OUTdrive

Hosted by Megan Hartman

BusinessExplicit

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Episodes

262

Latest episode

May 2026

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About the show

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

Listen to episodes

60 recent

May 26, 20268 min

Lessons From Google's Search Overhaul, Email Marketing And The World Cup

This month on OUTdrive, President and CEO Megan Hartman covers three timely marketing topics impacting how brands show up and connect with their audiences: Google just announced its biggest change to search in 25 years, and it affects how every business gets found online. Email remains one of the strongest marketing channels you can build, and AI is starting to change what it takes to stand out in the inbox. With the World Cup coming to Kansas City, there's a clear lesson in why showing up locally and personally is what wins. Find more insights through our articles, podcast episodes and case studies at ecallis.com.

April 27, 20267 min

Marketing in Uncertain Times, Online Reviews and Campaigns That Connect

This month on OUTdrive, President and CEO Megan Hartman tackles three insights for business owners and marketing leaders to consider: How to keep your brand visible when economic pressure makes it tempting to cut back How to turn your online reviews into a competitive advantage And what three recent campaigns, from outer space to expired medicine, can teach us about marketing that resonates. If your business is navigating economic uncertainty or looking for practical ways to strengthen your brand right now, this episode is worth your time. Find more insights through articles, podcast episodes and case studies at ecallis.com.

March 31, 2026Episode 2607 min

AI Copyright Risks and TikTok's Growing Role in Search

This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we're discussing right now: What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever How TikTok is growing as a search and discovery tool, and where things stand with the platform's U.S. ownership Whether you're leaning on AI to produce content or deciding if TikTok belongs in your social media mix, this episode gives you the context to make smarter marketing decisions.

February 24, 2026Episode 2598 min

Stay Visible with Video, AI Ads and Web Accessibility

This month on OUTdrive, President and CEO Megan Hartman covers three trends we're discussing with clients right now: Why long-form video is a valuable content format for search visibility and brand trust What early ads inside AI search and chat tools could mean for brands Why website accessibility is a must-have for compliance and user experience Avoid getting caught off guard in the fast-paced world of marketing. Tune in to this episode to keep your business ahead of the curve.

January 27, 2026Episode 2586 min

Smarter Marketing with AI, Search and Social Trends

OUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users see on platforms like Instagram. Walk away with practical takeaways to help your brand stay relevant, visible and trusted.

December 16, 2025Episode 25728 min

A New Chapter for OUTdrive: Reflecting on the Journey

In this final episode of OUTdrive with Cliff Callis at the mic, Cliff and agency president Megan Hartman reflect on the evolution of the podcast, the growth of Callis and what lies ahead. From its launch in 2020 during the early days of the pandemic to 250+ episodes later, OUTdrive has shone a spotlight on rural American voices. Now, as Cliff steps into a new chapter and Megan takes over as host, this monthly touchpoint is evolving as well, bringing fresh insights and a continued commitment to clients and our community.

November 11, 2025Episode 25634 min

A Mission Fueled by Sacrifice

Rocky Sickmann has lived a life few can imagine. A U.S. Marine Corps veteran and one of the 52 Americans held for 444 days during the Iranian hostage crisis, Rocky's story is one of faith, endurance and purpose. In this episode, he reflects on his time in captivity, the values that sustained him and the lives lost that continue to inspire his work. Now serving as Director of Anheuser-Busch accounts for Folds of Honor, he shares how his journey led him to a mission that helps provide scholarships for families of fallen and disabled service members and first responders. It's a conversation about country, commitment and carrying on.

October 14, 2025Episode 25535 min

Marketing Trust in Missouri Hospitals

Farrah Fite of the Missouri Hospital Association (MHA) joins Cliff to discuss the challenges and opportunities in communicating health care issues across rural Missouri. From open enrollment to Medicaid funding cuts, Farrah explains how MHA helps hospitals navigate a complex landscape while building trust with patients, providers and policymakers. Tune in for insights on messaging, member engagement and the shared mission of keeping Missourians healthy.

September 16, 2025Episode 25439 min

Public Health Messaging That Works

How do you communicate complex public health messages across a state with diverse communities? In this episode, Cliff visits with Lisa Cox and Sami Jo Freeman from the Missouri Department of Health & Senior Services to explore their approach to connecting with Missourians through effective communication. From supporting local health departments to managing crisis messaging during the pandemic, they share how their team helps people live healthier lives, one message at a time.

August 12, 2025Episode 25310 min

Step On In to the Best of the Fair

Step on in and celebrate the spirit of the Missouri State Fair! In this Best of the Fair episode of OUTdrive, Cliff Callis shares highlights from six memorable interviews that show how this beloved event blends agriculture, tourism, entertainment and community. Whether you come for the livestock shows, the food or the family fun, there's something for everyone.