Content To Clients

Hosted by Chris James

Business Marketing

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Episodes

122

Latest episode

Jul 2026

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About the show

Marketing, Strategy, Content & Sales

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60 recent

August 18, 202631 min

I spent £30,000 on a mastermind so you don't have to

I paid £30k to sit in a room with 8-figure coaches + consultants. Turns out most of what I "learned" was stuff I already knew and had just stopped doing. In this episode I break down the six biggest takeaways, from why nobody wants to learn anymore (and what to give them instead), to why your CRM beats every AI tool you own, to the mistake most people make when a funnel stops converting. If you run a coaching or consulting business and you're not sure what's actually worth your attention right now, start here. Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/Follow me on Instagram: http://www.instagram.com/chrisjamesonline IN THIS EPISODE:• Why people are consuming more content than ever but acting on less of it• The one tool almost everyone in that room had forgotten to use properly• How to find the real constraint in a broken funnel instead of adding more to it• Why "brand moves" like a book or podcast take years, not weeks, to pay off 🧭 Work with me: http://www.chris-james.co/c2c 🔥 Get my free LinkedIn training: https://www.chris-james.co/training-li?ref=0i1f4q

July 28, 202625 min

I only make content once a week (here's my whole system)

Somewhere between 50 and 74% of the content on your feed was written by a robot. Which means the fastest way to stand out in 2027 is to be visibly, obviously human. In this episode I break down ORBIT CONTENT: the system I use to create a week (sometimes a month) of content from one input. One pre-validated topic, one take, one file uploaded to three platforms with no editor involved. Then the transcript from that video becomes every other asset you need, and each one points back to the long form piece so people actually spend time with you. It's for coaches, consultants + service providers who are sick of being told to slice one video into 30 pieces and pray. -------- Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline -------- IN THIS EPISODE: - The 13 stages of friction sat between you + a published video - Why one take beats a scripted, edited, over-polished version - How one file covers LinkedIn, YouTube + your podcast on the same day - The 4 Ps that every strong piece of content contains - The three places to find topics your market has already validated -------- 🧭 Work with me: https://www.chris-james.co/c2c 🔥 Join my next workshop: https://www.chris-james.co/workshop

July 23, 202623 min

I can't legally promise that we'll get you to £10,000/mo, but...

Emma Wainer had the matches out. She was ready to burn her consulting business to the ground. Instead she reconnected with the people she'd already worked with + pulled nearly £30k into the business in eight weeks. In this episode she + Chris break down how she escaped the feast-or-famine cycle, why a big comprehensive content programme made zero difference to her revenue, + what actually shifted once mindset, systems + offer clarity came together in one place. If you're a coach, consultant or service provider stuck in the sub-£10k scramble, this one's for you. -------- Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline -------- IN THIS EPISODE: - Why "the matches out" moment often comes right before things click - The difference between a content course + a system that actually sells - How traction (reconnecting with old clients) generated most of her results - What getting a healthy pipeline does to your confidence + your decisions - Why she now sees money as a route to safety + freedom -------- 🧭 Work with me: http://www.chris-james.co/c2c

July 21, 202628 min

For the love of GOD stop trying to get NEW leads

I pulled the data on the last million pounds our clients made. 85% of it had nothing to do with cold DMs. This episode is the Priority Pipeline: the system I've used to go from zero clients to over 400, working roughly an hour a day. I break down why the funnel should be flipped upside down, why only about 3% of your audience is ready to buy at any given time, and how to grade every lead so your marketing hour only ever gets spent on the people closest to giving you money. Then I get into the metric almost nobody tracks, the one that decides whether your week ends with calls in the calendar or nothing at all. If you're a coach, consultant or service provider who keeps being told to go and find more strangers, this'll change what you do at 8:30 tomorrow morning. -------- Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline -------- IN THIS EPISODE: - Why 97% of your followers don't care about buying from you today - The average week method + the daily marketing block that runs on constraints - The 4 and 5 star lead grading system - The 46% stat that means you're probably not even doing the bare minimum -------- 🧭 Work with me: http://www.chris-james.co/c2c 🔥 Join a free workshop: https://www.chris-james.co/workshop

July 14, 202637 min

Growing a personal brand is a TERRIBLE idea (unless you do this)

Everyone's telling you to go + build a personal brand. Chris reckons that's the worst thing you can do, because you've already got one. In this episode he breaks down Personal Brand DNA: the five-strand framework he takes every C2C client through to turn their existing life, opinions + flaws into content that makes them likable + buyable. It's built like a movie, story, character, associations, bad guys + reviews, + it's the exact system that took Chris from "sales guy Chris," too scared to show his face, to £2m+ on LinkedIn. If you're a coach, consultant or service provider whose content feels beige or a bit AI, this is the one to fix it. -------- Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline -------- IN THIS EPISODE: - Why you curate a personal brand rather than create one - The five strands of Personal Brand DNA + how to use them - Why you're the main character, not your audience - How to pick your bad guys + take a stand without slagging anyone off - The seeding method that spreads it all through your content in passing -------- 🔥 I'll roast your LinkedIn profile for FREE: https://www.chris-james.co/profile-optimiser 🧠Come to my next workshop: https://www.chris-james.co/workshop

June 29, 20265 min

I paid Alex Hormozi $6,000 for this (Hooks Playbook Review)

Hormozi sold 3 million books in 72 hours. The real money was in the 12 playbooks he upsold for six grand a pop. This episode breaks down one of them... the hooks playbook. I pulled 7 repeatable formulas out of Hormozi's 121 best-performing hooks across ads, YouTube + email. If you're a coach, consultant or service provider whose content keeps getting scrolled past, this is the fix... because the hook decides whether anyone sticks around for the rest of it. -------- Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline -------- IN THIS EPISODE: - Why nearly half of Hormozi's best hooks are just plain statements - The cocktail party effect + how a label hook makes your person spin round - The conditional hook that filters out the wrong viewer + locks in the right one - The one line from the playbook that flips how you make content forever -------- 🧭 Work with me: http://www.chris-james.co/c2c 🔥 Get my free LinkedIn Training: https://www.chris-james.co/content-training

June 26, 202617 min

This will blow all your competitors out of the water (easily)

Diana's competitors sell data, surveys + apps. She sells resolution. The difference is massive - she just wasn't communicating it clearly enough. - - - - - - - - - Diana helps organisations build conflict resilience infrastructure, increasing psychological safety + performance by resolving conflict at an early stage rather than just measuring it. We went live + worked through exactly how to articulate that gap - the difference between information + implementation - and then got into Personal Brand DNA, the five-strand framework that makes you impossible to compare to any competitor regardless of price or offer. Diana called it on the call herself - her own story of never speaking up in toxic workplaces + deciding 10 years ago that safe work environments were possible is one of the most compelling positioning assets she's got. We just need to get it out there. - - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline - - - - - - - - - IN THIS EPISODE:• The information vs implementation gap - and why it's one of the most powerful differentiators in consulting• How Personal Brand DNA makes you impossible to compare to any competitor• The bad guys framework - how to position against outdated practices without naming names• Why your backstory is your biggest untapped positioning asset - - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c 🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 24, 202620 min

She sells to schools - here's how...

Kirsten had never run a marketing campaign before. We built her first one live in 15 minutes. - - - - - - Kirsten's a leadership coach + former deputy head working with senior leaders in schools + multi-academy trusts on mindset, energy + burnout prevention. She knew her audience, had a warm network + a seasonal window coming up fast - she just didn't know how to package it into a campaign. We went live + built the whole thing from scratch. Offer angle, campaign catalyst, channels, content plan + a reverse-engineered anchor date tied to September. If you sell into any sector with a seasonal buying cycle, this one's worth your time. - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline - - - - - - IN THIS EPISODE: • The 8 campaign catalysts - and which ones work best for a new or beta offer• Why September is a goldmine anchor date for anyone selling into schools• How to use your existing network to get warm intros to decision makers fast• How to reverse-engineer a content plan from your campaign end date - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c 🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 19, 202626 min

She quit after I helped her build her coaching programme

Kaffy came into C2C with a part-time job, two kids, a singing career + a business she couldn't get off the ground. Seven months later she quit. - - - - - - - - - - - - Not because she was desperate to leave - she actually liked the job. But she'd sold out a 10-person group programme before she'd even built it, + the alignment she'd been chasing for years had finally clicked into place. In this episode we get into what actually moved the needle for Kaffy - the identity work, the Personal Brand DNA, why her programme REAL could only ever have been built by her, + what she'd say to a best friend considering joining C2C. - - - - - - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline - - - - - - - - - - - - IN THIS EPISODE:• How Kaffy sold 10 spots on a programme that didn't exist yet• Why the identity work matters as much as the business education• What building a business around your life actually looks like in practice• What Kaffy would say to a best friend considering joining C2C - - - - - - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c 🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

June 18, 202621 min

I showed a coach how to send LinkedIn DMs that convert

Most people send a text DM, hear nothing back, and then spend three weeks wondering what to say next without looking desperate. Kate had the same problem. - - - - - - - Kate's a mentor + coach working with women who need direction + accountability. Her content was good, her offer was solid - the gap was the follow-up. Specifically, what to do when someone's gone cold + the white zone of death has set in. We went live + worked through the full framework - the one-to-one communication pyramid, the five follow-up objectives, the "made this for you" approach, the direct ask, + the pullaway that brings cold leads back more often than you'd think. - - - - - - - Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/ Follow me on Instagram: http://www.instagram.com/chrisjamesonline - - - - - - - IN THIS EPISODE: • The one-to-one communication pyramid - and why most people start at the wrong end• Five follow-up methods that don't feel pushy or salesy• The pullaway - why backing off makes cold leads come forward• How your content can engineer a reason to reach out without forcing it - - - - - - - 🧭 Work with me directly: http://www.chris-james.co/c2c 🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training