fights for the User

#194: Gary Lancina has done it all — startups, turnarounds, Fortune 500s, and a front-row seat to one of the biggest corporate crises of the 21st century. In this conversation with host Pat McGovern, Gary unpacks a career that spans Briggs & Stratton, Mercury Marine, SC Johnson, Masterlock, Redbox, and BP, drawing out the through-lines that connect every stop: deep customer empathy, collective accountability, and a relentless drive to grow. Gary defines marketing at its core as the establishment and nurturing of high-commitment relationships for the exchange of value — and everything he's done in his career flows from that north star. In this episode: → Why Gary's first move entering any organization is to look at how they define success and measure performance — not the marketing plan → His three non-negotiable success metrics: sales, profit, and market share → The Redbox origin story — how a McDonald's side project became a $700M business in two years, and the "Free Movie Monday" promotion that unlocked growth → What it was really like inside BP the day Deepwater Horizon happened — and the crisis playbook Gary ran to retain 98% of distributors and dealers → Why Redbox ultimately failed: a cautionary tale about betting on a model instead of a mission → His nuanced take on AI — why he's optimistic but warns against outsourcing your thinking to a machine → Three book recommendations that reveal how Gary actually thinks Connect with Gary here: https://www.linkedin.com/in/glancina/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia . A web development and digital strategy agency helping clients win in the digital space. Maybe it's time your site gets a tune-up? Connect with us.

May 27, 202654 min

Why Aligning Sales and Marketing Is the Single Biggest Unlock for Manufacturing Growth

#193: The gap between sales and marketing isn't just frustrating — in manufacturing, it's costing you pipeline, customers, and credibility. So, let's shed some light on this important topic. In this panel discussion of Over A Pint, host Pat McGovern sits down with Beau Walter, marketing and brand manager from the West Bend Company, Stephen Fong, Co-Owner of Marketing With Pros, and fractional chief product officer Richard Hein to unpack why misalignment between sales and marketing happens and what it actually takes to fix it. But that's not all. The panel also touches on: ✅ How one in-house marketer embedded himself in the sales process to build better leads, better content, and a deeper understanding of the customer ✅ Why customer insight should be treated as an ongoing operating rhythm, not a one-time survey or annual event ✅ How a manufacturer known for a single hero product for over 100 years successfully expanded awareness across a broader portfolio ✅ What your website is likely getting wrong about your buyer's journey — and the personas it's probably ignoring entirely ✅ Why marketing in manufacturing is still too often handed the tactical work after the strategic decisions are already made — and how to change that ✅ How AI is being used right now by manufacturers and marketers to surface trends, eliminate busywork, and sharpen messaging ✅ The one mindset shift that moves manufacturing marketing from feature-focused to problem-solving — and why it changes everything Give it a listen. Connect with Richard here: https://www.linkedin.com/in/richardlhein/ Connect with Stephen here: https://www.linkedin.com/in/fong-stephen/ Connect with Beau here: https://www.linkedin.com/in/beauwalter/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia . A web development and digital strategy agency helping clients win in the digital space. Maybe it's time your site gets a tune-up? Connect with us.

May 7, 202657 min

How Brunswick's Lee Gordon Runs Comms at Warp Speed

#192: Lee Gordon handles Communications and Government Affairs at Brunswick Corporation , the world's largest recreational boat and marine technology company. In this episode, Lee talks about what it actually takes to run comms at a publicly traded company in 2026 — when tariffs, politics, AI, and the 24-hour news cycle have all collided at once. Here's what we cover: ✅ Why he runs his team like a newsroom and refuses to be a "short-order cook" churning out press releases on demand. ✅ What a real crisis looks like (a shooting at a company facility) and how he navigated it in real time. ✅ Why your personal brand matters more than you think — and what happens when you ignore it. ✅ How he's using AI on his team right now, and where he thinks it still falls short. ✅ The one edge he says AI will never be able to replace. Lee is the kind of guest who tells you how the sausage actually gets made. No corporate-speak, no polished talking points — just straight talk. Give it a listen. And if you know someone in comms, marketing, or PR who'd get something out of it, send it their way. Connect with Lee here: https://www.linkedin.com/in/leegordonbrand/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia . A web development and digital strategy agency helping clients win in the digital space. Maybe it's time your site gets a tune-up? Connect with us.

April 29, 202648 min

The Most Overlooked Marketing Channel With Maureen Norman

#191: In this episode of Over a Pint, Maureen Norman, founder of Stake Media Group , discusses the evolving landscape of digital media and the massive, often overlooked opportunity in the 55+ demographic. Norman, an advertising veteran, shares her journey from traditional copywriting to launching the daily newsletter "Stake Your Day," which has grown to over 100,000 subscribers by focusing on "nostalgia news and info you can use". Key highlights from the conversation include: The "Silver" Opportunity: Norman identifies a significant gap in marketing that often ends at age 54, despite 12,000 people in North America turning 65 every day. Marketing Insights: Norman reveals that while the 55+ audience is massive, they are more motivated by shared values and specific needs than age-based identifiers. The Pivot to a Newsletter Studio: Recognizing the maturity of the newsletter space, Stake Media Group is expanding into a "newsletter studio" model. This new venture offers brands white-labeled content and strategic expertise to help them navigate the complexities of the modern inbox. The Human Touch in the Age of AI: Despite using AI for information gathering, Norman remains committed to 100% human-written content. Ultimately, the episode explores how digital media can still be a space for authentic relationship building, provided creators focus on serving their audience's purpose rather than just chasing the latest market opportunity. Connect with Maureen here: https://www.linkedin.com/in/maureennorman/ Connect with Pat here: pmcgovern@ascedia.com Connect with Ascedia here: https://www.ascedia.com/contact Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker! Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia . A web development and digital strategy agency helping clients win in the digital space.