Osom to Know - a WordPress podcast

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Sep 2025

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About the show

Join us for a dose of information and knowledge from the world of WordPress. Here, articles intermingle with interviews with fantastic guests! Are you into web development, e-commerce, business, or technology, don't miss our episodes and subscribe! And if you are looking for more information about us and what we do, go to our website https://www.osomstudio.com/. Stay Tuned, Stay Osom!

Listen to episodes

42 recent

September 23, 2025Episode 4255 min

From WordPress Services to Scalable Products: What It Really Takes - interview with Robert Windisch

Welcome to another episode of the Osom to Know podcast! In this episode, Robert Windisch - co‑founder at Syde (formerly Inpsyde) and creator of MultilingualPress. Robert shares a practical playbook for taking a WordPress agency from services to scalable products and for building multilingual sites the right way with WordPress Multisite. You’ll learn how to spot product opportunities in client work, architect multilingual for performance, SEO and editorial control, and navigate WooCommerce and EU‑level requirements. Whether you run an agency, build plugins, or ship enterprise WordPress, this conversation is packed with actionable insights for multilingual WordPress, productization, and sustainable growth.

August 19, 2025Episode 411 hr 5 min

Website Security – What Can We Learn Letting Hackers Attack Test Sites? - interview with Max Matłoka

Welcome to another episode of the Osom to Know podcast! Listen to a conversation with Max Matłoka, where we explore why WordPress advocacy matters, what he learned from letting hackers attack honeypot sites, and how the upcoming WordCamp Gdynia is opening its doors to an international community.MEET MAX👉🏻https://www.linkedin.com/in/max-matloka/SEE WHAT ELSE WE GOT FOR YOU🚀TWITTER 👉🏻 https://x.com/osom_to_knowWEBSITE 👉🏻 https://www.osomstudio.comLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/

July 8, 2025Episode 401 hr 11 min

Smart Email Automations Every Brand Needs - interview with Greg Zakowicz

Welcome to another episode of the Osom to know podcast! We talk with Greg Zakowicz, Senior eCommerce Expert at Omnisend, about how to leverage email marketing and automation during economic uncertainty. Learn why customers continue to buy despite market challenges, how to prepare for Q4, which automations to launch this week, and whether to cut or double your marketing budgets in tough times.

June 26, 2025Episode 3951 min

How can AI transform Your WordPress Agency? Interview with Matt Medeiros

Welcome to another episode of the @osomtoknow podcast!This time, we’re chatting with Matt Medeiros, host and founder of the WP Minute and WordPress agency consultant. We’re exploring how generative AI is reshaping agency workflows, client expectations, design challenges, and leadership strategies - so you can streamline your processes, deliver more value, and stay ahead of the curve! 🤖⚙️MEET MATT👉🏻 https://www.linkedin.com/in/mattmedeiros/👉🏻 https://x.com/mattmedeirosSEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻 https://x.com/osom_to_knowLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/

May 30, 2025Episode 381 hr 17 min

Conversions & UX: Payment Trends - Interview with Web Griebel

Welcome to another episode of the Osom to know podcast! This time, we're talking with Web Griebel, the Global Head of Payments at WooCommerce. We're breaking down payment methods, fraud prevention strategies, digital wallets, chargebacks, and emerging trends so you can optimize your UX, reduce cart abandonment, and maximize conversions. Listen to this great conversation and unlock the full potential of your online store! 🛍️MEET WEB👉🏻 https://www.linkedin.com/in/webgriebel/SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻 https://x.com/osom_to_knowLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/

May 7, 2025Episode 3745 min

What Google Chrome Knows About You and Your Website? Insights from Mobile SEO Expert Cindy Krum

Welcome to another episode of the @osomtoknow podcast! This time, we’re talking with mobile SEO expert Cindy Krum, CEO of MobileMoxie. Known for her early work on Google’s mobile-first indexing, Cindy shares her perspective on how Google Chrome plays a much bigger role in search than most people realize.We talk about how Chrome is used to collect data, render pages, and better understand how users interact with websites. Cindy explains how features like Chrome histograms track user behavior, and how even small actions - like scrolling or clicking - can send signals back to Google, whether you're logged in or not. She also shares practical advice for marketers and website owners on how to stay visible in search results, how Google may be measuring engagement, and why a strong brand and multi-channel presence are more important than ever.If you're curious about how Chrome affects search, what really counts as engagement, or what you can do to improve your site’s performance, this episode is full of insights you won’t want to miss.

April 10, 2025Episode 3657 min

WordPress through the years: Insights on Themes, Block editors, and AI with Hendrik Luehrsen

Welcome to another episode of the ‪@osomtoknow‬ podcast! Join us as we explore the changes in the WordPress ecosystem with our guest, Hendrik Luehrsen. Hendrik, a veteran WordPress developer and CEO of web development agency Luehrsen-Heinrich, brings invaluable insights from his extensive experience. We discuss the evolution of WordPress, the rise and fall of WordPress themes, and explore the impact of new technologies like AI on the ecosystem. Hendrik shares his thoughts on full site editing, Gutenberg, and the strategic shifts his agency has made in WordPress development. Whether you're an agency owner, a developer, or just curious about the future of WordPress, this conversation is for you.

April 2, 2025Episode 3555 min

AI, SEO, and Automation: How to start marketing a new product category? Interview with Joost de Valk

🎙 Welcome back to Osom to Know! In this episode we discuss AI’s role in speeding development of products and services. Our guest is Joost de Valk. His team have recently launched a new product, and we are taking this as an example to discuss the cold start problem: How do you start marketing a new product category and, building from zero to creating that category? Joost shares some insights from a time when he was launching Yoast. With the latest rise of AI-generated content, we discuss how to strike a balance between automation and emphasizing the enduring value value of creativity and expertise.This is a must-listen for those interested in SEO, product innovation, and AI’s future.MEET JOOST👉🏻 https://joost.blog/👉🏻 https://x.com/jdevalkSEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻 https://x.com/osom_to_knowLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/

March 25, 2025Episode 341 hr 14 min

Understanding WordPress Optimization and Performance Principles - interview with Remkus de Vries

🎙 Welcome back to Osom to Know! Today, we are talking about WordPress performance with Remkus de Vries, who is a co-founder of ScanFully and a notable figure in the WordPress community. Remkus brings a wealth of experience in handling websites with millions of monthly page views.In this episode, we explore the misconceptions surrounding caching plugins and address the importance of understanding performance from a fundamental perspective rather than as an afterthought. Remkus will guide us through his insights on hosting choices, improvements in WordPress core and WooCommerce, and the critical role of education in WordPress performance.MEET REMKUS 👉🏻 https://remkusdevries.com/YOUTUBE 👉🏻 https://www.youtube.com/@UCow215yhZF7fXvEoaSA9iEA SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻 https://x.com/osom_to_knowLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/

December 19, 2024Episode 331 hr 18 min

Tech-Driven Growth and AI Progress - Sustainable Business Strategies - interview with John Rush

🎙 Welcome back to Osom to Know! In this episode we discuss about entrepreneurship, and innovative business solutions. Today, we are joined by John Rush, an indie maker with a remarkable portfolio of 24 indepandant projects. We explore the essentials of business competition, the evolving landscape of B2B and B2C incentives, and the challenges and opportunities presented by AI integration. We also discuss the dynamics of niche tools in the tech world, the concept of building in public, and John's future plan known as the "village project" for indie creators.Join us as we navigate the nuanced world of entrepreneurship, filled with valuable insights and strategies for aspiring founders. MEET JOHN 👉🏻 https://johnrush.me/LINKEDIN 👉🏻 https://www.linkedin.com/in/johnrushx/ SEE WHAT ELSE WE GOT FOR YOU🚀WEBSITE 👉🏻 https://www.osomstudio.comTWITTER 👉🏻 https://twitter.com/OSOM_STUDIOLINKEDIN 👉🏻 https://www.linkedin.com/company/osom-studio/BLOG 👉🏻 https://www.osomstudio.com/blog/NEWSLETTER 👉🏻https://www.osomstudio.com/newsletter/

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