Opportunity Unleashed

Hosted by Strategy Lounge by L5

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Apr 2025

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About the show

Opportunity Unleashed is a podcast by Level5, bringing you expertise on the subjects that matter in business and management. Level5 Strategy is one of Canada’s leading boutique consulting firms that helps our clients grow by building and implementing strategies that generate ownable, competitive advantage. We have a unique perspective that combines our brand-driven mindset with insights and strategy to develop solutions that are as actionable as they are inspiring. Topics in our podcast series will include; brand strategy, customer experience, multicultural growth, industry insights and more.

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19 recent

April 15, 2025Episode 622 min

Opportunity Unleashed Ep. 6 - A Conversation with Katherine Henderson, CEO of Hockey Canada

"What I'm hearing from Canadians is they love hockey, and they want it to be better" When Katherine Henderson took over as CEO of Hockey Canada, she made it a priority to rebuild trust with the nation and help the sport reflect modern Canadian values while maintaining the pride of our heritage. Tune into our next episode of Opportunity Unleashed, where Michael Carter, Managing Partner & President of Level5, and Katherine discuss how a mission-driven approach is helping to align a complex network of stakeholders, address toxic masculinity, foster inclusion, and drive positive change to guide Hockey Canada toward a future where all Canadians feel they have a place to play hockey safely.

April 18, 2024Episode 525 min

Opportunity Unleashed Ep. 5 - A Conversation with Nicole McNeill, President & CAO of MPAC

At Municipal Property Assessment Corporation, every decision – whether about operations, strategy, or customer service – starts with a people-centric approach. As President and CAO of MPAC, Nicole McNeill believes this is central to the organization’s continued success and journey to become more customer-centric. Tune into our latest episode of Opportunity Unleashed as Michael Carter, President of Level5 Strategy, sits down with Nicole to understand how a people-first strategy is helping MPAC achieve target outcomes and shape her own leadership style.

December 14, 2023Episode 434 min

Opportunity Unleashed Ep. 4 - A Conversation with Paul Jackson, Chief Operating Officer of Gore Mutual Insurance

In our latest episode of Opportunity Unleashed, Michael Carter sits down with Paul Jackson, COO of Gore Mutual Insurance, to understand key success factors in driving change throughout the organization, how his leadership style had to adapt throughout the journey, and what it means to be a purpose-driven organization. Join the conversation to learn more about how Paul has been able to successfully navigate transformative change.

July 19, 2023Episode 327 min

Opportunity Unleashed Ep. 3 - A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 2)

Join our President, Michael Carter, as he continues his engaging conversation with Brett Belchetz, Co-founder & CEO of Maple, Canada’s top virtual healthcare provider. In the final episode of this two-part series, Brett shares more about his incredible journey from emergency room doctor to entrepreneur and CEO of a thriving company – tune in to find out what he’s learned along the way, how it has informed his leadership style and how he leads his business through an ever-changing landscape!

June 28, 2023Episode 221 min

Opportunity Unleashed Ep. 2 - A Conversation with Brett Belchetz, Co-Founder & CEO of Maple (Part 1)

The Level5 podcast, "Opportunity Unleashed," returns for its second episode with a captivating two-part series hosted by our President, Michael Carter! Join us as Michael interviews Brett Belchetz, Co-founder & CEO of Maple, Canada's leading virtual healthcare provider. Discover the captivating story behind Maple's origins and learn more about the great things they are doing for the Canadian healthcare system. Stay tuned for the next episode of this two-part series, where Brett takes centre stage, sharing his remarkable leadership journey from emergency room doctor to entrepreneur and CEO of a thriving company!

March 22, 2023Episode 125 min

Opportunity Unleashed Ep. 1 - A Conversation with Ryan Duffy, Founder & CEO of Blackstone Energy Services

Introducing a new Level5 Podcast Series: Opportunity Unleashed. Each episode, Level5 President and Managing Partner Michael Carter will welcome a business leader who has successfully navigated transformative change within their organization or market. In this episode, Michael welcomes Ryan Duffy, Founder and CEO of Blackstone Energy Services – an organization helping their clients deliver responsible energy management while lowering both costs and carbon. The pair discuss Ryan’s lessons learned leading a purpose-driven organization, navigating the complex carbon landscape on behalf of clients, and preparing his team for the future in a sector full of uncertainty.

October 25, 2022Episode 320 min

Promises, Kept Episode 3 - The Value of a Promise Consistently Kept™ with Michael Carter

In this episode, Matt Kelly welcomes Michael Carter, Level5’s new president, to discuss the Value of a Promise Consistently Kept™. Drawing on Michael’s experience as a C-Suite consultant, entrepreneur and owner-operator, the pair chat strategy and organization transformation. Matt and Michael speak about how owners and CEOs must leverage their brand to drive sustainable growth by understanding value drivers in the market, to inform a compelling, differentiated, and credible promise. Further, they outline the importance of rallying your organization to consistently keep that promise.

August 9, 2022Episode 222 min

Promises, Kept Episode 2 – The Role of Social Purpose Within an Organization's Strategy

In this episode, Laura and Matt discuss the very risky and misunderstood role of purpose within an organization's strategy. Discussion topics include:Social purpose vs purpose and why a purpose statement at allPurpose vs vision, mission and brand promiseHow a great purpose statement can inform strategy, drive performance and differentiation and even attract and retain key talentGood and poor purpose statementsWho owns purpose

July 5, 2022Episode 123 min

Promises, Kept Episode 1 – The Value of a Promise Consistently Kept™

In this new season of Strategy Lounge by Level5, Managing Partner Matt Kelly speaks with David Kincaid, Founder of Level5 Strategy and best-selling author of The Brand-Driven CEO about Level5 Strategy’s foundational business philosophy – that the most successful organizations embrace the ‘value of a promise consistently kept™'. In this first episode, David discusses the surprising origin of the concept, what it means for leaders and how it can create sustainable competitive advantage. Whether you lead a B2B, B2C, government or not-for-profit organization, David and Matt discuss a very fresh and unique perspective on how to leverage your brand and the promise you make to the marketplace to drive growth – enhance your reputation, drive financial results, build culture and organization alignment and deliver a better customer experience. Check out David Kincaid's book The Brand-Driven CEO on the University of Toronto Press website. You can also find it on Amazon.

September 2, 2020Episode 1020 min

Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement

Level5 Strategy recently hosted the second installment of the Businesswomen of Influence series. The event featured Carinne Chambers-Saini, CEO and Co-Founder of Diva International Inc. “DivaCup” and was facilitated by David Kincaid, Founder of Level5 Strategy. In this second issue, Carinne emphasizes the importance of building a sustainable and valuable brand through establishing an emotional […]The post Episode 12: Building an Unconventional Brand with Carinne Chambers-Saini, Part 2: What it Takes to Build and Refine a Strong, Unconventional Brand Through a Movement appeared first on Level5 Strategy.