Content To Clients

Hosted by Chris James

Business Marketing

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Episodes

113

Latest episode

Jun 2026

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About the show

Marketing, Strategy, Content & Sales

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June 15, 202626 min

I fixed a mindset coach's LinkedIn positioning in 25 minutes

Jonny's a mindset coach in one of the most saturated markets on LinkedIn. The skill was never the problem. The positioning was.- - - - - - - - In this episode, we went live + worked through it in real time. We covered what Jonny does that no other mindset coach does, his best ever client result - a guy who went from struggling to pay rent to 10k months + speaking for Deloitte + Reddit inside six months - and why that story wasn't showing up anywhere in his content. We also got into a framework I call Personal Brand DNA - the five strands that, stacked over time, make you impossible to compare to anyone else in your space.- - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - IN THIS EPISODE:• Why your headline isn't your positioning - and what actually is• How to use your best client result to sharpen your messaging instantly• The "bad guys" framework - how to position against what you reject• Personal Brand DNA - the five strands that separate you from every competitor- - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 14, 202623 min

She almost quit, now she's winning global clients

Rachael was working crazy hours, beating herself up + convinced she could only ever be successful working for someone else. She'd done programs before + hadn't followed through. She joined C2C as a last attempt to back herself.- - - - - - - - - Within 60 days things started moving. Now she's running workshops for Deloitte Switzerland + National Grid, charging what she's worth + genuinely enjoying the sales + marketing she spent years avoiding. In this episode we get into the full journey - the dark early days, the mindset shift that changed everything, why swearing on LinkedIn turned out to be one of her best business decisions, + what she'd tell a best friend sitting on the fence about joining C2C.- - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - - IN THIS EPISODE:• Why working harder is the worst response to a business that isn't moving• How Rachael went from dreading sales + marketing to genuinely enjoying it• Why being yourself on LinkedIn works better with corporate clients than you'd think• What she'd say to a best friend considering joining C2C- - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 10, 202618 min

I fixed this speaking coach's LinkedIn leads for good

Emma knew exactly what to do. She was good at it when she did it. She just wasn't doing it first.- - - - - - - - Emma's a speaking coach with consistent content + zero problems on the delivery side. The gap was the Priority Pipeline - it kept getting bumped down the morning list in favour of VA messages, client work + whatever else pulled her attention first. We went live + fixed it. The problem wasn't motivation. It was environment, sequencing + a VA message landing at the wrong time of day. We worked through the BDA framework - Before, During, After - and mapped out a set of small changes that make the most important task of the day the first one you actually do.- - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - IN THIS EPISODE:• Why your morning environment is quietly killing your pipeline consistency• The BDA framework - how to fix the before so the during gets easier• Why briefing your VA the night before changes your entire morning• How to stop the pipeline feeling like a never-ending task- - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 8, 202616 min

I changed how he thinks about LinkedIn DMs

Martin was doing the basics on LinkedIn. Posting, connecting, sending a friendly welcome message. Getting one reply in every 10 to 15. Not enough signal to work with.- - - - - - - - Martin mentors + consults with seven figure businesses + runs peer advisory boards for business owners who want to solve problems together. The outreach wasn't working - not because he was doing it wrong, but because he was stopping too early. We went live + worked through the whole thing. Why the first message sets the wrong dynamic. What asset to build that pre-qualifies people without a pitch. Why your warm network always outperforms fresh connections. + why a short video in the DMs will always beat a text message for opening up real conversations.- - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - IN THIS EPISODE:• Why "hi, how are you doing?" is the worst first DM you can send• How to build a short asset that does the qualifying before the call• Why asking permission before sending a link outperforms dropping it cold• How to use your existing warm network before going after cold connections- - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 6, 202616 min

Stop relying on referrals (do this instead)

Sonia's referrals built her business. Then they stopped. This episode is the live coaching call where we worked out exactly what to do next.Sonia is a Meta + Google ads consultant with a 100% track record - every single client gets leads or sales within a week of their ads going live. The problem wasn't her skill. It was that she was selling to everyone, which meant she was visible to no one. We cover how to pick a focused target market when you could technically work with anyone, how to build a short VSSL per industry, and how to layer outbound + paid ads on top when your warm network runs dry.- - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - - IN THIS EPISODE:• Why referrals always hit a ceiling + what to build before they do• How Sonia landed on dentists + chiropractors as her 90-day focus• The VSSL strategy for getting appointments in a specific industry• How to combine outbound + ads when you've got a specialist skill set- - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 5, 202619 min

I showed her how to fill up her webinars + workshops

Bex's webinars convert well when people show up. The problem was getting new people there.- - - - - - - - - - Bex is a business coach working with solopreneurs + creatives on the practicalities of business growth. Her existing audience had either already been to the webinar or weren't coming. She needed fresh eyes + a system to get them there. We went live + mapped out the whole thing - how to repackage the same webinar to bring people back with a fresh mindset, how to build a pre + post sequence that moves people from registration to attendance to call booking, + why 69k of revenue from one of my own workshops came almost entirely from what happened after the event ended.- - - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - - - IN THIS EPISODE:• Why the before stage is where most webinars live or die• The three objectives every webinar campaign needs - registration, attendance + follow-up• How to use LinkedIn events, newsletters + referral incentives to fill seats fast• How to reverse-engineer a content timeline from your event date- - - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 3, 202620 min

What Happens When You Stop Overthinking & Start Moving

Matt had a new baby, a shiny object problem + a habit of doing work that felt productive but wasn't moving anything forward. Six months later he'd packaged a sharp offer, had content going out consistently + had stopped waiting for things to be perfect before shipping them.- - - - - - - - Matt runs Content Pal - a done-for-you service that turns one hour of a founder's time into a month's worth of content. In this episode we get into what life looked like before C2C, why a well-targeted group programme beat every one-to-one coaching experience he'd had, + what C2C actually does that no amount of solo tinkering ever could. His answer - it gets stuff done.- - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - IN THIS EPISODE:• Why busy work is the most dangerous form of procrastination• How Matt sharpened + packaged his offer inside C2C• Why a group programme can feel more bespoke than one-to-one coaching• What happens when you stop perfecting + start shipping- - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 1, 202620 min

I fixed his WHOLE sales process in 20 mins lol

Dan was getting calls booked. The calls just weren't closing. Price kept coming up as the objection - but the price wasn't the problem.- - - - - - - - - - -Dan works with business owners in Winchester helping them fix the constraints holding their businesses back. Plenty of activity, decent conversations - but too many ending at the price. We went live + traced it all the way back to where the real problem was sitting - The qualification process. We rebuilt his booking questions, tightened the booking window, refreshed the success sequence + mapped out a content ecosystem that seeds price expectations before anyone gets on a call with him.- - - - - - - - - - -Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - - - -IN THIS EPISODE:• Why price objections on calls are almost always a qualification problem• How to add friction to your booking process to filter out the wrong people• The five qualifying questions that tell you who's actually worth your time• How short YouTube videos can seed price expectations + warm up cold leads before the call- - - - - - - - - - -🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

May 29, 202620 min

I roasted her LinkedIn content in front of her

Helen's content was consistent, credible + getting quoted back to her in real client conversations. The problem was everything that came after the post.- - - - - - - - - Helen works with VP-level leaders in engineering, energy + infrastructure businesses on digital transformation. Her short form was doing its job - building trust with the right people. But the journey from stranger to booked call had a gaping hole in the middle. No lead magnets, no long form, no email doing the heavy lifting. We went live, I roasted her content on screen, + then mapped out exactly what needs to sit between her posts + her calendar link - and why fixing the middle layer matters more right now than improving the content itself.- - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline- - - - - - - - - IN THIS EPISODE:• Why trust is the only job short form content should have• The content trifecta - short form, long form + email - and why most B2B consultants are missing two thirds of it• What to build in the middle of your funnel before you touch the content itself• Why content is a web, not a funnel- - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

May 28, 202635 min

The Coaching Model Hardly Anyone Uses (5 figures/mo in 4 hrs/day)

5 figures a month. 4 hours a day... It sounds like another bold claim - except this is the actual system, not the promise.In this episode, I walk through the full C2C model from top to bottom. If you're a coach, consultant, or service provider who's stuck in feast and famine, unclear on what to post, or spending hours creating content that goes nowhere - this is the framework that fixes it. We cover offer clarity, brand DNA, the FAST content system, the Priority Pipeline, promo campaigns, and frictionless sales.--------Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline--------IN THIS EPISODE:- Why a lack of clarity leads to random marketing - and how to fix it fast- The 6 Ps of a Master Offer and why most people price theirs wrong- The FAST System - how to produce content without starting from scratch- The Priority Pipeline - why you should always start with your hottest leads- BDA - the before, during + after sales process that converts without pressure--------🧭 Work with me: http://www.chris-james.co/c2c🔥 Get my free Content Training: http://www.chris-james.co/content-training