Optometry Profits Revealed with Peter Precht

Hosted by Peter Precht

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Sep 2026

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Welcome to Optometry Profits Revealed with Peter Precth, your ultimate resource for achieving profitability in the eye care industry amidst modern disruptions. We delve into everything from online frame purchasing, innovative prescription programs, to state-of-the-art lead generation and sales software. Join us as we help opticians, ophthalmologists, and optometrists navigate through these challenging times and grow their businesses to unprecedented heights. Learn from industry experts, successful eye care entrepreneurs, and our host's own wealth of experience in the field. Tune in and gain a clear vision of your path to eye care business success. Get your free digital consultation here: https://eyecclearly.com/

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October 2, 2026Episode 1537 min

Why Alternative Eyewear Says Myopia Control Needs a Better Frame - Indii kids from SILMO

Indie Kids, myopia control, and building a kids’ eyewear brand that lasts In this episode of Optometry Profits Revealed , Peter Precht speaks with Cassandra Slepian of Alternative Eye about the company’s long arc in eyewear, the rise of Indie Kids, and how pediatric frames are being designed around myopia control, comfort, and durability. The conversation also touches on trade shows, independent optical shops, and why staying nimble matters in a fast-changing industry. In this episode: Cassandra shares nearly 40 years in eyewear and how she got started in the spectacle business with little formal knowledge but a lot of curiosity. Peter and Cassandra discuss how SILMO has changed over the years, from a more blended market to a more segmented one with standout young designers. Cassandra explains why Alternative Eye is increasingly focused on pediatric eyewear, especially sizes from 36 eye size up to 58 eye size. The discussion breaks down the frame design choices behind Indie Kids, including memory material, adjustable bridges, and a module hinge for sport straps. Cassandra outlines why stable fit matters for myopia control lenses, especially keeping the optical center aligned throughout the day. Peter and Cassandra talk about the importance of comfort, cost savings, and reducing the number of frame and lens changes for children. Cassandra describes how she was effectively raised around the business and how she came into the company after university through warehouse, customer service, marketing, and show-floor experience. The pair discuss how quickly eyewear trends, materials, and retail expectations change, and why optical businesses need thick skin and constant reinvention. Cassandra emphasizes the value of independent shops that reflect the personality of the optician or optometrist rather than a generic chain model. They also discuss AI, smart glasses, and the challenges of new technology, especially around privacy and camera use. Links mentioned: Alternative Eye — Vue catalog Indii Kids Cassandra Slepian on LinkedIn Paul Storace on LinkedIn Timestamps: 00:00 - Opening banter and welcome to the show 00:25 - Cassandra’s 40-year journey into eyewear 01:35 - Falling in love with frames, fashion, and the people 02:05 - From utilitarian product to commoditized eyewear 02:41 - How SILMO has changed over time 03:11 - Young designers, bold colors, and new materials 04:09 - Why pediatric eyewear is the company’s focus 04:38 - Why myopia control demands better frame design 05:07 - Memory material, lighter weight, and stable lens positioning 05:59 - Adjustable bridge and sport strap functionality 06:31 - Designing for a child’s first pair of glasses 07:00 - Soft materials, neoprene straps, and baby comfort 08:18 - Why constant temporal pressure matters 08:54 - Building a system, not just a frame 09:22 - Lessons from creating a brand around known shortcomings 09:49 - Distribution in 25 countries and 4,000 to 5,000 shops 10:18 - Polarized magnetic clip-ons for sunny markets 10:42 - Customer service, confidence, and unconditional guarantees 11:12 - Why parents and kids need a better fit the first time 11:55 - Cassandra’s upbringing around the optical business 12:57 - Starting in the warehouse and learning the whole operation 13:53 - How fast the eyewear industry changes 14:39 - Turning quickly when the market shifts 15:12 - “You’re only as good as your last release” 16:17 - Why some design ideas fit only a few stores 16:46 - The optical shop as an extension of the practitioner 17:11 - Color, individuality, and avoiding sameness 17:40 - Why independent shops need to carve their own path 18:22 - Bespoke eyewear and niche demand 19:02 - Curiosity as the company’s long-term growth engine 19:49 - AI-driven glasses and the limits of understanding new tech 20:45 - Privacy, cameras, and the responsibilities of smart eyewear 21:21 - Attendance at SILMO and what the crowd looks like 22:36 - Indie Kids as the tip of the spear 23:00 - Why the pediatric collection is the company’s strongest asset 23:34 - Proudly serving children’s hospitals and difficult fit cases 24:26 - Working hard, loving the work, and staying hands-on 25:11 - Taking complaints directly and fixing problems fast 26:06 - Cassandra’s role in customer support and operations 26:36 - The impact of private equity on wholesale accounts 27:06 - Long-term staff and the value of a deep team 28:03 - Why reps need a full product range to sell 28:29 - Independent opticians, entrepreneurship, and business training 29:39 - AI as an efficiency tool, but a risk for homogenization 30:37 - Grassroots production and scrappy photo shoots 31:15 - What’s next in 2026: more shows, travel, and new releases 32:49 - Peter and Cassandra on tariffs and Canada-U.S. tensions 34:35 - Why import costs always reach the consumer 35:15 - Final thanks and closing thoughts 36:09 - First glasses, happy tears, and seeing kids clearly 36:41 - Why eyewear changes lives for patients and families 37:08 - Paris, the Eiffel Tower, and a warm sign-off Notable Quotes: “You’re only as good as your last release.” “We can change lives with glasses.” “It’s a system. It’s a solution.” ConversionOPTs — Websites and Systems Built to Convert Practice Management Solutions & Data Analysis https://calendly.com/peter1-1/15min Talk with Peter Precht: www.eyecclearly.com

September 25, 2026Episode 141 hr 40 min

Why Great Opticians Think Like Detectives, Not Salespeople Why it works

Opticianry, Education, and the Future of Licensure Peter Precht speaks with Pablo E. Mercado, a veteran optician with more than 25 years in eye care and deep leadership experience across the profession. Pablo shares how he got started in a big-box optical lab, why curiosity and communication matter in opticianry, and how education, licensure, and professionalism shape better patient outcomes. They discuss troubleshooting eyewear, certification and master optician credentials, and the need for stronger pathways for training and advancement. Key topics Pablo’s path from selling electronics at Radio Shack to working in an optical lab. The curiosity and problem-solving mindset opticians need when eyewear isn’t working as expected. How clear communication can reassure frustrated patients and build trust. Why patient concerns can be opportunities to find solutions. The value of continued education, in-person learning, and keeping notes throughout a career. How course approval processes have become more objective and standardized. The modern path to becoming a master optician, including advanced certification and approved courses. The importance of certification, licensure, and consistent standards across states. Professionalism, presentation, and knowing when to advise a patient against an unsuitable option. How technology can support opticians—or make the work harder when it gets in the way of good judgment. Timestamps (00:00) Introduction to Pablo Mercado and his path into opticianry (00:57) From Radio Shack to a big-box optical lab (01:56) The moment optical work became a career (02:54) Leadership roles in opticianry organizations (03:51) Why Pablo loves being an optician (05:16) Corporate versus private practice and the optician temperament (06:43) Troubleshooting eyewear like a detective (09:04) Meeting frustrated patients with empathy and trust (11:31) Solving problems with eyewear bought elsewhere (13:48) Keeping notes and learning from continuing education (16:20) Why shortcuts can hurt the profession (18:10) The value of in-person education (22:59) Public perception of licensure and certification (26:47) Raising quality across licensed and unlicensed states (28:32) Technology as both help and hindrance (31:15) Master opticians and approachable leadership (35:53) The shift toward servant leadership on boards (38:30) How course approval became more objective (40:00) The modern route to master optician status (44:55) Technology wins and failures in the lab (48:17) Why digital lens meters can be frustrating (50:30) Helping patients understand what they need (54:08) Professional presentation and looking the part (58:25) Online eyewear ordering and quality concerns (60:40) When technology takes the thinking out of the process (63:54) Saying no when a frame or prescription won’t work (68:50) The UOA’s work on education and certification pathways (71:20) Apprenticeship, school, and state differences (79:41) Employers beginning to value certified opticians (81:52) Licensed opticians and the business case for professional standards (88:00) Building state associations and a national model (90:41) Why experience and expertise earn trust (93:23) The patient-first mindset (96:59) The path to becoming a master optician (99:35) Looking ahead to a stronger future for opticianry Notable quotes Copy “We are the servants of the opticians.” Copy “I will not be happy until you are.” Copy “Sometimes we opticians are our own worst enemies.” Action items Keep learning and take notes from continuing education and day-to-day work. Treat patient concerns as opportunities to investigate and solve problems. Support stronger education, certification, and licensure pathways. Present yourself professionally and explain recommendations clearly. Choose technology that supports professional judgment rather than replacing it. Organizations mentioned ABO-NCLE United Opticians Association ConversionOPTs — Websites and Systems Built to Convert Practice Management Solutions & Data Analysis Talk with Peter Precht: www.eyecclearly.com

September 18, 2026Episode 1332 min

Why More Technology Is Not Improving the Patient Experience

Why More Technology Is Not Improving the Patient Experience Peter Precht reviews the midpoint of season two with a data-driven look at access, affordability, and how patients move through the eye-care journey. The episode explores why the biggest bottleneck may not be clinical capability, but the communication layer between practices and the people who need care. In this episode The gap between patient need and access, including the estimated 25.2 million Americans with uncorrected refractive error. CDC data showing that 32.17 million Americans had measurable visual-acuity loss in 2024, while roughly 93 million U. S. adults were at high risk for serious vision loss. Affordability as a barrier, including the more than 8 million adults who said they needed glasses but could not afford them. Why independent optometrists and opticians may feel apprehensive about change as industry shifts and ownership changes reshape the market. The blue-light debate and how mixed messaging can fuel skepticism in the optical community. Why online eyewear purchases, patient communication systems, and coordinated in-practice responses need clearer standards. How inventory-connected patient viewing, cloud-based data, and digital diagnostic workflows could expand access without replacing human care. Why patients increasingly begin their eye-care journey on Google, YouTube, TikTok, Reddit, or with an AI assistant rather than with a practice website. Website accessibility issues, including problems with contrast, alternative text, and form labeling, drawing on WebAIM’s 2025 and 2026 accessibility studies. The role of education, state-level legislation, opticianry programs, and professional associations in shaping the future of eye care. Key data sources This episode references data and research from: Pew Research Center WebAIM’s 2025 and 2026 accessibility studies The Centers for Disease Control and Prevention (CDC) Key frameworks Access, awareness, affordability, and getting patients through the door Communication first, technology second The patient journey as a digital ecosystem—not just a clinic visit Timestamps 00:00 — Season two midpoint and the data Peter is reviewing 01:04 — 25 million Americans with potentially correctable vision problems 02:05 — High-risk vision loss, missed eye exams, and affordability barriers 03:10 — Why independent optometrists feel pressure from industry shifts 04:49 — Blue-light skepticism and why messaging matters 06:14 — Online glasses purchases and the need for a standard response 08:28 — Why communication systems matter more than isolated technology tools 09:57 — Cloud-based patient data and faster clinical intervention 11:52 — Website accessibility failures and the irony of poor visual design 13:30 — TikTok, YouTube, and where future customers actually are 16:35 — Social media reach across YouTube, Facebook, Instagram, and TikTok 18:43 — Val and Savannah’s openness, teaching, and education-first content 20:58 — The disconnect between patient behavior and the industry’s digital presence 24:31 — Emergency eye visits, self-referrals, and poor follow-up rates 27:00 — Optician education, state programs, and the future of opticianry 29:25 — Associations, legislation, and stronger professional standards 30:48 — Why Peter focuses on opticians as the core of practice growth Practice Management Solutions begin with data. Complete the basic information at the link below and we will contact you and review your practice details. https://docs.google.com/forms/d/e/1FAIpQLSfd2d8XCgYoDBGUn7WtcnAI5AzS9BcLVjC50vc32SYvHI9Bbw/viewform?usp=preview ConversionOPTs — Websites and Systems Built to Convert Talk with Peter Precht: www.eyecclearly.com

September 11, 2026Episode 121 hr 4 min

The Culture Secret Behind Optical Arts' Loyal Patients

Optical Arts in Toledo: Legacy, Education, and Having Fun in Opticianry Peter Precht talks with Valerie Lambert and Savannah from Optical Arts in Toledo about carrying forward a family legacy that dates back to 1962, building a patient-first culture, and using social media to make opticianry feel approachable. The conversation centers on how education, relationships, and a little humor can improve both the patient experience and the profession itself. In this episode, Val and Savannah share how they grew from receptionist and apprentice roles into leaders at Optical Arts, why they do not take insurance, and how they use TikTok to show the human side of optical care. They also discuss apprenticeships, customer education, progressive lens troubleshooting, and why the right culture matters as much as the right product. Key Topics Valerie Lambert’s path from high school receptionist to business owner Savannah’s transition into Optical Arts and the importance of workplace culture Why Optical Arts does not accept insurance Education as the foundation of patient care The slab-off case that solved years of failed glasses fittings Building lasting relationships with patients Using TikTok to make opticianry more approachable How to respond thoughtfully to patients who buy glasses online Asking better questions to understand patients’ needs Choosing frames based on fit, face shape, color, and lifestyle The role of technology and AI in modern optical care Why human connection remains essential Supporting and educating the next generation of opticians Timestamps 00:00 — Welcome to Optical Arts and the 1962 legacy 01:05 — Val’s high school start and move into apprenticeship 02:32 — Taking over a business with “very large shoes to fill” 04:07 — Why customers at Optical Arts feel like family 05:13 — The nerves of ownership and learning the back end 06:54 — Why Optical Arts moved away from insurance 08:53 — Savannah’s background before joining the practice 09:49 — Why the culture at Optical Arts made the difference 12:58 — Education as a patient service and professional mission 13:57 — The slab-off case that solved a long-running vision problem 16:24 — Teaching customer service through continuing education events 18:33 — Savannah pushes for TikTok and the account takes off 19:23 — How social media brings in patients and new conversations 22:57 — The viral video that sent new people into the shop 24:24 — Reaching patients outside the local area 27:39 — Why online glasses spark debate and teaching moments 30:02 — Education first, sale second 31:26 — Walking patients through progressive lens use 34:31 — Questions that help patients open up 36:24 — Customers as walking billboards 38:44 — Helping patients choose frames that suit them 41:54 — Why state boards and continuing education matter 46:40 — Savannah on not being the tech person 47:17 — Using technology without losing the human side 49:29 — Blue light, AI, and patient expectations 52:12 — The online order story where all six pairs were out of tolerance 54:09 — The safety glasses story 55:10 — Discovering the difference good optics can make 58:32 — What Val wants to pass on to other opticians 60:20 — How education can inspire future opticians 62:17 — Carrying the baton from legacy to today 63:33 — Upcoming Ohio Opticians Association events Notable Quotes Copy “Our customers are family.” Copy “Education is the key.” Copy “Our customers are our billboards and they’re our advertisement.” Actionable Takeaways Ask patients what they loved and disliked about their previous glasses. Educate before selling, especially when discussing progressives and specialty lenses. Explain why an online order may not be working instead of simply dismissing it. Make workplace culture visible in every greeting, fitting, and troubleshooting conversation. Use social media to show personality and expertise—not just products. Support ongoing education and mentorship within the optical profession. Connect With Optical Arts TikTok: Optical Arts on TikTok Website: Optical Arts LinkedIn: Valerie Augustyniak Practice Management Solutions with Peter and his team ConversionOPTs — Websites and Systems Built to Convert Talk with Peter Precht: www.eyecclearly.com

September 4, 2026Episode 111 hr 5 min

How One Career Connected Eyewear, Music, Fashion, and Practice Design

Fit-overs were once dismissed as ugly - until Anna Ibay helped turn them into a sell-through machine, a fashion statement, and a gateway to more prescription sun sales. If you work in optical, brand strategy, or any business where “functional” often gets mistaken for “unmarketable,” this conversation shows how the right mix of merchandising, technology, and trust can completely change the customer response. Peter Precht sits down with Anna Ibay, a 25-year Canadian eyewear veteran whose career has moved from Fit-overs and virtual try-on innovation to luxury eyewear, fashion accessories, and practice-focused display systems. Along the way, she shares how a simple sizing display cut confusion and returns, how early website try-on tools helped customers and ECPs understand the product, and why the stigma around fit-overs started to disappear once people experienced the protection for themselves. Anna also discusses her work with Alternative Eyewea r; a company focused on eyewear solutions and products for the optical industry. You’ll discover: How Fitovers went from “ugly” to desirable with better presentation, colorways, and luxury-style branding Why virtual try-on was a genuine early win for both customers and eye care professionals How a product can quietly drive second-pair and prescription sun demand What Anna learned from brand-building across eyewear, clothing, and accessories Why frame display systems, store layout, and practice flow matter as much as the products on the board Anna also opens up about the move from California to Austin, the power of trade show relationships, and the collaborations that connected eyewear to music, fashion, and outdoor culture. She talks about working with iconic names, building campaigns around real customer behavior, and why online ordering only works when it supports the experience instead of replacing the professional. The episode also goes deeper on one of the biggest shifts in optical right now: systems. From QR-enabled ordering and multilingual AI agents to dashboards that track engagement and help practices reclaim time, Anna makes the case that the future belongs to the businesses that make buying easier without losing the human touch. Essential listening if you want to understand where optical branding, online ordering, and patient trust intersect - and how kindness, not gatekeeping, is what builds the next generation of successful practices. B2B with Anna Eye Love Style AlternativeEyes.com/US B2B with Peter Peter Andrew Precht | LinkedIn Book an appointment link Talk with Peter Precht: www.eyecclearly.com

August 28, 2026Episode 101 hr 3 min

How Great Practices Turn Invisible Lenses Into Clear Patient Value

Why communication is the real technology in eye care Peter Precht is joined by Jacob From, a 25-year veteran optometrist and manager, for a practical conversation about how eye care teams explain technology to patients without losing trust. They dig into the gap between technical product language and real-world patient benefits, plus how online ordering, in-store education, and myopia management are reshaping the patient journey. In this episode: Jacob From shares how working as both optometrist and store manager in Denmark shaped his view of the full customer journey. The conversation focuses on translating advanced lens and coating technology into language patients actually understand. Peter and Jacob explore why invisible products like lenses must be sold through benefits, not logos or technical names. They discuss how consistent training across front staff, optometrists, and dispensing teams protects trust and improves outcomes. The episode examines the rise of online eyewear ordering and why simple products can work online, while advanced solutions still need in-store expertise. Jacob explains how store education can reduce confusion when introducing new technologies like drive lenses, blue light coatings, and progressive designs. They compare consumer expectations in online retail with the service and guidance patients still want from professional eye care. Myopia management comes up as a treatment-based model that requires ongoing patient and parent communication, not a one-time sale. The discussion returns repeatedly to one core point: patients want their life back, not just a product. Timestamps: 00:00 - Peter introduces Jacob From and the episode’s focus on technology and patient communication 01:16 - Jacob’s background as both optometrist and store manager in Denmark 02:33 - How Jacob helped launch new products across Nordic markets 03:49 - Why technical lens language often fails with patients 04:52 - Selling invisible benefits instead of product names 06:01 - Turning patient complaints into lens recommendations 07:53 - Drive lenses and blue light coatings as examples of translating benefits 10:42 - Differences between Essilor and Specsavers product strategy 11:10 - Why inconsistent explanations damage trust and loyalty 13:03 - Diagnosing life, not just reading a prescription 15:43 - Using online channels for standard products while reserving advanced solutions for in-store care 17:07 - Why professional expertise still matters in a digital marketplace 20:02 - The ideal customer journey when one person handles the whole process 21:28 - Why everyone in the store should share the same core explanation 23:24 - How handoffs change between corporate and independent settings 25:13 - The danger of keeping customers on old technology just because they are “happy” 27:59 - Why eye care businesses must embrace technology instead of resisting it 30:59 - The V-shock measurement example and how storytelling drives adoption 33:14 - Visual office, progressive lens demos, and why paper drawings still work best 38:05 - How Jacob structured lens ranges around clear consumer benefits 41:23 - Matching lens design philosophy to patient expectations 43:15 - Why simple online ordering becomes complicated for advanced eyewear 45:40 - Online contact lens shopping and the problem of price-only loyalty 46:54 - Subscription-based contact lens care and recall in Denmark 51:51 - Myopia management as an ongoing treatment, not a quick fix 57:24 - Technology only takes away business if professionals ignore it 58:53 - Why a little explanation unlocks patient interest and willingness to pay 61:02 - Giving people their life back through better technology and better workflows Jacob From M: +45 40 90 90 70 E: jacob.from@outlook.dk Connect with me LinkedIn Link to my Executive overview Click to Book time with me Jacob's profiles and background details for practice consultations book a time at the link above LinkedIn: linkedin.com/in/jacobfrom Link to more background info: https://bit.ly/4wWIm2K Practice Growth Quiz Link: Rank your practice and see our suggestions https://docs.google.com/forms/d/e/1FAIpQLSfd2d8XCgYoDBGUn7WtcnAI5AzS9BcLVjC50vc32SYvHI9Bbw/viewform?usp=preview eyecclearly.com video-call optician services Talk with Peter Precht: www.eyecclearly.com

August 21, 2026Episode 91 hr 3 min

How One Optician Uses Social Media to Teach, Sell, and Build Trust

Tom Sasso on opticianry, social media, and making eyewear personal Peter Precht talks with Tom Sasso, an optician and optical manager who has built a strong presence on TikTok and Instagram by teaching, styling, and advocating for better patient experiences. The conversation covers Tom’s path into eye care, how he thinks about frame selection, inventory cleanup, independent eyewear, and why relationships matter more than transactions. They also dig into online ordering, smart eyewear, photochromic options, and how opticians can use social media to educate rather than gatekeep. Key topics Tom’s path into opticianry He started in eye care in 2018 after working admin in a family optometry practice in New Jersey. A move to Michigan led him to a local optometrist hiring an optician in Holland, where he spent nearly seven years. He later moved into optical management at an optometry practice near Jenison, Michigan, while also working part-time at a boutique shop. How he got obsessed with eyewear Tom says meeting reps and designers for independent eyewear changed everything. He became deeply interested in what frames can do for style, confidence, and self-expression. His background in fashion, including watching Project Runway, also shaped his approach. Why opticianry is really about people Tom describes opticianry as helping provide vision while also building people up. He emphasizes that many patients dislike glasses because of how they feel about themselves, not just because of the prescription. He focuses on listening first, then finding frames that fit the person’s lifestyle, wardrobe, and goals. Inventory cleanup and merchandising Tom inherited a large backstock problem and worked with reps to exchange dead inventory for better-selling frames. He stresses that inventory should support the patient experience, not overwhelm the sales floor. His approach is to clear old stock, create better merchandising, and bring in fresher collection's patients have not seen before. Frame selection should start with the patient, not the frame board He argues that opticians often fail by jumping straight to frames without understanding the consumer. He looks at lifestyle factors like work, hobbies, and whether someone needs polarized lenses, secure fit, or everyday wearability. He rejects styling every patient based on his own taste. Gendered frame boards are a bad habit Tom explains that he reorganized one office’s frames by collection instead of by gender. He says most frames are unisex and that steering a patient to the men’s or women’s section can undermine dignity and trust. He uses gender-neutral language and asks pronouns when appropriate. Social media as education, not gatekeeping Tom sees TikTok and Instagram as a way to educate other opticians and the public. His content often debunks myths quickly and visually, especially around fit, A measurements, and frame size. He believes opticians should share knowledge freely, not hoard it. Online ordering is a challenge, but also a learning opportunity Tom has a love-hate relationship with online glasses sales. He says many people order online because they are anxious, under-served, or budget constrained. He will gladly help with PDs and adjustments, because good service can build long-term trust even if the sale happens elsewhere. Independent eyewear and value creation Tom talks about the difference between mass-produced frames and thoughtfully designed independent lines. He values craftsmanship, design intent, and supporting actual designers. He also explains how lenses create value, not just frames. Smart eyewear and Meta glasses Tom says he is skeptical of Meta glasses for most patients and is openly not enthusiastic about them. He sees a place for them in low vision, hearing-related, and certain professional use cases. His concerns center on privacy, misuse, and whether the product actually fits the customer’s needs. Photochromic and tints have improved a lot Tom says photochromic technology has improved dramatically, especially newer generations like Transitions Gen S. He’s also excited about fashion tints and colored lenses, which are becoming more popular with younger wearers. His main criticism is that some opticians rely too heavily on technology instead of customizing for the wearer. Branding as an optician matters Tom supports opticians branding themselves and building a personal identity. He points to people in the industry who are known by their style, education, or social presence. He sees personal branding as a way to create loyalty and communicate values clearly. The broader mission Tom wants opticians to work together, share wisdom, and stop acting territorial. He believes the profession will grow if opticians support each other and take pride in what they do. The episode ends on a message of teamwork, education, and professional confidence. Timestamps 00:00 - Introduction to Tom Sasso and why his perspective matters 01:04 - Leaving admin work for opticianry in Michigan 02:29 - How independent eyewear changed his career path 03:27 - Moving into management, social media, and trade shows 05:10 - How his social media presence began during a difficult personal season 06:09 - Why opticianry improves vision and self-esteem 09:14 - Why buying glasses feels overwhelming for consumers 12:41 - Cleaning up a backstock problem and rebuilding inventory 16:11 - Social media growth, expertise, and stopping gatekeeping 18:00 - Debunking frame size myths and the limits of A measurements 20:00 - Choosing different frame lines for different offices 21:49 - Learning a new market’s demographics and price sensitivity 23:47 - Why organizing frames by gender misses the point 27:43 - Using gender-neutral language and asking pronouns 28:40 - Radical inclusivity and making social media welcoming 31:29 - Why people buy glasses online and what opticians can learn from it 36:02 - A story about stolen frame designs and online counterfeits 37:56 - A bad online-ordering example with a prescription and fit failure 40:34 - A rare online success story with a low-prescription patient 43:29 - Creating value through frame construction and lens education 46:21 - How boutique social media differs from practice social media 50:15 - Mobile opticianry and private, in-home styling 53:30 - Why Tom is skeptical of Meta glasses for most patients 55:23 - Legitimate use cases for smart eyewear 57:31 - Photochromic technology and why it has improved 59:24 - The danger of over-relying on technology instead of customization 64:34 - Personal branding in opticianry and why it helps the profession 67:19 - Final message: opticians should support each other Talk with Peter Precht: www.eyecclearly.com

August 14, 2026Episode 854 min

Why Myopia Management Needs a Federal Framework Now

Optometry Profits Reveal with Tony Sommer Peter Precht speaks with Tony Sommer, the recently promoted CEO and CCO of Treehouse Eyes, about pediatric myopia management, category education, and how the eye care industry is evolving around early intervention. They also dig into contact lens history, online eyewear ordering, insurance, and why patient access is not the same thing as patient care. In this episode, Tony shares how Treehouse Eyes operates, why myopia management should be treated like a disease, and how education from optometrists, pediatricians, and even schools could change outcomes for children. They also explore the tension between convenience, business models, and clinical responsibility in modern optometry. Key topics Tony explains Treehouse Eyes as a mission-driven myopia management organization focused on helping children get better vision for life. The company owns three clinics and also supports a broader partner network with coaching, mentoring, accountability, and operational guidance. He breaks down House Resolution 2527 and why a federal framework for early vision screening could mirror the success of early auditory screening in children. Tony discusses the medicalization of myopia, including the AMA resolution that declared myopia a disease and why that could eventually influence reimbursement. Peter and Tony compare monovision, multifocal, and the practical challenges of contact lens fitting, especially for presbyopia. They talk through Treehouse Eyes’ global fee model, including why the practice does not take insurance and how that gives clinicians more freedom to adjust therapy. Tony emphasizes that insurance improves access, but does not guarantee care, and that trained clinicians are what ultimately matter. The conversation covers how parents often know very little about myopia, even though screen use, low outdoor time, and genetics all play a role. They examine the gray area around online eyewear ordering, including the benefits and problems of direct-to-consumer models like 1-800 Contacts and Warby Parker. Tony shares how a strong in-person optical experience changed his own frame selection for decades, reinforcing the value of skilled opticians and personalized care. They close by returning to category education, pediatric referrals, and the importance of getting in front of families earlier before myopia progresses. Timestamps 00:00 - Introduction to Tony Sommer and Treehouse Eyes 01:00 - What Treehouse Eyes does for pediatric myopia management 02:20 - Why early vision screening matters for children 03:30 - House Resolution 2527 and the auditory screening model 05:00 - Tony’s contact lens background and presbyopia history 06:20 - Monovision, multifocal, and fitting challenges 10:25 - How Treehouse Eyes uses a global fee model 12:27 - Why the AMA calling myopia a disease does matter 14:10 - Pediatricians, screens, and early family conversations 16:20 - Myopia prevalence and the limits of single-vision correction 18:20 - The challenge of online ordering for myopia management patients 20:40 - Insurance improves access, but not care itself 23:03 - 1-800 Contacts as a convenience-first technology shift 26:15 - Warby Parker, showrooming, and the return to physical retail 31:15 - Consumer ordering stories and why convenience drives behavior 35:26 - Tony’s own frame selection experience with a skilled optician 39:34 - How HR 2527 could create infrastructure for broader screening 44:48 - Treehouse Eyes’ category education and new patient intake model 47:40 - Why myopia education is still the biggest missing piece 51:33 - Tony’s Appalachian Trail story and the value of recharging Key frameworks Global fee model - A bundled care approach that simplifies the experience for parents and preserves clinical flexibility. Category education - Teaching the public, pediatricians, and local providers that myopia is a disease and should be addressed early. Referral matrix - Building stronger referral pathways between optometry, pediatrics, and other care providers. Locus of control - Tony’s way of emphasizing that practices should focus on what they can directly influence, like local education and referrals. Notable quotes Copy “Insurance helps with access, but insurance in and of itself is not care.” Copy “Myopia is the disease and should be treated as such.” Copy “What I loved was I got my eye exam and the optician looked at my face and said, we’re going over here because these will look better on you.” Tony’s links Treehouse Eyes: https://treehouseeyes.com https://www.linkedin.com/in/tsommerjr/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3ByRMefR4mQeyL0%2B3yAZOiKA%3D%3D Talk with Peter Precht: www.eyecclearly.com

August 7, 2026Episode 71 hr 5 min

How Early Optical Pioneers Used Assembly Line Techniques to Speed Up Glasses Manufacturing

The Evolution of Eye Care: Insights from a Legacy in Optometry and Innovation. Join us as we explore the rich history of optometry through the lens of Ryan Markey, whose family has been deeply embedded in the industry for generations. From early entrepreneurial ventures to groundbreaking technological advancements, this episode uncovers the lessons learned, innovations embraced, and challenges faced in the evolution of eyewear and eye care. In this episode: Ryan Markey shares his family’s journey from colonial entrepreneurial roots to innovative leaders in optical manufacturing and retail. The story behind the first conveyor belt in an optical lab and its significance in streamlining production. How military service and early experiments with assembly line manufacturing influenced optical innovation. The rise and fall of Lee Optical’s 240-location empire and the differentiation between wholesale labs and retail chains. The evolution of frame manufacturing from metal patterns to jewelry-like craftsmanship. The importance of embracing new technologies such as blue blocking lenses and heads-up displays. Strategies for location selection and foot traffic optimization in retail optical stores. The declining focus on consumer education and how understanding market demands can fuel industry growth. The importance of camaraderie and collaboration in a competitive industry. Insights into future trends including meta and wearable technology’s role in eye care. Practical advice for opticians on pricing, branding, and building a competitive edge in an evolving landscape. Ryan’s call for industry unity and ongoing innovation to serve patient needs better. Timestamps: 00:00 - Introduction to Ryan Markey and his family's legacy in optometry 02:03 - Early entrepreneurial ventures: from bottles to fast-freezing peas 03:02 - Military service and innovations during World War II 05:25 - Testing and adopting new optical equipment in family labs 06:53 - The growth of Lee Optical’s retail and wholesale operations 08:36 - Expanding labs across states and embracing conveyor systems 10:16 - The evolution of frame design from patterns to jewelry-quality craftsmanship 11:14 - The rise and transformation of Royal Optical and the chain’s growth 13:37 - Connecting family stories and the importance of mentorship 14:16 - Lessons learned from industry pioneers like Bill Benedict and Dean Butler 15:49 - Building relationships: camaraderie in the optical community 17:35 - Industry standards, safety, and the importance of quality over ego 20:08 - The future of eyewear: innovation, technology, and consumer trends 22:03 - The shift toward fashion and wardrobe-building over one-time purchases 23:24 - The value of quality frames and the misconception of “cost-effective” eyewear 25:19 - Training and education in your optical practice: raising the standard 27:19 - Impact of pay structures on product quality and staff motivation 29:42 - The rise of DIY optical boutiques and the importance of location 31:37 - Traditional and modern marketing strategies for optical success 33:32 - The importance of traffic, foot traffic, and location in retail success 36:22 - Industry evolution: adapting to changing consumer behaviors 38:22 - Innovation for future generations: tech in lenses and frames 39:46 - AI, data privacy, and personalized eyewear solutions 45:54 - Cutting-edge eyewear: the eagle-inspired UV filters and clip-ons 54:20 - The significance of superlative technology and product reliability 58:42 - Industry camaraderie, the need for collaboration, and shared success 63:37 - The industry's future: patient-centered care and technological integration 64:36 - Final thoughts on industry unity, innovation, and industry leadership Key Frameworks & Ideas: The importance of embracing innovation with a focus on quality and user needs Location and foot traffic as fundamental retail growth strategies The role of camaraderie and industry collaboration for collective growth Future tech in eyewear: AR, AI, meta, and wearable devices Building a practice with ethical leadership and partnership with optometrists Notable Quotes: "What makes people successful in our business is when they are willing to adapt to how the consumer is shopping." "The industry needs more camaraderie and the ability to work together to improve the patient experience." "You don't need the newest tech to be the best, you need the right tech for your practice." Closing takeaway: This episode emphasizes that innovation, collaboration, and focusing on patient needs are the keys to future success in eye care. Whether through embracing new technology or fostering industry camaraderie, the future of optometry depends on a shared vision to enhance patient outcomes and practice sustainability. Talk with Peter Precht: www.eyecclearly.com

July 31, 2026Episode 656 min

Embracing Technology and Human Connection in Opticianry with Dean Thompson

In this episode, Peter Precht sits down with Dean Thompson, a seasoned optician with over 40 years of experience, to explore the evolving landscape of optical industry technology, education, and the vital importance of maintaining human relationships. As they discuss AI, refracting skills, industry collaboration, and strategies for future growth, listeners gain actionable insights into staying relevant and effective in a rapidly changing field.Key topics: How AI can enhance patient engagement and operational efficiency without replacing human touch The significance of hands-on practical training and education models for opticians Differences in refracting capabilities and regulations across Canadian provinces The impact of online virtual try-on technology and access challenges in diverse geographic regions The future of industry collaboration between optometry, ophthalmology, and opticianry Strategies for identifying niche markets and managing profit bleed through technological tools Reflections on recent innovations, from blue light filtering to equipment upgrades, and their medical relevance The importance of mentoring, industry camaraderie, and passing on knowledge to new generations Timestamps:00:00 - Introduction to Dean Thompson and his extensive optical career 02:48 - The role of AI in improving the patient experience and reducing mundane tasks 04:37 - Resistance within the industry to new technology and the importance of balance 07:07 - The Canadian refracting landscape and regional licensing differences 09:10 - Industry collaboration and advocates for a united health care team 12:04 - How AI can assist with inventory management and patient data analytics 15:37 - Common challenges in global optical practices and solutions for developing markets 19:36 - The influence of online marketforces and the Serengeti model's challenges 23:00 - Educating new opticians: practical training, mentorship, and certification pathways 27:21 - Dean’s passion for passing industry knowledge through his Eye Care Coach program 30:55 - The deep personal satisfaction of opticianry and maintaining industry integrity 35:17 - The impact of emerging technologies like AI and the importance of human oversight 39:06 - Myths of blue light filter products and the importance of medical validation 43:14 - Leveraging AI for patient engagement and marketing strategies 48:17 - Comparing AI analysis versus human expertise in assessments and diagnosis 53:45 - The future of specialized procedures like RGP lenses and industry niche markets 58:06 - Building beyond licensing: creating pragmatic, tiered learning pathways 62:05 - The potential for international collaboration, shared challenges, and passing the torch 64:13 - Closing thoughts: the importance of unity, innovation, and mentorship in the industryResources & Links: Eye Care Coach - Dean Thompson's platform for industry mentoring and education Canadian Optician Licensing Info - Details on provincial licensing and certification pathways Serengeti Eyewear - High-end eyewear brand facing online market challenges AI Note Takers (Various Apps) - Tools for patient interaction and office workflow optimization Blue Light and Circadian Rhythms Research - Scientific articles on blue light impact and product efficacy Optometry & Optical Industry Conferences - Opportunities for ongoing education and industry networking Connect with Dean Thompson: LinkedIn Dean Thompson | LinkedIn Twitter This episode underscores the critical balance between technological advancement and human relationship building to propel the opticianry industry forward. Tune in to explore practical strategies for future-proofing your practice and supporting industry growth. Dean Thompson Eye Care Coach https://www.eyecarecoach.com https://www.linkedin.com/in/eyecarecoach Talk with Peter Precht: www.eyecclearly.com