Online Offscript

Hosted by Online Optimism

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Latest episode

Jun 2024

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About the show

Online Offscript is Online Optimism’s official podcast. We created the show to dive deeper into trending topics online. As an agency that works primarily through web-based platforms and media channels, we love to stay up to date on what is influencing the space we work so heavily in.

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34 recent

June 3, 2024Episode 3327 min

The Rhetoric of Dating Apps with Amber Kinui

This week, we are discussing the rhetoric of dating apps. Our guest today is Amber Kinui. Amber is currently a fourth-year English literature Ph.D. student and Assistant Instructor of Rhetoric and Writing at The University of Texas at Austin. She focuses on the digital humanities and the rhetoric of technology. Prior to attending UT Austin, Amber received her bachelor’s in English at Loyola New Orleans and her master’s at Tulane, where she won the Presidential Fellowship award. Learn more about ⁠⁠⁠⁠⁠Online Offscript here⁠⁠⁠⁠⁠.

May 15, 2024Episode 3241 min

Taking Advantage of Social Media Algorithms with Mari Smith

This week, we are talking about taking advantage of social media algorithms. Our guest is Mari Smith, Premier Facebook Marketing Expert, often referred to as the ‘Queen of Facebook.’ Mari is also a Social Media Thought Leader, and author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour A Day. Mari works with brands, business owners, and independent professionals to help maximize their activities and presence on Facebook, Instagram, and other social platforms. She is also a sought-after public speaker, often featured at major industry conferences such as Social Media Marketing World. Learn more about ⁠⁠⁠⁠Online Offscript here⁠⁠⁠⁠.

May 1, 2024Episode 3136 min

Surviving College Marketing with Owen Knight

This week, we are talking about advertising a college experience, connecting with a younger demographic, and the CBS hit show Survivor. Our guest today is Owen Knight, Director of Admissions Marketing and Communications at Tulane University. He was also a contestant on Survivor 43, where he made it to the final three. Learn more about ⁠⁠⁠Online Offscript here⁠⁠⁠.

April 18, 2024Episode 3040 min

Managing Client Relationships and Expectations with Beth Trejo

This week, we are talking about managing client relationships and expectations. Our guest today is Beth Trejo, founder and CEO of Chatterkick, a digital marketing agency focused on helping mid-market businesses expand the impact of social media throughout their organizations. Chatterkick offers full-service campaign management in addition to training and strategy workshops. Their approach is anything but cookie-cutter or hands-off. Beth has been featured in USA Today, Yahoo, and Business Insider for being on Comparably’s list of the Top 50 CEOs for Women for two years in a row and received the Women Helping Women award from Aware for her work in promoting women in the tech and entrepreneur space. Learn more about ⁠⁠Online Offscript here⁠⁠.

March 6, 2024Episode 2935 min

Product Seeding and the Power of Micro Influencers with Esther Kim

In this episode, we are talking about cracking the code and unveiling the strategies behind successful influence campaigns in 2024 (plus some tips on how to leverage mico-influencers for maximum effect!). Our guest today is Esther Kim, Founder and CEO of MavenReach, a female-owned, female-run, affordable full-service influencer marketing agency. MavenReach specializes in seeding and gifting campaigns for the world’s leading consumer brands, such as Jack Daniel’s Gentleman Jack, Botanic Tonics, NuWave, and more. Learn more about ⁠Online Offscript here⁠.

February 4, 2024Episode 2841 min

All Things CRO with Kanika Misra

This episode, we're talking all things CRO (Conversion Rate Optimization). Our guest today is Kanika Misra, Managing Director & CEO BedaBeda Growth. BedaBeda Growth is a CRO Agency that builds & tests high-converting landing pages and site pages to continuously maximize performance & revenue for e-commerce and SaaS companies. Learn more about Online Offscript here.

November 15, 2023Episode 2747 min

Storytelling in Film with Kent Lamm

This week, we are talking about storytelling in film. Our guest today is Kent Lamm, an independent filmmaker, producer, writer, and director at Standard Story Company. Kent’s YouTube channel, Standard Story Company, has 190K subscribers and provides tips on writing, directing, shooting, editing, freelancing, and more. His work has screened at 7 Academy award qualifying film festivals and won awards at the New York Television Festival. He also created a course that teaches aspiring filmmakers how to write and shoot a short film in a month. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/

October 11, 2023Episode 2642 min

The Rise of Imagination Movers with Rich Collins

This week we are talking about taking an idea from the back of a napkin to a world tour. Our guest today is Rich Collins, an Emmy Award-winning composer and musician, producer and co-star of the international hit Disney Channel series “Imagination Movers,” and Associate News Editor at Biz New Orleans. Rich has also worked as a Producer for Cox Interactive Media and the Managing Editor for Gambit Weekly. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/

September 13, 2023Episode 2532 min

Female Entrepreneurship with Lesly Washington

This week we are talking about Female Entrepreneurship. Our guest today is Lesly Washington, Digital Marketing Strategist & Manager. Lesly graduated from SCAD with a degree in Fashion Marketing and Management and with a minor in Graphic Design. She has curated her own brand and develops marketing strategies for startups, small businesses, major brands, and agencies, along with implementing and managing those strategies. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/

August 23, 2023Episode 2435 min

The Role of Non-Profits in Communities with Michael Williamson

This week we are talking about the role of non-profits in communities. Our guest today is Michael Williamson, the President and CEO of United Way of Southeast Louisiana, a non-profit organization aiming to eradicate poverty in Southeast Louisiana. Michael has served as President since 2013 and was previously the COO for four years and the VP of Field Leadership for United Way of America, now United Way Worldwide, for five years. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/