OOO - A Web3 Marketing Podcast

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Jul 2026

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OOO (Out of Ordinary) is a Web3 podcast about one thing: building something people actually want. We bring on the founders, marketers, community builders, and operators across Web3 — startups, AI projects, chains, DAOs, institutions — and dig into how they found their audience, grew their community, and figured out what actually sticks. Think of it as case studies from the people in the trenches. Raw, practical, and worth stealing from. Get in touch: alex@outofordinary.xyz #web3marketing #web3marketingpodcast #cryptomarketing

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July 31, 2026Episode 7359 min

#73 Zcash Is Trending. But “Ultimate Privacy” Is the Wrong Goal | Angie on FHE, Sunscreen acquistion & KOL campaigns

Hello everyone, Today's guest is Anzhelika Hrokholska , CMO Fhenix. Angie is a Web3 marketer with 7+ years of experience across community, growth, PR, content, and ecosystem marketing. She worked at Binance for 2 years, and later led marketing for several crypto startups. As Head of Marketing at Fhenix, she helped grow the project from top-50 to top-5 on Kaito pre-TGE and drove 5M+ organic impressions around key campaigns. a TL;DR : * The Role of Privacy in Web3 and AI * Privacy Coins vs. Privacy Infrastructure * Regulatory Changes and Their Impact on Privacy in the EU and worldwide * How to we market privacy? Which campaigns flopped and which succeeded when marketing Fhenix * The Sunscreen acquisition and the merge of the two brands * and more. Get in touch: Angie - ⁠https://www.linkedin.com/in/anzhelikayuzkova⁠ X: ⁠⁠ ⁠https://x.com/AngieMKTmom⁠ Fhenix - ⁠⁠ ⁠https://www.fhenix.io/⁠ Follow us: Twitter ⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠ The Web3 Marketing Hackathon - ⁠⁠⁠⁠ ⁠⁠https://x.com/web3mktghack⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠⁠⁠

July 15, 2026Episode 7251 min

#72 He Sold Wall Street on Crypto by Never Mentioning Crypto — What Got Solstice to $500M TVL w CEO Ben Nadareski

Hello everyone, Today's guest is Ben Nadareski - CEO and Co-Founder of Solstice, building Solana's largest native stablecoin. Previously VP of Global Trading at Galaxy Digital, where he led the first crypto-derivative trades with global banks. Former nuclear physicist turned DeFi builder. Guest lecturer at Wharton on digital assets. a TL;DR : * Why and how "institutional adoption" as usually framed is misleading * What TradFi still misunderstands about onchain markets * How Solstice sells into a buyer that's allergic to typical crypto marketing * Solstice's climb past $500M TVL without the usual hype playbook * The $1B TensorX facility financing AI infrastructure (GPUs, data centers) in Europe * How SLX, Solstice's token, listed across major exchanges (including Bybit) * How much of Solstice's credibility rides on Ben Nadareski's pedigree (Wharton, Galaxy Digital, Goldman Sachs) vs. the product itself * Ben's unpopular opinion on where crypto goes from here * and more. Get in touch: Ben Nadareski LinkedIn:⁠ ⁠⁠⁠ https://www.linkedin.com/in/benjaminnadareski/⁠ X: ⁠ https://x.com/ben_solstice⁠ Solstice - ⁠https://solstice.finance⁠ Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ The Web3 Marketing Hackathon - ⁠⁠⁠⁠ https://x.com/web3mktghack ⁠⁠⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/frogule ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠⁠ #solstice #Bennadareski #TVL #b2bmarketing #web3marketing

July 8, 2026Episode 711 hr 3 min

#71 How to Plan an Event with AI w Ipshita Kumar, VP Brand & Innovation @Hype

Hello everyone, Today's guest is Ipshita Kumar, VP of Brand Innovation at Hype, the leading marketing and experiential agency in crypto, where she leads brand, events, and experiential. At Hype, she built the company's NFT marketing wing before expanding into brand innovation, research, and experiential, shaping how brands show up both online and in the room. a TL;DR : * What kind of events you can use AI for * The tool stack: from Emergent to Spotify and everything in between * How to prompt properly * A full on case study * Event trends in 2026 * KPIs tracking in event management * and more. Get in touch: Ipshita Kumar LinkedIn:⁠ ⁠ https://www.linkedin.com/in/ipshita-kumar/ X: ⁠ https://x.com/cryptokwueene Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://twitter.com/ooo_podcast⁠⁠ The Web3 Marketing Hackathon - ⁠⁠https://x.com/web3mktghack⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

June 17, 202659 min

#69 $150M Later, Most Web3 Founders Still Build the Wrong Thing — w Rayka Morandi, CEO Gaply

Hello everyone, Today's guest is Rayka Morandi, CEO of Gaply. He started coding at 12 in Iran, won 6 national game development competitions, and had games with millions of downloads by 17. He started his first company at 18. Today he runs a venture studio that has built 100+ products for companies including Starbucks, Forbes, and Under Armour, generating over $120M in client outcomes. His model: only build with people who already have distribution, and generate revenue on day one. a TL;DR : * The importance of distribution in product succes * Web3 monetization and business models * Future trends in Web3 and AI everyone should hop on * Building user-centric products - what is Web3 missing * Venture studio advantages in product development * and more. Get in touch: Rayka Morandi LinkedIn: ⁠https://www.linkedin.com/in/rayka-moradi X: https://x.com/ItIsRaymo Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://twitter.com/ooo_podcast⁠ The Web3 Marketing Hackathon - ⁠https://x.com/web3mktghack⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠ ⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

January 29, 2026Episode 701 hr 15 min

#70 AI Search & Automation for Web3: How to Show Up on ChatGPT & Scale Marketing w Victoria Olsina

Hello everyone, Today's guest is Victoria Olsina, an AI Search, GEO and AI Content Systems Consultant for Web3 brands. She helps crypto, blockchain and DeFi projects improve visibility across AI models, search engines and decentralised communities using advanced SEO, AEO, GEO and AI-powered content systems. Her clients include Polkadot, Bankless, Consensys, NEAR, Aztec and Mezo. She was nominated for Best SEO in Europe and is a speaker and mentor in the Web3 and AI marketing ecosystem. a TL;DR : * Getting your brand to show up in ChatGPT and AI search results * What actually matters for LLM visibility (hint: it's not traditional SEO) * Which marketing tasks you should automate vs. keep human * Real talk on building AI agents that actually work * Why SEO still matters for Web3 (even if you're crushing it on X) * How bear vs. bull markets change your SEO playbook * and more. Get in touch: Victoria Olsina Website: https://victoriaolsina.com/ Linktree: https://linktr.ee/victoriaolsina LinkedIn: https://www.linkedin.com/in/victoriaolsina/ X: https://x.com/victoria_olsina YouTube: https://www.youtube.com/@victoria.olsina LLM visibility book - https://victoriaolsina.com/llm-visibility-for-web3-book/ Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠ https://twitter.com/ooo_podcast The Web3 Marketing Hackathon - https://x.com/web3mktghack Farcaster - ⁠⁠⁠⁠⁠ h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠ https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠

September 23, 2025Episode 6856 min

#68 Fintech vs. Crypto Marketing: What Web3 Can Learn w Lindsay Casale CMO Pi Squared

Hello everyone, today's guest is Lindsay Casale, CMO Pi Squared. Lindsay Casale is the Chief Marketing Officer at Pi Squared. Before joining Pi Squared, Lindsay was Head of Marketing at Nil Foundation, where she led the go-to-market strategy for its Ethereum Layer 2 product. Prior to that, she was a marketing leader at Mina Foundation, overseeing the communications team for Mina Protocol, a Layer 1 blockchain. Lindsay's expertise extends beyond Web3. At SoFi, she led the membership marketing team for the personal finance company. She also led event strategy at Salesforce where she contributed to major events, including Dreamforce.Outside of work, Lindsay has provided her marketing expertise to many non-profit organizations. She’s also an active SheFi member and prominent voice in the Web3 marketing community. She holds a Bachelor's degree in Journalism and Public Relations from California State University, Chico. a TL;DR : * What Fintech teaches you about Marketing in Web3 * What Web2 Marketers Must Unlearn to Thrive in Web3 * How to Market Technical Products in Web3 * Why Web2 Marketers will be in high demand moving forward * How to run the show as a solo marketer * and more. Get in touch:Pi Squared - https://pi2.network/ Lindsay - https://x.com/LindsayCasale Follow us: Twitter ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ooo_podcast ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠⁠⁠⁠⁠⁠ Farcaster - ⁠⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alexandra -⁠⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠⁠ Register or sponsor our next Wb3 Marketing Hackathon - https://luma.com/ao22j14s Register or sponsor the Web3 Marketing Church - https://luma.com/3d5a7yef

August 4, 202558 min

#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

Hello everyone, today's guest is Yan, CMO at Human Tech. Yan has 8+years of experience working on web3 infrastructure, leading GTM teams at Polkastarter, Venly and Delta. a TL;DR Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets. Proof of Personhood – What it is, why it matters, and how it’s being marketed to users. Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education. User Growth & Community – How Silk reached 150K users Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2 * and more. Get in touch: Human tech - linktr.ee/human.tech Yan - https://www.linkedin.com/in/yan-ketelers/ Follow us: Twitter ⁠⁠⁠⁠⁠ ⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alexandra - ⁠⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠⁠

April 9, 2025Episode 661 hr 3 min

#66 AI Meets Web3: How Addressable is Redefining Growth Marketing w Tomer Sharoni

Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Tomer Sharoni, CEO of Addressable, the web3 growth platform. Tomer is a harvard Alumni and a graduate of the Talpiot excellence program and has more than 20 years of experience in data analytics, marketing and managing large organizations. Before founding Addressable Tomer was the VP of product at Salt, and prior to that he led product and operation groups at the Israeli prime minister office, where his team was awarded the distinguished Israeli Defense Prize. a TL;DR * AI usage in growth marketing with specific use cases * Limitations of current web2 attribution solutions, and Web3 solutions improves them * Web2 to Web3 transition for businesses * What should Web2 marketers know when transitioning to Web3 * Emerging trends in Web3 Marketing * and more. Get in touch: Tomer Sharoni - https://x.com/TomerSharoni Addressable - https://www.addressable.io/ Follow us: Twitter ⁠⁠⁠⁠⁠ ⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/company/ooo-podcast⁠⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠⁠ Alexandra - ⁠ ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠⁠ Timestamps: Chapters 00:00 Intro 08:05 The Birth of Addressable and Market Research 16:09 Web3 Marketing Challenges and Opportunities 24:08 AI Integration in Growth Marketing 29:47 Understanding Customer Insights in Crypto 32:34 Measuring Success in Web3 and Web2 34:04 User Experience: The Key Barrier to Adoption 38:57 The UX Challenge: Comparing Web2 and Web3 44:07 Marketing in Web3: Bridging the Knowledge Gap 52:12 Emerging Trends in Web3: RWA and AI Agents 57:25 The Future of Addressable: Data-Driven Marketing Solutions

March 24, 2025Episode 651 hr 10 min

#65 How to organise and promote an ETH event from A-Z: The ETHWarsaw case study w Daria Volkova and Monika Zając

Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guests are Daria Volkova aka Daria Strategy and Monika Zając, co-founder of ETHWarsaw. Daria is a product marketing, brand growth and communications expert for web3 products. She's leading marketing at ETHWarsaw and running the Decentralized Voices podcast. Monika Zając is a co-founder of ETHWarsaw, helping bring together innovators and enthusiasts in the blockchain space. a TL;DR * Why and how to organise an ETH Event * What kind of marketing works to promote it * How do you tailor experiences for the participants * Successful PR tactics to attract participants and sponsors * and more. Get in touch: Daria - https://x.com/DariaStrategy or https://dariastrategy.com Monika - https://x.com/monikabzajac ETHWarsaw https://www.ethwarsaw.dev/ or https://x.com/ETHWarsaw Follow us: Twitter ⁠⁠⁠⁠⁠ https://twitter.com/ooo_podcast⁠⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠⁠https://www.linkedin.com/company/ooo-podcast⁠ ⁠⁠⁠⁠ Farcaster - ⁠⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠⁠ https://www.linkedin.com/in/alexandranicorici/⁠⁠⁠ Timestamps: 00:00 Intros 03:12 Event Organization Insights 05:58 Marketing Strategies for Ethereum Events 09:07 Overcoming PR Challenges in Eastern Europe 11:46 Community Dynamics in Warsaw 14:54 Engaging Non-Technical Audiences 18:13 Structuring Speaker Tracks for Value 21:05 Effective Communication Channels 35:19 Engaging Content Strategies 37:32 Best Practices for Event Engagement 42:23 The Role of Hackathons in Development 48:01 Encouraging Gender Diversity 57:00 Lessons Learned from Organizing Events 01:01:09 Educational Resources in Web3

March 7, 20251 hr 1 min

#64 Why Consumer Crypto Matters: Lukso’s Bold Bet on the Future w Louie O'Connor

Join the OOO Community - https://guild.xyz/ooo-community Hello everyone, today's guest is Louie O’Connor: Head of Experience @ LUKSO, and he is focusing on all experiences and activations that attract developers to ecosystems, through events, workshops, product marketing, etc. He's been working in web3 for almost 5 years, contributing to LUKSO full-time for 2.5-years, but starting his Web3 career 5-years ago at Chainalysis helping them scale from series B to F, from 250 to 900 people, as their first technical talent acquisition partner. a TL;DR * Lukso's unique features as L1* Why did Lukso launch a token and what were the challenges* How did they find product market fit and brand Lukso* What are their unique community growth approaches * and more. Get in touch:Louie - https://x.com/lou3ee Lukso - https://lukso.network/ Follow us: Twitter ⁠⁠⁠⁠https://twitter.com/ooo_podcast⁠⁠⁠⁠ LinkedIn -⁠⁠⁠ ⁠https://www.linkedin.com/company/ooo-podcast/ ⁠⁠⁠⁠ Farcaster - ⁠h⁠⁠⁠ttps://warpcast.com/frogule⁠⁠⁠⁠ Alexandra - ⁠⁠⁠⁠https://twitter.com/frogule⁠⁠⁠⁠ Alex LinkedIn - ⁠⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠ Timestamps: