Outside the Box with Asendia USA: The International e-Commerce Podcast

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Oct 2026

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Discover new opportunities and navigate the challenges of expanding your global footprint with Outside the Box with Asendia USA: The International e-Commerce Podcast. Debuted in January 2024, "Outside the Box with Asendia USA", is designed to educate U.S.-based brands, marketplaces, and e-tailers on cutting-edge global shipping strategies. With a strong emphasis on education, the podcast serves as a resource to guide e-tailers through the complexities of international logistics and evolving shopper expectations. Hosted by Asendia USA's Nick Agnetti, Director, Enterprise Sales, and Jason Rowland, Risk and Compliance Officer – North America, our podcast provides listeners and viewers with topics addressing today's industry concerns and solutions to overcome obstacles with a panel of esteemed, industry-recognized subject matter experts. Nick Agnetti has over a decade of e-commerce industry experience helping top-tier online retailers, marketplace sellers, and subscription box companies convert their international traffic into actual sales and repeat customers. His background in sales, business development, and logistics establishes Nick as a reputable voice in the international e-commerce logistics arena. With over 15 years of federal regulatory experience in the aviation and e-commerce parcel shipping industries, Jason Rowland is a seasoned expert in compliance and risk management. He currently leads the execution of Group Compliance and Risk Programs for Asendia in North America. Jason began his career in transportation security with the U.S. government, joining the Transportation Security Administration (TSA) immediately after college. Over the course of 11 years with the agency, he advanced to the role of Lead Transportation Security Inspector at John F. Kennedy International Airport (JFK). In this capacity, he was responsible for ensuring that air carriers, the airport itself, and the Port Authority of New York and New Jersey adhered to all applicable federal regulations governing airport operations and security. Nick and Jason combine their global expertise and dive into a range of topics: shipping opportunities and challenges to Canada, Mexico, Europe, UK, and Australia, the importance of how AI technology impacts HS Codes, the effects of work stoppages, subscription box shipping, international returns, e-commerce growth strategies, compliance, customs clearance, duties and taxes, and more. "Outside the Box with Asendia USA" provides the growth-enabling information needed to be successful in today's competitive e-commerce arena. About Asendia USA Asendia USA is an international and domestic parcel and mail company specializing in the preparation and distribution of parcels, direct mail, publications, and invoices worldwide. In addition, we cover over 300,000 square feet of operational space strategically located in New York, Buffalo, Philadelphia, Miami, Chicago (automated), Salt Lake City, Los Angeles, Laredo, as well as Canada and Mexico. We are local to your business! Subscribe to our podcast newsletter: https://shipping.asendiausa.com/asendia-usa-podcast/ Request a consultation: https://shipping.asendiausa.com/scale-your-business/ Podcast snapshot: https://outsidethebox.asendiausa.com/sponsor-kit https://www.asendiausa.com

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November 5, 202615 min

38 part 1: Navigating Global Postal Regulations & the New Rules of e-Commerce

Hosts Nick Agnetti and Jason Rowland welcome Tom Foley, VP of Government Affairs at Asendia USA, and Kate Muth, Executive Director of IMAG (International Mailers Advisory Group), for an insightful conversation about the challenges—and opportunities—shaping the industry. 🎙️ In this episode, we explore: - How IMAG brings industry leaders together to tackle shared challenges. - The evolving EU customs landscape, including new duties and anticipated handling fees. - What changing DDU/DDP requirements mean for international shippers. 📦 The takeaway: As global shipping regulations evolve, collaboration, clear information, and adaptability are key to staying ahead. Learn more about this topic: EU Customs Reform What the New EU Customs Rules Mean for Cross-Border E-commerce effective on July 1, 2026 The International Mailers' Advisory Group (IMAG) Asendia USA: Request a sales quotation Tom Foley | LinkedIn Tom Foley is the Vice President, Government Affairs & Client Retention for Asendia USA. Tom spent 28 years with the US Postal Service where he spent most of that time involved with international business and the last 9 years at Postal Headquarters in Washington DC. Tom managed many different functions including International Sales, Global Product Management, and international Wholesale account management. Tom started his postal career as a letter carrier in his hometown on Long Island NY. Immediately after retirement, Tom joined Globegistics (now part of Asendia USA) where he managed all postal and government relations, contracts, and postal export compliance. Tom has a similar role with Asendia USA but has recently expanded to now include managing the relationships with our wholesale accounts. Tom is a US Coast Guard veteran and a graduate of Stockton University. He also attended Robert Morris University in Pittsburgh, studying international business. Tom is considered one of the leading experts in international postal procedures and regulations. He is very active in Postal and Government organizations. He is the Chairman of the International Mailers Advisory Group (IMAG) for the past 5 years and is also on the Board of Directors for the Parcel Shippers Association. Tom also regularly attends State Department open meetings as well as the Mailers Technical Advisory Committee meetings. Out of the office, Tom enjoys spending his time with his wife and three children, all of whom are either out of college or just starting college. Tom plays golf, swims, and is an avid sports fan. Kate Muth | LinkedIn Kate Muth has been executive director of the International Mailers’ Advisory Group (IMAG), a trade association representing the interests of the U.S. international mailing and shipping sector, since 2014. IMAG’s core mission is to address barriers to the efficient flow of information and goods across borders. Prior to IMAG, Kate was Vice President of the Association for Postal Commerce in the mid-2000s, and she served as the editor of the award-winning trade publication Business Mailers Review for nearly a decade. She is a regular speaker and moderator at industry events and has contributed articles to a range of industry publications, including Mail and Express Review and Mailing Systems Technology. Kate is also on the board of directors of the National Postal Forum, the premier domestic trade show for the mailing and shipping industry.

October 29, 202614 min

37: Selling Globally, Shipping Smarter: e-Commerce Insights from Zonos

🌎 Selling globally shouldn’t mean getting stuck in customs. With tariffs shifting and international regulations evolving, e-commerce shippers face growing pressure to stay compliant while keeping packages moving. Taylor Smith from Zonos shares with Jason and Nick how smarter technology, better product data, and real-time duty and tax calculations help simplify cross-border shipping. 🎧Watch now to discover how to navigate regulatory changes and keep your global business moving or at your convenience. Learn more about this topic: Cross-Border Ecommerce Solutions | Zonos Asendia USA: Request a sales quotation Taylor Smith | LinkedIn Taylor Smith works in strategic partnerships at Zonos, where he has been since September 2018. During his time at Zonos, he has held several roles spanning customer onboarding, sales, and partnerships. Today, he builds and maintains relationships with carriers, shipping platforms, and other key partners across the industry. Based in St. George, Utah, Taylor has been focused on helping merchants and partners navigate recent legislative changes in the U.S. and EU, including shifting de minimis rules and new requirements for collecting duties and taxes.

October 22, 202613 min

36: Stop adding carriers without a strategy - Insights from Jen Baglio

Nick Agnetti and Jason Rowland welcome Jen Baglio, Senior Transportation Business Operations Analyst, Thomson Reuters , to discuss the evolving U.S. domestic delivery landscape and what shippers should consider when evaluating new carrier options. Key takeaways: • Look beyond base rates to uncover hidden costs and fuel surcharges. • Balance carrier diversification with existing contract incentives. • Use shipping data to identify real opportunities for improvement. • Build strong partnerships to navigate market changes and deliver better results. Jen’s biggest piece of advice? “Know your data. Know your data. Know your data.” The goal isn’t simply to add more carriers. It’s to understand your business needs, make informed decisions, and build the right carrier mix to improve performance, manage costs, and deliver better customer outcomes. 🎧 Listen now for more insights on the evolving U.S. delivery landscape! Learn more about this topic: Thomson Reuters: Purpose-built technology Asendia USA: Request a sales quotation Jennifer Baglio | LinkedIn Jennifer Baglio is a Senior Transportation Specialist at Thomson Reuters with 29 years of experience in Transportation and Logistics. She specializes in contract negotiations, vendor relations, reporting & analytics, and has led cost-saving initiatives that support efficient operations. Jennifer is committed to helping customers access economical, time-critical shipping solutions that meet their delivery needs.

October 20, 202613 min

35 part 2: Women in Logistics: Building Connections & Empowering Future Leaders

In the second of this 2-part episode, the panel, Amanda Meadows, KJ Swaggert, and Tamson Fricke , continue the discussion surrounding the impact of mentorship, taking calculated risks, and having the confidence to step outside our comfort zones. ✨ Key takeaways: • You don’t have to know it all to take the next step. • Mentors can open doors that change your career. • Build your network, embrace growth, and protect your reputation. • Lift others up and create opportunities for the next generation. Success is stronger when we support one another! Let’s keep opening doors, sharing knowledge, and empowering more women to lead in logistics and supply chain. 🚛🤝 Learn more about this topic: Asendia USA Strategic Partners Shipium | The Shipping Platform for Complex Supply Chains Trusted Enterprise Parcel Shipping Software | ProShip Asendia USA: Request a sales quotation KJ Swaggert | LinkedIn Katie Jo "KJ" Swaggert is a supply chain and logistics executive who leads Enterprise Alliances at ProShip, Inc., focused on strengthening partnerships and driving joint go-to-market strategies across complex, high-volume shipping environments. She joined ProShip after four years as Director of Strategic Solutions at Redwood Logistics, where she drove growth across parcel, technology, and modern 4PL strategies which earned her a 2024 Pros to Know Award. Before that, she spent nearly a decade at UPS, leading teams across the Northern Plains district and building a deep understanding of global parcel networks. KJ is also a passionate advocate for Women in Logistics, recently honored with the Empowering Women in Logistics BCS Award at the Broker-Carrier Summit. She's based in Alexandria, Minnesota, with her husband and two teenage sons. Tamsen Fricke | LinkedIn Tamsen Fricke leads Carrier Portfolio Strategy and Operations at Shipium, deciding how carriers are evaluated, tiered, and certified across the network, and which ones are the right fit for Shipium customers' networks. She's spent more than twenty years in logistics and supply chain, and since 2020 has focused on small parcel: building networks, vetting and onboarding carriers, and negotiating contracts. These days she's putting AI to work on carrier performance data.

October 15, 202612 min

35 part 1: Women in Logistics: Building Connections & Empowering Future Leaders

In the first of this 2-part series, guest host Amanda Meadows of Redo sits down with KJ Swaggert of ProShip and Tamsen Fricke of Shipium to share their unique journeys into logistics and discuss how women are shaping the industry. Key takeaways: ✨There’s no single path into logistics—diverse experiences that create valuable opportunities. 🤝Mentorship matters. One connection can open doors and change a career. 👩‍💼Women are shaping leadership through collaboration, flexibility, and new perspectives. ⚖️Logistics offers endless possibilities across technology, sales, carrier partnerships, analytics, strategy, and global supply chains. There are countless opportunities for those willing to explore them. The message to the next generation: Be curious, build relationships, seek mentors, and recognize the value of your skills. Here’s to celebrating women’s achievements and building a stronger, more inclusive future in logistics! Listen now and check back for Part 2 on October 20 or wherever you obtain your podcasts. Leave a comment or message for the panel. Learn more about this topic: Asendia USA Strategic Partners Shipium | The Shipping Platform for Complex Supply Chains Trusted Enterprise Parcel Shipping Software | ProShip Asendia USA: Request a sales quotation KJ Swaggert | LinkedIn Katie Jo "KJ" Swaggert is a supply chain and logistics executive who leads Enterprise Alliances at ProShip, Inc., focused on strengthening partnerships and driving joint go-to-market strategies across complex, high-volume shipping environments. She joined ProShip after four years as Director of Strategic Solutions at Redwood Logistics, where she drove growth across parcel, technology, and modern 4PL strategies which earned her a 2024 Pros to Know Award. Before that, she spent nearly a decade at UPS, leading teams across the Northern Plains district and building a deep understanding of global parcel networks. KJ is also a passionate advocate for Women in Logistics, recently honored with the Empowering Women in Logistics BCS Award at the Broker-Carrier Summit. She's based in Alexandria, Minnesota, with her husband and two teenage sons. Tamsen Fricke | LinkedIn Tamsen Fricke leads Carrier Portfolio Strategy and Operations at Shipium, deciding how carriers are evaluated, tiered, and certified across the network, and which ones are the right fit for Shipium customers' networks. She's spent more than twenty years in logistics and supply chain, and since 2020 has focused on small parcel: building networks, vetting and onboarding carriers, and negotiating contracts. These days she's putting AI to work on carrier performance data.

October 8, 202613 min

34: Cross-Border Compliance Changes: What e-Commerce Shippers Need to Know

🚨 Cross-border e-commerce is changing fast. Are you ready? In this episode co-hosts Nick Agnetti andJason Rowland welcome back special guest Mike Lorentzen to break down key changes impacting e-commerce shippers in the EU and Canada. EU: IOSS requirements, DDP, VAT, and the evolving customs landscape. Canada: New surtaxes on certain U.S.-origin goods — and what that could mean for landed costs and checkout. For brands and 3PLs, these aren't just compliance changes. They can impact costs, customer experience, and conversion. 🎙️ Watch or listen now to get ahead of the changes before they impact your shipments. Learn more about this topic: IOSS and EU VAT rules for ecommerce Subscribe to Global Hotspots Service Updates Asendia USA: Request a sales quotation Mike Lorentzen, CSCP | LinkedIn

October 6, 20269 min

33 part 2: The Next Mile: Inside Asendia USA's New Domestic Parcel Network

🚀 Domestic shipping is about to get a lot more flexible. Recorded live at Parcel Forum 2026, our co-hosts Jason and Nick sit down with Doug Longobardi, Chief Revenue Officer, Asendia USA and Gerry McGowan, Executive Director US Network for Asendia to unpack "e-PAQ Select Domestic"—Asendia USA’s new multi-carrier domestic parcel solution. What does it mean for e-commerce shippers? 📦 More carrier flexibility 🚚 Smarter middle-mile routing and zone skipping 💰 Potential cost savings through network optimization ⏱️ A targeted 1–5 day delivery experience 🔄 A domestic solution that complements international e-commerce shipping With pilot customers already shipping and a full launch targeted for January 1, 2027, the team is building a network designed to take the complexity out of domestic parcel delivery. 🎧 Tune in to hear what’s changing—and what it could mean for your shipping strategy. Leave your questions or comments for the team! Learn more about this topic: Asendia USA: Request a sales quotation e-PAQ Select Domestic Shipping Services | Asendia USA Doug Longobardi | LinkedIn Gerry McGowan | LinkedIn

October 1, 202610 min

33 part 1: The Next Mile: Inside Asendia USA's New Domestic Parcel Network

🚀 Domestic shipping is about to get a lot more flexible. Recorded live at Parcel Forum 2026, our co-hosts Jason and Nick sit down with Doug Longobardi, Chief Revenue Officer, Asendia USA and Gerry McGowan, Executive Director US Network for Asendia to unpack "e-PAQ Select Domestic"—Asendia USA’s new multi-carrier domestic parcel solution. What does it mean for e-commerce shippers? 📦 More carrier flexibility 🚚 Smarter middle-mile routing and zone skipping 💰 Potential cost savings through network optimization ⏱️ A targeted 1–5 day delivery experience 🔄 A domestic solution that complements international e-commerce shipping With pilot customers already shipping and a full launch targeted for January 1, 2027, the team is building a network designed to take the complexity out of domestic parcel delivery. 🎧 Tune in to hear what’s changing—and what it could mean for your shipping strategy. Leave your questions or comments for the team! Learn more about this topic: e-PAQ Select Domestic Shipping Services | Asendia USA Asendia USA: Request a sales quotation Doug Longobardi | LinkedIn Gerry McGowan | LinkedIn

August 6, 202615 min

32: A Retailer's Perspective on Logistics: A Conversation with Nathan Goodrich

How do retailers balance cost, speed, and customer expectations in today's supply chain? Co-hosts Jason Rowland and Nick Agnetti sat down with Nathan Goodrich, Senior Director of Inventory and Logistics at FabFitFun , to discuss subscription box fulfillment, carrier partnerships, inventory planning, and what logistics providers can do to better support retailers. If you're involved in retail, eCommerce, fulfillment, or logistics, this conversation offers valuable insights into the challenges—and opportunities—of building resilient supply chains. Learn more about this topic: Asendia USA: Request a sales quotation How to Start Shipping Subscription Boxes Internationally How to Combat the Top 5 Challenges for Subscription Box Companies FabFitFun - Beauty, Fitness, Lifestyle Nathan Goodrich | LinkedIn Nathan Goodrich is Senior Director of Inventory Management and Logistics at FabFitFun, based out of the company's fulfillment center in Chino, California. He holds direct responsibility for a multi-carrier domestic and international logistics network exceeding $70 million in annual freight cost, warehouse operations and inventory control, general management duties over the internal 3pl business operated by FabFitFun. Over the past seven years, his work has centered on the operational and financial engine behind getting product from origin to member doorstep, reliably and at scale. Founded in 2010, FabFitFun pivoted in 2013 from a digital media company into a seasonal subscription box model, shipping full-size products across beauty, wellness, fashion, and fitness to members four times a year. That quarterly cadence creates a distinct logistics challenge: massive, recurring volume spikes rather than steady-state daily demand, which has shaped much of Nathan's approach to carrier strategy and network design. Data-driven decision making runs through all of it. FabFitFun's domestic network runs on 10+ parcel carriers managed through a rate shop engine that competes each package across every carrier to find the most cost-effective option. The engine retains every bid, which gives Nathan's team granular visibility to fine-tune the network region by region rather than applying a one-size-fits-all carrier strategy. That competition-as-strategy approach has driven down cost per package — the company's 2026 cost per package is actually lower than it was back in 2019, a notable outcome given how much shipping costs have risen industry-wide over that same time frame. On the international side, he also oversees parcel shipping along with the customs clearance and duty management that come with moving product across borders, alongside carton and dimensional-weight optimization and the broader trade compliance work that keeps product flowing smoothly. Nathan has applied the same analytical rigor to inventory, building an inventory management system that holds shrink to less than 0.5% across more than $200 million in cost of goods annually.

July 23, 202613 min

31: Beyond Checkout: How Localization Drives Global e-Commerce Growth with ESW

Global growth takes more than shipping internationally. Co-hosts Jason Rowland and Nick Agnetti sit down with Michael Hubacher of ESW to discuss what it takes to create a seamless cross-border customer experience. Key takeaways: • Why localization is essential for global growth. • How an integrated customer journey drives long-term value. • Why strategic insights help brands uncover new international opportunities. Learn more about this topic: Asendia USA: Request a sales quotation Asendia USA: Global Digital E-commerce Solutions ESW | Global Ecommerce Platform for Enterprise Brands Michael Hubacher | LinkedIn Michael Hubacher is an experienced SaaS sales professional with a consistent track record of hitting and exceeding revenue targets. Michael has worked across a number of start-ups and have extensive experience in GTM strategy (development and implementation), pipeline generation, market segmentation, coaching, account management and partnership strategy. He is experienced in working cross functionally to align on company objectives and build sales strategies that deliver results. He enjoys collaborating with people, problem solving and building relationships. And as a previous founder & CEO, Michael brings that entrepreneurial mind-set to his team to help inspire, motivate, challenge and think outside the box.