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OPE People

OPE People

Hosted by OPE People

Episodes

26

Latest episode

Aug 2026

Language

EN

About the show

OPE People celebrates the makers, innovators, and doers of the outdoor power equipment industry. Join host Brian Ethridge, editor-in-chief of OPE+ magazine, in personal discussions with movers and shakers in the landscaping and power equipment world and see what makes this unique industry truly special.

Listen to episodes

26 recent
August 18, 2026Episode 2712 min

Winning More Municipal Business

Municipal customers have unique needs, but they also offer dealers the opportunity to build long-term relationships that can lead to years of repeat business. OPE People sits down with Joey White of Eden Lawnmower LLC to discuss what municipalities value most in an equipment dealer.

June 15, 2026Episode 2619 min

Planning the Next Chapter for Your Dealership

From family transitions to third-party acquisitions, succession planning has become one of the biggest conversations shaping the dealership landscape. OPE People sits down with Pat Albero of Performance Brokerage Services to discuss dealership valuations, buy-sell activity and what owners should be doing today to prepare for the future.

April 14, 2026Episode 2524 min

Strengthening Sales Training With NAEDA

Successful sales is more about the strategy behind the handshake than the equipment for sale. OPE People sits down with NAEDA to explore how dealerships can strengthen their approach to sales training.

November 6, 2025Episode 2428 min

Change and chainsaws – talking with Husqvarna

For this one, I kinda snuck up on Husqvarna and turned a story interview into a podcast – the conversation was that interesting, to me anyway. We talked about change and stability, about chainsaws and robots and batteries, and more.

October 17, 2025Episode 2336 min

Yosemite Sam to the rescue

Will this new AI tool save you? Will Yosemite Sam boost your business efficiency? Or is AI going to eat all of us? We talk AI agents with experts in software and equipment dealerships. Join us for a near-future discussion on the potential of AI for OPE dealers.

October 1, 2025Episode 2222 min

The South Georgia Giant

From mower blade manufacturing to global parts distribution, Rotary Corp. is making a lot happen from a small town in south Georgia. We talk with Chris Roessler to learn more about what makes Rotary go ‘round.

September 15, 2025Episode 2124 min

Award-winning Trends in Power Equipment

Power-equipment nerds discuss the OPE+ award-winning products, trends and evolution of equipment, and what they’re looking forward to seeing at Equip Expo. If you like the history and future of power equipment, listen now!

August 28, 2025Episode 2028 min

Is Ace The OPE Place?

I love hardware stores, especially the independent ones in small towns, with the squeaky wood floors, the old key cutter working in the back, and a stray cat inside. But is there a 60-in zero-turn mower? Or just an up-front display of toilet repair kits? OPE People talks with Ace execs about power equipment, service and pro buyers.

July 2, 2025Episode 1816 min

Putting Robots to Work

It’s not about Why you should put robotic and autonomous mowers to work. It’s about How. OPE People talks with leaders in the sale and implementation of autonomous mowers. And the story is this: bigger and better business for those who bring autonomous to life on lawns and fields. Listen now for the details.

June 10, 2025Episode 1724 min

Who’s driving these new mowers?

OPE dealers and landscape contractors are talking about autonomy today, and so are we. OPE People sat down with Exmark product manager Lenny Mangnall to talk about the company’s newest product for pro users. The autonomous Exmark Turf Tracer is out in the market and we were curious to know more about it.

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